• Journal of the Korean Society of Costume
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• v.51 no.3
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• pp.51-58
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• 2001

The purpose of this study was to investigate the effects of store image preferences on clothing impulse purchasing of male college students. The sample included 290 male college students, and an instrument was developed based on the previous studies. The statistical analyses used for this study were factor analysis and multiple regression. The result of factor analysis showed that store image preferences consisted of five factors : promotion, display, service, product, brand preferences. Clothing impulse purchasing consisted of product-driven impulse purchasing, situation-driven impulse purchasing, emotion-driven impulse purchasing. Multiple regression revealed that there were significant effects of store image preferences on dimensions of clothing impulse purchasing. For example, promotion preference factor had a positive impact on product-driven impulse purchasing and situation-driven impulse purchasing, but had a negative impact on emotion-driven impulse purchasing. The relative importance of store image preference factors were different according to different dimensions of clothing impulse purchasing.

• The Korean Journal of Community Living Science
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• v.21 no.1
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• pp.5-12
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• 2010

The objective of this research was to examine the relationship between food preferences and personality of university students. The questionnaires were distributed to 198 university students in 2009. The data showed high correlation between personality and food preferences. According to the result of food preferences exams the most favorite food of university students was coffee, refreshing drinks, eggs, ice creams, bananas, porks, apples, chickens, weeds, grapes and food they dislike were sea cucumbers, livers, mung bean sprout, crown daisy, flat fishes, bean curd, green lavers, lotus roots, turban shells, egg plant etc. The correlation coefficient between food preferences and personality showed that male students had more dominance and sociability, and female students had more sociability and validity. On the other hand, a good diet group had higher responsibility and a poor diet group had higher sociability. Consequently, good food habits is essentially needed for the formation of desirable personality of students.

• Journal of the Korean Home Economics Association
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• v.20 no.4
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• pp.125-132
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• 1982

The purpose of this study was to see that how about the variables of homemaker's age, marital periods, children numbers, homemaker's employment, family types, house types, family income, homemaker's education level, and the convenience of kitchen and laundry influence on homemaker's household preferences. On this study, the household tasks were classified into the tasks on Care of clothes, Mal preparation and clean-up, Care of the house, Care of the family members, and Marketing and record keeping. Questionaires were given to randomly selected homemakers in Busan in July, 1982. Data from the 736 respones were analyzed according to Multi regression and T-test. The results were as follows: 1. The variables affecting the homemaker's household preferences were marital periods, family income and the convenience of kitchen and laundry. Longer the marital periods, higher the family income and more feeling the convence were taken higher preferences on household tasks. 2. The variable of age was less significantly related to the homemaker's household preferences than the marital periods. 3. The variable of house types was less significantly related to the homemaker's household preferences than the convenience of kitchen and laundry.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.567-576
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• 2012

This study aimed to analyze preferences depending on consumption value in relation to fashion jewelry design, colors, and materials. For this, 156 female consumers participated in it as subjects, and for a research tool of consumption value, VALS (Values and Life Style) technique was employed to make an empirical analysis by dividing it into three types such as principle-oriented value, status-oriented value and behavior-oriented value. Research findings indicate that above all, there are differences in preferences depending on characteristics of fashion jewelry design depending on consumption value. It was found that there are differences in preferences depending on numbers of setting of fashion jewelry depending on consumption value, but it was found that there are no differences in preferences depending on jewelry materials. In addition, it was observed that for color characteristics of fashion jewelry, there are differences in preferences depending on consumption value. There are differences in preferences for fashion jewelry depending on consumption value, which indicates that preferences for products change depending on consumers' consumption value rather than use value. And it can be an explanation for this reason. Therefore, it is necessary to work out a more efficient strategy through a process of setting up a target according to consumption value.

• Journal of The Korean Association For Science Education
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• v.32 no.9
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• pp.1391-1404
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• 2012

This study was conducted for the purpose of analyzing the teachers' and students' preferences and reality with regard to their interaction in secondary school science classes. The subjects of this study were 180 teachers and 1,389 students. The contents of the questionnaire for the teachers included the quality of the personal relationships between the teachers and students as well as the teachers' recognition of teaching activities, and the questionnaire for the students dealt with the quality of the personal relationships between the teachers and students as well as the students' perceptions of their classes. The questionnaire responses were divided into preferences and reality for the research. The results are as follows. First, the levels of the teachers' and students' perceptions of their interaction were significantly lower (p<0.05) compared to their preferences with regard to such. Second, the female teachers showed higher levels of preferences and reality compared to the male teachers in the case of the teacher variables, and the middle school teachers showed higher levels of preferences and reality compared to the high school teachers. Third, the male students showed a higher perception level compared to the female students, and both the preferences and reality levels of the middle school students were significantly higher (p<0.05) than those of the high school students. In addition, the level of interaction was lower in big cities than in small cities. Fourth, there was a significant difference between the levels of the teachers' and students' preferences and reality with regard to their interaction.

