• Knowledge Management Research
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• v.23 no.4
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• pp.295-314
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• 2022

Effectiveness of corporate promotion using SNS will be meaningful from theoretical and practical perspectives. This study attempts to explore the implications of running corporate ambassador programs composed of university students, different from previous studies focused mainly on celebrity influencers. To this end, the research model was generated and the hypotheses were tested by the responses of 287 subjects who received promotional messages from university student ambassadors of a public corporation. Research findings confirmed that ambassador characteristics (intimacy, expertise) had a significant influence on corporate promotion by mediating SNS information characteristics (information provision, information playfulness, and information reliability). Furthermore, it is found that MZ generation perceived the higher intimacy, the higher information playfulness, while the older generation perceived the higher expertise, the higher information reliability. In order to generalize these research findings, further research considering more diverse demographic characteristics is necessary.

• Knowledge Management Research
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• v.23 no.4
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• pp.69-89
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• 2022

As we enter a super-aged society, senior citizens' health issues are affecting a variety of fields, including medicine, economics, society, and culture. In this study, we intend to draw implications from unstructured data analysis such as text mining and social network analysis in order to apply digital health care service design for improving the cognitive ability of senior citizens. The research procedure of this study improved the service design methodology into a process suited to the analysis of unstructured data, and six steps were applied. Related keywords that exist on social media, focusing on cognitive improvement and healthcare for senior citizens, were collected and analyzed, and based on these results, the direction of healthcare service design for improving on the cognitive abilities of senior citizens was derived. The results of this study are expected to have academic and practical implications for expanding the scope of the use of big data analysis methods and improving existing healthcare service development methodologies.

• Korea Journal of Hospital Management
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• v.28 no.1
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• pp.24-36
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• 2023

Purposes: The purpose of this study was to analyze the factors associated with current smoking status in Wonju-si and Chuncheon-si, and to study the cause of difference in smoking rates between these two regions. Methodology: Data was from the National Health Insurance Service database from 2019 to 2020. Current smoking status was based on the response to the health examination questionnaire. Logistic regression analysis was conducted to identify factors associated with current smoking status. The study included 207,307 individuals from Wonju-si and 173,698 individuals from Chuncheon-si. Findings: The smoking rate of Wonju-si was 19.83%, and Chuncheon-si was 18.20%, showing a difference in the smoking rates between the two regions. Logistic regression analysis found that men, those aged 40-49, being a self-employed insured, a medical-aid beneficiary, having a lower income, working in construction, transport, storage, communication, or manufacturing industries, having a high-risk drinking level and being underweight were significantly associated with a higher likelihood of smoking(p<0.05). Additionally, having a chronic disease was associated with a lower likelihood of smoking in the case of Chuncheon-si(p<0.05). Practical Implication: This study found the differences of factors associated with smoking rates between the two regions and could provide implications for establishing intervention programs or policies that could contribute to lowering the smoking rate in areas with high smoking rates.

• Journal of Industrial Convergence
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• v.21 no.3
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• pp.49-56
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• 2023

The purpose of this study is to verify the mediating effect of career adaptability in the relationship between growth mindset and occupational engagement. A total of 203 data were collected through an online survey targeting university students. For data analysis, frequency analysis and descriptive statistics analysis were used via SPSS 25.0 and AMOS 25.0 software. As a result of the study, growth mindset had a direct effect on occupational engagement (𝛽=.254, p<.01) and the mediating effect of growth mindset on occupational engagement through career adaptability was also statistically significant. (𝛽=.137, p<.01). This study suggests that it is important to promote occupational engagement for students' correct career guidance, and to this end a practical strategy for cultivating a growth mindset and career adaptability is needed.

• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.2
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• pp.89-102
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• 2023

The purpose of this study is to examine what are the important variables for information security compliance and whether the information security investment by the industry is different. To comply with the information security policies, the organization must establish measures to prevent or resolve information security incidents. This research process consists of four stages, and the analysis method was conducted with the categorical regression analysis and the correspondence analysis. The first analysis analyzed the independent variables that affect security regulations compliance. The rest of the analysis was conducted by industry in the order of security compliance regulations, manpower investment, and budget investment. As a result of the first analysis, this had positive effects on an organization and personal information protection awareness, joint operation organization of information protection, manpower and budget investment, corporate size, and industry. The correspondence analysis was conducted from the second analysis to the fourth analysis and it analyzed the differences in information security investment by industry. The second analysis showed that the construction industry, science and technology industry, and finance industry have higher compliance with security regulations than other industries. The third analysis showed that the financial industry and the science and technology industry were higher than other industries. The last analysis showed that the financial industry was higher than other industries. The theoretical contribution of this study provided the basis for updating the information security theory. The practical contribution of this study requires government support to reduce information security deviations by industry.

