• Asia Marketing Journal
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• v.20 no.4
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• pp.65-94
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• 2019

The purpose of this study was to analyze the brand loyalty formation by positive labeling. Affecting such factors as involvement, self-image, community engagement, preference, and choice cutback, positive labeling can be seen as one of psychological factors that shapes consumer's behavior and their decision. This study was carried out because little research was done to examine the influence of positive labeling toward brand loyalty, and also to find out the benefits that consumers can get from being labeled in positive terms. Data were collected through survey questionnaire and 151 usable responses were used. Following a series of pretests and confirmatory factor analysis helped to purify measures and verify the psychometric properties of the scale. Structural equation modeling with AMOS was used for testing of research hypotheses. The result of data analysis demonstrated the positive relationship between labeling and brand loyalty, i.e. positive labeling indirectly leads to consumers' loyalty toward a brand. Findings revealed significant relationship between involvement and emotional attachment, as well as the relationship between community engagement and choice cutback. The results gave support for the hypothesis of moderating effect of buzz on the relationship between involvement and emotional attachment, even though the hypothesis of moderating effect of distinction was rejected. Taking Apple's rivalry strategy as initial point, this study highlights the role of labeling in creating social identity. The study attempts to show the positive consequences of labeling strategy for firms that seeks ways of good competition without engaging into conflicts.

• Journal of Korean Tunnelling and Underground Space Association
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• v.21 no.3
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• pp.419-432
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• 2019

Most of deep learning model training was proceeded by supervised learning, which is to train labeling data composed by inputs and corresponding outputs. Labeling data was directly generated manually, so labeling accuracy of data is relatively high. However, it requires heavy efforts in securing data because of cost and time. Additionally, the main goal of supervised learning is to improve detection performance for 'True Positive' data but not to reduce occurrence of 'False Positive' data. In this paper, the occurrence of unpredictable 'False Positive' appears by trained modes with labeling data and 'True Positive' data in monitoring of deep learning-based CCTV accident detection system, which is under operation at a tunnel monitoring center. Those types of 'False Positive' to 'fire' or 'person' objects were frequently taking place for lights of working vehicle, reflecting sunlight at tunnel entrance, long black feature which occurs to the part of lane or car, etc. To solve this problem, a deep learning model was developed by simultaneously training the 'False Positive' data generated in the field and the labeling data. As a result, in comparison with the model that was trained only by the existing labeling data, the re-inference performance with respect to the labeling data was improved. In addition, re-inference of the 'False Positive' data shows that the number of 'False Positive' for the persons were more reduced in case of training model including many 'False Positive' data. By training of the 'False Positive' data, the capability of field application of the deep learning model was improved automatically.

• Journal of Family Relations
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• v.23 no.1
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• pp.3-24
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• 2018

Objective: This study examined the change of informal labeling self-respect, depression/anxiety, and aggression of adolescents over time and relationship between the intercept and the growth of the variables. Method: 4-year longitudinal panel data(n=2,699), Korea Youth Panel Survey (KYPS), were analyzed to verify the influence of informal labeling on self-respect, depression/anxiety, and aggression of adolescents. Through latent growth modeling, temporal change of the variables was examined. Results: Analytic results are as follow. First, the initial status of informal labeling had a negative impact on the initial status of self-respect. The slope of informal labeling also had a negative impact on the slope of self-respect. In contrast, the initial status of informal labeling did not have an significant impact on the slope of self-respect. Second, the initial status of informal labeling had a positive impact on the initial status of aggression. The slope of informal labeling had a negative impact on the slope of aggression. In contrast, the initial status of informal labeling did not have an significant impact on the slope of aggression. Third, the initial status of informal labeling had a positive impact on the initial status of depression/anxiety and a negative impact on the slope of depression/anxiety. The slope of informal labeling had a positive impact on the slope of self-respect. Conclusions: The results suggest the importance of informal labeling on self-respect, depression/anxiety, and aggression of adolescents.