• Journal of Korean Home Economics Education Association
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• v.8 no.1
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• pp.33-49
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• 1996

The objectives of this study were (1) to determine the preferences for three home economics curriculum Models(Concept-based curriculum Model, Competency-based curriculum Model, and Practical Problem-based curriculum Model) of Korean home economics(HE) teachers and HE teacher educators, (2) to determine the difference between HE teachers and HE teacher educators according to purposes of HE, focus of learning, organization of HE subject matter, focus of HE curriculum, focus of HE content, HE knowledge, main questions addressed through HE curriculum, teaching strategies, students’progress, and systems of action, and (3) to determine the relationships between preferences for three curriculum Models and personal and professional characteristics of HE teachers. Respondents in this study were 225 HE teachers and 35 HE teacher educators. The survey method was used in this descriptive study. The survey method was used in this descriptive study. The overall curriculum Model preference of each teacher respondent was determined by counting number of times a given Model among 10 identified variables. The data were analyzed by using Chi-square to compare the differences between the two groups. To determine the relationships between preferences for three curriculum Models and personal and professional characteristics of HE teachers, coefficient of contingency tables was used. Both of HE teacher group(79.4%) and HE teacher educator group(67.6%) preferred the practical problem-based curriculum Model the most. There was a difference between the two groups on preferences for the curriculum Models related to systems of action. No significant difference emerged when Chi-square was applied to determine difference between the two groups on overall preferences for three HE curriculum Model. The chi square values between preferences for three curriculum Model and level of school, type of school were statistically significant. Each contingency coefficient for level of school(middle school and high school) and form of school(private and public school) was 27, which means there is a low association between the preferences and level of school and the preferences and form of school.

• Journal of the Korean Society of Costume
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• v.58 no.10
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• pp.37-51
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• 2008

The purpose of this study is according to four Seasonal Color system, the researcher analyzed the Korean Personal color and investigated abstract color preferences and the fashion color preferences to support the Korean color preferences and the rotor recognition trend. The study was conducted according to the following procedures: 144 women from 20s to 50s were selected as participants of the survey and the interview. The fashion color preferences and the personal body color was analyzed by the questionnaire and the interview. The data were analyzed by SPSS 12.0 program. As a way of analysis, crosstabs analysis, correlation analysis, t-test, ANOVA and regression analysis were used. As a results, in the Personal color type of Korean women, it is distributed in the order of spring, summer, winter and autumn. In addition, Light image is highly distributed in the Personal color image. People preferred summer color group in the general color preference and the cosmetic color preference and they preferred winter color type in the clothes color and the suitable color for themselves. In the color recognition, as the color interest increases, the coincidence between suitable color and favorite color increased. The recognition of suitable color, the consideration of color in purchasing and the interest of outward appearances were highly showed.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.4
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• pp.487-497
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• 2000

The purpose of this study was performed 1) to study the differences in advertisement expression and brand preference according to the lifestyle groups of high school girl students(Sports Uninterest Group, Friend Preference/Fashion Uninterest Group, Sports Preference/Horne Oriented Group. fashion Interest Group, and Confidence Group) and 2) to investigate the effects on the brand preference of adolescents of lifestyle, brand and advertisement image and advertisement expression forms. The subjects selected for the final analysis were high school girl students living in Pusan, Seoul and Taejeon, Korea. The statistics used for data analysis were factor analysis, one-way ANOVA, Duncan's multiple range test, stepwise multiple regression, frequency distribution and percentage by the SPSS program. The results of this study were as follows: 1. The preferences of advertising expression forms were significantly different among lifestyle groups: the Friend Preference/Fashion Uninterest Group preferred to sex appealing advertising expression form less than other groups. 2. The brand preferences were significantly different among lifestyle groups: the Confidence Group preferred brand less than other groups in general. 3. The brand preferences were affected by life style, brand and advertising image and preferences of advertising expression forms. And brand image influenced most significantly on the brand preferences.

• Journal of Korean Elementary Science Education
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• v.35 no.2
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• pp.216-228
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• 2016

The purpose of this study was to analyze pre-school teachers' observation experience and their pre and post degrees of preferences in observing underground and water living things, fungus, insects, flowerless plants and sea lives. Based on the analysis, their pre-observation experience in living things were insects, ocean creatures, underground living things, flowerless plants, fungus and water living things in order. The degree of preferences in flowerless plans based on their gender, the female pre-service teachers showed higher scores than the average in both pre and post test. The male, however, responded higher scores in underground living things in both tests. Their background such as liberal arts or science or arts and physical major affected their preferences scores in water living things, insects and flowerless plans in the post test, and the science major pre-service teachers showed the highest degree of preferences in insects among the liberal arts, science or arts and physical major pre-teachers in the post test. In conclusion, there were different degree of their preferences affected by the pre observation experience, gender difference, their present majors such as the liberal arts, science or arts and physical major, the categories of living things but not in their high school background such as liberal arts or science.

• Journal of the Korean Society of Costume
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• v.50
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• pp.23-32
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• 2000

This study was performed to investigate the mothers' preferences for their children's clothing images and color images. Questionaries were analysed by factor analysis cluster analysis one way ANOVA x2 -test. The results are as follow: First the preferred clothing images for children have no differences across gender. The preferred images are active tidy and fashionable. Second the preferred clothing images are according to season. In the case of clothing color images the preferences in spring and summer seasons are differed from fall and winter seasons. Third factors of boy's clothing image were fashionable cute splendid and classic And factors for girl's clothing image were lively tidy fashionable and classic. These factors revealed the differences of preferences between boys and girls clothing image. Fourth the preferences of clothing color image for children changed across seasons. Bright and neat color images were preferred in spring and summer warm and deep color images were preferred in fall and winter. Fifty the preferences of clothing images classified into four groups and each group has the different preference in color tone. Finally Season and gender were revealed to be more important variables in the preferences of children's clothing image and color image.