• Journal of Digital Policy
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• v.2 no.2
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• pp.7-14
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• 2023

The purpose of this study is to emphasize the need for brand equity management to survive in a rapidly changing medical environment by identifying the impact of digital customer experience on brand equity and analyzing the influence of hospital brand equity on word-of-mouth (WOM) intention. The main findings are as follows. As a result of analyzing the effect of digital customer experience on brand equity, the relationship between aesthetic value and brand equity, functional value and brand equity, customer service value and brand equity all showed significant results. In addition, the relationship between brand equity and WOM intention also showed significant results. These findings have practical implications for revealing the importance of the digital service environment in building hospital brand equity, in strengthening relationships with customers and WOM activities, and suggesting the provision of customer services and benefits using digital technology.

• Journal of Smart Tourism
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• v.2 no.1
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• pp.5-19
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• 2022

Smart tourism is seen as a revolution in the tourism industry, involving innovative and transformative theoretical-practical approaches for the sector. As a result of its application in the tourist context, benefits can be seen such as more sustainable practices, greater mobility and better accessibility in destinations, evolution of processes and experiences of tourists. Much of this is achieved through the support of technological solutions. However, despite the immense expectations, and the many researches carried out on it, a literature summary regarding the dimensions that can be observed in each application of this smart tourism has not yet been proposed. Therefore, supported by the PRISMA recommendation, this research proposed to carry out an integrative review of the literature on smart tourism (in its different levels of application, such as the city, the destination and the smart tourism region), with the objective of mapping the dimensions that underlie it. Thus, from an initial scope of 833 intellectual productions obtained, inputs were found for the dimensions in 363 of them after a thorough analysis. The compilation of data obtained from these productions supported the proposition of 14 operational dimensions of smart tourism, namely: collaboration, technology, sustainability, experience, accessibility, knowledge management, innovation management, human capital, marketing, customized services, transparency, safety, governance and mobility. With this set of dimensions, it is envisaged that the implementation of smart tourism projects can present more comprehensive and assertive results. In addition, shortcomings and opportunities for new research that support the evolution of the theory and practice of smart tourism are highlighted.

• Korean Association of Arts Management
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• no.49
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• pp.65-86
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• 2019

This study investigated the relationship among type of museum space, number of visitors, and number of collections. Museum space has been sorted in various ways(e. g. Seo, 2008; Lee, 2008; Ambrose & Paine, 2012), but this study adopted Lord et al. (2012)'s typology, which has public/non-public and collection/non-collection space, considering that Korean museums' space fits their typology. Using 853 museum data our regression analyses show that public-collection space is positively related to the number of visitors is bigger, while non-public-collection space is positively related to the number of collections. This study has academic and practical implications by showing there are differential relationship among those physical museum characteristics and museum performance.

• Korea Science and Art Forum
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• v.23
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• pp.17-26
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• 2016

This study was to segment The 2014 Korean Medicine-Bio Fair visitors based on fair quality factors. From the on-site survey at the destination, a total of 308 useful sample were collected and analyzed in SPSS 21.0. From factor analysis, the result shows 5 quality types of 'fair product', 'convenient facilities', 'accessibility', 'promotional information' and 'contents.' Also Three different segmented groups were derived form clusters analysis, which are 'accessibility preference group', 'promotion preference group', and 'high quality preference group.' The result of this study indicated that there were significant differences in demographic, satisfaction and behavioral variables between these three segments. More theoretical and practical implication were discussed in the conclusion section.

• Health Policy and Management
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• v.33 no.2
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• pp.157-165
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• 2023

Background: We aimed to provide basic data for improving the effectiveness of the invitational training and reflecting it in the program in the following year by identifying the satisfaction level of trainees who participated in the "Dr. LEE Jong-wook Fellowship Program" funded by the Korea Foundation for International Healthcare. Methods: A qualitative study was conducted using a questionnaire interview. In the first stage of analysis, only the interview contents related to the research topic were classified by the researcher for the conversations recorded at the interview site, and in the second stage of analysis, the interview contents classified in the first stage were classified into each of those mentioned in this study. Results: The longer the trainees participated in the program and the better the accessibility, the higher the satisfaction with the program. In addition, the level of achievement of the trainees' goals and the level of improvement in their competence affected their satisfaction, and their difficulty in language communication during the training period was identified as a factor affecting the trainees' satisfaction level. In addition, competency improvement and satisfaction were positively correlated (r=0.75, p=0.03). Conclusion: When organizing a rehabilitation workforce capacity training program, it is important to identify trainees' needs, ensure accessibility, organize courses effectively, enhance English proficiency, and expand practical lectures to increase trainees' knowledge and understanding of rehabilitation.