• Title/Summary/Keyword: Positive Impact

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모바일 패션 쇼핑몰에서 패션제품 속성과 모바일 쇼핑몰 속성이 충동구매 행동 및 만족에 미치는 영향 (Impacts of Fashion Products Attributes and Mobile Shopping Mall Attributes on Impulse Buying Behavior and Satisfaction in Mobile Fashion Shopping Mall)

  • 박은주;강은미
    • 한국의류산업학회지
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    • 제18권2호
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    • pp.158-166
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    • 2016
  • This study investigates the impact of fashion product attributes and mobile shopping mall attributes on impulse buying behavior and mobile shopping satisfaction. The findings provide new information to marketers on marketing strategy for mobile shopping malls. We obtained 283 usable questionnaires from college students. Data were analyzed by frequency analysis, correlation analysis, factor analysis using SPSS for Window 21.0 and confirmatory factor analysis and structural equation model analysis by AMOS 21.0. The results were as follows. The utility of fashion products attributes had the greatest impact on impulse buying behavior when buying fashion products in a mobile mall. Utility had a negative effect on impulsive buying behavior and exhibitionistic had a positive effect on impulsive buying behavior. Next, continuous management of mobile shopping mall attributes influenced impulse buying behavior. In addition, impulse buying behavior showed that the positive effect on satisfaction. Fashion product attributes had a greater impact on impulsive buying behavior than mobile mall properties when buying fashion products in the mobile mall; in addition, impulse buying facilitated customer satisfaction.

캐주얼의류매장 판매원의 커뮤니케이션이 감정유형과 서비스품질지각에 미치는 영향 -내셔널브랜드를 중심으로- (Effect of Verbal and Non-verbal Salesperson Communication in Service Encounters on Customer Emotions and Service Quality Perceptions -Focus on National Brands-)

  • 이옥희
    • 한국의류학회지
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    • 제37권1호
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    • pp.51-63
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    • 2013
  • This study investigates the effect of verbal and nonverbal communication on customer emotions and service quality perceptions. The subjects used in this study were customers of a fashion shop in Sunchon South Korea. The questionnaires were conveniently sampled from July 2010 to August, 2010. Questionnaire data from 335 customers of a national brand were analyzed through a reliability analysis, factor analysis, and multiple regression analysis. The results of this study are as follows. First, it was found that the verbal communication of service providers have a significant impact on customer emotion. Second postures/proxemics and physical appearance/paralanguage (out of 3 factors of nonverbal communication) have significant (+) influences on the positive emotion of customers and kinesics have significant (-) effects on the negative emotion of customers. Third, the verbal communication of service providers has a considerable impact on customer service quality perceptions. Forth, given the relationship between non-verbal communication and service quality, it was represented that all factors (postures/proxemics, physical appearance/paralanguage, and kinesics) of nonverbal communication, have significant positive influences upon customer service quality perceptions. Fifth, it was found that customer emotions have a significant impact on customer service quality perceptions.

부산항 관세자유지대의 경제적 파급효과에 관한 연구 - 부산신항만 1단계 준공시점을 대상으로 - (The Economic Impact of Establishing a Customs Free Zone in the Port of Busan Focusing on the Time of Completion of the 1st Phase of the New Port of Pusan)

  • 이수호;손애휘
    • 한국항만경제학회지
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    • 제17권1호
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    • pp.53-72
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    • 2001
  • This study focuses on analyzing the economic effects and probes the necessity of establishing a customs free zone at the Port of Busan. It first considers the economic effects of establishing a customs free zone at the Port of Busan, then suggests policy prescriptions for introducing and operating the free zone system and improving the logistics functions of the Port. The timeline of this study is focused on 2007, when all of Busan Port will operate as a customs free zone and the first stage of the New Busan Port and distribution parks will be built and opened for operation. The regression analysis, which was conducted using the inter-industry relations table(input-output table data), provided a quantitative prediction on the effects of making Busan Port into a customs free zone. Regarding the impact of a free zone system on the domestic and regional economy, this research found that the impact of a customs free zone on domestic industries and the regional economy once the customs free zone is established throughout all of Busan Port would be highly positive. The positive economic effects on the domestic and Busan regional economy might be further strengthened if the value-added logistics function of Busan Port could be supplemented by effective linking to the hinterlands.

