• 유통과학연구
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• 제18권4호
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• pp.61-72
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• 2020

Purpose: Usage of leisure-sport social media would lengthen and strengthen the effects of positive event experiences on WOM behavior. This study is to examine the extent to which leisure sport social media use has the moderating potential to enhance the direction of the relationship between post-event emotions and event WOM behavior. Research design, data and methodology: A running event located in a major metropolitan area in the southeastern United States was selected. Participants of the running events completed the survey. Descriptive analysis and correlations between primary variables of interest were conducted. To examine interactions within the context of moderated regression, a hierarchical regression analysis was employed. Results: The results confirmed direct effects of a sense of achievement and event satisfaction on event WOM intention, supporting H 1 and H2. In specific, result revealed that the amount of time spending on social media for running content moderated the effect of a sense of achievement on event WOM intention, supporting H3, however, H4 was rejected. Conclusions: There are managerial implications of these results, particularly which pertain to how organizers may be able to use perceived benefits (i.e., a sense of achievement and satisfaction) and social media to increase positive WOM intention.

• 산업융합연구
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• 제1권1호
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• pp.127-142
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• 2003

This Study examines the implications for event studies using the daily stock data. The output present the event study results. The event period is defined from 30 days before through 30 days after the event date, and is broken into four "windows" for abnormal return cumulation: the pre-event period, days -30 through -2; dajys -1 and 0, a period commonly investigated for the immediate impact of the event; and the post-event period, days +1 through +30. It shows how firm's information offerings affect the price process and consequent issues. The Patell Z test is an examples of a standardized abnormal return approach, which estimate a separate standard error for each security-event and assumes cross-sectional independence. The generalized sign test adjusts for the fraction of positive abnormal returns in the estimation period instead of assuming 0.5.

• 정보학연구
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• 제9권4호
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• pp.75-85
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• 2006

This study is to test the influence of stock option granting information on the firm's performance. The important issue in stock option is that agent cost is the important determinant factor for the long term performance. The agent cost arises between the manager and shareholders. So many study are concentrated in diminishing the agent cost, and develop some substitute tools to measure the agent cost. The event study about stock option analyzes returns around event date at a time. Event study provides estimation periods and cumulative returns. Announcements about stock option are generally associated with positive abnormal returns in short term period, but not showing positive effect in long term period. It is important to investigate the responses of stocks to new information contained in the announcements of stock option. Therefore it is important to study the long term performance in the case of stock option. The event time portfolio approach exists the CAR model, BHAR model and WR model. And the calendar time portfolio approach has the 3 factor model, 4 factor model, CTAR model, and RATS model. This study is forced to develop and arrange two approach method in evaluating the performance, the event time portfolio approach and calendar time portfolio approach.

• Child Health Nursing Research
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• 제25권1호
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• pp.9-16
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• 2019

Purpose: Childhood leukemia is a serious trauma affecting both adolescents and their parents, who experience painful process. However, adolescents with leukemia and their parents also experience positive changes, which is referred to as posttraumatic growth. We examined posttraumatic growth, core beliefs, impact of event, and event-related rumination in adolescents within 5 years of a diagnosis of childhood leukemia and their parents. Methods: The participants were 68 adolescents with childhood leukemia (aged 13~18 years) and their parents, who were recruited from C university hospital in Korea from May to September 2016. The Posttraumatic Growth Inventory, Core Belief Inventory, Impact of Event Scale-Revised, and Event-related Rumination Inventory were completed by the adolescents and their parents. The mean scores and correlations between variables were investigated for both set of participants. Results: Parents showed significantly higher levels of posttraumatic growth, disruption of core beliefs, impact of event, and invasive rumination than adolescents. Disruption of core beliefs and deliberate rumination were positively correlated with posttraumatic growth in both groups. Conclusion: Nursing intervention programs that involve modifying core beliefs and inducing a positive thought can help adolescents with leukemia and their parents grow after traumatic events.

• 한국콘텐츠학회논문지
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• 제10권8호
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• pp.398-406
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• 2010

본 연구는 축구대회 후원기업에 대한 이벤트태도가 기업우수이미지 및 사회공헌이미지에 어떠한 영향을 미치는지 알아보고, 더 나아가 기업우수이미지와 사회공헌이미지가 구매의도에 미치는 영향을 규명하는데 있다. 이를 위해 2008 Budweiser 6v6 Cup 축구대회 참가자들을 모집단으로 하여 유목적 표집에 의거 400명을 대상으로 설문조사를 실시한 후 319명의 자료를 최종 분석에 사용하였다. 자료처리는 SPSS 12.0과 AMOS 5.0을 이용하여 확인적 요인분석, 신뢰도 분석, 빈도분석, 상관관계분석, 구조방정식모형 분석을 실시하였으며 이상의 과정을 통해 확인된 주요 연구결과는 다음과 같다. 첫째, 이벤트태도는 기업 우수이미지에 긍정적인 영향을 미친다. 둘째, 이벤트태도는 사회공헌이미지에 긍정적인 영향을 미친다. 셋째, 기업우수이미지는 구매의도에 긍정적인 영향을 미친다. 넷째, 사회공헌이미지는 구매의도에 영향을 미치지 않는다.

