• 복식문화연구
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• 제3권2호
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• pp.323-346
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• 1995

The increasing number of senior citizens, combined with the power of purchasing due to discretionary income have vaulted the elderly into the position of an attractive future target market. Therefore, it would be crucial for marketers to understand elderly's purchasing behavior. The purpose of this study was to identify clothing purchasing behavior of elderly women. For this study, questionnaires were administered to 600 women over 55 years of age. However, the sample that was analyzed fer statistical analysis was involved 418 elderly women. Statistical analysis were majorly descriptives such as frequencies and percentages. The major results of this study were summarized as follows. 1. In relation to problem recognition in purchasing process, motives of purchasing apparel were identified as a happy event in home such as a wedding and a birthday, a change of seasons and a casual discovery of a suitable clothing in shopping, in orders. 2. In relation to information search, important information on apparel and fashionability were thought as display racks in a store, opinion from friends and family and fashionability from others or streets, in orders. 3. In relation to selecting a store in purchasing process, older consumers assessed that attractive price, design suited to my age, variety in one store and apparel product quality were important store attributes, in orders. In terms of a purchase place, older consumers purchased clothing mainly on department stores, wholesale stores such as Namdaemoon or Dongdaemoon market, mainly retail stores located close to home and discount stores of well known brand, in orders. 4. In relation to alternative evaluation in purchasing process, older consumeres considered that style or appearance suited to me, color, design, comfort and fitness were important selection criteria, in orders. 5. In relation to purchase choice, 61.7% of the respondents paid money by themselves and 68.9% paid on cash in purchasing apparel. 6. In relation to outcomes of purchase, older consumers solved their complaint against a unsatisfactory product mainly by returning the unsatisfactory clothing. Also, there were those who took no action against the unsatisfactory product and who altered the clothing for fitness by themselves.

• 무역상무연구
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• 제43권
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• pp.169-198
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• 2009

This paper sees some legal phases of the forfaiting transactions performed by using bills of exchange (drafts) or promissory notes. It focuses on the issues of the endorsement without recourse and the aval under the Korean statute for such negotiable instruments which is enacted by succeeding to the Convention Providing a Uniform Law For Bills of Exchange and Promissory Notes (Geneva, 1930) of the League of Nations. This paper purposes to give basic legal guides for forfaiting participants in order for them to be able to prevent and solve some problems caused by lack of understanding for relevant rules of law. Forfaiting is a useful technic as it provides financing for international export businesses by enabling forfaiters to discount future payment obligations on non-recourse basis. It gives benefits to exporters by removing political, transfer and commercial risks of importers or their country. Also it protects exporters from the risks of the increase of interest rates and the fluctuation of exchange rate as well. In traditionally normal forfaiting transactions, exporter of goods generally takes promissory notes or accepted drafts from importers in payment for the price of goods. Further, when the exporter is not comfortable with the importer's credit or is not confident whether the importer will pay the accepted drafts or the promissory notes as they come due, the exporter nomally requires the importer to make the importer's bank (avalizer or guarantor) add an aval, which is made by the written expression of intention, the words of "per aval", and the guarantor's signature on the drafts or promissory notes. The exporter endorses without recourse to transfer the drafts or the promissory notes to the forfaiter, typically a bank, who purchases the drafts or the promissory notes without recourse.

• 자원ㆍ환경경제연구
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• 제15권5호
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• pp.827-858
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• 2006

본 연구는 효과적인 국제 환경협약을 지속시키기 위해 소위, 자기 강제적인 협력체제 구축이 가능한 게임이론적 분석틀을 제시한다. 모델은 본질적으로 전략적 성향을 추구하는 각 국 정부의 환경 정책(본 논문에서는 배출허가 규범의 예를 고려함)이 추진되는 과정에서 어떻게 지속가능한 국제 환경협약이행을 위한 규칙이 계획될 수 있는지 분석한다. 특별히 최근 무한 반복적 게임이론의 연구 성과를 바탕으로, 본 연구는 이기적으로 행동하는 주권국가들이 일시적 이익을 위해 국제 협약을 위배하지 않고 지속적으로 그리고 협력적으로 그것을 위지시킬 수 있는 주요 메커니즘을 소개하는데 중점을 둔다. 현실적으로 국제 환경문제가 협약에 참가하는 국가들 뿐만 아니라 비회원국들에게도 외부효과가 미칠 수 있으며, 회원국 상호간에도 협약 이행에 관한 확실한 정보가 교환되지 못하는 경우를 고려하는 모델도 분석의 대상에 포함되었다. 이러한 경우, 모델의 균형 벡터를 구성하는 임계할인율, 유인가격수준, 그리고 협약위반에 따른 처벌 기간 등의 도출 과장이 간략히 논의된다.

