• Journal of the Korean Operations Research and Management Science Society
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• v.36 no.4
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• pp.109-123
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• 2011

This study proposes a value based service design (VBSD) approach using Kano's model and QFD. Key quality factors and key cost factors are identified, evaluated and then incorporated to produce customer value index (CVI) and provider value index (PVI) which are together used to determine the four value strategy zones. Each value strategy zone suggests its own appropriate service development strategy based on its corresponding CVI and PVI characteristics such as maintaining current service, reducing costs, raising quality or eliminating/creating services. A camping car service design case is applied to this study, which shows the practical contribution of this VBSD approach.

• Korean Management Science Review
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• v.29 no.2
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• pp.79-90
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• 2012

Focusing on the rapid market penetration of smart phones, the importance of LBS (Location Based Service) is drastically increased. However, traditional GPS method has critical weakness caused by limited availability, such as indoor environment. WPS is newly attractive method as a widely applicable positioning method. In WPS, RSSI (Received Signal Strength Indication) data of all Wi-Fi APs (Access Point) are measured and stored into a huge database. The stored RSSI data in database make single radio fingerprint map. By the radio fingerprint map, we can estimate the actual position of target point. The essential factor of radio fingerprint database is data integrity of RSSI. Because of millions of APs in urban area, RSSI measurement data are seriously contaminated. Therefore, we present the unified filtering method for RSSI measurement data. As the results of filtering, we can show the effectiveness of suggested method in practical positioning system of mobile operator.

• Journal of the Korean Operations Research and Management Science Society
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• v.36 no.4
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• pp.1-16
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• 2011

It is important not only to introduce the C4I(Command and Control, Communication, Computer, Intelligence) system for realizing the NCW(Network Centric Warfare) but also to evaluate the synergistic effect by the C4I system. However, the study effort for evaluating the system's synergistic effect is insufficient compared with introducing the system. Therefore, in this paper, we proposed a model that measures the synergistic effect of combat power by the warfare information system. To measure the synergistic effect of warfare information system, the network power must be considered, so we also proposed a new methodology for measurement of network power based on SNA(Social Network Analysis), not Metcalfe's law. A model we proposed is a model that measures the raised combat power by the network effectiveness. The methodology and model we proposed in this paper will be used usefully to analyze the practical effect of constructing future warfare information system.

• Journal of the Korean Operations Research and Management Science Society
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• v.36 no.4
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• pp.29-41
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• 2011

As industires are evolving into a more advanced type industrial system, service economy has been more emphasized. But with the expansion of the service economy, the failure of the service has also increased. Customers flee caused by the service failure leads to from simple problems like financial loss to serious problems like damaging corporate image. Therefore, if possible, the system providing defect-free service should be established. If this is not possible, preventive measures should be taken in order to minimize the failure. The study as a tool to prevent service failure presents the concepts "service error matrix." And to confirm whether this idea is practical or not, this study investigated the hotel, one of the leading service industries, about actually occurring service failure and applied to service error matrix suggested in this study. Finally service blueprint and Poka-yoke are completed in order to reduce service failure of Y hotel which was the object of the interview for this study.

• Korean Management Science Review
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• v.29 no.3
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• pp.169-182
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• 2012

This study examines the co-evolutionary process between open innovation and firms' absorptive capacity. The effects of open innovation can be maximized through the capacity to absorb the knowledge from the external sources such as universities, government-support research institute, and private R&D centers. This study used data of STEPI technology innovation survey conducted at 2002, 2005, and 2008 (3 points measures). The data were analyzed through a structural equation model. Results suggest that open innovation at t0 point influences positively the absorptive capacity at t1 point, which subsequently enhances the intention of open innovation at t2 point. This result suggests the existence of co-evolutionary process between open innovation and firms' absorptive capacity. When knowledge comes from universities, the co-evolution has sustained; whereas when knowledge comes from private firms' R&D centers, the co-evolution has not effected. Theoretical and practical implications are discussed.

• Journal of the Korean Operations Research and Management Science Society
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• v.33 no.1
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• pp.149-168
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• 2008

Many organizations have introduced information technology (IT) as an innovation to gain competitive advantages as business environments have become increasingly complex and rapidly changing. Despite the large investment of IT, there have been mixed results about whether IT creates business values. Considering that IT assimilation may play an important role in explaining IT productivity paradox, this study examines the formation of IT assimilation and its effect on the organizational performance. To do so, this study suggests a research model based on Innovation Diffusion Theory by incorporating organization system, communication channel, change acceptability, and innovation factors, and then attempts to empirically explore the role of IT assimilation for enhanced organizational performance using data collected at the organizational level. Structural equation analysis using AMOS provides significant support for part of proposed relationships. Specifically, we have found encouraging results on the role of IT assimilation by identifying its mediating effect on the organizational performance. Theoretical and practical implications of the findings are discussed accordingly.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2008.10a
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• pp.364-368
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• 2008

Recently, necessity of VV & A is also embossed as practical use and importance of M & S are increased in National Defense. The purpose of VV&A is to assure development of correct and valid simulations and to provide simulation users with sufficient information to determine if the simulation can meet their needs. VV&A processes are performed to establish the credibility of the models and simulations. Guidance and Regulation of VV&A are insufficient actual conditions in Korea and example that apply to actuality M&S is state that is hardly. In this paper, VV&A assure its credibility of application VV&A process in Army on the basis of US Organization's application example and provide initial point of VV&A application of National Defense M&S that is developed subsequentness.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2008.10a
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• pp.1-7
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• 2008

The purpose of this paper is to develop a new classification method for predicting consumer choice based on genetic algorithm, and to validate its prediction power over existing methods. To serve this purpose, we propose a hybrid model, and discuss its methodological characteristics in comparison with other existing classification methods. Also, to assess the prediction power of the model, we conduct a series of experiments employing survey data of consumer choices of MP3 players. The results show that the suggested model in this paper is statistically superior to the existing methods such as logistic regression model, artificial neural network model and decision tree model in terms of prediction accuracy. The model is also shown to have an advantage of providing several strategic information of practical use for consumer choice.

• Korean Management Science Review
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• v.31 no.4
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• pp.1-13
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• 2014

This study aims to expand the future study methodology and to develop a methodology of future-oriented curriculum analysis with future skills needs derived from patent analysis. With the case of information security, the methodology is applied to the 16 universities, which have information security department in undergraduate course. From the results, the followings are suggested : 1) for the increasing importance area including hacking, infiltration and PC security, a practical exercise should be emphasized; 2) for the convergence area including security policy, security legislation and OS security, proper faculties should be filed with recruiting field-based experts; 3) for the increasing importance area including professional area including security audit and information security protocol, the advanced curriculum related to graduate level should be provided.

• Knowledge Management Research
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• v.15 no.3
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• pp.209-228
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• 2014

The explosive growth of social commerce engenders a new business model, that is, infomediary. In a social commerce environment, infomediary works as a personal agent who provides information about various web merchants to help consumers select appropriate merchants for their needs. The purpose of this study is to identify the factors influencing consumer attitudes towards infomediaries in social commerce and examine the relationship between intention to provide word of mouth and consumer attitudes. In total, 170 responses were collected from social commerce infomediary users. The results show that competence and integrity significantly influence user attitudes as trust dimensions. Infomediary reputation and two functional factors (information variety and navigation functionality) turn out to be significant antecedents for user attitudes toward infomediary in social commerce. User attitudes in turn significantly influence the intention to provide word of mouth. Future research and practical implications are also discussed.