• Journal of the Korean Home Economics Association
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• v.40 no.5
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• pp.179-193
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• 2002

This study aims to examine the forming procedure of consumer satisfaction from Internet shopping experience. Many studies on the satisfaction have primarily focused on the examination of the antecedents of satisfaction along with the expectation-disconfirmation paradigm dominating the former studies. This study has built an Internet shopping expectation-disconfirmation model as to apply the expectation-disconfirmation into the condition of the Internet shopping. The summary of study represented in following. l. The expectation of risk and performance of benefit had a significantly positive effect on the perceived disconfirmation. In addition, an expectation of benefit and performance of risk had a significantly negative effect on the perceived disconfirmation. 2. A performance of risk and performance of benefit not only had a significantly indirect effect, but also a significantly direct effect on the consumer satisfaction. But expectation of risk and expectation of benefit had no significant direct effect on satisfaction. 3. Not only the perceived disconfirmation had a significant positive effect on satisfaction, but also an effect of the perceived disconfirmation on satisfaction(0.472) is larger than that of the performance of risk or performance of benefit. Meaning that, it is desirable for one to apply the expectation-disconfirmation model into the Internet shopping circumstances as much as the off-line markets.

• Journal of Distribution Science
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• v.13 no.10
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• pp.51-56
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• 2015

Purpose - This study examines Chinese P2P investment decision processes from a behavioral economics approach. Research design, data, and methodology - We analyze the online P2P investment product purchase decisions of 241 respondents in China, March 2015 to May 2015. T-tests were conducted to determine whether the framing effect influenced investor investment preferences. The Association Rule was used to identify the framing effect of respondent demographic characteristics on joint decisions regarding stable or risky investment products. Results - There are significant differences between the two groups (positive framing and negative framing) and their product-choosing behavior. In the positive framing group, female investors, young investors, investors with non-financial occupations and with limited or no experience, preferred stable P2P investment products. In contrast, in the negative framing group, investors with extensive investment experience preferred risky investment products. Conclusions - The framing effect influences investor choices in online P2P investment products. It is necessary to implement comprehensive supervision and full information disclosure regarding P2P investment products. P2P investment websites can also adopt different marketing strategies according to investor gender and age.

• Journal of Korean society of Dental Hygiene
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• v.5 no.1
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• pp.77-88
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• 2005

The purpose of this study was to investigate the relationship of power and empowerment, self-efficacy of dental hygienists. Date were obtained from 203 dental hygienists who were working at dental clinics, hospitals located in Seoul. The results were analyzed with spsswin 12.0 and the conclusion is as follows: 1. The level of dental hygienists formal power was 3.19, informal power was 3.41, empowerment was 3.12, self-efficacy was 3.67. 2. Formal power showed significant a positive correlation with informal power and informal power showed significant a positive correlation with empowerment 3. According to the position, there were significant differences in formal power(pE0.05). 4. According to the working place, age, experienced-years, position, marriage and turnover experience there were significant differences in informal power(pE0.05). S. According to the working place, position, and marriage there were significant differences in empowerment(pE0.05). 6. According to the age, experienced-years, position, marriage and turnover experience there were significant differences in self-efficacy(pE0.05). 7. Informal power and information structure accounted significantly for the self-efficacy.

• The Journal of Korean Academic Society of Nursing Education
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• v.16 no.2
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• pp.202-212
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• 2010

Purpose: The purpose of this study was to identify the effectiveness of the JigsawⅣ cooperative learning in a facilitative communication class of nursing students. Achievement, communication skill, self-directed learning and experience during the class were measured. Method: This study was a pretest and posttest design with two subject groups. 43 students were in experimental (JigsawⅣ) group and 47 ones were in control (general small discussion) group. Classes were conducted over a 6-week period. The collected data was analyzed by the SPSS 12.0 program. Result: After taking part in the educational program, the experimental group had significantly more improvement in communication skill (F=6.81, p=.002) and self-directed learning (F=11.81, p=.000). In addition, the experimental group showed significantly higher scores for concentration in the class (t=2.26, p=.27), positive emotional state (t=3.01, p=.003) and active participation (t=2.78, p=.007) compared to the control group. However, the achievement between the two groups was not significantly different (F=3.29, p=.073). Conclusion: The findings of this study show that JigsawⅣ cooperative learning has positive effects in improvement of communication skill and self-directed learning. Also, students were excited and interested in the class during cooperative learning. Based on these findings, the author suggests developing additional educational programs focusing on nursing students.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.569-572
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• 2013

Using flow theory as our foundation, we empirically tested the impact of three personality traits on the level of flow state experience and three user-generated content (UGC) usage types. Findings indicate that extroversion is positively related to the use of UGCs for entertainment, and negatively related to the use of UGCs for communication and information; neuroticism is positively related to the use of UGCs for entertainment and communication; and psychoticism is negatively related to the use of UGCs for information. In addition, only extroversion has an influence on flow, which is positive, and flow has a positive influence on UGC usage for entertainment and communication. This study extends flow theory by exploring antecedents and outcomes of the flow state experience.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.507-517
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• 2020

