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A Qualitative Research about the Purchase Behavior of Internet Shoppers (인터넷 쇼핑몰 이용자의 구매행동에 관한 질적연구)

  • 고은주;김성은
    • Journal of the Korean Home Economics Association
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    • v.42 no.1
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    • pp.153-166
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    • 2004
  • The purpose of this study was to examine the internet shoppers' new purchase behavior, to examine the general purchase behavior(i.e., purchase pattern, preference), and to examine the related factors to promotion strategies(i.e., e-mail, event) of internet shopping mall. Focus group interviews were done with 40 internet shopping-mall users on May, 2003 for the data collection. Data were analyzed by content analysis and descriptive statistics(i.e., frequency, percent). The results of this study were as following. First, competitive price, accurate product and service information and convenience were considered as important factors in the new purchase behavior among internet shoppers. Second, the more frequent purchasing time through the internet shopping mall were on weekdays rather than weeekends and the most preferred information search engine were category type, item type, and price type in order. Third, e-mails from internet shopping mall were most likely opened by internet shoppers, that is to say, e-mail can be the efficient communication tool as well as the possible promotion strategies. Specifically, the title of email was considered as an important factor to approach the target consumers.

Design of the Curation Platform for User-participated Book Recommendation System of Selecting on Alternative Material for the Disabled (대체자료 선정을 위한 이용자 참여형 도서 추천 큐레이션 플랫폼 설계)

  • Cho, Hyun-Yang
    • Journal of the Korean Society for Library and Information Science
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    • v.54 no.3
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    • pp.41-69
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    • 2020
  • The purpose of this study is to design and develop a alternative material recommendation system using automatic classification, based on user preference. Details of usage data by users from DREAM was analysed in order to develop the way of a method on selecting proper alternative material, and then the data by user preference were allocated under each category of 10 KDC categories. The keyword, selected from the title of users' usage data from a certain period of time, were divided into 10 subject categories and ranked by the order of frequency of appearance. Books including high frequency of the keyword in title can be selected as a preferred target for producing alternative materials. Lastly, a dynamic linkage for sharing usage data among National Library for the Disabled and other libraries is proposed to produce more proper alternative materials, based on user preference.

A Study on the Perception of Travel YouTube Title: Focusing on the Group of Generation Z (여행 유튜브 제목에 대한 Z세대의 인식 유형 연구)

  • Choi, Won Joo;Hong, Jang Sun
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.175-184
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    • 2022
  • Travel YouTubers who cross the boundary between tradition and novelty communicate by sharing their activities with others through SNS-based media. Media content should not only satisfy individuals, nor should it be too purpose-oriented. YouTube channels should be operated so that users can easily access content naturally, and more diverse methods can be pursued based on usage patterns and satisfaction theory. This study is about the type of perception of Generation Z on travel YouTube titles. As a result of conducting QUANL program analysis on 34 Q samples and 28 P samples from the Q methodological perspective, a total of three types were found. For types with unique characteristics, the first type was named "attention of keywords that draw imagination," the second type was "preferred to stories that stimulate curiosity," and the third type was "image satisfaction reflecting expectations." In addition, considering the characteristics of each type found, the scalability and strategic plan of the activities that Generation Z travel YouTubers want to unfold were presented.

Online Catalog Use Study in a University Library (대학도서관의 온라인목록 이용특성에 관한 연구 -덕성여자대학교를 중심으로-)

  • Yoo Jae-Ok
    • Journal of the Korean Society for Library and Information Science
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    • v.31 no.4
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    • pp.289-318
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    • 1997
  • The purpose of this study is to identify users behavioral characteristics for using the online catalog opened in May 1996 at Duksung Women's University Library. 278 student users were surveyed from October 4th to 8th in 1996. Major findings are as follows. 1. Most users$(87.4\%)$ prefer the online catalog to the card catalog and regard the online catalog easy to use$(89.6\%)$ 2. $(65.8\%)$ of users are active users who frequently use the online catalog at least 10 times or more per semester. 3. $10.4\%$ of users feel the online catalog difficult because they do not know how to use it. 4. Most users prefer the menu search mode among menu, command and fill-in-blank search modes offered by DISCOVER. The most preferred access points are the title for known-item search and subject headings for subject search. 5. User's attitude toward the online catalog is very favorable$(83.5\%)$, however, the search success rate is rather low $(77.0\%)$ compared to that of the card catalog $(87.0\%)$ 6. The title and author are regarded easy to use among access points offered by DISCOVER. Classification numbers and call numbers are the least easy access points to use. 7. Since users show lack of knowledge of how to use the online catalog, education and training programs on the online catalog use for users are needed. 8. Users showed different search patterns for pursuing different search goals. The most preferred access points are the title for known-item search and subject headings for subject search. These search behaviors are different from those in using the card for both the known-item search and subject search was the title.

