• 제목/요약/키워드: Price Discount

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친환경농산물에 대한 구매행태 특성분석 -광주광역시 소비자를 중심으로- (An Analysis on the Characteristics of Purchasing Behavior for Environment-friendly Agri-products on Consumers in Gwangju)

  • 안병렬
    • 한국유기농업학회지
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    • 제13권3호
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    • pp.229-242
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    • 2005
  • This study was examined to analyze of the characteristics analysis of purchasing behavior for environment-friendly agri-products on consumers in Gwangju. The 310 subjects formatted questionnaires were analyzed to frequency, percentage, crosstabulation, chi-square test and logistic regression by SPSS WIN 10.0. The main results of this study were as followings (1) It was analyzed that consumers have had the reason to purchase, purchase places, purchase number of times, purchase background, optimum price and purchase item for environment-friendly agri-products. (2) It was tended that consumer showed degree of satisfaction, point to improve and purchase intention continuously for environment-friendly agri-products. (3) It was proved that age, income, medium contact level, cognitive level, valuation basis, producer and the direct deal, the consumer organization's co-op, large-sized discount hoarded goods for purchase places and price reduction for promotion of purchase for environment-friendly agri-products was of the characteristics analysis.

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한국수출업체의 수출마케팅 경쟁력 결정요인 분석 (An Analysis on Determination for Competitiveness of Export Marketing in Korea Exporting Companies)

  • 정창근;최혁준
    • 통상정보연구
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    • 제11권3호
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    • pp.217-237
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    • 2009
  • The purpose of this study is to measure importance and performance levels of marketing 4P components of exporting companies, to compare & analyze domestic and foreign exporters' levels and to establish marketing 4P strategies with maintaining some components, improving some marketing activities and reducing activities to enhance korean exporters' competitiveness. Korean exporters' performance is better than foreigners' in product quality, inquiry and order processing of product, product adoptions. And foreigners' performance is better than koreans' in lower price, price adoption, various ways of payments, discount prices.

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한식당 영업활성화 방안 연구 - 선행연구 문헌을 토대로 - (A Study of Activation plan for Korean restaurant business -Based on Literature of Preceding Studies-)

  • 계수경;진영일
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제16권2호
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    • pp.135-151
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    • 2005
  • In accordance with changes in life style, people's desire to eat out is getting changed in their preferring factors from whether they can buy food they want to eat fast and easily to mood of the dining space, content and quality of service, hygiene condition of restaurant, quiet location and surrounding circumstance, and discount coupon and price destruction. In addition, consumers who begin to recognize the seriousness of environmental pollution prefer health-oriented food. On the other hand, excessive presence of competitors, growing personnel expense, increasing expenditure in accordance with swelling price of rent and material expenditure, increase of tax burden, decrease of income because of credit card service charge and high expected level by consumers make it difficult for restaurant's owners to manage restaurant business. Therefore, this study purposes to establish development of menu from the consumer's and the supplier's point of view and propose how to develop menu aiming at convenience, health and diversity.

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우리나라 고속철도의 초기 시장진입 전략 연구 (Market Strategies for successful operation of HSR in Korea focused on fare system and marketing)

  • 유재균;김경태;한은영
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2003년도 추계학술대회 논문집(II)
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    • pp.365-371
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    • 2003
  • In this study, market strategies for the HSR's fare system are suggested for successful operation of high speed train opened in April 2004. For price strategies, we suggested HSR's fare system considered competition with other transportation modals are supposed to be charged and some discount-fare policies compared to service distances are needed for the successful operation of high speed train after the train open. In addition, this study concludes that for non-price strategies, various services for customers driving for enough demand can provide the base for stable operation of high speed train in Korea by making balances or profitability.

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시범 새우양식장의 경제적 타당성 연구 (Economic Feasibility of a Hypothetical Shrimp Farm a Combination of Semi-Closed Raceways and Ponds)

  • 이재후
    • 수산경영론집
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    • 제13권1호
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    • pp.85-97
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    • 1982
  • This study involves a blending of intensive and extensive shrimp culture techniques for a hypothetical shrimp farm which uses a combination of heated raceway nurseries and extensive grow-out ponds per year. The present value method of economic analysis is used to determine economic feasibility. The biological data in this reports were obtained from published or personal communications from leaders in the field of shrimp aquaculture. The proposed system showed economic feasibility using the present value method with discount rates of 10% and 12%. The most profitable scenario, the culture of three crops of Penaeus vannamei showed a 1.26 year payback period and 120% annual average rate of return. The breakeven price was $1.25/1b., which is $1.52 less than the market price of $2.77. Breakeven production was 724 1bs/acre, which is 8761bs. less than the assumed 1,600 1bs/acre. All other scenarios 1.2 and 3 crops for P. stylirostris and P. setiferus showed economic feasibility also.

