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Analysis of Domestic Woman Character Casual Brand Design for Party Wear Design Development (파티웨어 디자인 개발을 위한 국내 여성 캐릭터 캐주얼 브랜드 디자인 분석)

  • O, Ji-Hye;Lee, In-Seong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.5
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    • pp.856-865
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    • 2010
  • Many efforts to develop the domestic fashion industry have continued under the influence of a rapidly changing fashion industry environment. The fashion industry has emerged as a future growth industry leading lifestyle and as a core industry for the culture biz. Since the 2000's the markets that combined party and fashion wear as a new cultural trend has grown and an in-depth study of design development for party wear is required. This study presents basic materials for design development for the future domestic woman character casual brand prior to the design development by analyzing design characteristics of domestic female character casual brands. In the research methods, nine brands were selected based on the discussion of ten fashion specialists and then the brand concept, target, configuration of items, price, and design characteristics were analyzed. The following conclusions were drawn from this study. First, each brand concentrated the main focus on establishing a clear and unique brand identity that meets the needs of consumers to enhance competitiveness in the woman's dress market. To enhance competitiveness, many character casual brands targeting women aged 20's and 30's (including BEART) held party wear goods exhibitions as the market for party wear has increased significantly. Second, according to study results of the selected nine brand designs, it was found that the style characteristic of each brand varies depending on concept. However, all nine brand designs developed various styles such as feminine and cute style making use of laces, ruffles, A line silhouette, colorful motifs, and a stylish style that used layers with various materials along with unique decorations based on romantic emotions. Third, seven hundred and thirty eight pictures of nine brands were analyzed by items without identifying brands. According to the result of the analysis, the percentage of items used by brands was as follows: a one-piece dress was 34.5%, jacket 25.7%, skirt and pants 15.5%, blouse and shirt 13.6%, and tops 10.6%. The result showed that one-piece dresses accounted for the highest percentage. Frill accounted for 16.6%, the highest percentage followed by ribbons at 16% in regards to detail and trimming.

A Study to Promote the Export of Korean Hang Over Drinks in Russia (숙취해소음료의 러시아권 시장 수출활성화 방안)

  • Kim, Jihoon;Lim, Sungsoo
    • Journal of Convergence for Information Technology
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    • v.10 no.4
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    • pp.35-45
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    • 2020
  • To diversify the agro-food exports of Korea, this study selected Russia, which is located closet to CIS countries, as a sampling area and sought ways to promote the export of Korean hang over drinks to Russia. This study analyzed the contributing factors to the export, such as Russian consumers' purchasing intentions, as well as the willingness to pay of korean hang over drinks in Russia, using the paper review and on-off line survey data correction method. Major results are as follows. First, Russian consumers' intention of purchasing Korean hang over drinks is higher than Europe and the other products. Therefore, it is necessary to understand the demographic characteristics of Russian consumers and then actively use niche marketing strategies. Second, the purchase intention of Russian consumers towards increased when buying behavior occurred in supermarket, hypermarket- and convenience stores. Third, it seems prefer to pricing of Korean hang over drinks in Russian export market similar to the domestic price level.

Third-Party Financing Contracts Between Energy Users and Energy Saving Companies (비대칭정보하에서의 최적계약 도출 -에너지절약시장)

  • Kang, Kwang-Kyu
    • Journal of Environmental Policy
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    • v.8 no.4
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    • pp.75-94
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    • 2009
  • The process of obtaining third-party financing contacts was analyzed via a two-stage game model: a "signaling game" for the first stage,and a "principal-agent model" for the second stage. The two-stage game was solved by a process of backward induction. In the second stage game, the optimal effort level of the energy saving company (ESCO), the optimal compensation scheme of the energy user, and the optimal payoffs for both parties were derived for each subgame. The optimal solutions forthe different subgames were then compared with each other. Our main finding was that if there is some restriction on ESCO's revenue (e.g. a progressive sales tax) that causes ESCO's revenue toincrease at a decreasing rate, then the optimal sharing ratio is uniquely determined at a level of strictly less than one under a linear compensation scheme, i.e. a unique balance exists. Subgames have a unique equilibrium arrived at separately for each situation,. Within this equilibrium, energy users accept energy audit proposals from H-type ESCOs with high levels of technology, but reject proposals from L-type ESCOs with low levels of technology. While L-type ESCOs cannot attain profits in the third-party financing market, H-type ESCOS can pocket the price differential between L-type and H-type audit fees. Accordingly, revenues in an H-type ESCO equilibrium increase not only in line with the technology of the ESCO inquestion, but also faster than in an L-type equilibrium due to more advanced technology. At the same time, energy users receive some positive payoff by allowing ESCOs to perform third-party financing tasks within their existing energy system without incurring any extra costs.

