• 디지털융복합연구
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• 제14권6호
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• pp.199-218
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• 2016

본 연구의 목적은 일본 소비자를 대상으로 해외직판 쇼핑몰의 재구매 의도에 미치는 영향 요인을 식별하고, 이를 실증적으로 검정하는 것이다. 연구모델은 가격경쟁력, 제품다양성, 평판, 원산지이미지, 이용편리성, 배송서비스, 사후서비스 등 7개의 독립변수와 하나의 매개 변수(신뢰), 그리고 종속변수(재구매 의도)로 구성되었다. 연구결과, 재구매 의도는 소비자의 신뢰에 영향을 받으며, 소비자의 신뢰에 영향을 미치는 요인은 평판, 원산지 이미지, 이용 편리성, 배송 서비스, 사후 서비스였다. 반면, 가격 경쟁력과 제품 다양성은 신뢰에 유의한 영향을 미치지 않았다. 본 연구의 결과는 향후 해외직판 쇼핑몰 분야의 연구에 방향과 기반을 제공할 수 있을 것이다. 실무적으로는 해외직판 쇼핑몰을 출범시키거나 운영하는 과정에서 쇼핑몰의 시장 확대 및 진출 전략을 수립하는데 도움이 될 수 있을 것이다.

• 지능정보연구
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• 제22권3호
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• pp.165-183
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• 2016

스마트폰을 넘어 차세대 IT 비즈니스의 주목할 만한 후보군으로 가상현실이 이슈가 되고 있다. 가상현실은 컴퓨터와 VR헤드셋을 통해 구현한 입체적인 가상공간을 제공함으로써 사용자의 시각을 완전히 장악하고, 청각, 촉각 등 오감과의 상호작용 및 음성, 동작인식 등을 통해 가상공간을 마치 현실처럼 느끼게 한다는 점에서 향후 주목할 만한 산업 분야로 떠오르고 있다. 많은 글로벌 대기업들이 가상현실과 관련한 사업에 투자를 하고 있으나 소비자의 관점에서 가상현실 관련 제품군은 아직 쉽게 접하거나 구매하기 어려운 제품군으로 인식된다. 그렇기 때문에 소비자의 태도 변화가 큰 변화가 발생되고 있지 않으며 Acception & Diffusion 모델의 초기단계에 지나지 않아 구매로 연결되지 않는 실정이다. 본 연구는 기존 선행연구의 관점을 바탕으로 가상현실 헤드기어 제품들의 판매 촉진을 위한 사용자 관점에서의 사용자 저항을 매개 변수로 저항을 감소시키고 사용 및 구매의도에 영향을 주는 선행요인들을 도출하고자 하였으며 사용자가 가지고 있는 태도에 대한 자신감에 영향을 주어 행동 의도까지 변화시키는 현상에 대한 분석을 하고자 하였다. 본 연구의 결과는 태도 자신감에 대한 사용 용이성과 사용 혁신성의 영향력을 확인할 수 있었다. 마찬가지로 사용자 혁신저항에 영향력을 주는 변수로는 가격, 심미적 외관, 즐거움, 콘텐츠 및 화질 관련 변수들을 도출하였다. 결과적으로 본 연구는 태도 자신감의 가상현실 혁신 수용에 대한 영향력을 제시하고 가격 이외 변수인 콘텐츠의 양과 저항감의 관계성을 바탕으로 관련 변수들을 제시하였다. 특히 초기 시장인 가상현실 제품의 특성에 따라 브랜드에 대한 선점효과의 필요성과 콘텐츠의 부족함 등이 실무적으로 해결해야 할 과제로서 확인되었다.

• 한국전자통신학회논문지
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• 제3권4호
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• pp.228-232
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• 2008

For the past several years, many countries have passed or have recommended legislation making it illegal to use in-hand mobile phones while driving and several manufacturers have released car kit solutions enabling hands-free operation of the mobile phone. But an automobile environment can pose extremely harsh physical conditions impacting audio quality, safety, and reliability. This article introduced a Car Kits that provided a total entertainment and telematics solution, which support all current features within the constraints of low power consumption, form factor, price, ease-of-use, manufacture ability, testability and high total quality.