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A Qualitative Study of Physicians' Use of Clinical Information Resources and Barriers (임상의사의 진료목적 정보원 이용과 장애요인에 관한 질적 연구)

  • Kim, Soon;Chung, EunKyung
    • Journal of the Korean Society for Library and Information Science
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    • v.50 no.4
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    • pp.55-75
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    • 2016
  • We analyzed the characteristics of the physicians preferred information sources and barriers through in-depth interviews. Information searches for patient treatment were subdivided into deciding patient treatment methods, understanding the latest treatment trends, and preparing presentation materials for conferences. The variables that affected the search behaviors were identified as being background knowledge on the topic, clinical experience, job title, search skills, user training, and familiarity with the library homepage. PubMed was the most preferred choice because of users' familiarity, reliability, and the vastness of information; Google was also used frequently for easy access and fast search result. The accuracy and the recentness of information were the most significant criteria. Easy interface and convenient access were also considered important due to physicians' time constraints. Searching obstacles were divided into difficulty of searching system, unfamiliar term, too vast resources, difficulty to get fulltext articles and complex advanced search features. The results of this study can be utilized as a basis for improving information service of library and curriculum development for physicians.

College Students' Preferences of Web-based OPAC Retrieval Techniques and their Blood Types: An Empirical Study (대학생들의 웹 기반 OPAC 검색기법 선호도와 혈액형에 대한 실험적 연구)

  • Kim, Hee-Sop
    • Journal of the Korean Society for Library and Information Science
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    • v.44 no.3
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    • pp.81-102
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    • 2010
  • The purpose of this study was to investigate college students' preferences of Web-based OPAC retrieval techniques and their ABO blood types as an empirical survey. Data was collected through a self-designed questionnaire with a total of 101 undergraduate students from the College of Social Sciences responding. The collected data was analyzed using descriptive statistics, and One-way ANOVA. The results show that 'title' was most preferred among the access points, 'AND' was the most preferred Boolean operator, 'publication year' and 'subject' were the most favored techniques in limiting the scope of retrieval, and 'record number limit per page' was the most frequently used for displaying retrieval results. The results also show that there were little(3 out of 22, i.e. 13.6%) statistically significant differences between the college students' preferences of Web-based OPAC techniques and their blood type.

Users' Perception on Theses and Dissertation Services (학위논문 이용현황과 활성화 방안에 관한 연구)

  • Shin, Yu-Ri;Chung, Eun-Kyung
    • Journal of Information Management
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    • v.40 no.1
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    • pp.29-46
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    • 2009
  • Theses and Dissertation(TD) have been considered one of valuable scholarly resources, while there have existed some limitations to collect, organize, and provide them. The purpose of this study is to investigate users' perception on six TD services from five institutions and to propose improvement strategies. Six TD services includes National Library, National Assembly Library, RISS, dCollections, NDSL, and Council of Theses and Dissertation Common Use. Based on the survey results from 151 users, the findings of this study identified that National Assembly Library and RISS were preferred by users. In addition, users preferred keyword, full text, department, abstract, table of contents, as well as title and author over other bibliographic information. More importantly, users needs were placed on whether specific TD services provide full text or not. In case that is not possible to provide full text, users have a preference for full text link information. As a result, in order to improve the TD services, service promotion activities, diverse access points, and full text provision are desirable.