• 기술혁신연구
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• 제24권1호
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• pp.85-111
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• 2016

본 연구에서는 온라인 쇼핑몰 상황에서 이전사업경험, 제품속성과 온라인 고객의견이 신제품 매출성과에 미친 영향을 살펴보았다. 인터넷 쇼핑몰에서 제품 성과에 대한 연구들은 선진국 온라인 쇼핑몰을 중심으로 고객들의 구전효과에 초점을 두고 연구를 진행해 왔으며 상대적으로 기업특성이나 제품속성에 대한 연구는 미흡하였다. 본 연구에서는 중국 인터넷 쇼핑몰에서 판매중인 총 407개 TV모델들을 대상으로 기업특성, 제품속성 및 온라인 고객의견이 제품 매출성과에 미친 영향을 살펴보았다. 기업특성에서는 이전TV제조업체들의 제품이 신규 진입기업들의 제품들보다 매출성과가 높았다. 제품속성에서는 경쟁제품 대비 초기 가격수준이 낮을수록 성과가 높으며 가격할인율이 높은 경우에는 오히려 매출성과가 낮았다. 전반적인 제품의 기술경쟁력 수준이 높을수록 판매성과가 높으며 신기능의 특성에 따라 매출성과에 미친 효과는 다르게 나타났다. 제품별 온라인 고객평가 의견수가 많을수록 해당 제품의 매출성과는 높은 것으로 나타난 반면, 온라인 고객평가 점수는 매출성과에 유의한 영향관계나 나타나지 않았다. 본 연구에서는 온라인 쇼핑몰 상황에서 신제품 매출성과 향상을 위한 이론적 실무적 의의를 제시하고 향후 연구과제들을 제시하였다.

• 한국언론정보학보
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• 제37권
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• pp.270-306
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• 2007

이 연구는 인쇄신문시장의 성장 지체 속에서 상위 지배기업들의 대표적인 발행부수 확보 경쟁인 무가지와 경품의 지속 원리가 무엇인지 분석하고 있다. 과열 경품 경쟁은 불공정거래라는 비판과 신문판매고시 위반으로 과징금 부과 등의 규제가 따르고 있다. 개별 기업에게도 고비용 경쟁의 부담이 지속되는 가운데 결과에서 얻는 이익이 크지 않다. 그럼에도 불구하고, 과열 경품 경쟁은 상대방과 합의할 수 없는 경쟁의 상황에서 선택할 수밖에 없는 우월 전략이자 합리적 선택에 해당한다. 지배기업이 경품 지속의 주도성을 확보하고 있으나 경품 경쟁은 다자간의 동의 속에서 유지된다. 경품 경제의 메커니즘 내에는 경품의 채택이 지국과 독자, 포괄적으로 광고주 역시 경제적 원리에 따라 유인이 높은 선택 대안이고, 동의하게 되는 이유가 있다. 이러한 경품 지속의 원리와 구조에 대한 분석을 통해 규범적 비판에 대한 논리적 근거로서 경제적 원리와 합리성을 보완해 보고자 하였다. 과열 경품 경쟁의 해법을 위해 이와 관련된 행위자들의 과제가 무엇인지 살펴보기 위한 사전 작업에 해당할 것이다.

• 환경정책연구
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• 제14권4호
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• pp.63-101
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• 2015

배출권 이월 및 차입은 감축기술개발투자에 영향을 미칠 수 있다. 배출권거래제하에서 이월 및 차입이 허용되면 감축비용과 배출권 가격에 따라 배출권거래제 참여기업들은 현재의 감축을 미래로 또는 미래의 감축을 현재로 선택할 수 있기 때문에 배출권 이월 및 차입은 감축기술개발에 대한 대체재적인 역할을 한다. 따라서 배출권 이월 및 차입과 같은 간접감축이행수단을 허용하는 경우에는 직접감축이행수단인 감축기술개발투자에 영향을 미친다. 불완전경쟁시장에서 이러한 간접감축조치가 감축기술개발투자에 미치는 영향은 완전경쟁시장하에서와 달라질 수 있다. 왜냐하면 과점시장의 쿠르노 경쟁하에서 감축기술개발투자가 최종소비재시장의 균형에 영향을 미칠 수 있기 때문이다. 분석 결과, 배출권 이월 및 차입으로 인한 감축기술개발투자 유인 수준은 감축비용, 할인계수, 초기무상할당, 감축기술개발투자효과 등에 의존한다.