• 대한인간공학회지
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• 제23권2호
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• pp.105-120
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• 2004

With the new technology and the popularization of mobile phone. the functions and designs of mobile phone have been varied rapidly. However. based on the user's level of familiarity on mobile phone function and knowledge of information technology. the using behaviors of mobile phone. especially between the young users who are well acquainted with the latest function and technology and the over middle-aged users who are relatively not. would be quite different. A survey was conducted to investigate the various using behaviors of mobile phone in different age groups. The total number of six hundred and sixty-seven people from age seventeen to sixty participated in this study. The participants were divided into young group (age between 17 to 29) and the over middle-aged group (age between 40 to 60) to compare the difference group considered design. price. and function of the mobile phone as three important factors. on the other hand. the over middle-aged group considered quality of communication. price and ease of use as three important factors. All the respondents of the young group know how to use the text messaging function. however for the over middle-aged group. 40% of the respondents knows how to use the text messaging function. The over middle-aged group seemed mainly use the mobile phone for voice communication. however the young group had a tendency to communicate each other with short text message rather than through voice conversation. Twenty percentage of young group responded that they had an experience of pain or discomfort at the thumb. the thenar eminence area. or carpus area during pushing the mobile phone keypad. The excessive frequent use of keypad may cause the risk of repetitive strain injury (RSI). The results of this study could provide important information to understand the way of using mobile phone in different age groups. and also could be used to design and market the mobile phone.

• 대한가정학회지
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• 제44권5호
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• pp.79-87
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• 2006

The purpose of this study is to analyze whether service quality and perceived risk have an effect on purchase intention and satisfaction of the fashion merchandise in internet shopping malls. To this end, a survey was conducted from June 20 to July 30 in 2005, among married women aged in their 20s and 30s, on their purchase experience of fashion merchandise from internet shopping malls. The survey was conducted over the internet with 306 subjects. The statistical analysis methods were frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. First, the service quality factors were determined to be reliability, responsibility, ease of transaction, order convenience, and site characteristics. Perceived risk factors were determined to be merchandise risk, information exposure risk, social psychological risk, and function risk. Second, service quality factors of responsibility, ease of transaction, order convenience, site characteristics and perceived risk factor of social psychological risk had an effect on internet purchase intention of the fashion merchandise. Greater site use convenience, lower price, simpler ordering, and lower social psychological risk were all positively correlated with higher internet purchase intention of fashion merchandise. Third, nice quality factors and social psychological risk had an effect on satisfaction degree in internet shopping.

• Asian Pacific Journal of Cancer Prevention
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• 제15권17호
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• pp.7437-7441
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• 2014

Background: Acceptability of self-sampling HPV testing is confirmed worldwide. However, some cultural differences may affect this question. Therefore, this study was conducted to evaluate the acceptability of self-sampling HPV testing in Thai women. Materials and Methods: One hundred women aged 30-65 years with an intact cervix were included in this study. The participants were asked to do the Pap test by physicians and then brush type self-sampling instruments were assigned for self-collection and finally completed a questionnaire for acceptability evaluation. The questionnaire contains 2 parts. Part one covered general information of the participants and part two is the acceptability questions. Results: Mean age was 40.6 years. The incidence of high risk HPV detection in this study was 16%. The most common reason for doing Pap smear was for annual checkup. On the topic of ease of use, 85 % of the subjects agreed. Most of the participants (82%) reported that they felt less pain. However, reliability of the result was not satisfactory because 37% of the participants hesitated to rely on the results of the test. According to the price, if the price is less than 1,000 Baht (32.59 Baht = 1USD), 82% of the subjects would use it for their next screening. Conclusions: The acceptability of self-sampling device in this study is quite good but the reliability of the test was questioned by some of the participants. Moreover, the price of the test in Thailand may also influence the acceptability of the test.

• 유통과학연구
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• 제21권11호
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• pp.103-111
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• 2023

Purpose: This research aims to study the selection attributes influencing the purchasing decisions of the MZ generation in online luxury stores and explores the moderating effects of consumer value. The research aims to validate the impact of reasonable pricing, brand reliability, product variety, comprehensive product information, and user-friendly interfaces on customers' decision to purchase products from online luxury stores. Research design, data and methodology: A survey was conducted with 101 participants, and data analysis included exploratory and confirmatory factor analysis, as well as covariance structure model analysis. Results: The findings reveal that brand trust, product variety, and information sufficiency significantly influence brand affect, which in turn influences purchase intention. Additionally, the study identifies that consumers prioritizing hedonic value are more influenced by brand trust and information, while those prioritizing utilitarian value are more responsive to factors like reasonable price, product variety, and ease of use. Conclusions: The study provides insights into the preferences and behaviors of the MZ generation, highlighting their digital proficiency, mobile-centric lifestyle, desire for product variety, price-consciousness, social media influence, and the availability of personalized shopping experiences as factors contributing to their preference for online luxury stores. These findings contribute to understanding consumer behavior and decision-making processes in the context of online luxury shopping.

