• 아태비즈니스연구
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• 제11권4호
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• pp.83-101
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• 2020

Purpose - The purpose of this study is to identify the factors which affect the performance of Chinese web drama. Design/methodology/approach - For empirical investigation, 163 web dramas which were listed in AiQiyi platform were used as the sample. It was hypothesized that number of explanatory variables drawn from previous research, including the power of producing company, and star power of actors and actresses, average length of an episode, genre of the drama, viewer ratings, existence of exclusive SNS account and the use of existing IP, would influence the performance of the drama measured by cumulative hit number. A hierarchical regression analysis is conducted to test hypotheses. Findings - Results show that star power of actors and actresses, average length of an episode, viewer ratings and the use of IP indeed affect the performance of Chinese web drama. Research implications or Originality - As the first empirical study of this kind, this study may help not only domestic but also global participants of fast growing Chinese web drama industry.

• 한국정보통신학회논문지
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• 제25권11호
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• pp.1457-1462
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• 2021

코로나 팬데믹 이후 비대면 주문 결제가 뉴 노멀로 자리잡고 있다. BLE 비콘은 블루투스 페어링 없이 70m이내의 범위에서 저전력 무선 통신을 지원하는 기술로, 실내측위에 특화되어 있다. 따라서 B2C(Business to Consumeri), B2B(Business to Business)서비스를 넘어 O2O(Online to Offline)서비스를 구축하고 제공하는데에 적합하다. 그러나 비콘은 장거리 무선 통신을 지원하는 wifi에 비해 구축된 플랫폼이 적어서 이용률이 낮은 편이다. 이에 본 논문에서는 BLE 비콘을 활용한 O2O 서비스 플랫폼을 설계 및 제안함으로써 이전보다 편리한 비대면 관련 서비스 제공을 목적으로 한다. 비콘을 스캐닝할 때, 단순히 비콘이 가진 광고 데이터를 수신하는 것만이 아니라 사용자 단말기와 비콘간 실제거리가 정확히 산출되도록 한다. 해당 O2O 서비스 플랫폼은 정확한 위치 파악을 통해 쿠폰이나 할인혜택 같은 상점정보, 박물관 전시물 정보, 교통정보 등을 적시적소에 사용자에게 제공할 수 있게 될 것이다. 비콘 거리 측정실험은 비콘 측위의 특징인 실내 공간을 가정하고 수행되었다.

• 산경연구논집
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• 제14권8호
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• pp.1-8
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• 2023

Purpose: This research aims to identify positive connections between digital fashion product value and consumer purchase behavior. The research tries to offer valuable insights and implications for fashion industry practitioners, enabling them to harness the power of the Metaverse to enhance customer engagement, drive sales, and stay ahead in this ever-evolving digital landscape. Research design, data and methodology: The research design for this study is a systematic literature review. A systematic and rigorous approach was adopted to ensure the reliability and validity of the research findings. By conducting this kind of approach to achieve the purpose of the study, this research aims to comprehensively analyze existing academic articles, peer-reviewed journals, and relevant publications related to the topic. Results: According to various academic search engines, the results revealed several dimensions of value associated with digital fashion products on the Metaverse platform, which significantly influence consumer perceptions. These dimensions of value extend beyond traditional tangible attributes and are uniquely shaped by the immersive and interactive nature of the virtual environment. Conclusions: All in all, the findings highlighted the significance of experiential value in driving purchase behavior. Creating immersive and interactive virtual shopping experiences emerged as a crucial strategy for fashion industry practitioners to engage potential consumers effectively.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2002년도 e-Biz World Conference
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• pp.233-237
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• 2002

The smartcard is a processing platform ＆ a store or data it can perform calculations and run programs It contains its own memory (RAM), storage (ROM and EEPROM). and (Central Processing Unit) CPU like a PC If it had its own power supply. keyboard and screen. it would be a fully independent computer Requires an Interface Device (IFD) to supply the power and provide suitable input and display mechanisms. Some examples of IFDs are: point of sale terminal(POS) telephone ATM etc.(omitted)

• The Journal of Asian Finance, Economics and Business
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• 제7권7호
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• pp.85-93
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• 2020

In peer-to-peer (P2P) loan markets, as most lenders are unskilled and inexperienced ordinary individuals, it is important to know the characteristics of borrowers that significantly impact their repayment performance. This study investigates the effects and importance of borrowers' past repayment performance track record within the platform to identify its predictive power. To this end, I analyze the detailed loan repayment data from two leading P2P lending platforms in Korea using a Cox proportional hazard, multiple linear regression, and logit models. Furthermore, the predictive power of the factors proxied by borrowers' track records are evaluated through the receiver operating characteristic (ROC) curves. As a result, it is found that the borrowers' past track record within the platform have the most important impact on the repayment performance of their current loans. In addition, this study also reveals that the borrowers' track record is much more predictive of their repayment performance than any other factor. The findings of this study emphasize that individual lenders must take into account the quality of borrowers' past transaction history when making a funding decision, and that platform operators should actively share the borrowers' past records within the markets with lenders.

