• 제목/요약/키워드: Pricing Policy

검색결과 207건 처리시간 0.025초

Boosting green cars retail in Malaysia: The influence of conditional value on consumers behaviour

  • ALGANAD, Amr Mohammed Nasser;ISA, Normalisa Md;FAUZI, Waida Irani Mohd
    • 유통과학연구
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    • 제19권7호
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    • pp.87-100
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    • 2021
  • Purpose: This paper examined the role of conditional value in the green automotive industry. The relationships of conditional value's four factors, consumers' attitudes and consumers' intention to purchase green cars were investigated. The conditional value was extended by examining the effect of fuel prices. Research design, data, and methodology: This study is quantitatively designed. All variables were measured using a 7-point Likert-scale; 425 questionnaires were collected from the respondents in Malaysia. SmartPLS was utilized to examine the proposed nine hypotheses. Result: The results demonstrate a positive relationship between attitude and intention toward green cars. Additionally, the results of the relationships were as follows: fuel prices was the most significant predictor of Malaysian consumers' attitudes and consumers' intention to purchase green cars, followed by environmental consequences and government policy. However, retail sales promotions did not show a significant effect on both consumers' attitudes and intentions. Conclusion: The study's findings suggest that the Malaysian government should implement an integrated package that includes a fuel pricing policy that restricts the purchase of non-green cars, as well as a set of financial incentives for purchasing green cars. Moreover, it is valuable to conduct public awareness campaigns about the negative consequences of current consumption patterns.

공공 및 방송주파수의 효율적 이용을 위한 정책 과제 (Policy Agendas for the Efficient Use of Public and Broadcast Spectrum)

  • 연권흠;김용규
    • 한국전자파학회논문지
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    • 제24권8호
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    • pp.849-859
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    • 2013
  • 최근 각국은 무선 광대역 서비스용 주파수 확보를 위하여 공공주파수와 방송용 주파수의 효율적 이용을 도모하고 있다. 본 연구는 해외의 공공주파수 및 방송용 주파수 관리 정책 동향을 살펴보고, 이를 참고하여 우리나라의 관련 현안에 대한 정책 방안을 제시하고자 한다. 공공주파수의 효율적 활용을 위한 정책 방안으로, 공공주파수에 대한 이용실태 조사, 공공주파수에 대한 기회비용 부과, 주파수 효율성 기금의 설치, 군주파수의 효율적 이용을 위한 유인 제공, 공공주파수에 대한 공유정책 도입 등을 제안하였다. 그리고 방송용 주파수의 효율적 활용을 위하여는 단기적으로는 방송통신발전기금의 부과기준 변경, 중장기적으로 상업용 방송주파수에 대한 할당방식 변경과 행정가격 부과를 제안하였다.

The China's Exchange Rate Policy to Export Competition

  • Lee, Dong-Hae;Lee, Sang-Ki
    • 산경연구논집
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    • 제8권2호
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    • pp.5-10
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    • 2017
  • Purpose - The purpose of this paper was to analyze the Chinese government's announcement of the RMB's appreciation on July 1, 2010, and its aim was to ascertain whether the appreciation has affected Chinese export prices by empirically measuring the degree of the exchange rate pass-tough on those prices. Research design, data, and methodology - Using 73 HS trade categories with cross-industry and time-series data, the panel estimation of a fixed-effects model has been applied to measure the degree and stability of any exchange rate pass-through effects. The estimation results show that the export prices of most trade categories were affected by the exchange rate changes. The pass-through effect was generally small, at about -0.485, and statistically significant in most export prices. Results - The empirical results indicate that China would lose its advantage and competitiveness in export if the RMB were appreciated continuously and rapidly because its export goods would no longer operate under strong monopolistic competition. Conclusions - The implications for China's exchange rate policy suggest that it would be better for the RMB to appreciate slowly and gradually rather than radically. It is clear that it would be allow the capital free flow in Chinese overall economic interest to reduce the continuous appreciation pressure on the currency and pave the way for improvements in export distribution competitiveness.

