• Journal of Korea Multimedia Society
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• v.18 no.6
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• pp.763-771
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• 2015

The kinetic typography animates the static text and it will enable the delivery the opinion and emotion, but we should use professional software or do complex coding precess to create a motion into an existing static text. In this paper, we propose the primitive motion API which is the way to configure the kinetic typography easily by adding a motion into the static text. In the pursuit of this purpose, we analyzed the movement of the text, defined the underlying levels of the movement and designed the primitive motion API to express the kinetic typography promptly. Furthermore, we verified the performance of the primitive motion API by testing the usability. Using the primitive motion API to implement the kinetic typography explicitly might substitute for tedious coding process and usage of the existing professional software so it makes anyone be able to apply the kinetic typography in a variety of applications.