• Title/Summary/Keyword: Price and Security

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A Study on Factors Influencing Purchase Intention of Smartphones on Chinese University Students (중국 대학생들의 스마트폰 구매의도 영향요인에 관한연구)

  • Yu, Ying;Lee, Kidong
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.253-261
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    • 2014
  • The purpose of this study is to explore the factors affecting purchase intention of smartphone in Chinese university students. We have identified five independent variables that affecting purchase intention of smartphone, which include price, compatibility, security, social influence and consumer innovations. We test the degree of influence of these five variables on customer satisfaction eventually and on purchase intention. To prove the hypothesis, we performed questionnaire investigation in Qingdao University. and final date of 187 samples were analyzed by using SPSS18.0 program. The result of hypothesis verification is the followings: As the independent variables of compatibility and consumer innovations are affects satisfaction; the price, security and social influence are not affects satisfaction and the satisfaction as the parameter affects the purchase intention which is the dependent variable in this study in Chinese university students. At the end of this study, the marketing implications for advancing to China market based on the results of empirical analysis were presented.

Changing Political-Economic Geography of Energy Flows Northeast Asia (변화하는 동북아시아 에너지 흐름의 정치경제지리)

  • Choi, Byung-Doo
    • Journal of the Korean association of regional geographers
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    • v.12 no.4
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    • pp.475-495
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    • 2006
  • This paper is to analyse a changing space of energy flows in Northeast Asia from geopolitical and geoeconomic perspectives that have been recently promoted for energy security of countries in this region. The research is based on an analytical framework in an integration of political ecology and political economy. Because of an ever-increasing input of energy resources for economic growth and of dramatically increasing price of crude oil and recent instability of oil market, South Korea, China and Japan have been deeply concerned with energy security and conducted very actively geopolitical strategies. And hence the space of energy flows in the region is now in a process of dynamic reconfiguration, in which the project for development of oil and natural gas fields in East Siberia and construction of pipelines to transport them can be seen as one of competitive issues among these countries. In spite of worrying about stagflation due to rapid increase of oil price, such geo-strategies for energy security and reconfiguration of space of energy flows seem to keep the accumulation of capital in this region continue with generation of huge privatized oil companies.

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A Study on the Determinants Affecting Global Tramper Companies' Bunkering Port Selection Using AHP Method (AHP를 활용한 부정기선사의 벙커링 항만 선정요인에 대한 연구)

  • Ahn, Ji Young;Ryu, Hee Chan;Lee, Choong-bae
    • Journal of Korea Port Economic Association
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    • v.38 no.3
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    • pp.15-28
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    • 2022
  • Bunkering refers to the supply of bunker fuel necessary for the ship operation, as well as minimizing the price and supply cost of fuel itself, and includes supplying good quality fuel oil in a timely manner and at the optimal port. Bunkering is an important criterion in terms of cost for shipping companies because bunkering involves a significant cost to the purchaser of bunkering from the time of initial purchase. This study aims to prioritize selection criteria for tramper companies to call port for bunkering. For this study, the variables were selected by analyzing the common criteria such as price, location, bunker quality and service and infrastructure etc. employed in previous studies. The AHP method was employed to prioritize the criteria in order. As a result of the analysis, the high level factors appeared in the order of price, location, bunkering quality and port service and infrastructure factors. The importance of price criterion and location criterion was found to be high. In the low level criterion of price, the bunker price per MT was ranked first in importance. In terms of location criteria, the location on the main trade route was high. In the low criteria of bunker quality and port service, the bunkering available types and bunker quality were found to be important factors, and in the low level criteria of infrastructure, anchorage and availability of bunkering during loading and discharging and port security factors were found to be important criteria. This study provides the guidelines for research designed to compare the bunkering port selection factors and to derive their importance suggesting the ways to enhance competitiveness as a bunkering port.