Buyer's Price and Inventory Policy with Price Dependent Demand for Decaying Items Day terms Supplier Credit in a Two-stage Supply Chain

  • Shinn, Seong-Whan
    • International Journal of Advanced Culture Technology
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    • 제6권3호
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    • pp.151-162
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    • 2018
  • In deriving the economic order quantity (EOQ) formula, it is tacitly assumed that the buyer has to pay product price while receiving the product from the supplier. However, as a marketing policy, some suppliers permit a delay in payments to the buyers to increase demand for the product they made. Credit transactions would have a positive effect on both suppliers and buyers. For a supplier who offers trade credit, it is an effective means of price differentiation to increase the demand for the product. Availability of opportunity to delay the payment in buyer effectively reduces the cost of holding stocks and therefore, the buyer has a lot of price options to choose his sales price for a customer. Since the buyer's order is affected by the customer's demand, the problems of determining the sales price and EOQ are interdependent and must be solved simultaneously. From this perspective, this paper evaluates the problem of determining the optimal sales price and EOQ for the buyer at the same time when the supplier allows a delay in payments for the product whose demand is represented as a function that decreases linearly with the sales price. For the analysis, it is also assumed that inventory is exhausted not only by customer's but also by decay.

A Study on the Introduction of Home-Based Physical Therapy for Patients with Cerebrovascular Disease

  • Kim, Gyu-Yong;Ahn, Chang-Sik;Jeon, Hye-Won
    • The Journal of Korean Physical Therapy
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    • 제27권2호
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    • pp.118-123
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    • 2015
  • Purpose: This study was conducted in order to present basic policy data for introduction of a home-based physical therapy (HBPT) policy. Methods: The study surveyed physical therapists and patients for six weeks, in order to identify satisfaction with physical therapy. The statistical significance of the management plan with regard to costs and cost estimation and payment methods was determined and managed according to the operating principals of HBPT, eligibility criteria, number of visits, treatment time, and team approach. Results: Through the survey all groups of patients and physical therapists recognized the need for HBPT. They felt that the most desirable methods for activation of physical therapy visits involve precise diagnosis and evaluation through a team approach. While making regular visits to the patient three times a week, an expert visiting physical therapist with 3 to 5 years of experience in the clinical field could provide central nerve developmental treatment in less than 60 minutes; this service could be provided at a reasonable cost, minimizing unnecessary hospital visits, reducing time, medical expenses and facilitating a quick recovery due to psychological satisfaction resulting from a decrease in the psychological anxiety patients often experience in medical institutions. Conclusion: Based on the study results provided above, if HBPT is to be introduced, appropriate pricing and programs should be based on the results of pilot projects.

Dual Monopolies of New Durables and Their Ancillaries: Exclusive Supply Contracts

  • Flath, David
    • Asian Journal of Innovation and Policy
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    • 제7권1호
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    • pp.207-234
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    • 2018
  • A manufacturer of a durable good typically purchases supplies, including parts for assembly - that are also useful for repairs - from independent "original equipment suppliers" with which it contracts. The manufacturer is a branded monopolist of its final assembled product. To put into effect also a monopoly of the replacement parts, it must stipulate in its arrangements with independent suppliers of the parts that they not supply such patented parts to any other buyer. Durable good owners would then only be able to obtain their requirements of replacement parts from the same company that supplied the durable. This would amount to a tie-in of replacement parts to the direct purchase of new durables. And that describes the apparently widespread practice of automobile manufacturers in India, as exposed in a recent case before the Competition Commission of India (Samsher Kataria v Honda Siel Cars India Limited and others). Here, I will argue that such tie-in enabled automotive manufacturers to more fully appropriate consumer surplus, which induced them to lower the price of new cars, sell more cars and also sell more repair parts. The tie-in expanded the auto parts industry and promoted new entry. The main restraint on expansion of India's automotive manufacturing is not monopoly. It is government protection in the form of tariffs on automobiles and auto parts.

Stochastic Frontier Analysis를 이용한 제약회사의 효율성과 그 결정요인분석 (An Analysis on the Determinants of Efficiency of the Pharmaceutical Firms using Stochastic Frontier Analysis)

  • 사공진;김정규
    • 보건행정학회지
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    • 제25권2호
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    • pp.97-106
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    • 2015
  • Background & Methods: The purpose of this research is to estimate the efficiency of the pharmaceutical firms and the determinants of their efficiency. Stochastic frontier analysis(SFA) and panel study are applied to the data of 60 domestic pharmaceutical firms from 2006 to 2012. Results & Conclusion: First, the result of the stochastic frontier analysis shows that overall efficiency of the pharmaceutical firms is increasing as time goes by. However, if firms are classified by the scale, the larger firms show more efficiency and if classified by the degree of innovativeness, the innovative firms show more efficiency compared to the non-innovative firms. This evidences show that the scale and R&D investment have significant relationships with the efficiency of the pharmaceutical firms. Therefore, it is necessary to increase the national level of investment for the fundamental researches to vitalize R&D of the new drugs. Second, the result of estimation of the determinants of efficiency shows that the firms with larger sales promotion expenses and entertainment expenses have less efficiency compared to the other firms. This can be explained by the structural characteristics of the small generic pharmaceutical firms. Therefore, the government had better make the pharmaceutical firms to reduce sales promotion and entertainment expenses and increase R&D expenses by introducing systems such as global budgeting system on medicine or reference pricing system.