A Log Analysis Study of an Online Catalog User Interface (온라인목록 사용자 인터페이스에 관한 연구 : 탐색실패요인을 중심으로)

  • 유재옥
    • Journal of the Korean Society for information Management
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    • v.17 no.2
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    • pp.139-153
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    • 2000
  • This article focuses on a transaction log analysis of the DISCOVER online catalog user interface at Duksung Women's University Library. The results show that the most preferred access point is the title field with rate of 59.2%. The least used access point is the author field with rate of 11.6%. Keyword searching covers only about 16% of all access points used. General failure rate of searching is 13.9% with the highest failure rate of 19.8% in the subject field and the lowest failure rate of 10.9% in author field.

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A Study on Keyword Information Characteristics of Product Names for Online Sales of Women's Jeans Using Text Mining (텍스트마이닝을 활용한 온라인 판매 여성 청바지 상품명에 나타난 키워드의 정보 특성 분석)

  • Yeo Sun Kang
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.1
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    • pp.35-51
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    • 2023
  • This study used text mining to extract 2,842 keywords from 7,397 product names and organized them into categories in order to analyze the characteristics of keywords appearing in the product names of jeans after 2020. The item category included denim and Chungbaji [청바지], and Ilja [일자], while the silhouette category included wide and bootcut. In addition, high-waist and banding comprised the making sector, and the materials category consisted of napping, spandex, and soft blue. Denim surpassed the others in frequency, co-occurrence frequency, and centrality, and co-appeared with various other keywords. Also, the co-appearance of item and silhouette was prominent, and there were many keyword combinations that showed characteristics related to (a) high waist; (b) hemline detail; (c) rubber band; and (d) partial tearing. Furthermore, idiom expressions such as 'slim fit' and 'back tearing', which were not highlighted in the co-occurrence frequency, were additionally confirmed through correlation. Therefore, the product name analysis effectively identified the detailed characteristics of the silhouette and the making of jeans preferred by consumers.

A comparative study on users' satisfaction about online catalog and card catalog (대학도서관의 온라인목록과 카드목록의 이용자 만족도 비교)

  • 강미혜
    • Journal of Korean Library and Information Science Society
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    • v.24
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    • pp.163-187
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    • 1996
  • The library catalog is considered an important tool to provide library users with conveniences making a search for necessary information. Accordingly, the purpose of this study is to investigate "behaviors and attitudes" of library users in a university library using online and card catalogs together, to compare their distinctions between online and card catalogs and then to bring about reforms for the development of future cataloging, thereby improving the utilization of online catalog and its service expansion. For this, this paper carried out a survey research which was randomly questionaired 280 library users of four universities in Seoul from March 28th to April 16th 1996. Major findings are as follow : 1. Library users tended to use more online catalog(50.0%) than card catalog (21.9%). 2. The main reasons the library users us online catalog were time saving(24.0%), convenience of use(21.3%), multiple searching possibility (16.2%), and the preferences of card catalog were location of library materials(34.6%), time saving(17.5%), Bibliographic information(14.9%). 3. The major access points which library users utilized mostly in their online catalog are title(30.3%), author(29.2%) and subject heading (17.6%), and for card catalog, title(40.5%), author(34.6%) and call no.(11.1%). 4. The methods library users learned to use online catalog are terminal screen(44.7%), online manual(26.1%), and for card catalog, library orientation(42.6%), librarian's help(18.5%). 5. It was shown that library users were not mostly satisfied about their searching results: the users satisfied with online catalog in the order of partly(46.2%), as expected(42.3%), more than expected(10.4%), and with the card catalog in the order of partly(54.6%), as expected(27.3%), more than expected(10.4%). It was found that although library users preferred online catalog more than card catalog, 54.8% of the total catalog users were not satisfied about the search results they have had. 6. The items which library users want to add to online catalog are catalogs of materials other libraries have(41.6%), catalogs of the materials the library has(29.3%), titles of serial articles(17.7%). And the additional services library users want are checking function of loan materials and reservation of materials(15.5%), subject headings(14.5%), more terminals(13.4%), catalog use explanations(12.9%), multiple access points(11.0%), searching function of contents, abstracts, and indexes(9.6%). Considering the fact that library users tend to use more favorably online catalog than card catalog and the trend that library change from card catalog to online catalog, it is strongly recommended to su n.0, pply students with formal and informal training programs for online catalog use.talog use.

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