• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.5
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• pp.654-666
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• 1999

Korean Costume has long history and functional aesthetic value compared with the traditional costume of other contries. But nowadays korean Costume is becoming more and more distant from the people in the world wide current. To domiciliate and spread out the Practical Korean Costume which the goverment selected as CI symbol representing Korean culture in the trend of times. We investigated and analysed systemically the consciousness of customers and the details of design. This study consist of theoritical study and positive study. Theoritical study has the esthetic characteristic(structure characteristics formative characteristic and the characteristic of color) As the conciousness of people change in modern life which everything change in high speed the esthetic characteristics of Korean Costume have changed in structure.

• International Journal of Costume and Fashion
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• v.8 no.1
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• pp.36-52
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• 2008

Writer Hong Myung-hee, author of the novel Im Kkeok Jeong, provided an excellent description of the costume customs of the Chosun era, based on an understanding of various historical texts and literature by practical science proponents, and experience gained from the Hong household of Pungsan, a noble family of high standing during the Chosun dynasty. However, there is a tendency towards descriptions of late Chosun era customs, rather than 16th century customs, with the intent of heightening the image of what most people felt to represent Chosun and its prestige, thereby generating greater reader sympathy. Therefore, information on the costume customs of the novel 1m Kkeok Jeong is analyzed and re-formed to fit with the temporal setting of the 16th century. By providing data to aid visual understanding and re-creation, the intent is to accept it as material for the rumination of our ancestors and their lifestyles in the 16th century. The novel provides a good description of Chosun economic customs, in which cotton and hemp were used not only as fabric for clothes, but also as currency. The trade value of cotton drapery or hemp drapery with dimensions of 5 strand density at a length of 35 ja per roll was designated as 5 mal (about 90 liters) of rice by national law, but the actual value varied depending on the production of rice. Also, it is possible to confirm the existence of sang po with dimensions of 3 strand density at a length of 30 ja per roll, or 2 strand density seochongdae cotton, which was used only as currency due to the rough quality. Characteristics of the Chosun dynasty, a class-based society, are described through distinctions of attire. The writer's intent regarding the symbolic nature of attire reflecting social position, a characteristic of the entire Chosun period, is analyzed with the presentation of visual material.

• Journal of the Korean Society of Costume
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• v.66 no.7
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• pp.50-68
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• 2016

The objectives of this study are to identify the self-image and preferred fashion styles that Korean career women seek in different daily situations, and to propose a positioning map in accords with the findings. The study conducted a survey and in-depth interviews. The study used twenty items of self-image adjectives extracted from existing studies, and eighteen fashion style stimuli collected by examining women's wear brands. The study surveyed 329 career women. Their daily situation was classified into five situations; external meeting and presentation, ordinary work, wedding and family gathering, blind date or date, and meeting with friends and acquaintances. The analysis results of this study showed that self-image and fashion style preferences are relevant to daily situation. The image most sought in external meetings and presentation was the 'Elegant' image, and the image most sought in meetings with friends and acquaintances was the 'active' image. Women on dates or blind dates sought the 'feminine' image the most, however they preferred to avoid this image during external meetings and presentations. Among fashion styles, the 'elegant/classic' style was most preferred, and the 'sexy/avant-garde' style had the lowest preference among all the styles. 'Mannish' was preferred in ordinary work and meeting with friends and acquaintances, however, it was shown as having the lowest preference level in blind dates or dates. The 'romantic/natural' style was highly preferred in meeting with friends and acquaintances, however it had a low level of preference for external meetings and presentations. This study has significance in providing practical information to utilize in fashion industry by identifying the relationship between self-image and preferred fashion style sought by career women according to daily situation, and using the results to propose a positioning map.

• Journal of the Korean Society of Costume
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• v.56 no.4 s.103
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• pp.148-159
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• 2006

The purpose of this study is to understand continuity and discontinuity of the neoclassic style in early twentieth century fashion modernism. Researching relations in fashion between eighteenth to nineteenth century and twentieth century, the theory of 'linked solution' suggested by Kubler and Broadsky has been accepted. The results of this study are as follows: In early twentieth century fashion, continuity of the neoclassic style is considered as presentation of geometric form based on anatomical truth of the human body and moderation of decoration. Also simple construction to present practical purpose of the dress in honesty were continued. On the other hand, discontinuity of the style is found in the imitation of men's classic tailored suits and standardization of sizes and styles. These are considered to reflect such early twentieth century sociocultural contexts as equality of the sexes and mechanical aesthetics. Hopefully this study will contribute to the broadening of insight in fashion connecting traditions.

• Journal of the Korean Society of Costume
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• v.50 no.6
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• pp.163-175
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• 2000

This study focuses on the Zen style in contemporary fashion which presents itself as one of the dominant cultural phenomena these days. After investigating the basic concepts and features of the Zen style and examining its birth and development, this study moves on to the ways in which it is characteristically applied for the world of fashion. This study is also performed both by the theoretical research on related books and papers for the explication of main concepts and by the practical research on fashion magazines and works of famous fashion designers for the presentation of more detailed illustration. When we are talking about postmodernism, which is a reaction against or a continuation of modernism, as a cultural dominant shown up in the late twentieth century, the Zen style itself can be regarded as a typical representation of postmodernism in fashion. Although the Zen style can be viewed as sharing the basic principles with minimalism which is a main branch of modernism, it is strongly in line with postmodernism (which is human-centered) in that its fundamental idea is based on emotions and feelings of human beings and the purity of natural world. As above, ZEN is a crossover phenomenon between postmodernism and modernism. In this sense, it is said that within the name of postmodernism the Zen style has satisfied our desire to present our inner world of mind with the help of regional philosophy (in this case Oriental one). The four main aspects of the Zen style in fashion are following : simplicity connected with the Oriental moderation, the use of the Oriental silhouette and detail, the destruction of form, and the nature-friendly attitude. These will be under close examination in this study.

• Journal of the Korean Society of Costume
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• v.59 no.10
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• pp.22-37
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• 2009

The main purpose of this research was to provide an example of a scientific and systematic approach to designing nurses' uniforms. Uniforms for the staff nurses and head nurses at Korea University Medical Centers were designed through the following four steps: research and analyses, design direction establishment, design presentation, and final decision. For the research and analyses, a focused group interview with 14 head nurses were conducted before the actual questionnaires were formed and distributed to 200 nurses at the medical centers. The data collected from 182 among 200 subjects were able to be used for the statistical analyses. As a result, the majority of nurses were not satisfied with the present nurse uniforms. They preferred pants to skirts, and straight pants to tapered pants. Blouses or jackets that slightly cover hips with sleeves reaching above the wrists were also preferred. Many respondents wanted uniforms that were practical and easy to manage. The ideal image of nursing uniforms were feminine, lively, active, light, cool, simple, and modern. According to the research and analyses result, design directions were established and uniform designs were presented to head nurses. Uniforms were designed based on symbols of Korea University and Korea University Medical Centers. Colors including white, pink, and grey were selected to represent the ideal image of nursing uniforms designated by the respondents. Fabrics including polyester(95%) and spandex(5%) blends, polyester(48%), rayon(48%), and spandex(4%) blends, and cotton(100%) were used for making garment samples. Final designs were decided by selecting and modifying the designs presented to the head nurses.