The present research intends to examine the relationship between the Big Five personality traits and leadership initiations among the marketing executives in Delhi NCR (INDIA), and seeks to uncover the predictors of leadership initiations within personality traits. The data are collected through online survey method using different social media platforms. A sample of 233 (male =136 and female =97) marketing executive's responses were included. The data collected with the help of self-reported Big Five model inventory and leadership initiation test. The collected data were analyzed statistically by using descriptive statistics, correlation. and stepwise multiple regression analysis. The results revealed that the age of respondents inversely correlated with leadership initiation. Neuroticism revealed significant inverse correlation with leadership initiation, whereas significant positive correlations were found between extraversion, conscientiousness, agreeableness, and leadership initiations, while openness to experience revealed insignificant positive correlation with leadership initiation. Extraversion and conscientiousness appeared as the most dominant personality traits among marketing executives, irrespective of gender, that positively influenced leadership initiation and appeared as the predictor of leadership initiation. In male executives extraversion and age emerged as the predictors of leadership behavior, while in female executives extraversion and openness to experience personality traits appeared as the predictors of leadership initiation.

• Journal of Agricultural Extension & Community Development
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• v.23 no.3
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• pp.271-283
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• 2016

The purpose of this study is to verify the effect of urban agricultural practice on the factors of adolescent problem behavior. The main findings of this study are as follows. First, as a result of measuring quantitative research, urban agricultural practice improves 16.7% of self-worth, reduces 28.1% of depression, and improves 19.4% of sociality, the factors of adolescent problem behavior, and statistical significance is confirmed in all lower measures. Second, as a result of measuring qualitative research, there are overwhelmingly many cases that most items change positively or are maintained in sentence completion test. Third, a positive change of mind in adolescent communication, cognitive and problem- solving abilities, and participation is confirmed through observation of program participation behavior. It is significant for this study to confirm that urban agricultural experiential activity has a positive impact on the factors of adolescent problem behavior, and to verify educational effects and social values of urban agricultural practice including the necessity of development and operation of urban agricultural program to solve youth problems.

• Journal of The Korean Association For Science Education
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• v.12 no.1
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• pp.47-60
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• 1992

The purpose of this study was to investigate studesnts' attitudes toward computers and science subject using CAI(Computer-Assisted Instruction) as an instructional strategy in the elementary school level of science and computer literacy course. The influence of CAI programs on learner's attitudes toward computers and science varied according to the variables of,(l)sex (2)experience by computer learning, (3)learner's attitudes toward computers and science. Eighty nine samples were divided into the two groups.One group(48 studesnts)which is in the experimental group took a science instruction using CAI programs and computer literacy course, another group which is in the control group took only a science instruction using CAI programs. Data were collected and compared the experimental group with the control group. The results indicate as follows:(l) studesnts took science instruction using the CAI programs appeared a positive attitudes toward science. (2) the science attitudes of science instruction using the CAI programs was more effective in the lower group than in the upper group. (3) computer literacy course produced the positive attitude toward computers regardless of the experience by computer learning. (4) students using CAI programs with computer literacy course were more effective than students using CAI program only. (5) science instruction using the CAI programs was not found a meaningful difference by sex.

• Journal of Digital Convergence
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• v.10 no.7
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• pp.245-251
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• 2012

The significance of this study lies in the fact that it looks into the function of games as one of the important leisure activities at the moment when negative perception on overall game industry is becoming an obstacle in settlement of sound game culture. Game is one of the activities enjoyed in leisure time. The main positive effects of game were analyzed classifying them into 10 types including the stress relief and alleviation of tension, diverse identity experience and positive socialization experience, strengthening of self-respect and ideal self-realization, strengthening of independent thinking and problem-solving capacity, motivation for learning, enhancement in physical capacity, decrease in aggressive tendencies, cultivation of awareness on equality, increase in familiarity with the civilization of technology, and strengthening of individuality based on diversity.

• International Journal of Industrial Entomology and Biomaterials
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• v.29 no.2
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• pp.193-197
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• 2014

To investigate the degree of individuals' likability of insects, a survey was conducted with students and adults living in Korea. Overall, for insect-related questions, positive responses were higher than negative ones. Among the positive responses, the personal rearing of insects scored lower than others. The unconditional dislike of insects scored highest in the negative responses. A significant differences and correlations were found between males and females, students and adults, people experienced in insect-related events and those who were not. In particular, previous experience in insect-related events significantly influenced insect likability. Subjects preferred coleopteran and lepidopteran insects to others. However, this preference of insects differed by gender: Male participants preferred coleopteran insects to lepidopteran insects, while female participants preferred lepidopteran insects to coleopteran ones. No significant differences in the preference of insects were found by participants' job, residence, or experience in insect-related events. These findings suggest that gender is the most important factor to consider in selecting insects to be used as therapeutic tools in mental health care.