• Title/Summary/Keyword: Practical Management

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The Effects of Personal Media and Influencer Attributes on User's Trust, Viewing Commitment, and Purchase Intention (1인 미디어 콘텐츠 및 인플루언서의 속성이 이용자들의 신뢰, 시청몰입, 구매의도에 미치는 영향)

  • Jun-Seop Lee;Ji-Young Kim
    • Asia-Pacific Journal of Business
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    • v.14 no.2
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    • pp.17-31
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    • 2023
  • Purpose - The purpose of this study is to verify the effects of attributes of personal media content and influencers on the cognitive and emotional trust of platform users. In addition, the structural relationships among cognitive trust, emotional trust, viewing commitment, and purchase intention were examined. Design/methodology/approach - For the empirical analysis of the study, a survey was conducted on 192 consumers who have recently experienced using personal media content. The Confirmatory Factor Analysis (CFA) and the Structure Equation Model (SEM) were hired in order to analyze the survey data. Findings - Findings of this study are 1) informativeness and expertise had a significant effect on cognitive and emotional trust. However, entertainment had no significant effect on both cognitive and emotional trust; 2) interactivity had a significant effect on emotional trust, but not on cognitive trust; 3) cognitive and emotional trust had a positive effect on the viewing commitment of the content; 4)content users' viewing commitment had a positive effect on their intention to purchase recommended products. Research implications or Originality - The theoretical and practical implications were discussed through the above empirical research results, and the limitations of the study and the direction of follow-up studies were presented.

A Study on Work Development Direction of Cost Analysis through Cost Analysis of Micro Satellite (초소형위성 비용분석 사례연구를 통한 비용분석 업무발전 방향에 대한 고찰)

  • Lee, Tae Hwa
    • Journal of Korean Society for Quality Management
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    • v.51 no.3
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    • pp.461-479
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    • 2023
  • Purpose: It emphasizes the importance of cost analysis for weapons systems that require enormous develop- ment costs, analyzes the problems of cost analysis steps from a practical point of view, and presents the direction of business development in terms of cost analysis reliability, timeliness, and efficiency. Methods: It analyzes the R&D cost of Micro satellites with a complex cost structure and large scale according to engineering estimation procedures, derives major analysis step-by-step problems, and presents business development directions. Results: Problems with standards and assumptions, data collection, cost division structure, and cost estimation methods were derived through the micro satellite cost analysis process, and business development directions such as expanding common standards, standardizing basic data, standardizing cost division structures and cost items, and data asset were presented. Conclusion: In order to develop work in terms of cost analysis reliability, timeliness, and efficiency, it is important to prepare and standardize standards and rules for detailed tasks at each analysis stage, and through this, it is expected that high utilization value and systematic cost data will be assetized in the future.

BIM IMPLEMENTATION STRATEGY AND TASKS FOR ARCHITECTURAL INDUSTRY IN KOREA

  • Ki Byung Yoon
    • International conference on construction engineering and project management
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    • 2011.02a
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    • pp.88-92
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    • 2011
  • Even though attempts are made to transform from 2D CAD to BIM representation for building design and construction, it were not so successful for practical implementation until recently in construction industry in Korea. However, there is a dramatic change for the use of BIM by collaboration among government, independent organizations as well as industry itself. Government reckons that BIM is an important tool for environment friendly construction and industry competitiveness. The government not only makes national BIM standards and push policies in order to make market environment. Independent organizations such as BuildingSMART Korea does active role to stimulate the transformation process successfully. They act as opinion leaders for the Government to consider BIM implementation for industry competitiveness issue. They make roadmap as well as technical standards and guidelines. It also leads technical developments and supports for its implementation. Government supports researches for the implementation of BIM. The research includes BIM standards, guidelines, linking with existing Architectural Administrative Information Systems, making libraries as well as education. Government makes policy for BIM as a compulsory data for bidding process of newly designed government buildings. Private sector not only agrees BIM as a tool to adapt but also essential methods for its survival in domestic and foreign construction market. Architectural design companies and constructions companies currently develop technical skills and implement BIM for new projects such as Dongdaemoon Plaza that cannot be successfully drawn by conventional methods.