• 한국의류산업학회지
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• 제20권4호
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• pp.389-399
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• 2018

The purpose of this study was to investigate the differences of sociocultural attitudes toward appearance, clothing and cosmetics purchasing behaviors according to male consumer's age group. The research method was survey and subjects were 656 male consumers. The results were as follows. First, three factors (appearance importance awareness, appearance internalization, and slimness importance awareness) were emerged on sociocultural attitudes toward appearance. Young age group showed higher level of appearance importance awareness and internalization than middle age group. Second, there were many differences on clothing purchasing behaviors by age variable. Young age group more importantly considered psycho-social purchasing motives, aesthetic selection criteria, and the internet as information source and purchasing place than middle age group. Whereas middle age group more importantly considered practical purchasing motives, practical selection criteria, and store display & salesman as information sources, and fashion outlet as purchasing place than young age group. Third, there were also many differences on cosmetics purchasing behaviors by age variable. Young age group used more and various cosmetics, and they more importantly considered skin improvement as purchasing motive, skin suitability and price as selection criteria, the internet as information source and purchasing place than middle age group. On the other hand, middle age group generally used fundamental cosmetics, and they more importantly considered skin protection as purchasing motive, quality as selection criterion, TV and store display & salesman as information sources, and discount store and cosmetics speciality store as purchasing places than young age group.

• 농촌지도와개발
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• 제23권1호
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• pp.15-25
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• 2016

In this study, we examined the awareness of consumers purchasing Punica granatum by conducting a survey on consumption of Punica granatum for the consumer panel of the Rural Development Administration (RDA) and derived the purchasing characteristics from the actual purchase date analyzed in a Linear regression model and Tobit model. Most consumers had been purchasing Punica granatum for health and beauty, and the proportion of that consumers were willing to repurchase Punica granatum was 93.1%. The result of examining the biggest considerations in 5 point scale when choosing a Punica granatum was in the order of freshness (4.37)> price (4.15)> safety (4.13)> size(3.86)> brand (3.27)> discount event (2.76). When we compared the results between a linear regression model and tobit model, the signs of all variables are consistent with each other. However, it was estimated that all absolute values of the coefficient values in the results of the tobit model analysis were larger than the values in the linear regression model, except for the "favorite purchasing place" of a weekday traditional markets. Punica granatum is known as a good fruit for postmenopausal women and it seems that the higher age is, the more purchase there will be. The more income a housewife had, the greater purchase there was. In the case of the purchase amount, a selecting for a eating pleasure was bigger than a selecting for a need of health. Therefore, it is necessary to develop Punica granatum with a taste in consumer preferences.

• 에너지공학
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• 제19권4호
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• pp.246-250
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• 2010

12 리터급 경유엔진을 개조한 LNG 혼소엔진에 대해 출력, 연비 및 배출가스등의 성능을 평가하였으며 이를 바탕으로 LNG혼소 화물 자동차의 경제성을 분석하였다. 출력은 경유엔진에 비해 5% 정도 낮은 수준으로 평가되었으며 엔진효율은 경유의 경우 37.4%, LNG혼소의 경우 35.9%로 경유엔진의 경우가 다소 높게 나타났다. 배출가스는 탄화수소를 제외하고 PM, NOx, CO 및 $CO_2$는 LNG 혼소의 경우가 낮은 특성을 보였다. 경제성 비교를 위해 연료비용과 환경비용 관점에서 각각 분석하였으며 유가보조금 및 할인을고려할 경우에도 LNG 혼소 화물차의 경제성이 있는 것으로 분석되었다.

• 한국의류학회지
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• 제30권1호
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• pp.1-11
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• 2006

The purpose of this study was to analyze the current CRM situation in Korean apparel industry. Specifically, research purposes were 1) to examine the concepts and benefits of CRM, 2) to examine CRM strategies, 3) to analyze CRM system(i.e., customer relationship management service, customer segmentation criteria, DB management system), and 4) to analyze the potential problems and CRM adoption plan. The subjects for this research were thirty CRM managers in Korean apparel firms classified by the company type(woman's wear, man's wear, casual wear, children's wear, retailer) interviewed from December 2003 to March 1004. The results of this study were as follows: First, the concept of CRM represented the prime customer relationship, continuous consideration, and customer management system. The benefits of CRM reflected re-sales, improvement of profit share, and acquisition of customer's data base. Second, concerning the CRM strategies, most companies focused on persistent customer management through mileage program, membership cards and also implemented product strategies such as demand forecasting, customization based on customer data analysis. We also found that industry preferred to use pricing strategies, for example, segmentation of customer through discrepancies of price in which customers are provided by discount and gift voucher services. Regarding distribution strategy, channel diversification, localized service, and convenient delivery system were used. As promotion strategies, they chose celebrating customers' personal events and promoting cultural events and issuing coupons. Third, regarding CRM system, information service was the most frequently adopted, important and highly beneficial category. Also POS/web-POS, homepage were main sources of information. RFM is the mostly commonly used customer segmentation criteria. Fourth, potential problems in CRM adoption were lack of CRM knowledge and performance measurement of CRM. Future CRM adoption plan included CRM education and development of CRM performance measures.