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College Students' Dietary Behavior for Processed Foods and the Level of Perception on Food Labeling Systems According to the Level of Nutrition Knowledge in Won Ju Province (원주지역 대학생의 영양지식에 따른 가공식품 관련 식행동과 식품표시 인식)

  • Won, Hyang-Rye;Yun, Hye-Ryoung
    • The Korean Journal of Community Living Science
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    • v.22 no.3
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    • pp.379-393
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    • 2011
  • This study compared the college students' dietary behavior for processed foods, who will be the main consumers in the future and looked for the measures to understand and establish the right food labeling system by surveying the level of understanding and utilization of food labeling. The data was analysed by SPSS win 17.0 program, and the results are as follows. For the standard of selecting processed foods, the group with high nutrition knowledge considered the reliability of foods as important and the group with low nutrition knowledge considered the products introduced in TV commercial as important. When purchasing processed foods, the group with high nutrition knowledge considered nutrition, taste, price, appearance(shape), and the consumable period more than the group with low nutrition knowledge. For trans fat, the group with high nutrition knowledge learned more about it than the group with low nutrition knowledge. The ratio of confirming food nutrition label was higher in the group with high nutrition knowledge. Regarding the level of confirming individual food labels, the highest level was for milk and dairy products. And there was significant difference for the processed products of meat, cookies, bread and noodles. It was found that the level of confirmation was higher in the group with high nutrition knowledge. And the most important indication for individual food product was the consumable period. To preserve the purchased foods, the group with high nutrition knowledge preserve the foods in line with the description written on the food cover sheet, and this group used to return or exchange the products when they found them spoiled or purchased by mistake. The group with high nutrition knowledge knew more about the nutrition indication than the group with low nutrition knowledge. The necessity of nutrition indication for processed foods and the need of education and PR(Public Relation) were acknowledged higher in the group with high nutrition knowledge. For the effect of nutrition indication, it showed that the group with high nutrition knowledge thought it would improve the quality and the group with low nutrition knowledge thought it would be helpful when comparing the product with others. The group with high nutrition knowledge showed higher understanding level about nutrition indication than the group with low nutrition knowledge.

Discharge Rate Prediction of a new Sandbypassing System in a Field (새로운 샌드바이패싱 시스템의 토출율 예측을 위한 현장실험 연구)

  • Kweon, Hyuck-Min;Park, Sang-Shin;Kwon, Oh-Kyun
    • Journal of Korean Society of Coastal and Ocean Engineers
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    • v.23 no.4
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    • pp.292-303
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    • 2011
  • A new type of sand bypassing system is proposed for recovering the eroded beach in this study. This system provides an added methodology to the soft defence which is main recovery method for the coastal shore protection in the world. The study proposes a conceptional design and manufacturing procedure for the relatively small size machine of sand bypassing. In order to get the discharging volume information, the power capacity of the system is tested in the field. The discharge rate of the new system shows up to the expected maximum of 618 ton/hr which is 9.6% lower than that by theoretical calculation. It gives a resonable agreement in this system when the flow is assumed to be of the high density. In this study, the delivering volume of sand is estimated according to the discharge rate. The combination of 300 mm(12 inch) intake and 250 mm(10 inch) discharge pipe line has the pumping capacity of $103\;m^3/hr$ which is nearly the same as that of South Lake Worth Inlet sand bypassing system, Florida, U.S.A.. The proposed system added the mobility to its merit. The unit price of Florida's sand bypassing is $$8~9/m^3$ (US). The system would be economically suitable for small volume of sand because no additional equipment is necessary for the intake. The diesel fuel of 25~30 l/hr was consumed during the system operation. The multiple working system would be the next investigation target for large volume of sand.

Study on Signal Processing in Eddy Current Testing for Defects in Spline Gear (스플라인 기어부 결함의 와전류검사 신호처리에 관한 연구)

  • Lee, Jae Ho;Park, Tae Sung;Park, Ik Keun
    • Journal of the Korean Society for Nondestructive Testing
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    • v.36 no.3
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    • pp.195-201
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    • 2016
  • Eddy current testing (ECT) is commonly applied for the inspection of automated production lines of metallic products, because it has a high inspection speed and a reasonable price. When ECT is applied for the inspection of a metallic object having an uneven target surface, such as the spline gear of a spline shaft, it is difficult to distinguish between the original signal obtained from the sensor and the signal generated by a defect because of the relatively large surface signals having similar frequency distributions. To facilitate the detection of defect signals from the spline gear, implementation of high-order filters is essential, so that the fault signals can be distinguished from the surrounding noise signals, and simultaneously, the pass-band of the filter can be adjusted according to the status of each production line and the object to be inspected. We will examine the infinite impulse filters (IIR filters) available for implementing an advanced filter for ECT, and attempt to detect the flaw signals through optimization of system design parameters for detecting the signals at the system level.

