• International Journal of Advanced Culture Technology
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• 제10권3호
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• pp.352-359
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• 2022

The study examined a sentiment analysis based on Tweeter messages between contemporary pop musicians and classical music composers. Musicians of each genre were carefully selected for the sentiment analysis. Many opinion messages on Tweets that users have discussed were collected, and the messages were evaluated by using Naïve Bayes Classifier. The results demonstrated that users showed high positive sentiments for the two different genres. However, on average, the positive sentiment values for classical music composers are higher than for contemporary pop musicians. In addition, the rankings of the highest positive sentiments among contemporary pop musicians and classical music composers did not coincide with the popularity of the two different genres of musicians. This study will contribute to the study of future sentimental analysis between music and musicians.

• 한국생활과학회지
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• 제14권6호
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• pp.985-994
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• 2005

The objective of this study was to investigate differences in clothing behavior and individual characteristics of female college students by their body cathexis and clothing attitude. The college students selected by random sampling were classified into four groups by their body cathexis and clothing attitude: positive congruity(positive body cathexis and clothing attitude, G1), positive incongruity(negative body cathexis and positive clothing attitude, G2), negative congruity(negative body cathexis and clothing attitude, G3), negative incongruity(positive body cathexis and negative clothing attitude, G4). The results were as follows: G1 was high in both public and personal self-esteem and self-image, extroverted, refined and impulsive. G2 were fashion opinion leaders, highly uneasy about society, highly impulsive, modem, peculiar, creative and introspective. G3 was highly uneasy about society, low in self-esteem, and less impulsive. G4 was low in both public self-esteem and fashion innovation, and avoided impulsive buying.

• 수산해양교육연구
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• 제23권4호
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• pp.684-694
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• 2011

The purpose of this study is to provide the basics of effective Fisheries and Merchant Marine High School education by analyzing Fisheries and Merchant Marine High School students' perceptions about their educational environment and school education. To achieve the purpose of this research, the study carried out a survey targeting 350 Fisheries and Merchant Marine High School students. The findings are as follows: First, the perceptions about instructions of department is generally positive. And they demand expansion of practice instruction. Second, the perceptions about curriculum is generally positive. And they demand field-experience learning. Third, the perceptions about school management and administration is generally positive. But they dissatisfied with considering their opinion about school management and administration. Fourth, the perceptions about counselling and personality guidance is generally positive. And the efforts to stop school violence are valued most positive. But the satisfaction in club activities is relatively low, so we need to come up with measure to increase club activities.

• 감성과학
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• 제13권3호
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• pp.449-458
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• 2010

다양한 분야에서 인터넷 상의 방대한 양의 문서 혹은 리뷰로부터 유용한 정보를 얻고자 하는 노력이 높아짐에 따라 문서 혹은 리뷰 상의 생각 및 의견에 대한 자동 분류 연구의 필요성이 대두되었다. 이러한 자동분류를 감성 분류라 하며, 감성 분류 연구는 크게 세 가지 단계를 가지는데, 첫 번째로 주관적인 생각이나 느낌을 표현하는 문장을 추출하기 위한 주관성 분류 연구, 두 번째로 문서 또는 문장을 긍정, 부정으로 나누는 극성 분류 연구, 그리고 세 번째로 문서 또는 문장이 어느 정도의 주관성 및 극성을 갖는지 그 강도를 구하는 강도 분류 연구이다. 최근 의견 분류에 대한 연구들을 살펴보면, 분류를 위해 자질(Feature)로서 단일어(Single word)가 아닌 2개 이상의 N-gram 단어, 어휘 구문 패턴 및 통사 구문 패턴 등을 사용하는 것을 확인할 수 있다. 특히, 패턴은 단일어나 N-gram 단어에 비해 유연하고, 언어학적으로 풍부한 정보를 표현할 수 있기 때문에 이를 이용한 많은 연구가 이루어져 왔다. 그럼에도 불구하고, 이러한 연구들은 주로 영어에 대한 연구들이었으며, 한국어에 패턴을 적용하여 주관성을 갖는 문장을 분류하거나, 극성을 분류하는 연구들은 아직 미비하다. 한편, 한국어는 용언의 활용이 발달되어 있어, 어미의 변화가 다양하며, 그 변화에 따라 의미가 미묘하게 변화한다. 그러나 기존 한국어에 대한 의견 분류 연구들은 단어의 핵심 의미만을 파악하기 위해 어미부분을 제거하고 어간만을 취해서 처리하여 어미에 대한 의미변화를 고려하지 못하였다. 그래서 본 연구는 영어에 적용된 패턴을 이용한 기존 방법들을 정리하고, 그 방법들 중에서 극성을 지닌 문장성분 패턴을 한국어에 적용하였다. 그리고 어미의 변화에 대한 패턴을 추출하여 이 변화가 의견 분류의 성능에 미치는 영향을 분석하였다.

