• International Journal of Advanced Culture Technology
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• 제9권3호
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• pp.106-111
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• 2021

Multiple sales promotions for one product can be simultaneously offered. For instance, marketers can offer a premium along with a price discount. In the present research, we primarily focus on offers containing both a bonus pack and a price discount. In particular, this research examines whether consumer evaluations of offers containing both a bonus pack and a price discount (i.e., BP + PD offers) vary according to consumers' saving orientation. Specifically, we predict that for consumers with strong (vs. weak) saving orientation, offers containing the high PD but low extra amount of BP will be more favorably evaluated than offers with a high extra amount of BP but low PD. A series of two experimental results show that consumers' saving orientation moderates their evaluations of BP and PD offers, which supports the prediction. The findings imply that marketers can evoke more positive consumer responses to BP and PD offers, considering individual differences such as saving orientation.

• 자원ㆍ환경경제연구
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• 제9권5호
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• pp.925-945
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• 2000

This paper analyses the impact of energy-saving investment on Greenhouse gas emissions using a model of energy demand in Korea. SUR method was employed to estimate the demand equation. The econometric estimates provide information about the energy price divisia index, sector income, and energy saving-investment elasticities of energy demand. Except for energy price divisia, the elasticities of each variable are statistically significant. Also, the price and substitution elasticities of each energy price are similar to the results reported by the previous studies. The energy-saving investment is statistically significant and elasticities of each sector is inelastic. Using the coefficient of energy-saving investment and carbon transmission coefficient, the amount of reduction of energy demand and the reduction of carbon emissions can be estimated. The simulation is performed with the scenario that the energy-saving investment increase by 10~50%, keeping up with Equipment Investment Plan of 30% increase in energy-saving investment by 2000. The results show that the reduction of energy demand measured as 11.2% based upon 1995's level of the energy demand, in industrial sector. Accordingly, the carbon emissions will be reduced by 11.3% based upon 1995's level of the carbon emissions in industrial sector.

• 한국수자원학회:학술대회논문집
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• 한국수자원학회 2016년도 학술발표회
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• pp.194-194
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• 2016

Gansu, located in the northwestern region, is a typical agricultural province of arid, semiarid in China. The shortage of water resources is the biggest obstacle of Gansu Province's development, and the dry farming water-saving is the eternal theme of Gansu agricultural sustainable development. In recent years, intensify reform in Gansu, has walked out a successful way in the agricultural water-saving. Using the integrated river basin governance as opportunity, the total water-using quantity was regarded as rigidity to retrain, distributed to counties (districts), irrigated areas, towns, associations, groups step by step. Agricultural water price was substantially increased, with the surface water price from about $0.1RMB/m^3$ to more than $0.2 RMB/m^3$, and the ground water from zero to more than $0.1RMB/m^3$. Simultaneously, the difference water prices and over-quota water progression price markup were carried out. The transaction of water rights was encouraged to impel the peasant to establish the consciousness of saving-water. The regulatory documents were formulated to standardize the scope, condition, mode, program etc. of agriculture water-rights transaction, to guarantees the transaction of water rights is carries out in order. The pattern of farming was optimized and adjusted, reducing the high water-consumption crop, increasing economic crops with high benefit and low water-consumption, developing industrialized agricultures such as green house. The relative engineering and measuring facility were comprehensively improved, with the anti-seepage of canal system and the enforcement of dynamo-electric well, developing high-efficient water-saving irrigation and overall metering facilities. The water fine-grained management has realized, and obvious water-saving effect has obtained: water-using rate in the irrigation area by river water has brought up to 0.57 from 0.52, and by well water up to 0.84 from 0.76. Although the water price has increased, the proportion that the water rate expenditure accounted for the cost lasts decline, and the farmers' income has gone up. The peasants express, the used water is few, and it is few to till land, but the income is many, and life is better.

• 한국국방경영분석학회지
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• 제35권2호
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• pp.99-117
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• 2009

에너지는 기업이 생산활동을 하는데 필수불가결한 요소이다. 그렇다면 에너지 가격이 상승할 때 기업의 이윤이 감소하지 않기 위한 조건은 무엇인가? 결론적으로 말해서 에너지 가격 변화율에 따른 생산성 향상 변화율이 총매출액 대비 에너지 비용보다 클 경우 기업은 에너지 가격의 상승으로 인한 충격을 피할 수 있다. 또한 기업이 에너지 비용을 낮춘다는 것은 에너지 효율성을 향상시킨다는 것이다. 이에 본 연구에서는 우리나라 제조업에서 유가의 상승이 에너지절약투자에 미치는 영향과 에너지절약투자가 에너지효율성에 미치는 영향을 분석하였다. 이를 통해서 에너지 가격의 상승에 따른 에너지 효율성의 변화와 그 요인을 함께 분석할 수 있다는 데에 본 연구의 의의를 두고자 한다.