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Factors affecting millennials' intentions to use social commerce in fashion shopping

  • Bounkhong, Tiffany;Cho, Eunjoo
    • 복식문화연구
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    • 제25권6호
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    • pp.928-942
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    • 2017
  • Social media has become an integral part of consumers' daily lives. Individuals connect with one another on social networking sites to like, share, and post information and experiences. As social media become popular among millennials, a growing number of fashion retailers use social media networks in the context of online commerce transactions. Accordingly, an increased number of fashion retailers has been using social media as an advertising tool and a retail channel. Despite the popularity of social media among millennials, empirical findings are limited to reveal factors associated with young consumers' intentions to use social commerce in fashion shopping. This study sought to examine factors affecting millennials' intentions to use social commerce in fashion shopping by adopting the technology acceptance model. A total of 524 college students completed an online survey in the U.S. The results of structural equation model confirmed that perceived ease of use, usefulness, and enjoyment had a positive impact on millennials' attitudes and intentions toward fashion shopping in social commerce. While both perceived ease of use and usefulness positively influenced enjoyment, usefulness had a stronger impact than ease of use. Compared to usefulness, enjoyment had much stronger impact on attitudes. Further structural model analysis revealed a direct, positive influence of perceived usefulness of social commerce on perceived enjoyment of social commerce, which has not been explored in prior studies. These findings provide theoretical and managerial implications.

대학행정 서비스품질 차이에 관한 탐색적 연구 -대학규모별 비교연구- (An Exploratory Study on the Service Quality of University Administration : A Comparative Study)

  • 김용호
    • 경영과정보연구
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    • 제8권
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    • pp.147-166
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    • 2002
  • This study investigated four universities in Busan and compared each other about the dimensions of service qality and relevant concepts. For empirical study, 288 respondents re sampled and six hypotheses are analyzed by using regression analysis and ANOVA. A survey was conducted with four university's students to see if there were significant differences in their perception(expectation, performance, perceived service quality, customer satisfaction, intention of repurchase) of a university administration service quality. The principal findings of this study are as follows: (1) A comparison of universities in terms of their expectations about university administration service revealed no differences, but performance revealed differences in specialization and reliability. (2) All of service dimensions, tangibles, reliability and specialization had significant impact on overall service quality. Specialization had the most significant impact on overall service Quality in A and D university, but tangibles had the most significant impact in B university. (3) Overall service Quality has a significant positive effect on customer satisfaction, but the degree of effect is different from each other. (4) Customer satisfaction has a significant positive effect on intention of repurchase, but the degree of effect is different from each other. In conclusion this study, however has a limitation about questionnaire, offers some strategic directions for developing the specific marketing strategies of university.

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3차원 그래픽의 활용이 온라인 쇼핑몰 소비자 정보처리 과정에 미치는 영향 (The Effect of 3 Dimensional Graphics on Consumer Information Processing in Online Shopping Malls)

  • 이영은;서길수
    • Asia pacific journal of information systems
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    • 제13권3호
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    • pp.151-172
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    • 2003
  • The purpose of this research is, first, to assess empirically web3D impacts on consumer information processing. Second, this research aimed to reveal the circumstances under which web3D impact can be maximized. To achieve the second goal, products were classified into physical dominant and information dominant products, and web3D impact was assessed on these two product categories. The laboratory experiment was adopted to compare the web3D impacts on the physical dominant products with that on the information dominant products. The result of this experiment showed that overall, web3D positively influenced consumer comprehension, memory, and attitude toward the products. In detail, for the physical dominant products, subjects significantly comprehended and memorized information better and performed positive attitude toward the products. For the information dominant products, subjects significantly comprehended and memorized better but did not perform the positive attitude toward the products. This paper explains theses results by suggesting that, overall, web3D impact is large and can be maximized when the characteristics of web3D such as interactivity, realistic display of objects support the characteristics of products that web3D represents.

Effect of Ownership Structure on Bank Diversification and Risk-Taking Behavior in Bangladesh

  • MOUDUD-UL-HUQ, Syed;BISWAS, Tanmay;CHAKRABORTY, Brishti;AMIN, Md. Al
    • The Journal of Asian Finance, Economics and Business
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    • 제7권11호
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    • pp.647-656
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    • 2020
  • This study empirically examines the effect of ownership structure on bank diversification and risk-taking behavior. The population of this study is based on all commercial banks listed in Bangladesh. Thirty-two conventional commercial banks were randomly selected from thirty-three conventional banks for this study. Data was collected from the annual reports of the concerned banks from 2000 to 2017. To analyze the data, we had applied the two-stage least squares (2SLS) estimator. The results of the analysis show that ownership structure i.e. managerial ownership, institutional ownership, general public ownership, and ownership concentration have a significant negative impact on bank diversification. On the other hand, institutional ownership, managerial ownership, and general public ownership have a significant positive impact on Z-score, and ownership concentration has an insignificant but positive impact on the Z-score of banks in Bangladesh. Therefore, the study opposes the benefits of diversification and promotes ownership structure which is capable of ensuring better financial stability by reducing the probability of risk. The policy-makers especially, Bangladesh banks should evaluate the fact of this study to issue guidelines on corporate governance, bank diversification, and risk-taking behavior of commercial banks.