• 유통과학연구
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• 제16권2호
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• pp.89-99
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• 2018

Purpose - In this study, we discuss the current status and barriers of digital transformation focused on small businesses. More specifically, this study consists of two studies. The purpose of study 1 is to investigate the effect of digitization of small businesses on the sales of stores and the number of visiting customers. The purpose of Study 2 is to examine the status and obstacles of online channels use by small businesses. Research design, data, and methodology - In Study 1, we will examine the changes in sales and visitor numbers of stores that are rapidly adapting to digital transformation among small business. For this, we utilize the actual situation of store management survey conducted by the Small Enterprise and Market Service. Specifically, multiple regression equations were used to determine whether blogs and online shopping malls were operating, and the proportion of credit cards to sales as independent variables and sales and number of visiting customers as dependent variables. Next, in Study 2, we surveyed the 15 small business owners in the latest survey on the actual situation of store management survey conducted in 2015, and conducted an in-depth interview to examine the barriers to the use of online channels by small business. Results - As a result of study 1, it is found that the small business who run the blogs have higher sales and visits than the small business who do not. However, there is no difference in the sales and the number of visiting customers between the stores that operate the online shopping malls and those that do not. Second, the higher the proportion of credit cards, the higher the sales and the number of visiting customers. In study 2, we analyzed the barriers to the expansion of online channels by in-depth interviews. Interviews show that barriers to access to online channels are limited by search neutrality, high commission burden, and low bargaining power. These problems are caused by the insufficiency of small business compared to online and mobile portal and O2O platform vendors. Conclusions - This study suggests that small business who have difficulty in establishing direct online channels need digital transformation of small business. In addition, when using such an external platform, we have identified the problems that small business face.

• 전력전자학회:학술대회논문집
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• 전력전자학회 2019년도 전력전자학술대회
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• pp.543-545
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• 2019

Recently, the demand for smart farms is increasing due to the increase in the cultivation area such as horticulture, fruit trees and special crops. However, due to the irregular weather changes and the cultivation method of the crops due to the different cultivation environment, there are frequent occurrence of diseases and insect pests and infectious diseases due to system error or carelessness, and the cycle is also very short. In addition, the Smart Farm business has been built by combining various sensors (temperature, humidity, CO2, illumination) and LED lighting, but it is costly in terms of frequent errors, lack of power supply, And thus the management can not be efficiently managed. Therefore, this paper combines real time sensing technology based on IoT Platform and high performance control technology to control pests and equipment errors and monitor the growth status of crops in real time based on big data analysis and Artificial Intelligence System.

• Human Ecology Research
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• 제62권1호
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• pp.1-13
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• 2024

This study analyzed the current operational status, business continuity, and business continuity strategies of 11 Soho fashion shopping malls through a longitudinal case study (2019/2020 and 2022/2023). The aim was to determine how Soho fashion shopping malls are continuing their business having been successfully established in the fiercely competitive current online fashion market. Regarding changes in shopping mall operation status, all cases displayed changes in items, distribution channels, marketing channels, core values, and profit structures. After establishing the businesses, a crisis arose due to the COVID-19 pandemic, leading to difficulties in creating new customers. Moreover, there was excessive business expansion, resulting in saturation of the online platform store market. This meant companies were experiencing reduced sales (5) or difficulties in maintaining their business (3). However, there were differences in the direction of overcoming the crisis and continuing or converting the business. These revealed that to continue the business after successful establishment of an online fashion shopping mall, it is essential to have the expertise of entrepreneurs, work performance, and marketing ability, as well as differentiation capabilities such as product power and management strategy and core competitiveness that provides a relative advantage over other shopping malls. Customized government support at the level of the start-up ecosystem is also essential for the survival and business continuity of a SOHO online fashion shopping mall with poor human and material resources.

• 한국인터넷방송통신학회논문지
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• 제19권1호
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• pp.171-178
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• 2019

한국의 조선 산업은 대내외 환경 변화로 인해 심각한 위기 상황에 처해 있다. 이 위기를 극복하기 위해서, 선박 신수요 예측을 통한 제품 및 기술의 선제적 개발이 필요하다. 본 연구의 목표는 선박 신수요 예측을 위해 선박 빅데이터에 기반한 인공지능 알고리즘의 개발이다. 본 연구에서는 선박 수요 예측에 특화된 빅데이터 분석 플랫폼을 개발하고 데이터 분석을 통한 선박 신수요 예측 결과를 신제품 기획/개발에 활용하고자 한다. 이를 통해 장비 및 기자재 제조업체를 위한 지속 가능한 신사업 모델 개발로 조선소 및 선박 기자재 업체에 대한 신성장동력을 창출할 수 있을 것이다. 또한 조선 업체들은 측정 가능한 성과를 기반으로 비즈니스 사례를 창출하고 시장 지향적 인 제품과 서비스를 계획하며 높은 시장 파괴력을 가진 혁신을 지속적으로 달성 할 수 있을 것으로 기대된다.

• Asia pacific journal of information systems
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• 제34권1호
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• pp.191-208
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• 2024

This paper proposes the presence and importance of cultural differences to address user engagement in worldwide social media platforms. Based on Hofstede's cultural dimensions, this paper addresses their new meanings in the context of user engagement in social media. Our propositions address two research questions: (1) how do cultural dimensions, displayed on social media platforms, differ across national cultures?; (2) what different preferences the social media platforms have in terms of which cultural dimensions promote or suppress user engagement? User engagement in social media platforms is explained by the cultural differences in terms of the four cultural dimensions: individualism vs. collectivism, uncertainty avoidance, power distance, and masculinity vs. femininity. Implications are also discussed for research and practice.