The Cyber Transformation of Marketing Mix Model : An Empirical Study of Korean On-line Shopping Malls (마케팅 믹스 모델의 사이버 전환에 관한 실증적 연구)

  • 이영순;서봉철
    • Journal of Distribution Research
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    • v.7 no.1
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    • pp.105-127
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    • 2002
  • This paper presents an analysis of how the business models of organizations are getting transformed in the Marketspace created by the Internet. We use a research model comprising the transformation scores of four Ps(Product, Price, Promotion, and Place) as dependent variables and three dimensions, Demographics, Technology, and Community elements on the Websites, as explaining variables about the Cyber Transformation of the 4Ps. While most existing literatures have focused on Website's technology, our research model includes 22 five-point-scale items; 10 Demographics /Technology items and 12 Community items. To measure the 4P's transformation scores, the authors selected 14 workable items from the Marketspace Model by Dutta, Kwan, & Segev(1997). A sample of 123 shopping mall Websites comprising three categories(grocery, jewelry/accessory, and cosmetics) from the 100hot.co.kr list are evaluated and the data is analyzed by SPSSWIN 8.0 version. The result shows that there are five significant factors, Technology, Interaction, Connectedness, Business Features, and Domain, while the average transformation scores of 4Ps are at very low level. The factor scores are used in regression analysis for each P. Two factors, Technology and Interaction are influencing all four Ps; Connectedness is influencing only two, Product and Place. Organizations must not simply take their existing business models. They have to adopt the Technology items(navigation, logo, e-mail, guide, graphics) and to facilitate the Interaction items(consulting, number/quality of bulletin boards, participation, offline events) and Connectedness(club activation, contents, partner/site link, entertainment contents) in order to get transformed in the Marketspace successfully in the near future.

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A Pilot Study on Development of Market-Driven Construction Cost-Reference (민간 중심 BOTTOM-UP 방식 건설공사 단가 수립 체계 개발을 위한 기초 연구)

  • Kim, Kyeong-Baek;Lee, Ga-Yeoun;Kim, Sang-Bum
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.41 no.2
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    • pp.151-159
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    • 2021
  • Cost information in the Korean construction industry is mainly controlled by the government agencies. However, there have been wild-spread speculations among participants on the adequacy of these unit prices and difference with the actual market condition. Korean public-led unit prices are developed using mainly a top-down approach by a few designated public institutions. Due to the rapid fluctuations in market prices and high-volume of information, it is impossible for a few public institutions to properly consider market conditions. However, there are almost none private cost reference while many are available in other countries to supplement the public cost references. Needs for private cost references have recognized, and this study can be seen as a pilot study to support them. This study attempts to identify the problem areas of Korean cost references and to provide guidance by benchmarking other countries. This study has confirmed the need of developing market-driven cost references by employing a bottom-up approach in which a large number of various construction participants are fostered to provide their own cost information and share with others. It is envisioned that this study provides foundations for further study on the development on-line construction market platform based on abundant and appropriate cost information.

A Study on the Use of Mobile Payment Service by Korean Youth (우리나라 청소년들의 모바일 간편 결제서비스 이용에 관한 연구)

  • Moon, Jae-Young
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.492-497
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    • 2020
  • Today, banks around the world are making great efforts to adapt to the rapidly changing internal and external environment changes caused by the development of IT technology and to gain a competitive advantage in the market. In particular, in line with the rapid growth of smartphone usage, financial services are also provided in a variety of ways using Fintech, and one of the fastest growing areas is mobile simple payment. Mobile payment service is a financial service that pays the purchase price using a portable mobile device. As fintech, a convergence of financial services and information technology, it is recently used not only in financial services, but also in various industries. It is used in all fields where payment functions such as distribution are available. In the case of mobile cards, it shows that the usage rate of people in their 20s and 30s is increasing very much, so it can be said that the use of mobile payment services will continue to increase in the coming future. We know that simple payments are being used. However, it can be said that the research on the use of mobile payment services by these teenagers is somewhat incomplete. Therefore, this study investigated what factors are important for Korean teenagers to use mobile payment services. As a result, among the five hypotheses presented in this study, all hypotheses were adopted except for , which states that cash usage habits have no effect on innovation.

The Dynamic Effects of Subway Network Expansion on Housing Rental Prices Using a Modified Repeat Sales Model (수도권 지하철 네트워크 확장이 아파트 월세 가격에 미치는 영향 분석 - 수정반복매매모형을 중심으로 -)

  • Kim, Hyojeong;Lee, Changmoo;Lee, Jisu;Kim, Minyoung;Ryu, Taeheyeon;Shin, Hyeyoung;Kim, Jiyeon
    • Journal of Cadastre & Land InformatiX
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    • v.51 no.2
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    • pp.125-139
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    • 2021
  • Continuous subway line expansion over the years in Seoul metropolitan area has contributed to improved accessibility to public transport. Since public transport accessibility has a significant impact on housing decisions, quantitative analysis of correlation between housing prices and public transport accessibility is regarded as one of the most important factors for planning better housing policies. This study defines the reduction of traveling time resulted from the construction of new metro stations despite them not being the closest stations as 'Network Expansion Effect', and seeks to understand how the Network Expansion Effect impacts on housing prices. The study analyzes monthly rent data converted from upfront lump sum deposit, so called Jeonse in Korea, from 2012 to 2018, through 'A Modified Repeat Sales Model.' As a result, the effect of 'Network Expansion' on rental prices in Seoul has stronger during the period of 2017 to 2018 than the base period of 2012 to 2014, which suggests the 'Network Expansion' has a meaningful effect on rent. In addition, in comparison between the most and the least affected group of apartments by 'Network Expansion Effect', the most affected group has more price increase than the least affected group. These findings also indicate that different levels of 'Network Expansion Effect' have various influences on the value of residential real estate properties.