A Study on the Security Problems of Smart TV and Consumer's Purchase Intention (스마트TV의 보안 문제와 소비자의 구매의도에 관한 연구)

  • Cho, Sung-Phil;Lee, Gi-Hyouk
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.7
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    • pp.382-393
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    • 2017
  • Smart TV sareequipped with an operating system and combined with internet functionality. They can use various apps and contents, and provide personalized and interactive services. However, the Internet connectivity of smart TVs has several security vulnerabilities that can cause significant personal and social harm. Therefore, it is necessary to develop a smart TV with a higher level of security than is currently available. In this study, we analyze consumers' purchase intention for smart TVs with security reinforcement by applying the UTAUT2 model. The results are as follows. Firstly, it was found that performance expectancy, social influence, facilitating conditions and price value, as important variables under the existing UTAUT2 model, have significant effects on purchase intention. Secondly, effort expectancy did not have a positive impact on purchase intention. Thirdly, there was a moderating effect of gender on social influence. According to the results of this study, social influence has the most powerful effect on the purchase intention of smart TVs with security reinforcement. Therefore, in order to improve the purchase intention of smart TVs, it is necessary to expand the publicity activities designed to promote the necessity and importance of reinforcing the security of smart TVs and make them easier to use.

Insights from the Compulsory Licensing and the Approved Contractor Scheme of the UK Private Security (영국의 민간경비 의무적 자격증 및 인증계약자 제도에 관한 연구)

  • Lee, Seong-Ki;Kim, Hak-Kyong
    • Korean Security Journal
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    • no.30
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    • pp.85-115
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    • 2012
  • The private security industry has expanded in proportion to economic developments throughout the world, largely because the existing security services provided by the government do not satisfy demands of various economic entities and people in the society for better security service. Therefore, it would not be unfair to say that security services by private sectors are decided by its quality, price, and customers' needs. A refined management system, however, is essential to assess qualification of security companies and their service quality, given the nature of public goods of security service. Despite the steady growth of private security industry in Korea, however, it has been continuously criticized that its security management system for better qualification of security guards, training, and private security companies have not been fully updated enough to guarantee good quality. This paper aims to gain insights to effective policy formation in the Korean private security industry, through reviewing the licensing system of private security guards and the Approved Contractor Scheme (hereinafter the ACS) in the UK- that has on one hand systematically regulated private security industry, but on other hand has enforced public-private cooperation by laying significant stress on autonomy of private security companies. The distinctive characteristic of the UK policy for the private security is that the Security Industry Authority (hereinafter the SIA), an independent authority, is leading development of the private security industry of the UK through specialized private security regulation and enhanced service quality. In addition, the UK is developing quality of security service with transparent financial management and recruitment of good quality security guards by adopting not only substantially specified regulations and standards, but the voluntary ACS system. Moreover, the SIA analyzes customers' demands for security service specializing the policy for private security through conducting a variety of surveys. With the analysis of the UK private security system, this paper suggests that the Korean government change from a non-specialized private security regulation system by the National Police Agency to an independently specialized private security authority like the SIA and adopt the compulsory licensing and the ACS system of the UK.

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A Study on Subsidence of Offshore Wind Power System Foundation (해상풍력시스템의 기초침하에 관한 연구)

  • Seo, Dong-Il;Shin, Sung-Ryul;Lim, Jong-Se;Yoon, Ji-Ho;Jang, Won-Yil
    • Journal of Advanced Marine Engineering and Technology
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    • v.31 no.8
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    • pp.1020-1027
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    • 2007
  • As a national enterprise has been expanded over and over, the worldwide energy consumption has been growing necessarily. Moreover, as recently energy spendings are on the increase in countries such as BRICs, it has resulted that a rise in the price of both oil and mineral resources and instability between supply and demand become serious issue in the world resources market. The recent high price of oil and mineral resources have a deep influence on economy and threaten energy security and even national prosperity of Korea. In addition to these, exhaustion of fossil fuels and the enhanced greenhouse effect which results from gases emitted as a result of fossil fuels has been in serious questions which occur a great deal of effort to secure clean energy resources all around the world. As it is considerably possible for Korea that the Kyoto protocol may come into effect on and after 2013, it is essential to require the technological development to promote energy efficiency as well as to develope safe and renewable energy resources. The wind energy technology which converts kinetic energy into electrical energy has been in the focus of the world's attention. In this study, two-dimensional numerical analyses were conducted to observe subsidence aspects of the sea bottom on differently applied loads and various ground conditions.