• Journal of the East Asian Society of Dietary Life
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• v.27 no.1
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• pp.9-16
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• 2017

This study investigated recognition of food labeling of high school students (males 94 and females 85) in Yongin region. Recognition of food labeling was very high at 81.6%. For checking food labeling at the time of purchasing, 53.6% of the respondents always checked and the main reason was healthier food choice (49.2%). Satisfaction of food labeling was very low at 18.4%. In spite of very low satisfaction, 70.9% of respondents recognized necessity for education of food labeling. In terms of education method, respondents preferred 'school lecture' the most with 48.6%, which are in the following order: TV/newspaper/journal/book (37.4%) > internet lecture (10.1%) > education from parents (3.9%). Moreover, 83.2% of respondents answered 'positive change (ex. checking food labeling)' after getting education. Consequently, high school students had low level of utilization of food labeling at the time of purchasing. However, they showed high level of perception and educational need of food labeling as well as possibility of positive change after receiving education. Therefore, appropriate school education for food labeling may be able to lead a healthy eating habit of high school students.

• Journal of Distribution Science
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• v.18 no.10
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• pp.111-119
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• 2020

Purpose: The purpose of the current study is to examine the effects of labeling information on the consumers' evaluation, with a focus on the effects of the three types of labeling information on the product quality. Research design, data and methodology: This study conducted a survey of the women respondents living in Gyeonggi province, Korea, during the time period of April 20th through May 30th, 2020. The sample data have been used to run regression analysis, reliability analysis, frequency analysis and factor analysis. Results: The empirical results are summarized as follows: 1) the labeling information on the brand image has a significantly positive effect on the consumers' evaluation about product's functional quality; 2) the labeling information on the product characteristics has a significantly positive effect on the consumers' evaluation about the expressed quality; and 3) the labeling information on the brand image has a significantly positive effect on the consumers' evaluation about the perceived quality. Conclusions: The conclusion is that the labeling information on product characteristics and the brand image is estimated to be statistically significant, therefore the Korean outdoor-wear industry are required to upgrade the information on the brand image and the product characteristics.

• Korean Journal of Community Nutrition
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• v.16 no.1
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• pp.86-97
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• 2011

The purpose of this study was to examine the usefulness, attitude for using on food labeling such as nutrition labeling, organic food labeling and food additives labeling, and purchase intention in Korean housewives and university students. A total of 320 subjects participated in study from October to November in 2008. They answered to developed questionnaire and 300 subjects (149 housewives, 151 students) completed all questions. The statistical analyses were performed using by SPSS 17.0 package program. The rates of checking the nutrition labeling, organic food labeling and food additives labeling were 57.3%, 57.2% and 63.3%, respectively. Comparing housewives with university students, housewives showed significantly more positive usefulness, attitude for using, purchase intention in some questions about nutrition labeling, organic food labeling and food additives labeling (p < 0.05). Subjects who checked each food labeling on purchasing had more positive usefulness, attitude for using and purchase intention in all questions (p < 0.01). For nutrition labeling and organic food labeling, usefulness (each value of ${\beta}$ was 0.362, 0.354) and attitude for using (each value of ${\beta}$ was 0.336, 0.301) were independent factors for purchase intention (p < 0.001). For food additives labeling, only usefulness had an effect on purchase intention. In conclusion, usefulness, attitude for using food labeling and purchase intention were different between housewives and university students. Moreover, usefulness and attitude for using food labeling affected positively on purchase intention.

• Korean Journal of Agricultural Science
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• v.46 no.2
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• pp.323-333
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• 2019

In Korea, origin labeling is one of the main issues in the food service sector. Many restaurants presented the incorrect or no origin of the food material, and Korean consumers have kept complaining about it. Even though the origin labeling program was welcomed by consumers, the food service sector has claimed that there is an increasing cost due to the origin labeling program. It is an important issue to determine whether the origin labeling program is good for the social welfare; however, the specific effects of the origin labeling program have rarely been measured. The purpose of this study was to measure the effect of origin labeling of beef in the Korean food service sector. Through survey and model analyses, a few findings are presented. First, Korean consumers showed a positive willingness-to-pay for the origin labeling of beef. Especially, consumers without information on the origin of the beef showed a larger willingness-to-pay for the origin labeling. Second, the origin labeling of beef changed the price and quantity of beef, and this change became larger when the consumers had no information on the origin of the beef. The change in the marketing margin due to the origin labeling program also affected the changes in the price and quantity of the beef. Third, the origin labeling of beef increased the social welfare, which is the sum of the consumer surplus and producer surplus. And this increase of the social welfare became larger when the consumers had no information about the origin.

