• Journal of Dairy Science and Biotechnology
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• v.17 no.1
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• pp.39-49
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• 1999

Since IMF relief financing, domestic economy has been rapidly cooled down. At this point that we predict an overall decrease of production and sale of industries, cooperative marketing activities of the whole dairy industry are required to promote milk consumption. As everyone knows, advertisement is only one of the various factors that affect sales. Other factors include price, distribution, package, promotion, and consumer's needs and taste. The objectives of the cooperative advertising campaign should be trial purchase of new consumers, maintenance of brand loyalty of existing consumers, more positive experience of using the product, and increase of frequency of purchase. Long term analysis is essential to making these kinds of behaviour changes. Also the objectives of the communication program should be a shift of awareness of milk from 'a basic health food for children' to a substitute to the beverage even for adults. To share database of consumers among companies, we need to find ways to use interactive on-line services, the internet, D.M. events and so on as well as the mass media. It should be a precondition that the main body of the cooperative advertisement includes the milk processing board, dairy companies, livestock cooperations, farmers and the Government. To assure continuous, activities to promote milk consumption, the Government should take the lead in legislating 'An enforcement ordinance for milk promotion and research', and seek complementary measures and support to establish the ordinance.

• Korean journal of food and cookery science
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• v.33 no.3
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• pp.353-362
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• 2017

Purpose: This study aimed to identify the perception of quality-certified children's preferred foods as well as consumption behaviors of nursery directors and parents. Methods: A total of 243 nursery directors and parents of preschool children were surveyed using questionnaires. Results: Parents' perception scores were lower than directors' scores for many of the questions. Parents showed significantly higher scores for food safety standard questions and nutritional fortifying questions than directors (p<0.001 each). On the other hand, directors showed significantly higher scores for questions about products nutrition and safety (p<0.001, p<0.01). When buying children's favorite food items, food additives and hygiene level of vendors were the most important, in that order. Parents' scores for questions on purchasing behaviors of quality-certified children's preferred foods were significantly higher than those of directors'. Further, respondents with nutritional education experience showed high behavior scores. Conclusion: It can be concluded that promotion of quality-certified children's preferred foods is insufficient. The nutrition education group showed high scores for perception and positive consumption behaviors of quality-certified children's preferred foods. It is important to cooperate with nursery directors and parents of preschoolers to further children's nutritional education.

• Journal of Family Resource Management and Policy Review
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• v.17 no.2
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• pp.195-218
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• 2013

The purpose of this study is to offer suggestions to help immigrated youths of multicultural families become successful members of Korean society while preparing to enter schools or becoming involved in social activities. The study examined the following three issues using grounded theory: (1) the characteristics of cultural adaptation for immigrated youths of multi-cultural families; (2) their acculturation processes; and (3) their different patterns of acculturation experience. The process of acculturation involves (1) feeling timid, (2) feeling regretful and angry, (3) looking around and making an attempt, (4) feeling difficulty and feeling left out, (5) accepting reality and seeing Korea in a positive light. The core of acculturation among the immigrated youths of multicultural families is a limited living in an unfamiliar culture. Five acculturation patterns were found in the current study: (1) Someone who is actively striving for future dreams; (2) someone who adjusts himself/herself to circumstances without plans; (3) someone who passively makes an effort; (4) someone who accepts reality to continue education; and (5) someone who temporarily stays for financial reasons.

• Management Science and Financial Engineering
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• v.13 no.1
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• pp.73-91
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• 2007

We investigate factors that influence the choice of high-share brands(HSBs) vs. low-share brands(LSBs) among various product and consumer characteristics related to brand-share perceptions. Specifically, using 8 product categories varying in terms of purchase decision involvement, we show how the influencing factors vary across the categories. At the general level that cover all the 8 categories, our hierarchical Bayesian regressions analysis shows that factors that favor high-share brands are purchase decision involvement, search goods, experience goods, price-quality relationship, positive network externalities, and price-prestige beliefs. Conversely, consumers who value variety seeking and need for uniqueness favor low-share brands. The effects of these factors, however, vary across product categories. The identification of these characteristics can help brand managers establish a more effective brand-share strategy in such areas as setting an optimal market share goal, extending a brand, and developing ad copy. Furthermore, our consumer segmentation analysis demonstrates the general market has two distinct segments - (1) a segment composed of HSB buyers(86%) and (2) a segment composed of LSB buyers(14%). The two segments are also shown to have different significant factors that explain their brand choice. Our segmentation analysis can help marketers establish a marketing strategy that targets a specific segment of interest.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.2
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• pp.89-97
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• 2020

This study was conducted to examine how independent audit firms in Vietnam understand and use risk based audit approach (RBAA) in audit practice. To answer the research questions, the researchers used primary and secondary data collected from 2018 to 2019. The results from the interview survey showed that audit firms were aware of the advantages of adopting RBAA. However, RBAA is practiced to a moderate extent by audit firms in Vietnam. Big 4 audit firms use RBAA more popularly than Non-Big 4 audit firms. The causes of the difference are the disadvantages of adopting RBAA and client's characteristics such as relevant guideline, audit fees, auditors' knowledge and experience. Besides, the study investigated factors impacting on the RBAA adoption by distributing a questionnaire to 246 auditors of 126 audit firms in Vietnam. A set of statistical appropriate methods where used through SPSS software version 22.0. The results indicated that there were six factors influencing RBAA adoption including: Auditor's ability, Technological development, Audit fees, auditors' motivation, Audit time and client's risk. Of which, auditor's ability and technological development are factors that have the most significant and positive impacts on the adoption of RBAA. Additional implications were argued in the final section of this study.