Purchase Satisfaction of Apparel for Internet Fashion Shopping Mall Users - focused on 20's~30's Men and Women (인터넷 패션 쇼핑몰 이용자의 의류구매 만족도 -20~30대 남녀를 중심으로-)

  • 신수연;김민정
    • The Research Journal of the Costume Culture
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    • v.11 no.4
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    • pp.487-499
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    • 2003
  • The purpose of this study was to suggest marketing strategies to internet fashion shopping malls identifying factors that customers consider important. Data were collected by survey questionnaire and the subjects were 322 men and women in their twenties and thirties living in Seoul and Kyung-gi. SPSS 10.0 package were used and reliability, frequency, cross tabulation, chi-square, paired t-test, ANOV A and Duncan test were conducted for data analysis. The results were as follows. I) Subjects placed the most importance on providing the precise and detail information of products but its satisfaction level was low. 2) Subjects considered the ‘low price’ very importantly but its satisfaction level of it was not high. 3) Subject's importance and satisfaction level of ‘point system’ were about an average. 'Point system' has to be activated by using systems such as 'point network system' by pointbanking co. as one of price-cutting strategies. 4) Internet fashion shopping mall users treated 'the security system of personal data' importantly while they were not sufficiently satisfied with the system. 5) Female placed more importance on design and color of products and suppliance of the trendy items.

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An Analysis on CO2 Emission and Cost Effects of Hydrogen Energy in Sedan Sector (수소에너지의 승용차부문 도입에 따른 CO2 배출 감축 및 비용효과 분석 연구)

  • Hong, Jong-Chul;Kang, Seung-Jin;Choi, Sang-Jin;Park, Sang-Young;Kim, Jong-Wook
    • Transactions of the Korean hydrogen and new energy society
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    • v.20 no.1
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    • pp.9-21
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    • 2009
  • As one of the alternative solution for energy and environmental issues such as climate change, energy security, oil price, etc., hydrogen energy has been getting so much attentions these days. This paper analyzed the $CO_2$ emission, costs, and energy consumptions when the hydrogen energy was introduced to transportation, specifically in Sedan sector using the energy system model, MARKAL. As results, 21.5% of $CO_2$ emission in 2040 could be reduced and additional 76 billion dollars will be needed in the high energy price scenario. The amount of energy saving mainly due to the replacement of existing car to hydrogen vehicle was 16% of the final energy consumption in 2040.

Bayesian quantile regression analysis of Korean Jeonse deposit

  • Nam, Eun Jung;Lee, Eun Kyung;Oh, Man-Suk
    • Communications for Statistical Applications and Methods
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    • v.25 no.5
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    • pp.489-499
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    • 2018
  • Jeonse is a unique property rental system in Korea in which a tenant pays a part of the price of a leased property as a fixed amount security deposit and gets back the entire deposit when the tenant moves out at the end of the tenancy. Jeonse deposit is very important in the Korean real estate market since it is directly related to the residential property sales price and it is a key indicator to predict future real estate market trend. Jeonse deposit data shows a skewed and heteroscedastic distribution and the commonly used mean regression model may be inappropriate for the analysis of Jeonse deposit data. In this paper, we apply a Bayesian quantile regression model to analyze Jeonse deposit data, which is non-parametric and does not require any distributional assumptions. Analysis results show that the quantile regression coefficients of most explanatory variables change dramatically for different quantiles. The regression coefficients of some variables have different signs for different quantiles, implying that even the same variable may affect the Jeonse deposit in the opposite direction depending on the amount of deposit.

Empirical Analyses of Physical Exclusiveness of Multi-family Housing Estates in Seoul and Its Socioeconomic Effects (아파트단지의 물리적 폐쇄성과 사회경제적 효과에 관한 실증분석)

  • Kim, Ji-Eun;Choi, Mack-Joong
    • Journal of the Korean housing association
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    • v.23 no.5
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    • pp.103-111
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    • 2012
  • This study empirically investigates the degree of physical exclusiveness of multi-family housing estates and its socioeconomic effects. By combining various physical elements devised to blockade and control the entrance to the estate as well as housing units, it constructs the index to quantify the degree of physical exclusiveness for the multi-family housing estates of more than 300 households in Seoul. The statistics reveal that the degree of physical exclusiveness has increased over time and therefore, as a representative example, two-thirds of the estates are now equipped with barricade at the entrance, which often symbolizes 'gated community'. The estimation result of hedonic price model show that physical exclusiveness has a significant positive effect on housing price. The household survey data for the case study estates also demonstrate that the residents in the estate of higher degree of physical exclusiveness put a higher housing value on socioeconomic 'prestige' as well as 'community', beyond physical 'security', and have closer neighborhood relationship with the residents inside the estate. However, there is no significant difference in neighborhood relationship with the outside residents depending upon the degree of physical exclusiveness.