• 기술혁신연구
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• 제13권2호
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• pp.45-70
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• 2005

Much work on innovation has focused on the manufacturing sector. In this paper, we propose a framework for analyzing innovation in services centred on capability and technology integration. We illustrate the theoretical points made by conducting a case study on an international telephone communications provider Brastel, which introduced significant innovations in international calling services, in the form of rechargeable pre-paid calling card, through effective application of standard IT. Brastel is situated against its main competitors, considering two dimensions of price and service breadth and convenience. A novel technique for measuring competitiveness based on price and service index is introduced. The following competitors were selected: NTT, KDDI, Japan Telecom, Fusion Communications, J-Call / World Link, G-Call, ASP Check, Primus, QuickPhone, and MCI. To create the service index, factors such as ease of use, convenience, number of languages in which the services are available, and additional features were taken into account. The company itself and the rechargeable card innovation were analyzed through in-depth interviews and data collection. It was shown that a competitive advantage was maintained through internal and external capabilities.

• 디지털융복합연구
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• 제20권4호
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• pp.147-157
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• 2022

본 연구는 국내 사정에 적합한 스마트팜 기술 전략을 ICT 기술의 국내 사정에 적합한 차별화를 중심으로 제안하고자 했다. 해외 농산업 선진국의 경우 각 나라의 지형적 특성, 농산업 특성, 국민 수요 특성 등을 전반적으로 반영한 특정 단계 개발에 주력함을 확인했으나, 국내 스마트팜의 경우 해외 기술을 여과 없이 수용하여 국내사정에 적합한 기술의 선별적 개발이 수행되지 않음을 확인했다. 따라서, 본 연구는 국내 농촌 인구의 급격한 감소, 인구 고령화, 농작물 가격 경쟁력 상실, 휴경지 증가, 경지 이용률 감소 등 문제에 따라, 차후 스마트팜 ICT 기술 개발 방향성을 품질 좋은 농산물을 창출하여 가격 경쟁력을 갖추기 위한 성능의 우수함, 노동인구 고령화에 따른 사용의 용이성, 영세한 경영규모에 적합한 경제성 등에 주목하여 스마트팜을 추진해야 함을 제시했다. 첫째, 경제성 차원에서 영세농가(1차) 경영환경에 필요한 기능들만 선별하여 ICT 기술을 구성하고, 이들과 원활한 의사소통 체계를 ICT 기술에 적용하여 실제 농가에서 필요로 하는 기능을 점차적으로 업데이트함으로써 비용 감소에 일조할 수 있음을 제안했다. 둘째, 성능차원에 있어서는 국내 고령화 인구에 적합한 빅데이터 난이도 조절, 이들에게 적합한 언어사용, 이들의 예측 성향을 반영한 알고리즘 설정 등 ICT의 의사소통 기능 개선에 주목한다면 작동 정확성을 증대할 수 있음을 제안했다. 셋째, 사용용이성 차원이다. 6차산업(1차(농업,임업)+2차(농수산물가공)+3차(서비스,농어촌체험,유통)) 발전을 위한 ICT 기술에 기반한 스마트팜은 특정 명령어에 따라 동작을 수행하는 바, 특정 명령에 빅데이터에 근거한 추론을 통한 추가적 기능들이 자동적으로 수반될 것과, 각 지역적 환경에 맞춤화된 빅데이터 구성에 기반한 장치를 미리 세팅, 표준화하여 사용용이성을 촉진할 수 있음을 최종 제시했다.

• 한국주거학회논문집
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• 제10권1호
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• pp.11-19
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• 1999

This study is for the development of C.B.D. residential land that is available in the changeable housing market and urban planning paradigm. The results are as follows. First, we developed a Logit model to analyzed the suitable resident for living downtown and we used several variables in the model such as their living place, the location of their works, in come according to sex and age, and whether they have a car or not. Second, in analysis for the suitable residents using the Logit model, the main demanders who live in C.B.D. or have a job there and the young and old were chosen, Third, it shows that the suitable residents prefer semi-C.B.D. because it has convenient accessibility to C.B.D. rater quickly (in ten minutes). They prefer apartment and Mixed-Use building. Fourth, there are much residential land in semi-C.B.D. (63.7%) so as to support enough land in ease of redevelopment. The land price is tremendously low compared to that of land for business or for C.B.D.