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구매빈도별 피자전문점 선택에 미치는 속성의 영향 평가 (Estimating Effects of Attributes on Choice of Pizza Restaurants by Purchase Frequency)

  • 강종헌;정인숙
    • 한국생활과학회지
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    • 제15권3호
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    • pp.491-499
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    • 2006
  • The purpose of this study is to measure the pizza purchasing behavioral characteristics of respondents and importances of factors affecting pizza purchase, to estimate the effects of attributes on choice of pizza restaurant, and to predict probability of selecting a particular pizza restaurant. The questionnaire consisted of two parts: The paired experimental profiles, purchasing behavior and importances of factors affecting pizza purchase. This study generated profiles of 16 hypothetical pizza restaurants based on seven attributes. The profiles comprised 16 discrete sets of variables, each of which had two levels. For this study, researcher randomly selected 150 university students as respondents. Twenty one students did not complete the survey instrument, resulting in a final sample size of 129. All estimations were carried out using frequencies, $X^2$, independent samples t-test, phreg procedure of SAS package. The results were as followed: Some purchasing behavioral characteristics and importances of factors affecting pizza purchase were significantly different by purchase frequency. Based on the estimated models developed for the two purchase frequency groups, the Chi-square statistics were significant at p<0.001. The parameter estimate for late delivery time with frequently purchase frequency group was highest, and the parameter estimate for price with frequently purchase frequency group was highest. The pizza restaurants that charged 20,000 won, offered 100% discount on eleventh pizza, promised to deliver pizza in 20 min, usually delivered the pizza as promised, offered 2 or more types of pizza crust, delivered steaming hot pizza, and did not offer a money-back guarantee which was favored by each of the two purchase frequency groups. The results from this study suggested that there was an opportunity to increase market share and profit by improving operations so that customers can receive discount and money-back guarantee simultaneously, and by reducing price, delivery time.

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대학생들의 피자 전문점 선택에 영향을 미치는 속성에 대한 평가 (Estimating Effects of Attributes on Pizza Restaurant Choice by University Students)

  • 강종헌;정인숙
    • 동아시아식생활학회지
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    • 제16권1호
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    • pp.29-36
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    • 2006
  • The purpose of this study was to measure the pizza purchasing behavioral characteristics of respondents and importances of factors affecting pizza purchase, to estimate the effects of attributes on pizza restaurant choice, and to predict probability of selecting a particular pizza restaurant The questionnaire consisted of two parts: The paired experimental profiles, purchasing behavior and importances of factors affecting pizza purchase. This study generated profiles of 16 hypothetical pizza restaurant based on the seven attributes. The profiles comprised 16 discrete sets of variables, each of which had two levels. For this study, researcher randomly selected 150 students of university as respondents. Twenty students did not complete the survey instrument, resulting in a final sample size of 129. All estimations were carried out using frequency, correlation, phreg procedure of SAS package. The results were as followed Based on the estimated model, the -2LL(B) statistic for a model with all explanatory variables was 5585.761 and the Chi-square statistic is 134.786 with 7 df (p<0.001). At p<0.001, we would reject the null hypothesis that the attributes do not influence choice. The parameter estimate for price was highest, followed by late delivery time, promised delivery time, money-back guarantee, discount, pizza variety, and pizza temperature. The result from this study suggested that there was an opportunity to increase market share and profit by improving operations so that customers receive discount and money-back guarantee simultaneously, and by reducing price, delivery time.

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패밀리 레스토랑에서의 전략적 제휴에 의한 판매 촉진이 브랜드 전환 의도 및 브랜드 충성도에 미치는 영향에 관한 연구 (The Effects of Sales Promotions of Strategic Alliances on Brand Switching and Brand Loyalty in the Family Restaurant)

