• Journal of the Korean Applied Science and Technology
• /
• v.38 no.3
• /
• pp.638-650
• /
• 2021

This study collected data from 301 men and women in their teens and 50s living in Seoul and Gyeonggi Province to analyze the impact of gender, age, and experience in purchasing cosmetics through live commerce on purchasing satisfaction and continuous purchase intention. As a result, the purchasing experience through live commerce was classified as 'practical value', 'entertainment value' and 'trusted value', and purchase satisfaction and continuing purchase intention were presented in a single dimension. Depending on gender and age, the experience of purchasing cosmetics through live commerce has had a positive impact on purchasing satisfaction and continuous purchase intention. Depending on gender and age, purchase satisfaction affects continuous purchase intention. The results of this study are expected to be the basis for establishing marketing strategies that utilize live commerce by gender and age in the cosmetics industry.

• The Journal of the Korea Contents Association
• /
• v.21 no.8
• /
• pp.489-497
• /
• 2021

This study presents the results of an empirical analysis on whether the experience of contact with North Korea and North Korean settlers affects the perceptions of unification. Specifically, the purpose of this study was to examine whether the contact experience enhances intimacy with the North Korean settlers or raises a friendly perception of North Korea.The results of this study are as follows. First, the experience of contact with North Korea and North Korean defectors had a positive effect on intimacy with North Korean settlers, friendly perception of North Korea, and perceptions of unification. Second, intimacy toward North Korean settlers and perception of North Korea played a mediating role between contact experience and unification consciousness.

• Journal of Digital Convergence
• /
• v.20 no.4
• /
• pp.39-44
• /
• 2022

This study conducted an actual analysis on the effects of smart phone experience marketing by brand on consumption value and purchase intention for Chinese consumers who are interested in smart phone purchase experience or products. In addition, experience marketing was classified into five components such as sense, emotion, cognition, behavior, and relationship. The results, In the effect of the components of experiential marketing on purchase intention, sense, act, fell, and relate had an obviously positive impact on purchase intention, however The result is that think does not affect. The results of this study are more effective when considering the five components of smart phone experience marketing. This The study will contribute to the projecting and establishment of long-term experience marketing of smart phone producers by continuously providing experiences related to the direction of pursuing brand image.

• Journal of Korea Society of Industrial Information Systems
• /
• v.27 no.5
• /
• pp.99-117
• /
• 2022

This study examines the effect of customer experience management capability of a bank and job satisfaction and customer orientation of the frontline employee in bank. The proposed research model and developed hypotheses were tested using structural equations modeling based on data collected from 321 employees working in banks. The results of the study confirm the positive effects of employee training, employee empowerment, employee evaluation, cross functional work of customer experience management capability is job satisfaction and customer orientation. But channel integration is not supported job satisfaction and customer orientation. Performance management influenced customer orientation through job satisfaction. The study provides On a theoretical level valuable insights into the customer experience management competency at the organizational unit and but there is also a limitation that firms the is limited.

• Journal of the Korean Applied Science and Technology
• /
• v.40 no.2
• /
• pp.189-198
• /
• 2023

This study aimed to identify the effects of nurses' interpersonal relationship ability on retention intention and turnover intention. The participants were 192 general duty nurses from a general hospital (95 with 36 months of experience or less, 97 with 37 months of experience or more) recruited using convenience sampling. Data were collected between February 15 and February 22, 2022. The data were analyzed by t-test, ANOVA, Pearson correlation coefficient, regression analysis, and more. The results demonstrated that turnover intention was higher among females. Also, a positive correlation between interpersonal relationship ability and retention intention was found to be significant among the nurses with at least 37 months of experience(r = .35, p < .001). The effect of interpersonal relationship ability on retention intention was found to be significant among the nurses with at least 37 months of experience(B = 0.71, t = 3.44, p < .001). However, the effect of interpersonal relationship ability on turnover intention was found to be nonsignificant. Based on these findings, this study concluded with the need for a strategy to strengthen interpersonal relation ability. during which the work experience should be considered, to promote nurses' retention intention.

• Design Convergence Study
• /
• v.17 no.1
• /
• pp.17-28
• /
• 2018

The manipulation of the device by hand while driving is a major factor to increase the risk of accidents, and the design of in-vehicle voice conversational interface that can compensate for this is being actively researched. The purpose of this study is to investigate the effect of the use of the barge-in function of in-vehicle voice interface on user experience. Participants were asked to carry out two tasks, one for navigation and one for music play. We conducted a survey to measure the functional user 's experience after each participant' s tasks, and measured usefulness, usability, satisfaction, and emotion as user experience factors. As a result, Barge-in has been rated as the better choice for most experience factors. There was a significant effect on usability dimension in navigation task and significant effects on usability dimension and emotional dimension in music play task. So it was found that barge-in function had a positive effect on actual user's usability and emotional dimension.

