• Title/Summary/Keyword: Post-ROI Analysis and CRM

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IT ROI Methodology Development and Application: A Case Study on Financial Company (IT ROI 방법론의 개발 및 적용: L 금융기업 사례를 중심으로)

  • Lee, Jung-Hoon;Park, Gi-Han;Oh, Bu-Yeon
    • Information Systems Review
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    • v.8 no.2
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    • pp.189-209
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    • 2006
  • Business expects that IT investment would maximize the effects, like availability, timeliness, rapidity of information, by practical using of information technology for a strategic goal. However, it is not clear yet that IT investment would increase business productivity and could create profitability in the end-the linkage between IT investment and business KPI(Key Performance Indicator). In this case study(only provides post-evaluation case), we suggested integrated IT ROI(Return On Investment) methodology with a consistent and integrated view, on the base of practical implementation at Korean financial company. Especially, we evaluated connection between IT and business strategy, made business-related IT KPI development methodology, suggested framework for sustainable IT evaluation and management.