• Journal of Korean Society of Rural Planning
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• v.15 no.1
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• pp.47-59
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• 2009

The aim of this study is to analyze the green-tourism centrality considering spatial interaction using Gravity Model and social network method. The degree centrality and prestige centrality were applied as green-tourism centrality index. The rural amenity resources and human resources were counted as attraction factors, and a distance among villages was used as friction factor in gravity model. The weights of rural tourism amenity resources were calculated using the analytic hierarchy process(AHP) method and applied to evaluate green-tourism potentiality. The distance was measured with the shortest path among villages using geographic information system(GIS) network analysis. The spatial interaction from gravity model were employed as link weights between nodal points; a pair villages. Using the spatial interaction, the degree-centrality and prestige-centrality indices were calculated by social network analysis and demonstrated possibility of developing integrated green-tourism region centered on high centrality villages.

• The Journal of Information Systems
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• v.20 no.1
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• pp.147-169
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• 2011

In organizations, evaluating the competency of individuals through the position or status has many limitations. To overcome these limitations, this study analyzes the organization's informal network using social network analysis. We measured out-degree centrality and in-degree centrality by making use of social network analysis technique. Out-degree centrality is interpreted as 'madangbal' in that actors actively help other people, while in-degree centrality is interpreted as 'prestige' in that other people want to have a relationship with. This research examines the effects of individual's 'prestige' and 'madangbal' in the instrumental network and communication network on IT competency. We carried out empirical analysis using social network data that were collected from undergraduate students. The result reveals that relationship between IT competency and centrality in the instrumental network is statistically significant, while relationship between IT competency and centrality in the communication network does not show significant results.

• Journal of the Korean Society for information Management
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• v.33 no.2
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• pp.61-76
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• 2016

This study aims at proposing three prestige indices-closeness prestige, input domain, and proximity prestige- as useful measures for the impact of a particular node in citation networks. It compares these prestige indices with other impact indices as it is still unknown what dimensions of impact these indices actually measure. The prestige indices enable us to distinguish the most prominent actors in a directed network, similar to the centrality indices in undirected networks. Correlation analysis and principal component analysis were conducted on the author citation network to identify the differentiated implications of the three prestige indices from the existing impact indices. We selected simple citation counting, h-index, PageRank, and the three kinds of centrality indices which assume undirected networks as the existing impact measures for comparison with the three prestige indices. The results indicate that these prestige indices demonstrate distinct impact dimension from the other impact indices. The prestige indices reflect indirect impact while the others direct impact.

• Journal of the Korea Safety Management & Science
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• v.16 no.4
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• pp.247-255
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• 2014

Safety management is becoming one of the most hot research issues in Korea. We collected the researcher information in two safety related journals of the journal of the Korea safety management & science and the journal of Korean society of safety. Social network analysis was used to analyse the research relationship among the authors in each journal. The degree centrality, the betweenness centrality, the closeness centrality and the proximity prestige centrality on each researcher were calculated to find out most influenced researcher. Biggest research groups in each journal were introduced by clustering technique.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.1
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• pp.615-621
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• 2016

The selection of a flagship industry is based on whether the industry's developmental impact is great and whether the industry can be the center of the national economy. Here, a ripple effect may be derived by analyzing the forward and backward linkage effects, but in the case of industries that are the centerpieces of the national economy, each researcher reported different results. Consequently, they could not agree on their flagship industry despite belonging to the same time. This study presents a prestige centrality of network analysis as a way of analyzing an industry, which was the center of the national economy, and performed empirical analysis utilizing the 2013 I-O Table. The analysis showed that the industries classified as those with high centrality include the energy industry, which is essential for economic development, can create a synergy effect with other industries, such as the transportation industry, industries with a high level of export and employment, such as electronics and chemicals, and industries for domestic demand, such as wholesale and retail, food services and accommodation.

• The Research Journal of the Costume Culture
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• v.28 no.6
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• pp.755-770
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• 2020

As the postsecondary school-age population continues to decline, universities are building identities to differentiate themselves and create a favorable impression among this cohort. We investigated the role of logo-bearing products as a way of promoting university identity, specifically, the effects of ingroup ties, ingroup affect, and centrality on attitude toward university logo products and purchase intention. This study further examined the moderating effects of perceived university prestige on the relationship between logo product attitude and in-store purchase intention, and the moderating effect of online shopping frequency on the relationship between logo product attitude and online purchase intention. We conducted a survey of undergraduate and graduate students at a university in Seoul. Survey responses (N=561) were collected and processed using SPSS 23.0. Multiple regression analysis showed that ingroup ties and affect had significant effects on product attitude. However, centrality had no significant effect on attitude toward the product. Product attitude had a direct significant effect on both in-store and online purchase intention. Perceived university prestige moderated the relationship between product attitude and in-store purchase intention. Moreover, online shopping frequency moderated the relationship between product attitude and online purchase intention. The results of this study are expected to provide fundamental knowledge for developing product strategy of logo products.

• Journal of the Korea Safety Management & Science
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• v.15 no.2
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• pp.161-166
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• 2013

The purpose of this research is to analyse the research subject in journal of Korean safety management and sciences. Total 1850 key words in 560 papers were analysed by the Pajek system which is one of well known social network analysis tool. Key words trend from 2008 to 2012 was examined. Then the relationship among each key words was visualized. There were five key words group which strongly connected among key words. The degree centrality, between centrality, proximity prestige on each key words were calculated to verify influence degree to other key words.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.3
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• pp.1123-1134
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• 2013

The purpose of this study is to decide the optimal location site of the agricultural wholesale market in Gyeonggi-do. In this paper, methods of social network analysis are adopted to calculate the betweenness centrality, degree centrality, prestige centrality. Methods of social network analysis can be a good alternative to discover characteristics of a complicated method by visualizing relationships among nodes(cities). The results of this study are as below : First, the result of social network and present locations are not so different. Second, optimal locations of the agricultural wholesale market in Gyeonggi-do are Pyeongtaek-si, Suwon-si, Ansan-si, Seongnam-si, Hwaseong-si, Yongin-si, Icheon-si, Anyang-si etc.