• Korean Journal of Organic Agriculture
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• v.31 no.4
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• pp.309-325
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• 2023

GMO labeling system in South Korea stipulates three labeling methods: GMO labeling, no labeling and Non-GMO labeling. Products labeled as Non-GMO are not allowed for unintentional commingling of GMO without tolerance. However, consumers vary their acceptance of Non-GMO label on the unintentionally commingled products and willingness to pay according to the mixing rate, rather than devalue the whole products as useless. Additionally, consumers do not believe that the acceptable mixing rate should be discriminated between non-labeled products, which allow up to 3% of unintentional GMO contamination, and Non-GMO labeled products. Information on unintentional GMO mixing mainly refers to the mixing rate, but the Non-GMO content remaining even after commingling is also important information. The decline in value is alleviated when consumers are exposed to positive information, such as Non-GMO content, rather than when exposed to negative information, such as the mixing rate. Loss Aversion Coefficient is relative depending on whether the information representing the loss is positive or negative. Information that a Non-GMO labeled product contains X% GMO is more sensitive than information that (100-X)% Non-GMO remains.

• Journal of the Korean Society of Food Science and Nutrition
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• v.27 no.4
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• pp.765-774
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• 1998

This purpose of this study was to contribute to the establishment of nutriton labeling and consumer education about food label by offereing basic information. Survey was carried out by questionnaire method. Subject groups were middle and high school female teachers and they were asked questions about their utilization and satisfaction of the current food labeling system, their awareness of the nutrition labeling and its necessity, and their acceptance of the future enforcement of nutrition labeling system. Questionnaires were distributed to 500 middle school female teachers in Chungbuk and Kyoggi area. Out of 340 reports(68%) collected, 311 reports(91.5%) were analyzed using SAS computer program. Most of the respondents payed much attention to the labels of the food at the time of purchase, the degree of their satisfaction in the current food labeling system was low. Concerning the awareness on nutrition labeling, Home Economics teachers knew better than non-Home Economics whether there were the regulations of nutrition labeling in Korea or not. Ninety-six percent of respondents answered that nutrition labeling is necessary. Home Economics teachers recognized the necessity of nutrition labeling more strongly than non-Home Economics teachers. Sixty eight percent of the respondents showed positive attitude to the actuation of nutrition labeling.

• Journal of the Korean Society of Food Culture
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• v.21 no.2
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• pp.209-215
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• 2006

This study had carried out to investigate the usage status of customer, the positive effects and problems, and the most important items of the nutrition labeling at purchasing the food etc. on the current nutrition labeling system in order to establish the customer-centric nutrition labeling system. Survey was carried out by questionnaire method that is targeted on adult female above 20 years old in Seoul and Kyeongnam area from May to June, 2004. For the experience of checking the nutrition label of the processed domestic and imported processed food, 82% and 75.4% of the respondents were replied 'have checked' respectively. For the positive effects due to enforcement of the nutrition labeling system, the respondents agreed highly with 'easy to compare with other products' and 'improve the products quality'. For the problems of the nutrition labeling system, the respondents agreed highly with 'different criteria for each product' and 'incendiary purchasing due to false or exaggerated labeling', and gave the higher scale for the positive effects than the problems relatively. For the necessity of the nutrition labeling system, 96.2% of the respondents were replied 'necessary', and it was indicated a significant difference on age and marital status(p<.01). For the price rising due to enforcement of the nutrition labeling system, 55.2% of respondents agreed, and it was indicated a very significant difference on age and monthly income(p<.001). For the most important nutrition labeling items at purchasing the food, the respondents were replied 'total calorie' on most of the food, and in addition, they checked carefully the lipid, cholesterol, protein, Ca, and Fe.