• Journal of Distribution Science
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• v.18 no.8
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• pp.5-14
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• 2020

This study aims to examine the impact of characteristics of SNS content provided by airlines on customer satisfaction and to explore the effect of the personal characteristics of the customers which have a modulating effect on the relationship between content characteristics of SNS and customer satisfaction. The data were collected over a period of April 21. 2019. to July 21. 2019. for three months from the people who have experience using SNS provided by airlines. 225 samples were selected and used as final samples from a collection rate of 93.4 percent. Findings suggest that the characteristics of airline's SNS content which include a promotion, information, and communication showed a positive impact on customer satisfaction. The analysis of a modulating effect of individual characteristics on the relationship between the airline's SNS content characteristics showed that diversity pursuit propensity, innovation propensity, and information-seeking propensity control the relationship between characteristics of airline's SNS content which are publicity, information and customer satisfaction. And it was found that all three personal characteristics do not control the relationship between communication and customer satisfaction. Thus, airlines should use SNS more effectively to generate customer satisfaction and present marketing measures to help generate profits through consumer purchasing behavior. It is expected that the findings of this study will help airlines to utilize marketing implications for effective and practical marketing methods.

• Journal of Distribution Science
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• v.18 no.8
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• pp.23-33
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• 2020

Purpose: In the digital age, visual cues in computer-mediated environments are becoming a very popular means of communication. Therefore, it is a very critical market for marketers to utilize for marketing communication and platform providers and manufacturers of mobile devices which create and distribute the visual cues While the prevalent research on visual cue consumption focuses on the positive side, the dark side of consuming visual cues has not been investigated. Therefore, in this research, the dark side of using visual cues, such as difficulties and problems in their application, will be investigated. Research design, data, and methodology: Due to the nature of this study, a netnography approach was adopted. Twitter which the users regularly utilise visual cues in their communications was a prime source for data of this research. Results: This research suggests that visual cue users experience anxiety about the subordination of expression and suffer from the myth of an ideal practice of expression. Conclusions: As the previous research emphasised the complementary role of visual cues, has failed to recognise the problems associated with the extensive and growing dependence on visual cues. This awareness demonstrates that we need to take a careful approach to visual cue usage.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.1057-1070
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• 2020

This paper investigates the determinants of students' success in Vietnam through conducting online interviews and surveys with 2,500 Vietnamese students at eight famous universities in Vietnam. By applying both SPSS 22 and STATA software, the study is to evaluate the impact of four driver factors, which affect GPA, language efficacy, and personal achievement. These factors are psychological perspective, home environmental, student demographic, and school environmental. The research results emphasize a positive effect of psychological and home-environmental determinants, but the negative effect of school environmental factors on the students' success. Besides, the relationship between demographics and student success was tested and indicated that male students have a better language learning ability, but a low level of academic achievement than female students. The results also point out the impact of religious affiliation and ethnicity on personal achievement. Non-religious students are better achievers than those having a religion or those in minority ethnicity. Moreover, accumulated schooling years are negatively associated with students' success. The more working experience students accrued, the higher possibility they are successful. Finally, the finding provides an insight into students' success that might be useful to government authorities and other universities in designing policies for enhancing the quality of education.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.10 no.4
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• pp.55-64
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• 2011

This study aims to analyze of the impact of converged information with tourism and Bus Information on recreational bus travel. The research has conducted as the following process : A survey was implemented that the user preference behavior as if they were provided a converged information with tourism and bus information on bus usage. As a result, we found that able to using mobile media, having a experience visiting the tourism site, evaluate willingness to pay of the information highly, the 20s age, increasing income variables are concerned with positive relation, and the factors which are using the main mode by auto and having a auto are negative relation on bus usage actively.

• Journal of Agricultural Extension & Community Development
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• v.17 no.2
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• pp.347-368
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• 2010

Recently, the interests in historic tourism have been growing. Historic tourism plays a great role in establishing cultural tradition in modern explanation on them, while concerning about it's increasing because of the meaning distortion in the process of restoration. In this context, we should research in case of tourism resource in Geomdan-ri. Historic tourism considering both of Development and Conservation can make interest about historic culture like that of Geomdan-ri. We understand that the making tourist attractions like historic culture resource of Geomdan-ri equipped with unique and educational facilities would give experience the living in prehistoric age for tourist. The significance of this study was as follows. It is essential that not only raising the part of positive but also minimizing that of negative based on understanding of resident recognition for effect of society, culture, environment and economics of region by tourist development plan.