• Asian Journal for Public Opinion Research
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• 제1권3호
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• pp.153-202
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• 2014

Aside from political leaders' popularity rates and the stock exchange index of business firms, ordinary people are highly interested in aspects of daily life, such as housing, income, health, family, food, human relations and work. Cross-national opinion polls on daily-life satisfaction were carried out in Japan, South Korea, Thailand, Hong Kong, Macao, the Philippines, India, Myanmar, Taiwan, China, Malaysia and Pakistan in the fall of 2013 and winter 2014. The percent difference index (PDI) is formulated as the sum of two positive responses (satisfied and somewhat satisfied) minus the sum of two negative responses (dissatisfied and somewhat dissatisfied). Percent difference indices are given according to society and daily-life aspects. For our analysis to go beneath national average and to go beyond national borders, two lines of analysis are carried out. First, the distance between the level of satisfaction of the top and bottom quartiles is given for each society and according to each of the daily-life aspects. Second, the regional sum of satisfaction of the top quartiles and bottom quartiles are shown crossed by daily-life aspects. In this article we confine ourselves to preliminary comparative description and analysis. More solid and deep comparisons will be carried out by local polling leaders of 12 Asian societies in the succeeding issue of the Asian Journal of Public Opinion Research. Nevertheless, two key threads stand out from this preliminary comparisons. First, social relations (family and human relations) stand out as most satisfied aspects of life in most of twelve societies. Second, the need to go beneath national averages and beyond national borders in analyzing cross-national surveys is confirmed. The comparability and validity of cross-national surveys with varying sampling method and survey mode are briefly discussed toward the end of the article.

• 한국전자거래학회지
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• 제16권4호
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• pp.125-137
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• 2011

전자 상거래 사이트의 상품 리뷰는 구매 예정자들에게 유용한 정보로 활용될 수 있지만, 방대한 양으로 인해 사용자가 모든 리뷰를 읽는 것은 불가능에 가깝다. 이를 보완하고자 전자 상거래 사이트들은 상품이나 그 특징에 대한 별점 통계, 유용한 리뷰 분류 등을 사용자의 참여나 수작업을 통해 제공하고 있다. 오피니언 마이닝(opinion mining) 혹은 감성 분석(sentiment analysis)은 이러한 일련의 과정을 자동화하는 연구로서, 상품 리뷰의 사용자 의견을 대상으로 그 의견이 긍정적인지, 부정적인지 판단한 후 요약하여 제공한다. 하지만 기존의 감성 분석은 구매예정자에게 유용한 정보, 즉 상품평의 극성을 판별하거나, 상품 특징별 평가 요약 등에만 초점을 맞추고 있어, 상대적으로 의견 정보의 활용도가 낮아지는 문제가 있다. 실제 상품 리뷰에는 상품의 평가 외에도 제품이 가지고 있는 문제점, 고객의 불만 등이 제시되어 있으며, 이를 관리자가 효과적으로 분석하여 의사 결정에 지원에 활용하고자 하는 요구가 늘어나고 있다. 이에 본 논문은 다양한 종류의 의견 정보를 파악하여 데이터 웨어하우스에 저장한 후, 의견 정보를 온라인에서 동적으로 분석하고 통합 처리하는 모델링 방안을 제시한다. 또한 이를 활용하여 실제 전자 상거래 사이트의 한 종류인 어플리케이션 판매 사이트의 리뷰에 대한 분석을 수행하였다.

