• Asia pacific journal of information systems
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• v.34 no.2
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• pp.470-492
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• 2024

For nonprofit organizations to effectively conduct social media marketing, which is characterized by viral marketing, it is essential that members engage in voluntary and active social media marketing activities. The purpose of this study was to present and empirically analyze the factors that influence the social media marketing activities of nonprofit organization members. To this end, this paper presents a research model that combines social capital and social cognitive theory based on the theory of reasoned action. To test this research model, valid survey data were collected from 317 members of nonprofit organizations in Korea and analyzed with structural equation modeling. The main results suggest that reciprocity, shared goals, outcome expectations, and self-efficiency affect the social media marketing activity intentions of nonprofit organization members through attitude and subjective norms. These results provide practical guidelines for the revitalization of social media marketing in nonprofit organizations.

• Asia pacific journal of information systems
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• v.34 no.2
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• pp.585-619
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• 2024

This paper delves into the comparative analysis of human interactions with AI agents based on the presence or absence of a facial representation, combined with the presence or absence of paralanguage voice elements. The "CASA (Computer-Are-Social-Actors)" paradigm posits that people perceive computers as social actors, not tools, unconsciously applying human norms and behaviors to computers. Paralanguages are speech voice elements such as pitch, tone, stress, pause, duration, speed that help to convey what a speaker is trying to communicate. The focus is on understanding how these elements collectively contribute to the generation of flow, intimacy, trust, and interactional enjoyment within the user experience. Subsequently, this study uses PLS analysis to explore the connections among all variables within the research framework. This paper has academic and practical implications.

• Asia Marketing Journal
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• v.26 no.3
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• pp.170-185
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• 2024

This study employs a hierarchical component model to examine reuse intentions among experienced carsharing service users in South Korea, focusing on how various perceptions of benefits and risks impact their decisions. It also explores the influences of self-efficacy, gender, and service usage experience on these perceptions and reuse intentions. Findings highlight that male users are primarily driven by functional benefits such as accessibility and convenience, whereas female users are more responsive to hedonic benefits. Users with high self-efficacy prioritize economic benefits, whereas those with more usage experience prioritize functional benefits. Additionally, social risks significantly deter reuse intentions predominantly among male and less experienced users. By utilizing a hierarchical model, this study offers a deeper understanding of how each dimension of benefits and risks affect overall perceptions, facilitating tailored strategies for carsharing services. The insights contribute valuable theoretical and practical perspectives on the dynamics of carsharing service usage.

• International Commerce and Information Review
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• v.17 no.2
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• pp.151-171
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• 2015

Recent companies have introduced AEO (Authorized Economic Operator) system for a smooth and fast customs clearance to meet the conflicting objectives of trade security and trade facilitation in international trades. The present study was to verify 150 companies that have acquired Korea's AEO certification and its impact from the government and financial support, the effects of AEO certification post management, and the AEO system's utilization satisfaction to seek ways to further activate the AEO system. The research hypothesis and model was derived on the basis of existing theory and empirical research, and obtain the following results. First, government policy supporting the AEO system after certification post management showed positive (+) effect for the AEO satisfaction. Second, AEO certification post management showed positive (+) effect for AEO satisfaction. Third, government funded factor showed negative (-) effect for AEO certification post management. The present study is differentiated from previous research information. The study evaluated the company's satisfaction with the AEO certification, and the government support has empirically evaluated the relationship between the post management and the satisfaction. Academic contribution was conducted for Korea's AEO system's post follow-up research while a practical contribution suggested the direction for our country's organization to take advantage of the AEO system.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.71-97
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• 2005

Previous studies on brand performance have extensively investigated the topics of how marketing activities influence brand awareness and image only from a perspective of consumers and of how much brand awareness or image is related to brand performances. This study, unlike previous ones, proposes a theoretical framework and analyzes empirical data from a perspective of firms. We extend previous work by considering the mediating effects of brand management system and marketing mix activities on the relation between market orientation and brand performance, Furthermore, this study examines the relationships between market orientation and brand performance using a data set of marketing or brand managers in 1000 firms. The results show that firms possessing higher levels of brand management system, marketing mix, market orientation exhibit superior brand performance. Besides, brand management system and marketing mix play a mediating role between market orientation and brand performance. This study also offers some practical implications and future research questions based on the current findings.

• The Journal of the Korea institute of electronic communication sciences
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• v.12 no.5
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• pp.957-964
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• 2017

In this study, It developed a program to carry out the training courses for NCS based medical information management tasks and to can understand the practical working knowledge of learners. This program is an educational program that can generate medical information by analyzing data of medical records after generating and storing data of medical records. Because the contents of the medical records vary and there are quantitative differences in the medical records, the contents of the medical records can be summarized and stored in the discharge analysis program for the standard of educational data. The medical terminology DB, medical terminology related DB, medical care related DB by the NCS ability unit element can be constructed and managed using the program. The following are the contents that can be learned through operation of the program. first, it's can understand Medical information DB management regulations through understanding sturucture of database. Second, it can understand the structure and function of the diagnostic code and medical practice code that are input to the discharge analysis program. The diagnostic codes and medical practice codes entered in the discharge analysis program can be searched and analyzed by each fields. Third, It can be advance medical information management ability by inputting and extracting data and generating medical information. In this study, It developed program that Students can be obtained Knowledge of medical information management and improved management competency by generate and analyze medical record data using discharge analysis program.