Exploring the Nature of Whistle Blowing in Organizations in Asia: An Integrative Perspective

  • IRAWANTO, Dodi Wirawan;NOVIANTI, Khusnul Rofida
    • The Journal of Asian Finance, Economics and Business
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    • 제7권11호
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    • pp.519-528
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    • 2020
  • This paper aims to synthesize and identified several constraints of the research literature about whistleblowing and its impact on the organizations from the human resource and organizational behavior point of view. The importance of study concerning whistleblowing is an important trend in this today fraudulent world, however to our knowledge an integrative review in this sense is limited. By looking at the impact of whistleblowing act in collectivist culture, especially from the Asian perspective would give an impact to the development of the studies in the future. This review using an integrative review with the distribution of databases including Sciencedirect, EBSCO, JSTOR and soon using several terms including whistleblowing and collectivist of research published during 2003 to 2018. Thirty five papers were identified, analyzed, and capturing data of research located in several Asian countries such as China, India, Indonesia, Malaysia, South Korea, Thailand and Turkey. The findings of this review reveals that despite a positive trend of whistleblowing research in collectivist culture, the importance to increase human resource and organizational behavior aspects also lead to positive ethic climate in organization. Human resource and organizational behavior aspects to be found have a significance role in creating ethical culture in the organization.

감염관리간호사의 소진과 잔류의도 경로모형 (A Path Analysis for Burnout and Intent to Stay for Infection Control Nurses)

  • 이미향;박영임
    • 임상간호연구
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    • 제21권1호
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    • pp.1-10
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    • 2015
  • Purpose: This study was done to identify the impact of emotional labor, social support, pay satisfaction and professional concept on burnout and intention to stay for infection control nurses and to identify the relationship between burnout and intention to stay. Methods: Participants were 146 nurses who consented and faithfully responded to the research questions. Data were analyzed using SPSS 18.0 and AMOS 20.0. Results: The variables affecting burnout and intention to stay in infection control nurses were identified. Emotional labor (B=.424) had a positive impact on burnout, social support (B=-.528), professional self-concept (B=-1.056) and pay satisfaction (B=-.072) had negative impacts on burnout, social support (B=.392)and pay satisfaction (B=.136) had positive impacts on intention to stay, and burnout had a negative impact on intention to stay. Conclusion: As a result, in order to reduce burnout in infection control nurses and increase their intention to stay, the infection control nurses themselves must invest in education and self-improvement to become specialists while hospitals and the government should make efforts to develop specialists by holding workshops and seminars. In addition, institutional procedures should be put in place so as to oblige hospitals to hire nurse specialists for infection control work in infection control units.

정보보안정책, 보안통제 및 사용자특성이 정보보안효과에 미치는 영향: 컴퓨터 바이러스를 중심으로 (The Effects of Information Security Policies, Security Controls and User's Characteristics on Anti-Virus Security Effectiveness)

  • 김종기;전진환;임호섭
    • 한국정보시스템학회지:정보시스템연구
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    • 제15권1호
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    • pp.145-168
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    • 2006
  • Current computer viruses are one of the most serious problems in information age due to their potential demage and impact on use of information systems. To make the problem worse, virus development technology has been advanced rapidly, and use of network systems has expanded widely. Therefore computer viruses are much more complex and use of anti-virus software(AV S/W) is not enough to prrevent virus incidents. It implies that computer viruses as well as other information security matters are not solely a technical problem but also a managerial one. This study emphasized on computer virus controls from managerial perspective of information security and investigated factors influencing the effectiveness of computer virus controls. Organization's comprehensive security policies provide guidelines on how organization or individual can protect themselves from computer viruses. Especially, user's education has positive impact on user's security related characteristics. Based on the analysis of research model using structural equation modeling technique, security policies were influencing security controls and improving user's computer viruses related awareness. Also security controls had positive impact on security effectiveness. However, no significant relationship was found between user's security related characteristics and security effectiveness.

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