기간구조에 따른 국내 배출권의 이행연도별 가격 분화 (Diversification of Spot Price of the Korean Allowance Unit based on the Term Structure)

  • 홍원경;박호정
    • 환경정책연구
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    • 제14권3호
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    • pp.41-73
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    • 2015
  • 온실가스의 국가감축목표 달성을 위한 시장 메커니즘의 핵심수단으로서 2015년 1월부터 국내에서도 배출권거래제가 시행되고 있다. 배출권 거래의 초기 거래실적은 해외사례에서도 높지 않은 편이지만, 성공적인 정책으로 발전되도록 배출권 시장이 보다 활성화될 필요가 있다. 이를 위해서는 현재 제1차 계획기간의 3개 이행연도별로 세분화되어 있지 않은 배출권 가격에 대해 적절한 가격 시그널이 마련되어야 한다. 이자율의 기간구조 개념과 선물가격 산정 방법인 보유비용 모델을 이용해 이행연도별 배출권 가격 산정 방법을 제시함으로써, 가격발견기능에 관한 시장 참여자의 합리적 기대 형성과 거래시장 활성화에 기여하고자 한다.

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GPRS/UMTS의 Core Network에서 SVC holding time 제어기법 (The Control Mechanism on SVC holding time of Core Network in GPRS/ UMTS Network)

  • 곽용원;박웅;정영식;민재홍
    • 한국정보통신학회:학술대회논문집
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    • 한국해양정보통신학회 2003년도 춘계종합학술대회
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    • pp.648-652
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    • 2003
  • 제 3세대 이동 통신망인 GPRS(General Packet Radio Service)망에서는 SGSN(Serving GPRS Support Node)과 GGSN(Gateway GPRS Support Node) 사이의 전송계층을 IP-Over-ATM 망을 기반으로 한다. 이는 비연결형(connectionless) IP 트래픽들을 연결지향형(connection-oriented) ATM 전송계층을 통해 전송하는 것을 의미한다. 이때 효율적인 자원관리를 위해 적절한 VC(Virtual Circuit)의 접속과 해제를 수행해야 한다. 본 논문에서는 GPRS망에 인터넷 웹 서비스 트래픽 모델을 다양한 VC holding Cost Pricing Model(LRU, Mean-Variance, Adaptive policy[2])에 적용하였다. 각각의 기법들에서 VC의 이용율(utilization)과 설정율(setup rate)을 분석함으로써 각 기법의 성능을 비교하였다.

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성숙한 양면시장에서의 양면구조 발전에 대한 고찰 : 국내 신용카드 시장을 중심으로 (The Development of Two-sidedness in Mature Two-sided Markets: Focused on Korean Credit Card Industry)

  • 최승년
    • 벤처창업연구
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    • 제8권4호
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    • pp.161-176
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    • 2013
  • 본 연구는 국내 신용카드 시장에서 관찰되는 양면시장적 성격에 대해 고찰한다. 우선 기존 연구들을 참조하여 양면시장이 필수적으로 갖추어야 할 요건과 성격을 여섯 가지로 요약한 후 카드시장에서 이러한 특성들이 실제로 나타나는지에 대해 논의하였다. 다음으로 성숙한 국내 카드시장의 특성을 고려, 기존 연구에서 논의하는 일반적인 양면성 외에 추가적으로 발생할 수 있는 양면시장적 특성을 카드사들의 전략적 마케팅 제휴와 관련하여 제시하였다. 즉, 전략적 제휴에 의해 발생하는 제휴카드 회원그룹과 제휴카드 가맹점 그룹 간의 추가적인 양면성의 존재 가능성을 제시하고, 일반적인 양면시장의 특성이 이들 그룹 사이에도 나타날 수 있는지를 고찰하였다. 또한 이러한 추가적인 양면성을 실증적으로 측정하기 위한 두 개의 모형을 제시하고 각각의 측정방법에 대한 대안도 서술하였다. 이를 통해 본 연구는 국내 카드시장과 같이 성숙한 양면시장에서는 기존 연구에서 다루는 일반적인 양면성 이외에 추가적인 양면성이 존재할 수 있다는 새로운 관점을 제공한다.

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