• Korean Journal of Social Welfare
• /
• v.69 no.4
• /
• pp.75-97
• /
• 2017

This study examined the effect of female adolescent's the victimization experience of sexual assault to suicidal ideation. Futhermore, defined the moderation effects of parent-adolescent TSL communication in associations between the victimization experience of sexual assault and suicidal ideation. Participants were 1,032, South Korea middle and high school Female students in a national community sample. Data was analyzed by multiple-regression analysis with SPSS 18.0. The results indicates that the victimization experience of sexual assault was 16.2%. There is a positive relationship between victimization experience of sexual assault and suicidal ideation. Also, parent-adolescent TSL communication had a moderating effect of protection factor between sexual assault and suicidal ideation. Result show, the solution for prevention on sexual assault of adolescent is to open the discussion regarding the solution and improvement of family function in order to reduce the frequency of suicidal ideation.

• Korean Journal of School Psychology
• /
• v.16 no.3
• /
• pp.381-400
• /
• 2019

This study investigated how abuse and neglect experience by parents affect self-respect, relationship with teachers and variance of emotional problem. Also we verified whether self-respect and relationship with teachers mediates relation between abuse and neglect experience and variance of emotional problem. The results of this study are as follows. First, adolescents who experienced abuse and neglect appear to have emotional problems such as depression, social withdrawal, and somatic symptoms. Furthermore, youth who have abuse and neglect experience have difficulties in self-respect and relation with teachers. Second, self-respect and relationship with teachers have significant indirect effect on relation between abuse and neglect experience and variance of emotional problem. Third, although relation between abuse and neglect experience and relationship with teachers represent positive correlation, the regression coefficients in the direct path are significant in the opposite direction, resulting in a suppression effect. Finally, implications for interventions, limitations of the study, and suggestions for future research were discussed.

• Journal of Korean Academy of Nursing
• /
• v.54 no.3
• /
• pp.372-385
• /
• 2024

Purpose: Although more people from Middle Eastern countries are visiting South Korea for medical treatment, Korean nurses lack experience in treating them. Understanding and describing Korean nurses' experiences can help them provide quality care to these patients by enhancing their competency in culturally appropriate care. This study described the experiences of nurses who provide care to Middle Eastern patients in clinical settings in South Korea. Methods: We conducted a phenomenological study to describe nurses' experience of caring for patients from Middle Eastern countries. Ten nurses with prior experience in caring for these patients were recruited from a university-affiliated tertiary hospital. Semi-structured face-to-face interviews were conducted between May 1 and June 4, 2020. The transcribed data were analyzed using Giorgi's phenomenological method to identify the primary and minor categories representing nurses' experiences. Results: Four major categories (new experiences in caring for culturally diverse patients, challenges in caring for patients in a culturally appropriate manner, nursing journey of mutual agreement with culturally diverse patients, and being and becoming more culturally competent) and 11 subcategories were identified. Conclusion: Nurses experience various challenges when caring for Middle Eastern patients with diverse language and cultural needs. However, nurses strive to provide high-quality care using various approaches and experience positive emotions through this process. To provide quality care to these patients, hospital environments and educational programs must be developed that center on field nurses and students and support them in delivering quality care while utilizing their cultural capabilities.

• Knowledge Management Research
• /
• v.19 no.2
• /
• pp.91-108
• /
• 2018

This study mainly focused on measuring the impact of comments for a particular song on the number of streamings and downloads. We modeled multiple regression equations to perform this analysis. We chose digital music market for the object of analysis because of its inherent characteristics, such as experience goods, high bandwagon effect, and so on. We carefully utilized text mining technique in accordance with the algorithm of Naïve Bayes classifier to distinguish whether a comment for a piece of music be regarded as positive or negative. In addition, we used 'size of agency' and 'existence of hit song' as moderating variables. The reason for usage of those variables is that those are assumed to affect users' decision for selecting particular song especially when downloading or streaming via music sites. We found empirical evidences that positive comments for a particular song increase the number of both downloads and streamings. However, positive comments may decrease the number of downloads when the size of agency of the artist is big. As a result, we were able to say that a positive comment for a particular song functioned as 'word-of-mouth' effect, inducing other users' behavioral response. We also found that other features of an artist such as size of the agency that the artist belongs to functioned as an external factor along with feature of the song itself.