• Journal of Digital Convergence
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• v.15 no.11
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• pp.85-95
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• 2017

The news media report the pledges of presidential candidates, which have important implications for political communication. This study is to investigate the difference between news coverage on the presidential candidate' s pledge and to discuss its implications. The sampled news from the two newspapers were analyzed for content analysis. Frequency analysis and Chi-square analysis are utilized with SPSS. As results, there was no difference in the tone of the article's headlines, but the difference of the tone between the article content was statistically significant. The results means that the media framing affect on the reader's perception. Follow - up study can be suggested a comparative study of past election candidates 'pledge reports, a network analysis for the news language, and a comparative analysis of newspaper coverage and broadcast coverage.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.441-453
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• 2020

This study looked at the concretizing process of the Free Semester Policy(as is the FSP). The concretizing process of policy refers to the process in which the major components of policy idea are changing through the agenda setting and policy decision process. To this end, we collected major policy documents related to the FSP from the pledge of the presidential candidate to the implementation plan of the FSP and the oral data of key personnel of the FSP, and analyzed the concretizing process of the policy focusing on the policy objectives. As a result, it was found that the policy objectives of the FSP were presented in a more comprehensive and ambiguous form through the agenda setting and policy decision process. The emphasized direction of policy has also changed over and over. This phenomenon offers several implications for understanding education policy. First, it should be understood that the objectives of education policy presented at a specific point in time are provisional. Second, the change in policy objectives may have occurred in the process of securing the legitimacy of policy promotion. Third, it is necessary to pay more attention to the relationship between policy and politics. In order to properly promote an education policy based on the common sense and needs of the public, a mature education policy discussion culture is required.