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The Effect of Kiosk Quality Attributes of Hotel on Customer Satisfaction and Relationship Continuity Intention (호텔 키오스크 품질 속성이 고객만족과 관계지속의도에 미치는 영향)

  • Han Jonghun;Seo Jungwoon
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.19 no.4
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    • pp.193-203
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    • 2023
  • This study aims to propose a reasonable and effective kiosk operation plan for hotels planning to introduce kiosks by verifying how the quality attributes of hotel kiosks, which have recently been rapidly increasing starting with mid-priced hotels, affect customer satisfaction and relationship continuity intention. An online survey was conducted for customers using hotel kiosks. 300 copies were collected, 61 insincere responses were removed, and 239 copies were verified. As a result of the analysis, first, hotel kiosk quality attributes, display color, device design, internal UI, amount of information, display brightness and response speed were found to have a significant impact on customer satisfaction and were partially adopted. Second, in terms of relationship continuity intention, the display color, internal UI, amount of information, and response speed were found to be significant and were partially adopted. Third, customer satisfaction showed significant results in relationship continuity intention. These research results showed partial differences from previous studies on general kiosk users and restaurant kiosk users, and based on these results, academic and practical implications were derived.

Examining Bandwagon Effects on the Adoption of Kiosks for the Restaurant Owners (외식업체의 무인주문결제 키오스크 도입 의도 : 프랜차이즈 마케팅과 밴드왜건 효과)

  • Sung Wook KIM;Sungsoo Hwang
    • The Korean Journal of Franchise Management
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    • v.15 no.1
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    • pp.11-27
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    • 2024
  • Purpose: This study empirically examines the bandwagon effects on the adoption of Kiosks for the restaurants' owners. Utilizing Davis (1989)'s Technology Acceptance Model as a framework, this study contributes to the literature by adding a bandwagon effect variable. Bandwagon effect has been studied extensively on the consumer marketing domain in terms of end-user behavior, but not on the business owners' willingness to invest on the new technology. Research design, data, and methodology: Davis (1989)' Technology Acceptance Model with added a bandwagon effect variable was set as a theoretical model. Data was collected via survey instrument from restaurants' owners who purchased or are considering a Kiosk. Structural Equation Modeling was used to empirically test the proposed model. Results: Results show that bandwagon effect is indirectly affecting to the adoption of Kiosks via perceived usefulness, trustworthiness, and interests. The bandwagon effects are NOT directly affecting the adoption of Kiosks. Conclusion: The findings suggest that buyers of Kiosks as storeowners (not end users) consider buying them after storeowners check perceived interests and trustworthiness from others. Thus, there could be a practical implication that it is important to illustrate perceived interests for the business to the storeowners when marketing new technology.

A Study on the Effectiveness of LMS for Improving College Student's Mathematics Performance using a Propensity Score Matching Method

  • Heejoo PARK;Sunyoung BU;Jihoon RYOO
    • Educational Technology International
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    • v.25 no.1
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    • pp.67-92
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    • 2024
  • This study aims to verify the practical effectiveness of learning management system (LMS) by introducing a LMS enhancing digital assessment utilizing automatic item generation in order to strengthen college student's mathematics performance. Teaching assisted with digital assessment in the LMS was applied to college mathematics classes, and the research question is whether or not students in the classes utilizing the LMS perform better than the regular classes. In particular, a calculus course, which is the foundation of important artificial intelligence technology in the future, was utilized in this study. The participants of this study were 248 freshmen in science and engineering who were taking calculus courses at a small to mid-size university. A total of 156 freshmen were selected after applying a propensity score matching method (PSMM), 78 from classes utilizing the LMS and 78 from regular classes without the LMS assisted with the digital assessment. As a result, it was found that there was a statistically significant difference in the math academic growth of students who used the LMS and those who did not. In other words, when LMS was used in calculus, students' academic growth was greater. The results of this study are meaningful in that they observed students' academic growth and confirmed that LMS enables a positive role in students' academic growth. In addition, if digital assessment is strengthened and LMS that enables individualized learning analysis is introduced and implemented in educational institutions, it is expected to play a major role in strengthening students' academic performance.

Is ChatGPT an Ally or an Enemy? Its Impact on Society Based on a Systematic Literature Review

  • Juliana Basulo-Ribeiro;Leonor Teixeira
    • Journal of Information Science Theory and Practice
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    • v.12 no.2
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    • pp.79-95
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    • 2024
  • The new AI based conversational chatbot, ChatGPT, launched in November 2022, is causing a stir. There are many opinions about this being a 'threat or a promise,' and thus it is important to understand what has been said about this tool and, based on the growing literature that has emerged on the subject, demystify its effective impact on society. To analyse this impact, a systematic literature review with the support of the preferred reporting items for systematic reviews and meta-analysis protocol was used. The data, scientific documents, were collected using the main scientific databases - SCOPUS and Web of Science - and the results were presented based on a bibliometric and thematic exploration of content. The main findings indicate that people are increasingly using this chatbot in more diverse areas. Therefore, this study contributes at the practical level, aiming to enlighten people in general - both in professional and personal life - about this tool and its impacts. Also, it contributes at the theoretical level, which involves expanding understanding and elucidation of the impacts of ChatGPT in different areas of study.

