• 한국식생활문화학회지
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• 제34권4호
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• pp.424-431
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• 2019

The purpose of this study is to analyze and evaluate the key success factors for the fast food industry in the region of Lahore Pakistan. Fast food concept developed very speedily in the last few years in Lahore region. The success or failure of a fast food industry based on some factors like Physical environment, Brand-name, Food quality, Price, Taste, Promotional activity, Habitual consumption, Health threats, Consumer expectation, and Family meal. To identify which of these factors has a greater influence on consumer satisfaction, four fast food restaurants such as McDonald's, PIZZA HUT, KFC, and subway were targeted randomly. The proposed research is quantitative in nature and for data collection; a random sampling technique was used. A questionnaire survey answered by 273 people was considered in this research. Data have been analyzed through statistical techniques. It is observed that Brand name, Food quality, Physical environment, Health threats, Price, Family meals, Habitual consumption, and Consumer expectation showed significant impacts on Fast food industry compared to other factors evaluated herein.

• 디지털융복합연구
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• 제4권2호
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• pp.41-49
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• 2006

This study tried to find the determine of intention to mobile game service acceptance. Our research proposes the theoretical model consisting of factors such as perceived usefulness, perceived ease of using the mobile phone, perceived price. The data was analyzed using LISREL based on th structural equation modeling, a second-generation multivariate technique. The result shows that the perceived usefulness have significant effects on the mobile game service acceptance.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2006년도 춘계학술대회
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• pp.399-407
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• 2006

This study tried to fine the determine of intention to mobile game service acceptance. Our research proposes the theoretical model consisting of factors such as perceived usefulness, perceived ease of using the mobiliphone, perceived price. The data were analyzed using LISREL based on th structural equation modeling, a second-generation multivariate technique. The result show that the perceived usefulness have significant effects on the mobile game service acceptance.

• 한국지역지리학회지
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• 제10권3호
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• pp.654-666
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• 2004

1980년대 중반 오피스텔이 처음 공급된 이래로 오피스텔 건축기준이 변화함에 따라 오피스텔의 기능은 사무용에서 주거용으로 변화되어 왔다. 서울시의 오피스텔 공급추이를 살펴보면, 1991년에 상대적으로 많은 공급이 이루어졌고, 1990년대 중반에는 공급이 감소되었다가, 1596년 이후 다시 증가 추세를 보이고 있다. 서울시 오피스텔의 임대료 결정 요인에 관한 회귀분석을 실시한 결과, 강남 여부, 전용률, 주거용 여부 등의 설명변수들이 서울시 오피스텔의 주요 임대료 결정요인으로 나타났다. 따라서 서울시 오피스텔의 평당 임대료는 강남에 소재하고 전용률이 높으며 주거용인 오피스텔이 그렇지 않은 것에 비해 높다는 것을 알 수 있다. 또한 사무용 오피스텔의 경우에는 층수가, 주거용 오피스텔의 경우에는 전용률이 유의한 결정요인으로 나타났다.

• 유통과학연구
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• 제20권7호
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• pp.73-86
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• 2022

Purpose: Considering the COVID-19 pandemic and the increasing number of online food delivery applications (OFDA), this study aims to assess the distribution of the presence of Indonesian OFDA and to measure the factors that influence the spending habits of OFDA users. Research design, data and methodology: Two hundred and nine OFDA users from Jakarta's Generation Z were surveyed via a questionnaire. The data were analyzed using Structural Equation Modeling and SMART PLS 3.0. Results: OFDAs were introduced into Indonesia in the recent past with varying degrees of popularity determined by the number of downloads. Users' intention to use was not determined by the speed of the introduction of an OFDA. This study also reveals that previous experience of the service, the orientation of time and price savings had a significant effect on spending habits. A moderating role of the saving variable on time and price was not demonstrated. Conclusions: The results of the study suggest that, in COVID-19 pandemic conditions, the spending habits of Generation Z are not based on impulse, thrift, or extravagance. The pandemic shaped specific motivations in spending habits, namely prioritizing need. This study has limitations, including the small sample size and the use of internal variables.

• 부동산연구
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• 제28권1호
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• pp.79-90
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• 2018

본 연구는 주택지의 가격결정모형을 추정하여 신도시 주거용 토지의 가격 결정요인 알아보고자 하였다. 이를 위해서 경상남도 김해시 장유신도시 지역에서 택지개발사업으로 조성된 주택지 1,000여 필지의 실거래 가격자료를 대상으로 헤도닉 특성이 주택지 가격에 미치는 영향을 GLS 분석방법과 분위수 회귀분석방법을 이용하여 분석하였다. 본 연구는 주택지 가격과 그 오차가 정규분포를 가질 때 조건부 평균을 추정하는 GLS 추정결과와 비교하기 위해 주택지 가격이 대칭적이지 않고 정규분포를 가지지 아니할 때 조건부 분위수별 추정을 위해 분위수 회귀분석 모형을 사용하였다. 그 결과 가격 분위수별로 해당 특성이 미치는 영향의 차이를 확인할 수 있었다. 경과 연수변수는 음의 영향을 보였지만 일정기간을 경과하면 다시 양의 영향을 보이는 것으로 나타났으며, 그 반전기간은 고가주택지 분위수에서 좀 더 높은 값을 보였다. 신도시 주택지 중에서 점포 겸용택지의 긍정적인 영향이 가장 크게 나타났으며, 주택지의 수요자는 도로에 한면만 접한 토지보다 두면이상 접한 각지의 토지, 부정형토지보다는 사각형의 토지를 선호하는 것으로 나타났다. 각지는 주택지의 일조권 개선에 긍정적이며, 인접대지 경계로부터의 이격거리로 인한 건축면적의 감소가 적기 때문에 이 같은 결과를 보인 것으로 판단된다. 점포겸용택지 변수는 저가 주택용 토지에서 더 큰 영향을 미치는 것으로 나타났다. 이는 저가의 주거용 토지가 대부분 임대형 주택 건부지로 사용되는 경향이 많아 자가 거주용 주택 건부지와 다른 특성을 가지기 때문으로 보인다. 주거용 토지가격은 가격 수준에 따라 다른 특성을 지니며, 담보가지의 평가와 부동산 정책의 입안에 있어서 이를 고려하여야 할 것으로 보인다.