• Journal of Sport and Applied Science
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• 제8권1호
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• pp.11-17
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• 2024

Purpose: The purpose of the study was to understand a trend of esports in terms of gamers' and fans' perceptions toward esports using social big data. Research design, data, and methodology: In this study, researchers first selected keywords related to esports. Then a total of 10,138 buzz data created at twitter, Facebook, news media, blogs, café and community between November 10, 2022 and November 19, 2023 were collected and analyzed with 'Textom', a big data solution. Results: The results of this study were as follows. Firstly, the news data's main articles were about competitions hosted by local governments and policies to revitalize the gaming industry. Secondly, As a result of esports analysis using Textom, there was a lot of interest in the adoption of the Hangzhou Asian Games as an official event and various esports competitions. As a result of the sentiment analysis, the positive content was related to the development potential of the esports industry, and the negative content was a discussion about the fundamental problem of whether esports is truly a sport. Thirdly, As a result of analyzing social big data on esports and the Olympics, there was hope that it would be adopted as an official event in the Olympics due to its adoption as an official event in the Hangzhou Asian Games. Conclusions: There was a positive opinion that the adoption of esports as an official Olympic event had positive content that could improve the quality of the game, and a negative opinion that games with actions that violate the Olympic spirit, such as murder and assault, should not be adopted as an official Olympic event. Further implications were discussed.

• The Journal of Asian Finance, Economics and Business
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• 제7권5호
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• pp.9-18
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• 2020

The research paper examines the influence of elections on the stock market. The study analyses whether the market reaction would be the same when a party wins and comes to power for the second consecutive time. The study employs Market Model Event study methodology. The sample period taken for the study is 2014 to 2019. A sample of 31 companies listed in Bombay Stock Exchange is selected at random for the purpose of the study. For the elections held in 2014, an event window of 82 days was taken with 39 days prior to the event and 42 days post event. The event (t0) being the declaration of the election results. For the elections held in 2019 an event window of 83 days was taken with 41 days prior to the event and 41 days post event. The results indicate that the market reacts positively with significantly positive Average Abnormal Returns. The findings of the study reveal that the impact on the market is not the same between any two elections even when the same party comes to power for the second time. The semi-strong form of efficient market hypothesis holds true in the context of emerging markets like India.

• 한국생활과학회지
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• 제10권1호
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• pp.127-139
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• 2001

The purpose of this study was to find out the relationships among the elderly's self-esteem and life-adjustment according to decision-making power in their family. Interview survey was conducted and were selected. 296 over age 60 who lived in Jeonju. Frequencies, Percentiles, Pearson's correlation, t-test, ANOVA and Duncan's method were utilized for data analysis. The findings of this study were as follows ; 1) Decision-making power of the elderly in family had significant differences according to sex, coresiding with married children, and the sum of monthly personal expenses. 2) Elderly's self-esteem had significant differences according to sex, the present job, the situation of a spouse, and the sum of the monthly personal expenses. 3) Elderly's life-adjustment had significant difference according to residence type, the present job, the situation of a spouse, religion, education, and the sum of the monthly personal expenses. 4) Clothing and food in family had significant differences according to sex. 5) The elderly men's self-esteem had positive relationship with housing, sons and daughters guidance, grandchildren care, and family event and etc. But the elderly women's self-esteem had positive relationship with food, grandchildren care, and family event and etc. 6) The elderly men's life-adjustment had positive relationship with clothing, food, housing, family economy, sons and daughters guidance, grandchildren care, and family event and etc. But the elderly women's life-adjustment had positive relationship with food, housing, sons and daughters guidance, grandchildren care, and family event and etc.

• 정보학연구
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• 제9권3호
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• pp.77-89
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• 2006

The event study analyzes returns around event date at a time. Event study provides estimation periods and cumulative returns. Stock split announcements are generally associated with positive abnormal returns. It is important to investigate the responses of stocks to new information contained in the announcements of stock splits. So It is important to study the long term performance in the case of Stock Split. This Study forced to two approach method in evaluating the performance, the event time portfolio approach and calendar time portfolio approach. The event time portfolio approach exists the CAR model, BHAR model and WR model. And the calendar time portfolio approach has the 3 factor model, 4 factor model, CTAR model, and RATS model.

• ETRI Journal
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• 제35권6호
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• pp.1126-1133
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• 2013

The first spectrum auction in the Republic of Korea is attention-worthy owing to the fierce competition for the only 1.8-GHz spectrum license, the winning bidder of which was suspected of overpaying for its acquisition. This study empirically investigates the existence of a "winner's curse" in the first Korean spectrum auction by using a standard event study methodology. The results show that both the winner and loser experienced significant positive returns on the completion day of the auction. The results imply that there was no winner's curse in the auction and that the losing firm might increase its competitive advantage by acquiring other spectrum licenses despite failing to achieve its initial target spectrum. Therefore, these results suggest that regulators may need to consider bringing about positive short-term wealth benefits to all bidders by appropriately designing a spectrum auction, such as by performing multiband auctions.