Analysis of Management Performance of Young Farmers in Smart Farm Innovation Valley (스마트팜 혁신밸리 입주 청년농업인의 경영성과 분석)

  • Geun Ho Shimg;Geum Yeong Hwang;So Young Lee;Ji Bum Um
    • Journal of Practical Agriculture & Fisheries Research
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    • v.25 no.4
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    • pp.67-77
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    • 2024
  • This study analyzed the profitability and diagnosed business performance of fruit and vegetable (cherry tomatoes, tomatoes, strawberries, cucumbers) businesses targeting young farmers participating in the youth business incubation center of A Smart Farm Innovation Valley. The purpose of this is to provide basic data for decision-making by prospective young entrepreneurs. As a result of the analysis, Smart Farm Innovation Valley had the advantage of having a fixed rental fee. As a result, it was analyzed that various costs such as depreciation of large farm equipment, depreciation of farming facilities, repair and maintenance costs, land rent, floating capital service cost, fixed capital service cost, and land capital service cost are being reduced. However, excessive input of labor, water, electricity, other materials, and fertilizer costs was being made. Guidance to reduce these costs is expected to make a significant contribution to expanding the influx of young farmers.

Evaluation of brass weaving fishing nets for aquaculture cage applications (어류 가두리에 적용하기 위한 황동 직조 어망의 성능 평가)

  • Geon Woo KIM;Subong PARK
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.60 no.2
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    • pp.186-193
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    • 2024
  • Most fishing nets used in fish cage aquaculture are made of synthetic fibers such as polyamide (PA) and polyethylene (PE). Therefore, it is challenging to maintain the internal volume of the fish cage due to biofouling, which can increase the load on the cage or reduce dissolved oxygen levels by impeding smooth current flow. To address this issue, research has been conducted to replace conventional synthetic fiber cage nets with brass nets, demonstrating certain benefits such as improved productivity and ease of fish cage management. However, given the need for a more thorough examination of brass fishing net weaving technology and performance, this study assessed the optimal weaving method for brass fishing nets to be used in fish cages. Additionally, it provided essential data for the practical application of brass fishing nets by evaluating their weight, tensile strength, elongation, fatigue resistance, and wear resistance. The study concluded that weaving brass fishing nets using the chain link method ensures durability, ease of installation, and compact storage in a scroll-like form. Moreover, due to their superior fatigue and wear resistance properties, brass nets can offer increased utility if appropriate net diameter and length are selected to compensate for their higher weight per unit area and relatively higher cost compared to existing fiber fishing nets.

A Study on the Relationship between College Students' Social Skills and Metacognition through Service-learning Participation

  • Myeong Hee SHIN
    • The Journal of Economics, Marketing and Management
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    • v.12 no.3
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    • pp.35-42
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    • 2024
  • Purpose This study aims to investigate the correlation of social skills and metacognition among university students participating in service-learning programs. Also by evaluating the satisfaction of college students participating in service learning, this research seeks to understand the impact of this program on learning experiences. Research design, data and methodology: The research period spans two semesters, each comprising 15 weeks, from March 2, 2023, to December 20, 2023. Detailed procedures, including planning, preparation, data collection, analysis, and organization, cover activities conducted over the course of 30 weeks. These activities encompass various stages, from initial classroom planning with designated English storybooks to reflection and feedback sessions aimed at continuous development. Data collection methods include surveys, interviews, and observations, allowing for a comprehensive examination of social skills and metacognition among participating students. Results: The results show significant correlations between social skills and metacognition, such as the correlation between knowledge and statistics (r = 0.759, p < .01), the moderate correlation between cooperation and knowledge (r = 0.532, p < .01), the moderate correlation between statistics and cooperation (r = 0.539, p < .01), and the correlation between self-regulation and assertion (r = 0.278, p < .001). The average score of the satisfaction of college students participating in service learning was 4.8 out of 5. Conclusions: This study highlights the significant role of service-learning in boosting social skills and metacognition among university students. This study enhances the academic understanding of the relationships between social skills, metacognition, and service-learning programs, contributing to the expansion of both theoretical and practical knowledge in the field.