• Journal of Korean Society of Transportation
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• v.28 no.3
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• pp.61-74
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• 2010

ITS (Intelligent transportation systems) collects real-time traffic data, and accumulates vest historical data. But tremendous historical data has not been managed and employed efficiently. With the introduction of data management systems like ADMS (Archived Data Management System), the potentiality of huge historical data dramatically surfs up. However, traffic data in any data management system includes missing values in nature, and one of major obstacles in applying these data has been the missing data because it makes an entire dataset useless every so often. For these reasons, imputation techniques take a key role in data management systems. To address these limitations, this paper presents a promising imputation technique which could be mounted in data management systems and robustly generates the estimations for missing values included in historical data. The developed model, based on NPR (Non-Parametric Regression) approach, employs various traffic data patterns in historical data and is designated for practical requirements such as the minimization of parameters, computational speed, the imputation of various types of missing data, and multiple imputation. The model was tested under the conditions of various missing data types. The results showed that the model outperforms reported existing approaches in the side of prediction accuracy, and meets the computational speed required to be mounted in traffic data management systems.

• Journal of Intelligence and Information Systems
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• v.13 no.3
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• pp.17-29
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• 2007

Inference engine that performs the brain of software agent in next generation's web with various standards based on standard language of the web, XML has to understand SWRL (Semantic Web Rule Language) that is a language to express the rule in the Semantic Web. In this research, we want to develop a forward inference engine, SMART-F (SeMantic web Agent Reasoning Tools-Forward chaining inference engine) that uses SWRL as a rule express method, and OWL as a fact express method. In the traditional inference field, the Rete algorithm that improves effectiveness of forward rule inference by converting if-then rules to network structure is often used for forward inference. To apply this to the Semantic Web, we analyze the required functions for the SWRL-based forward inference, and design the forward inference algorithm that reflects required functions of next generation's Semantic Web deducted by Rete algorithm. And then, to secure each platform's independence and portability in the ubiquitous environment and overcome the gap of performance, we developed management tool of fact and rule base and forward inference engine. This is compatible with fact and rule base of SMART-B that was developed. So, this maximizes a practical use of knowledge in the next generation's Web environment.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2006.11a
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• pp.167-172
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• 2006

It follows recently in an order augmentation of overseas construction market plant field and the project of oil gas field is increasing. Consequently, the hazard which secures the competitive power of the overseas plant enterprise of the domestic building industry enterprises the technical competitiveness security which stands, productivity improvement and strategy management propulsion back positive disposal plan establishment are demanded. Even from in that oil gas field of overseas plant enterprise for an industrial competitive power improvement the application of EPC circulation information which relates with a project accomplishment is more demanded, the EPC phased star efficiently it manages the circulation information contents which occurs from the business which is various it is not presented it cannot there is a contents classification system for. If with him about lower the draft the problem point of information omission back of occurrence and business subject for of the fringe land and duplication business occurs, about lower the productivity decrease actual condition is appearing with such problem point. The research which it sees consequently in order to improve the use characteristic of the augmentation of practical application of the contents management system of oil gas field and building industry information civil official establishhes the contents management system the BPM for (Business Process Management) to present the contents classification system of base, it does to sleep. The part of Business Process materiality the knowledge which is demanded, contents information and system anger it analyzes system anger of industrial equipment circulation information it takes a triangular position and to sleep it does.

• Land and Housing Review
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• v.3 no.4
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• pp.423-431
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• 2012

The trends of Green growth and environmentally-friendliness came to be the key development indicator for sustaining global environment for the future. Korean government reflected these trends in the main flows of the national development index. Korean construction industry is concentrating investment on fields related to these trends such as technologies for carbon dioxide deduction, materials or products for environmentally-friendly building and alternative energy development, as well. However, efforts to follow these trends during the construction process as a step for production phrase are not being considered enough. In this study, we analysed current status and points to be improved of on-site environment management by surveying major project owners and representatives of the environmental affairs in the leading companies of those fields. Also, we suggested organizational structure and operation model as a solution for enhancing environmentally-friendliness for systematic approach to manage on-site environment in public construction sites. In addition to these solutions, further approaches such as shifting paradigm of project owners and contractors, securing workforce and practical budget for efficient management activities, developing environmental management manuals, setting standards for evaluation of activities are needed for the stable settlement of on-site environmental management.