• Culinary science and hospitality research
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• v.14 no.2
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• pp.215-224
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• 2008

The objective for this research was to clarify the preference for alternative restaurants with different combinations of factor levels: local specialty food, non-local specialty food, very attentive service, moderately attentive service, not attentive service, traditional decoration, modern decoration, \10,000, \15,000, and \20,000. Total 230 copies of questionnaire were completed. Conjoint experiment method was used to develop full restaurant profiles. Ordinal probit model was used to measure the effects of factor levels on the preference. Results of the study demonstrated that the ordinal probit model analysis result for the data also indicated a good model fit. The effects of factor levels on the preference were statistically significant. As expected, the estimates of implicit price to pay were statistically significant. Moreover, the customers were more willing to pay for local specialty than other factor levels. The customers also considered the food factor as a very important factor. This research suggested that the customer's decision-making process for restaurants was best modeled as a conjoint experiment method that combines various factor levels. And it showed the results could be used as good data for understanding the relationships between the factors and preference in choosing food and restaurants in tourist areas.

• Journal of the Korean Institute of Landscape Architecture
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• v.24 no.2
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• pp.13-24
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• 1996

The purpose of this study is to suggest optimum level of the Ratio of Greenery within the frame of vision in the interior landscape design through the analysis of visual character and preference of the interior landscape. The concept of the RG was defined as the ratio of projected area of plants higher than 1.2M against background wall from eye level. 5 photography of Interior landscape space -- 10,20,30,40 and 50% of the RG-- were constructed by computer graphic techinques. Likert scale and semantic differential scale were used to analyse visual character and preference of the interior landscape space. The analysis results are as follows : 1. Factors that compose of the image of the interior landscape have been found to be the "evaluation ", "complexity". The mean value of semantic differential scale showed a significant difference according to RG. When the RG was 20~30%, "Harmony" and "stability" was strongly recognized than the other factors and the interior landscape made the interior space natural and intimate. But at the RG 40!50%, users felt "stuffy" and "too complex" by many plants, so it was not efficient the Interior Landscape. 2. The visual preference was significantly different according to RG. The mean value of the visual preference was increased as the RG was higher, it was the highest at the RG 30%. But over the RG 30%, the preference level was declined. 3. Based on these results, this study suggests that the optimum level of RG in the Interior Landscape is 30%.at the optimum level of RG in the Interior Landscape is 30%.

• Korean Institute of Interior Design Journal
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• v.25 no.2
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• pp.83-91
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• 2016

This study is a basic research to suggest user-centered healthcare environmental color, which aims to analyze tendency of color consciousness and preference depending on the user characteristics (generation, gender, residential area, and environment). For this purpose, this study constructed an analysis tool through the literature review with regard to environmental color of healthcare facility and influential factors of color preference. Besides, an online survey regarding general usage and satisfaction, health related color consciousness, and color preference tendency of healthcare facility was conducted targeting from 20s to 60s, total 1,500 persons. The results of this study are as follows: (1) The usage and satisfaction of healthcare facilities were higher for older generation and accessible urban area. (2) The respondents were aware that color and health are related, recognizing 'green' as healthy and stress relieving color. Besides, 'natural' and 'clear' was the highest in health related color image. 'Light' which relates to vitality was high as well for older generation. (3) In the color preference tendency survey, hue PB was generally the most highly preferred, in details, younger generation preferred B and R while older generation preferred G. The survey also showed high value and chroma were preferred, while female and younger generation preferred high value of 9.0 and low chroma close to achromatic color, which presented older generation preferred vivid color.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.4
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• pp.493-502
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• 1998

The purpose of this study was to compare consumers' evaluation, evaluation criteria and preference factors, complaint factors on domestic brand apparel with consumers' responses on foreign brand apparel. 498 subjects were gathered through convenience sampling method and, for data analysis, mean, t-test, ANOVA, Duncan test, Factor Analysis were conducted. The results are as follows; 1. Among the purchasing groups of domestic/foreign brand apparel, there were significant differences in apparel evaluation according to fabric, style, sewing, versatility, match, washability and color. 2. Among the purchasing groups of domestic/foreign brand apparel, there were significant differences in apparel evaluation criteria according to price, match, brand name, washability. 3. Purchasers of domestic brand apparel preferred soft and light fabric, fabric of good tactility, simple and sophisticated style whereas purchasers of foreign brand apparel preferred soft and light fabric, fabric of high quality, elegant and sophisticated style. On apparel color preference, there were significant differences among the purchasing groups of domestic/foreign brand apparel. 4. The differences in complaint factors of apparel among the purchasing groups of domestic/foreign brand apparel were due to factors such as high quality and variety of fabrics, colors, items, styles.