• 한국멀티미디어학회논문지
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• 제24권3호
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• pp.448-459
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• 2021

In this paper, we propose a method of predicting the next-day stock price fluctuations of 10 KOSDAQ-listed companies in 5G, autonomous driving, and electricity sectors by training SVM, XGBoost, and LightGBM models from macroeconomic·financial market indicators, technical indicators, social interest indicators, and daily positive indices extracted from online news. In the three experiments to find out the usefulness of social interest indicators and daily positive indices, the average accuracy improved when each indicator and index was added to the models. In addition, when feature selection was performed to analyze the superiority of the extracted features, the average importance ranking of the social interest indicator and daily positive index was 5.45 and 1.08, respectively, it showed higher importance than the macroeconomic financial market indicators and technical indicators. With the results of these experiments, we confirmed the effectiveness of the social interest indicators as alternative data and the daily positive index for predicting stock price fluctuation.

• 한국정보시스템학회지:정보시스템연구
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• 제32권2호
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• pp.177-190
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• 2023

Purpose Recently, as a new business marketing tool, short form content focused on fun and interest has been shared as hashtags. By extracting positive and negative keywords from media audiences through comment analysis of social media news, various stakeholders aim to quickly and easily grasp users' opinions on major news. Design/methodology/approach YouTube videos were searched using the YouTube Data API and the results were collected. Video comments were crawled and implemented as HTML elements, and the collection results were checked on the web page. The collected data consisted of video thumbnails, titles, contents, and comments. Comments were word tokenized with the R program, comparing positive and negative dictionaries, and then quantifying polarity. In addition, social network analysis was conducted using divided positive and negative comments, and the results of centrality analysis and visualization were confirmed. Findings Social media users' opinions on issue news were confirmed by analyzing and visualizing the centrality of keywords through social network analysis by dividing comments into positive and negative. As a result of the analysis, it was found that negative objective reviews had the highest effect on information usefulness. In this way, previous studies have been reaffirmed that online negative information has a strong effect on personal decision-making. Corporate marketers will analyze user comments on social network services (SNS) to detect negative opinions about products or corporate images, which will serve as an opportunity to satisfy customers' needs.

• 보건교육건강증진학회지
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• 제28권2호
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• pp.1-13
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• 2011

Objectives: This study investigated beliefs of Koreans on the usefulness of various resources they use to alleviate depressive symptoms and to identify factors affecting the beliefs on different approaches to depressive symptoms. Methods: A household survey was conducted on a stratified sample of adults of age 18~74 (N=1,607) in 2009. The participants were asked to read a case vignette of depression and to provide their opinion about usefulness of 39 types of resources as ways of addressing the symptoms. Factors affecting opinions on usefulness of various resources were examined with logistic regression. Results: The three approaches identified via factor analysis were believed to be useful in the order of 'psychological/relational/activity-oriented', 'lifestyle/cultural', and 'physical/medical' approaches. The logistic regression analyses revealed that correct recognition of symptoms increased the likelihood of positive opinion about psychological and physical approaches, and so did having current symptoms about physical and popular approaches. Past help-seeking experience increased the likelihood of negative opinion about physical approach, however. Conclusions: Strategies to adopt various types of resources need to be developed, including rigorous use of psychosocial methods, mechanisms to control service quality, and the integration of diverse resources into the current community mental health services.

• 정보관리학회지
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• 제26권3호
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• pp.451-462
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• 2009

본 연구에서는 의견이나 감정을 담고 있는 의견 문서들의 자동 분류 성능을 향상시키기 위하여 개념색인의 하나인 잠재의미색인 기법을 사용한 분류 실험을 수행하였다. 실험을 위해 수집한 1,000개의 의견 문서는 500개씩의 긍정 문서와 부정 문서를 포함한다. 의견 문서 텍스트의 형태소 분석을 통해 명사 형태의 내용어 집합과 용언, 부사, 어기로 구성되는 의견어 집합을 생성하였다. 각기 다른 자질 집합들을 대상으로 의견 문서를 분류한 결과 용어색인에서는 의견어 집합, 잠재의미색인에서는 내용어와 의견어를 통합한 집합, 지도적 잠재의미색인에서는 내용어 집합이 가장 좋은 성능을 보였다. 전체적으로 의견 문서의 자동 분류에서 용어색인 보다는 잠재의미색인 기법의 분류 성능이 더 좋았으며, 특히 지도적 잠재의미색인 기법을 사용할 경우 최고의 분류 성능을 보였다.