• Journal of Information Technology Applications and Management
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• 제17권2호
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• pp.175-185
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• 2010

The primary objective of this paper is to examine post acceptance behavior model in UCC services. Based on the relevant literature reviews, this study posits six characteristics, that is, expectation confirmation, perceived usefulness, perceived enjoyment, satisfaction, and continuance intention as key variables to describe the post acceptance behavior model in UCC services. Then we constructed a research model and hypotheses about relationship between these variables. A total 286 usable survey responses of UCC service users have been employed in the analysis. The empirical results of this study are summarized as follows. Firstly, expectation confirmation has a positive effect on the perceived usefulness, perceived enjoyment, and satisfaction. Secondly, perceived enjoyment has a positive effect on the satisfaction. Lastly, perceived usefulness, perceived enjoyment, and satisfaction have a positive effect on the continuance intention. These results will be helpful for the UCC services sector to further develop service delivery strategies for strengthening the ongoing relationship with customers. Finally, some possible limits of the present research and future directions for such research were discussed.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 2010년도 춘계국제학술대회
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• pp.299-308
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• 2010

The primary objective of this paper is to examine of post acceptance behavior model in VCC services. Based on the relevant literature reviews, this study posits six characteristics, that is, expectation confirmation, perceived usefulness, perceived enjoyment, satisfaction, and continuance intention as key variables to describe the post acceptance behavior model in VCC services. And then we constructed a research model and hypotheses about relationship between these variables. A total 286 usable survey responses of CCC service users have been employed in the analysis. The empirical results of this study are summarized as follows. Firstly, expectation confirmation has a positive effect on the perceived usefulness, perceived enjoyment, and satisfaction. Secondly. perceived enjoyment has a positive effect on the satisfaction. Lastly, perceived usefulness, perceived enjoyment, and satisfaction have a positive effect on the continuance intention. These results will be helpful for the UCC services sector to further develop a service delivery strategies for strengthening the ongoing relationship with customers. Finally, some possible limits of the present research and future directions for such research were discussed.

• 한국콘텐츠학회논문지
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• 제10권6호
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• pp.404-414
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• 2010

본 연구는 인터넷 뱅킹 사용자의 시스템 수용 후 행동에 영향을 미치는 요인을 구체화시키는데 주목적이 있다. 연구의 목적을 달성하기 위하여 관련 선행문헌 고찰을 통해 연구모델과 가설을 수립하였으며, 인터넷 뱅킹 사용 경험자 248명을 대상으로 수행한 설문조사 결과를 이용하여 공분산 구조모델 분석을 통한 연구가설 검정을 수행하였다. 본 연구의 실증분석 결과를 해 보면 다음과 같다. 첫째, 인터넷 뱅킹의 보안성, 기대 충족도, 지각된 사용용이성이 지각된 유용성에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 인터넷 뱅킹의 보안성, 경제성, 기대 충족도가 사용자의 만족에 긍정적인 영향을 미치는 것으로 밝혀졌다. 셋째, 인터넷 뱅킹 충성고객에 대한 인센티브는 지속 사용의도에 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로, 인터넷 뱅킹 사용자의 지각된 유용성은 만족에 긍정적인 영향을 미치며, 지각된 유용성 및 만족은 모두 지속 사용의도 형성에 긍정적인 영향을 미치는 것으로 밝혀졌다. 본 연구의 결과를 토대로 인터넷 뱅킹 서비스 제공자들이 고객과의 지속적인 관계유지를 가능케 하는 서비스 제공전략의 수립을 위하여 주안점을 두고 관리해야 할 요소들에 대한 전략적 시사점을 제시하였다는데 의의가 있다.

• 아동학회지
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• 제15권1호
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• pp.159-172
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• 1994

The purposes of this study were (1) to explore the stability of social acceptance when childen transferred from kindergarten to elementary school, and (2) to identify factors that predict children's social acceptance in new school environments. Twenty two children of 'J' kindergarten who were transfering to 'S' elementary school were sampled at the end of their kindergarten year. They were administered social acceptance tests, a school readiness test, and the simplified version of the Preschool Behavior Questionnaire. A sample of 135 children including the 22 children of 'J' kindergarten were administered social acceptance tests in the middle of the first grade of elementary school and questionnaires on their children's social experiences were completed by their parents. Social acceptance scores were found to be stable from kindergarten to elementary school. School readiness test scores and distractibility ratings by preschool teachers were moderately correlated with post-transition social acceptance. Among the social experiences variables, duration and number of preschool experiences were significantly correlated with social acceptance in the first grade of elementary school. There were no significant differences of social acceptance score according to the type of kindergarten.

• 대한간호학회지
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• 제36권6호
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• pp.1065-1075
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• 2006

Purpose: A structural equation model was analyzed to explore the determinants of health-promoting behaviors in patients living at home in Korea who had post stroke hemiplegia. Method: Demographic characteristics, activities of daily living, religiosity, family support, self-efficacy, acceptance of disability, perceived barriers to health-promoting activities, depression, and health-promoting behavioral data was collected from 239 patients using self-report questionnaires. Result: Variables that have a direct effect on health-promoting behaviors were self-efficacy and family support. Depression, acceptance of disability, perceived barriers, activities of daily living and religiosity also influenced health-promoting behaviors in an indirect way. Conclusion: It is imperative to explore strategies for patients with post stroke hemiplegia to identify and maximize their resources, develop their self-efficacy, improve their emotional state, and enhance their physical activity and spiritual growth, which would maximize health-promoting behaviors.