• Journal of the Korean Home Economics Association
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• v.41 no.9
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• pp.31-41
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• 2003

This research was designed to investigate the effect of hand and sensibility image on the preference to textiles for slacks. 85 subjects majored in fashion design were surveyed and 10 kinds of fabrics used as specimen at each season. Factor analysis, t-test, Pearson correlation, Regression were used for statistical analysis by SPSS Win 11.0. The results of this study were as follows: 1. In Spring ${\cdot}$ Fall season, 5 factors were extracted as hand factor and 3 factors as sensibility factor of textiles for slacks. 2. 5 factors were extracted as hand factor and 3 factors as sensibility in Summer. 3. 6 factors were extracted as hand factor and 3 factors as sensibility in Winter season. 4. There were significant differences according to sex between hand factor and sensibility image in Spring ${\cdot}$ Fall. 5. There were significant correlations between hand factor and sensibility image in Spring ${\cdot}$ Fall, Summer and Winter. 6. Hand and sensibility image effected on the preference to textiles for slacks in Spring ${\cdot}$ Fall, Summer and Winter.

• Proceedings of the Acoustical Society of Korea Conference
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• 1992.06a
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• pp.3-8
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• 1992

The theory of subjective preference with temporal and spatial factors which include sound signals arriving at both ears is described. Then, auditory evoked potentials which may relate to a primitive subjective response namely subjective preference are discussed. According to such fundamental phenomena, a workable model of human auditory-brain system is proposed. For eample, important subjective attributes, such as loudness, coloration, threshold of preception of a reflection and echo distrubance as well as subjective preference in relation to the initial time delay gap between the direct sound and the first reflection, and the subsequent reverberation time are well described by the autocorrelation function of source signals. Speech clarity, subjective diffuseness as well as subjective preference are related to the magnitude of inter-aural crosscorrelation function (IACC). Even the caktail party effects may be eplained by spatialization of human brain, i.e., independence of temporal and spatial factors.

• Journal of the Korean housing association
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• v.26 no.5
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• pp.133-141
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• 2015

As an empirical study on Daegu Downtown showing decentralization phenomenon, the purpose of this study is, based on the residential satisfaction research targeting the Downtown residents, to analyze the residential environment satisfaction and residential preference. Considering the parameters of measurement, we used the Ordered Logit Model and Logistic Regression. The results are as follows: First, the comprehensive residential environment satisfaction is relatively lower than that in 2008 and the residential preference in Downtown is similar to that of the past. Second, among the 7 factors that constitute the Downtown residential environment, the house, the landscape, and the security have a relatively large influence on the comprehensive residential environment satisfaction. Third, the residential environment factors which affect those who are hoping continuous Downtown residence are the safety, the house and the complex.

• Culinary science and hospitality research
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• v.14 no.1
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• pp.123-133
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• 2008

Hangwha is a part of our traditional culture; however, it is now barely maintaining its name. This study intends to contribute to the development of the Hanghwa industry. In this respect, 'Brand Image' is adopted to suggest the ways to develop the Hangwha industry. Commercializing factors that consumers prefer were analyzed and their effects on brand image were investigated. In addition, the effects of brand image on consumers' awareness and preference were analyzed. This research conducted analysis on 294 people who have used Hangwha in Busan and Gyeongsangnamdo. The results of this empirical study are as follows: It turned out that Hangwha influences the society-oriented and consumer-oriented brand image. Its quality-oriented image has influence on awareness. Its society-oriented and quality-oriented brand image turned out to influence preference.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.1
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• pp.83-94
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• 2002

This study was intended to identify fabric impact on decision-making process for clothing purchase, to determine evaluation factors of clothing, and to analyze consumer's preference for fabric on clothing purchase. 396 questionnaires distributed to college students were analyzed by descriptive statistics, oneway ANOVA, correlation, factor analysis and multidimensional scaling. The results are as follows; (1) Fabric impacted on the pre-purchase evaluation and the post-purchase process. (2) 4 factors - physical properties, outer-consciousness, self-satisfaction, and appropriateness- were determined as evaluation factors. Though fabric was included in the physical properties, fabric presented high correlations with other evaluative elements. (3) The most preferred fabric was being composed of natural fiber in fiber contents and having softness in sensation. As a result of multidimensional scaling, 2 dimensions of fabric sensation were developed as 'soft-hard'and 'thin-thick'.

• Journal of the Korean Operations Research and Management Science Society
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• v.18 no.3
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• pp.65-77
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• 1993

It is not to observe that a decision-maker frequently changes his choice strategy in the repetitive gamble choice situation. This change in risk preference attitude, however, is not well explained with the existing gamble choice models, such as Bell's disappointment-elation model which is an interesting extension of the classical MEU model. This paper shows that this change in risk preference attitude should be interpreted as a systematic transition of "d" and "e", the disappointment and elation constants of Bell's model repectively. A laboratory experiment is also performed to identify the factors which greatly affect the decision-makers' risk preference attitude change. The number of consecutive successes/failures and the amount of remaining capital found to be statistically significant factors.significant factors.