• 아태비즈니스연구
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• 제14권2호
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• pp.51-61
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• 2023

Purpose - Since COVID-19, the government's expansion of liquidity to stimulate the economy has resulted in an increase in private debt and an increase in asset prices of such as real estate and stocks. The recent sharp rise of the US Federal fund rate and tapering by the Fed have led to a fast rise in domestic interest rates, putting a heavy burden on the Korean economy, where the level of household debt is very high. Excessive household debt might have negative effects on the economy, such as shrinking consumption, economic recession, and deepening economic inequality. Therefore, now more than ever, it is necessary to identify the causes of the increase in household debt. Design/methodology/approach - Main methodology is regression analysis. Dependent variable is household loans from depository institutions. Independent variables are consumer price index, unemployment rate, household loan interest rate, housing sales price index, and composite stock price index. The sample periods are from 2017 to May 2022, comprising 72 months of data. The comparative analysis period before and after COVID-19 is from January 2017 to December 2019 for the pre-COVID-19 period, and from Jan 2020 to December 2022 for the post-COVID-19 period. Findings - Looking at the results of the regression analysis for the entire period, it was found that increases in the consumer price index, unemployment rate, and household loan interest rates decrease household loans, while increases in the housing sales price index increase household loans. Research implications or Originality - Household loans of depository institutions are mainly made up of high-credit and high-income borrowers with good repayment ability, so the risk of the financial system is low. As household loans are closely linked to the real estate market, the risk of household loan defaults may increase if real estate prices fall sharply.

• 한국콘텐츠학회논문지
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• 제15권7호
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• pp.414-427
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• 2015

본 연구는 오피스시장의 흐름을 고려하여 대형오피스빌딩 중심의 기존연구에서 벗어나, 중소형오피스빌딩에 대한 다양한 분석을 통해 모형별 중요변수 도출 및 예측력을 검증하여, 중소형 오피스를 대상으로 투자를 하고자 하는 투자자들에게 정보를 제공함이 목적이다. 중소형오피스빌딩은 대형오피스빌딩과 달리 규모에 대한 기준이 불명확하고, 주거용과 상업용이 혼재되어 있는 경우가 많기 때문에 자료수집의 한계가 있기 때문에 기존 연구는 대형오피스빌딩을 대상으로 변수간의 인과관계 추정에 탁월한 회귀모형에 편중되었다. 본 연구에서는 강남구 중소형오피스빌딩을 직접 전수조사하고 최종 1,056개의 자료를 추출하여 인과관계 과정을 추정하는 선형회귀모형외에, 반복학습을 통해 최적의 결과를 만들어내는 신경망모형 및 의사결정나무모형을 통해 매매가격 결정요인을 추가로 분석하였으며, 이를 통해 대형오피스빌딩과의 차별점을 비교하였다.

• The Journal of Asian Finance, Economics and Business
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• 제6권3호
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• pp.247-258
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• 2019

The paper aims to examine the factors affecting brand and student decision in buying fresh milk. Combining qualitative and quantitative research methods, this study used self-completed questionnaires to investigate 520 students in Ho Chi Minh City. The results of the study show that that there are five key determinants affecting the dairy brand and student decision in buying fresh milk, including: (1) product quality, (2) fair price, (3) product promotion and customer services, (4) product convenience, and (5) reference group's attitude to the brand. In addition, it is also found that product brand has a direct and positive impact on the student decision. The finding in this study is quite different from other existing literatures in terms of the importance level of the determinants of the student decision in buying fresh milk; specifically, in deciding to buy their fresh milk, students are often interested in the promotion and customer service, the product convenience, and the reference group for the purchase, more than in the quality and price of the product. From these findings, some managerial implications are proposed for policy-makers and relevant enterprises to have appropriate policies and strategies for their business development.

• 대한예방한의학회지
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• 제3권2호
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• pp.1-23
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• 1999

The purpose of this paper is to survey the current status of service utilization in oriental medicine, to identify the determinants of consumers' decision in the service utilization, and then suggest policy implications for promoting the consumers' utilization. A multiple regression model was adopted to analyze the factors that influence consumer's decision in purchasing the oriental medical services. Data used in this research relied on National Survey Data conducted by Korea Institute of Health and Social Affairs, and sampling survey. The results could be summarized as follows.: 1. the number of visits to oriental medical institutions has shown an overall increase during the last decade since the inception of health insurance for oriental medical services. It still, however, revealed a relatively iow figure to western medical services. 2. the main factors, after controlling demographic variables, that determine consumers' selection between oriental medical services and western medical services are considered to be price, belief in effectiveness of services, waiting time for service. Implications for policy recommendation include 1. to reduce a barrier to service utilization by discounting dramatically the price of herb medicine, which is believed to be crucial in expanding market share, 2. to encourage consumer's belief in clinical effectiveness through a specialization in competitive services compared with wertern medicine, 3. to keep the affirmative image among consumers alive through an active participation of oriental medical doctors in community activities, 4 to change the health care system in favor of oriental medicine in the long run.