• 아동학회지
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• 제27권5호
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• pp.1-17
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• 2006

This study on filial play therapy training as parent education included 12 experimental group mothers, 11 control group mothers, and their 5-year-old children. Over 5 weeks, experimental group mothers received 2 hours filial therapy training 10 times, twice a week, and 30 minutes home special play 4 times, once a week. Each mother was videotaped playing with her child and completed three self-report instruments : Parental Acceptance Scale(Porter, 1954), Parenting Stress Index(Abidin, 1990), and Child Behavior Checklist(Oh et al., 1997) before and after the training. Pre- and post-test data was analyzed by paired-t test. Filial play therapy training enhanced empathy in adult-child interaction during free play. Significant increases appeared in parental acceptance level of child's feeling and autonomy.

• 한국정보시스템학회지:정보시스템연구
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• 제17권2호
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• pp.49-72
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• 2008

Today, the World Wide Web (WWW) impacts many facets of our lives, including communication, entertainment, social activities, shopping, etc. The web portal is the most accessed type of site and is advertising-supported the more users who visit the site, the more income it generates. User perception to a web site is very important much research has focused on the internet users' behavior. Some well-known theories, such as the technology acceptance model have been used to examine variables that motivate individuals to accept and use an IS. But Understanding continued use is the goal of this study. We focus on user beliefs (specifically, perceived usefulness) and attitude because pier studies of IT usage, predominantly based on the technology acceptance model (TAM) and similar models, have established these perceptions as the dey determinants of both initial IT usage (acceptance) and long-term usage (continuance) intention and behavior (Bhattacherjee 2001; Davis et al. 1989). Any change in beliefs or attitudes will likely have a corresponding impact on, and may even revers, users' continuance intention and behavior. Also, continuance use have some features which are prior use, habit, feature-centric view of technology. So this research reflected continuance use features. Examination of the paths in the model revealed several interesting results. First, Perceived usefulness was a stronger predictor of acceptance intention in TAM than attitude, But attitude was a stronger predictor of continuance intention in this study than perceive usefulness. Second, confirmation was not affect directly to attitude. Last, Habit was strongest predictor of continuance intention in this study.

• Asia Marketing Journal
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• 제24권2호
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• pp.51-61
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• 2022

The goal of this study is to scrutinize the impact of individual online convenience dimensions on mobile banking acceptance and use in Mongolia. A total of 211 valid responses were collected from Mongolian university students who currently use mobile banking application services from local banks. The SmartPLS 3.3 software was used to conduct the confirmatory factor analysis and test the hypotheses. Using structural equation modelling, this research discovered that access convenience, transaction convenience, and possession/post-possession convenience are the main constructs related to the adoption of mobile banking services. Perceived innovation showed a significant positive effect on the adoption of mobile banking technologies. Through practical and theoretical implications, this research aims to assist mobile banking service channels of local and international banks in Mongolia. Identifying which online convenience dimensions impact the adoption and use of mobile banking will contribute to the adoption of competitive strategies for financial institutions and banks.

• 한국학교보건학회지
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• 제15권2호
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• pp.167-182
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• 2002

The purpose of this study was to examine the factors related to adolescence' post-sexual assault attitudes and behaviors. 906 students from 5girls high schools completed self-reported questionnaires. Independent variables are sexual attitudes, rape myth acceptance, perceived importance of sexuality education, parent sexuality education, parent closeness, parent superintendence, family functioning and socioeconomic variables. The data were analyzed by Factor Analysis, Correlation Analysis, Stepwise Multiple Regression Analysis using SPSS program. The significant influencing factors were home sexuality education, perceived necessity & importance of sexuality education, parent closeness, parent superintendence, family functioning, grade, vocational school, rape myth(rapists are mentally ill, dating partner would not be rapist. rapists are stranger), sexual attitudes(sexual permissiveness, gender equality, family planning, STDs & prostitution, marriage and divorce and abortion), and dating experience. Examination of barriers to post-sexual assault coping behaviors and attitudes is critical component of victim recovery and rape prevention. This study would gives basic information to the effective prevention and coping program development related to sexual assault.

• 한국IT서비스학회지
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• 제14권3호
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• pp.163-182
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• 2015

The spread of mobile commerce due to popularization of smartphones not only broke down the boundary between online and offline, but also changed the consumer life, and hence brought change of commerce paradigm that creates new demand. The success of innovative information technology such as mobile shopping can be defined as an individual accepting the technology and continuously using it, but the studies on the usage behavior after the acceptance have been done in very restrictively, despite its importance. In this study, in order to empirically investigate the factors that influence the continuance in mobile shopping usage experience and its causal relationship, Social Cognitive Theory and Habit Theory were applied to IS Continuance Model, and the extended IS Continuance Model was suggested and proved. As a result, the usefulness, enjoyment, and self-efficacy perceived in usage experience significantly influence satisfaction, and usefulness, self-efficacy, and satisfaction influence habit. Also, usefulness, self-efficacy, satisfaction, and habit significantly influence continuance intention. This study provides a valuable asset in providing an opportunity to understand the usage behavior of mobile shopping service users after the acceptance, and furthermore proving directionality in improving customer loyalty.