• 가족자원경영과 정책
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• 제6권1호
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• pp.87-102
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• 2002

The purpose of this study was to investigate the trends of saving rates in households (1982-1998). That has increased approximately 50% in all classes and have changed in according to economic development, price indices and economic situations. Demographic characteristics such as income, age and number of family members were the variables which show the differences in saving rates.

• International Journal of Human Ecology
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• 제7권1호
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• pp.25-36
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• 2006

The purpose of this study was to investigate and compare visiting intentions by positive and negative Word-of-Mouth (WOM) and/or information of beauty shop between female college students and adult women. Data were collected from 500 consumers (250 from female students and 250 adult women) and was analyzed by using frequencies, factor analysis, t-tests and multiple regression utilizing SPSS/PC+. The findings revealed positive experience factors to prudent service, time saving/consideration for customer's position, kindness/operating system in waiting time, added services, employees' attitudes, excellent beauty and response skill, rational price and recall system/remind for customer. The negative experiences were inconsistent service, operators' convenient service, irrational price/poor skill/non-recall, non-customer central service, inappropriate face-to-face management to customer. Also, the results showed that the positive WOM information such as prudent service, time saving/consideration for customer's position, excellent beauty and response skill and rational price had influence on the visiting intention in case of female college students. The negative WOM information like non-customer central service, had influence on the visiting intention in cases of adult women.

• 유통과학연구
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• 제20권7호
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• pp.73-86
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• 2022

Purpose: Considering the COVID-19 pandemic and the increasing number of online food delivery applications (OFDA), this study aims to assess the distribution of the presence of Indonesian OFDA and to measure the factors that influence the spending habits of OFDA users. Research design, data and methodology: Two hundred and nine OFDA users from Jakarta's Generation Z were surveyed via a questionnaire. The data were analyzed using Structural Equation Modeling and SMART PLS 3.0. Results: OFDAs were introduced into Indonesia in the recent past with varying degrees of popularity determined by the number of downloads. Users' intention to use was not determined by the speed of the introduction of an OFDA. This study also reveals that previous experience of the service, the orientation of time and price savings had a significant effect on spending habits. A moderating role of the saving variable on time and price was not demonstrated. Conclusions: The results of the study suggest that, in COVID-19 pandemic conditions, the spending habits of Generation Z are not based on impulse, thrift, or extravagance. The pandemic shaped specific motivations in spending habits, namely prioritizing need. This study has limitations, including the small sample size and the use of internal variables.

• 대한가정학회지
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• 제49권8호
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• pp.37-46
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• 2011

Using the 1987-2008 quarterly aggregated data of the Household Income and Expenditure Survey, this study investigated the factors influencing household saving rate. The independent variables in the AR regression model were the GDP growth rate, shares of the total household expenditure allocated to tax & social insurance, and education, the variables reflecting the conditions of the asset market including interest rate, stock market index, and real estate price index, and the variables representing the social economic conditions including the index of aging and income inequality. Among the independent variables interest rate, stock market index, and income inequality were found to be significantly associated with the household saving rate. These results suggested that the redistribution and financial market policies favorable to savers may be effective for raising the household saving rate.

• 상하수도학회지
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• 제20권4호
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• pp.527-534
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• 2006

Demand side management(DSM) is the newly raised issues in the water resources management in recent. Many of the policy tools among demand management, the most important measures might be a pricing system. Furthermore, the responses of consumers on the price for water consumption level is the key factor for policy making. Here, we estimated panel data for 167 regions and over 7 years periods in Korea. Compare to other previous studies the price elasticities were somewhat low. The estimated price elasticity was -0.05. It was because the short term estimated period may derive lower elasticities. However, it might be a recent trend after the continuous increment of water pricing and consumers not willing to decrease their residential water consumption with increasing water pricing. According to this results, water saving effect might be much smaller than we expect with pricing policy. However, It does not imply there is no price effects on water consumption and it's still meaningful as a tool of water management.

• 농업과학연구
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• 제22권2호
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• pp.231-243
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• 1995

This paper aims to study regional difference in strawberry farming technology and its causal factors based on the survey of controlled strawberry farmers in three major strawberry cultivating regions, which are Nonsan county of Chungnam Province, Damyang County of Junnam Province and Guchang County of Kyungnam Province. There are differences in variety adoption, packaging and grading method which cause the farming income gap among these regions. Farmers of Guchang County, who adopt new variety Yeobong and packing system, raised highest gross receipts but ranked next to Damyang in terms of net income because of high packing cost. Farmers of Nonsan County earned lowest income because of poor quality and low price in spite of adopting packing cost saving method. Therefore, results of this study shows that successful farming technology depend on whether or not farmers adopt market oriented technology. It is suggested that direction of strawberry farming technology should focus on adopting new varieties which can contribute to increasing farmers' paid price and developing technology of reducing cost such as labor saving and packing machine.