  • 전귀연;하동현
    • 동아시아식생활학회지
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    • 제21권2호
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    • pp.298-309
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    • 2011
  • The purpose of this study was to test whether sales promotions of strategic alliances affected brand switching intention and brand loyalty in family restaurants. The types of sales promotions included monetary benefits/non-monetary benefits, and immediate benefit (benefits immediately after consumers agreed to accept promotion)/delayed benefits (benefits received at a later time). For this purpose, a questionnaire survey was completed by 355 customers of family restaurants in Daegu between December 15, of 2009 and January 31, 2010. The study-findings indicated that (1) monetary benefits (application opportunity for gift certificate benefits and price discount benefits) were found to affect brand switching intention and brand loyalty; (2) brand switching intention was partly affected by non-monetary benefits (mileages accumulations benefits, presents benefits, and samples benefits), and (3) brand loyalty was partly influenced by non-monetary benefits (mileages accumulations benefits, presents benefits and electronic newsletter benefits). This study also found that (1) brand switching intention and brand loyalty were partly affected by immediate benefits (sample benefits, presents benefits, and price discount benefits; (2) brand switching intention was partly influenced by delayed benefits (application opportunity for gift certificate benefits and mileages accumulations benefits), and (3) brand loyalty was affected by delayed benefits (application opportunity for gift certificate benefits, mileages accumulations benefits, and electronic newsletter benefits). Based on these findings, family restaurants should use sales promotions as a tool for decreasing brand switching intention and increasing brand loyalty.

판매촉진이용성향에 따른 쇼핑가치 지각 및 소비자만족에 관한 연구 (A Study on the Perceived Shopping Value and Consumer Satisfaction as related to Consumer′s Deal Proneness)

  • 오영심;고애란
    • 한국의류학회지
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    • 제26권7호
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    • pp.1066-1077
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    • 2002
  • The Purposes of this study were 1) to identify the effects of clothing involvement on deal Proneness, store images related to promotions and perceived shopping value, and 2) to reveal the effects of antecedent variables on the consumer satisfaction. The data were collected from 624 female consumers living in Seoul, Korea via self-administered questionnaires and were analyzed by frequency, factor analysis, multiple regression analysis and path analysis. The results of the study were as follows : (1) Among the factors related to clothing involvement deal proneness, store images of promotions and perceived shopping values, Clothing importance, Shopping interest Fashion interest and all three factors of deal proneness had the effect on perceived hedonic shopping values. Clothing importance, Prudent purchase, Shopping interest store images related to promotions had the effects on perceived hedonic shopping values. And Prudent purchase had the positive effects and store images related to Display had the negative effects on perceived negative shopping values. (2) From the resulted of analyzing the effects of antecedent variables on consumer satisfaction, Sweepstakes/gifts proneness, store images related to Price discount/events and Display, perceived hedonic and utilitarian shopping values positive]y influenced the consumer satisfaction. Store images related to Price discount/events had the most significant effects on consumer satisfaction. From the results of path analysis, clothing involvement had the effects on consumer satisfaction indirectly through deal proneness, store images related to promotions and perceived shopping values.

성별에 따른 대학생의 피자전문점 선택에 영향을 미치는 속성 평가 (Estimation of Attributes Affecting University Students to Select the Pizza Restaurant by Gender)

  • 강종헌;정인숙
    • 한국식생활문화학회지
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    • 제21권1호
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    • pp.57-64
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    • 2006
  • The purpose of this study was to measure the pizza purchasing behavioral characteristics of respondents and importances of factors affecting pizza purchase, to estimate the effects of attributes on pizza restaurant choice, and to predict probability of selecting a particular pizza restaurant. The questionnaire consisted of two parts: The paired experimental profiles, purchasing behavior and importances of factors affecting pizza purchase. This study generated profiles of 16 hypothetical pizza restaurant based on the seven attributes. The profiles comprised 16 discrete sets of variables, each of which had two levels. For this study, researcher randomly selected 150 students of university as respondents. Twenty students did not complete the survey instrument, resulting in a final sample size of 129. All estimations were carried out using frequencies, $X^2$, independent samples t-test, phreg procedure of SAS package. The results are as follows. Some purchasing behavioral characteristics and importances of factors affecting pizza purchase were significantly different by gender. Based on the estimated models developed for male student group and female student group, the Chi-square statistics were significant at p<0.001. The parameter estimate for late delivery time with male student group was highest, and the parameter estimate for price with female student group was highest. The pizza restaurant that charged \20,000, offered 100% discount on eleventh pizza, promised to deliver pizza in 40 mins, usually delivered the pizza as promised time, offered only 1 type of pizza crust, delivered warm pizza, offered the money-back guarantee was favored by each of male student group and female student group. The results from this study suggested that there was an opportunity to increase market share and profit by improving operations so that customers receive discount and money-back guarantee simultaneously, and by reducing price, delivery time.