• 제목/요약/키워드: Port Competition

검색결과 288건 처리시간 0.019초

인천항의 컨테이너화물 유치를 위한 마케팅전전략에 관한 연구 (Study on the Marketing Strategy for the Attraction of Container Cargo to Incheon Port)

  • 김병일
    • 한국항만경제학회지
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    • 제18권1호
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    • pp.159-186
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    • 2002
  • As the competition among ports emphasizes container cargo nowadays, it is essential for Incheon Port to respond wisely to the trend. But the timely establishment of basic logistics infra for the attraction of container cargo is delayed in comparison with rival ports; marketing activity is also depressed. Furthermore the understanding and the effort for the marketing of the institutions and businesses concerned with Incheon Port are less than sufficient. The marketing research for customers who are the basis and axis of marketing activities is almost wholly lacking. Things investigated by rival ports and external research institutions differ much in statistic according to the persons who cite them. As the study of port marketing is very theoretical and general, its application to reality is so much restricted. Therefore, this thesis considers ways for the main group of marketing to think and behave, from the viewpoint of shipping agents and the owners of cargo - the practical using group of Incheon Port. This thesis aims to deliver the systematic information and consistent view concerned with marketing.

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광양항 활성화를 위한 포트얼라이언스 전략 (Port Alliance Strategy for Promotion of Gwangyang Port)

  • 이성우;최용석
    • 한국항해항만학회:학술대회논문집
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    • 한국항해항만학회 2006년도 추계학술대회 논문집(제1권)
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    • pp.235-240
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    • 2006
  • 글로벌 생산네트워크의 변화로 인해 광양항은 새로운 전략의 수립이 요구된다. 특히, 무역의 패턴이 중국, 일본, 한국을 포함한 아시아의 경제적 성장에 따라 동북아지역 집중됨에 따라 가격과 서비스 경쟁력을 가진 광양항은 동북아 포트얼라이언스의 요구에 대처해야하며, 변화하는 무역환경에서 다른 국가들과 경쟁해야 한다. 그러므로 본 연구의 목적은 광양항의 성장을 촉진하기 위한 포트얼라이언스 전략을 제안하는 것이다. 광양항의 물류비즈니스 모델에 대한 목적에 맞도록 동북아 포트얼라이언스의 진행방향과 중국과 일본의 대상 항만을 제공하였다.

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A Study on Port Alliance between Incheon Port and Major Ports in Northern China

  • Chung, Tae-Won
    • 한국항해항만학회지
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    • 제32권4호
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    • pp.287-294
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    • 2008
  • Recently, amount of cargoes from main ports in Northeast Asia have rapidly increased and as well surplus port development in same region corresponded with the boom in external trade that resulted from successful export-oriented economics strategy by China, Japan and South Korea. To cope with this business circumstances, a certain form of port alliance is desperately needed to provide a suitable service to customer and establish their countervailing power against the shipping alliance. Nevertheless, Incheon seaport has not made a definite port alliance system with main ports in Northern China yet. Thus, the purpose of this study is to identify the key success factors to form a port alliance through examining previous studies. We have benchmarked previous studies which are related to main ports in global region and the questionnaire on customers of ports. By studying this, we are able to suggest a few strategies for forming successful port alliance to enhance Incheon port's capabilities in the long term plan. As a policy proposal, this study suggests Incheon port and main ports in Northern China should construct a logistics infrastructure through mutual investment and provide an incentive system when the ocean carrier makes port call to both ports.

Is Port Authority the Best Choice of Korean Port Reform?

  • Jun, Il-Soo;Hochstein, Anatoly
    • 한국항만경제학회지
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    • 제18권2호
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    • pp.3-26
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    • 2002
  • In response to insurmountable pressure for a broad distribution of political power between the central government and local governments, the Korean Government pushes for the establishment of the local port authority as the optimum choice to achieve its goal. Starting with the Pusan and Incheon ports, the local port authority system is expected to setout the dramatic change in port management system throughout the Korean ports. However, this paper points out that the port reform choice should take into account the specific features of the society and country and some basic questions should be clearly answered beforehand. The fundamental questions are: whether institutional reform will markedly improve the ports managerial and operational efficiencies? and what will be the benefits and costs, compared to those of not changing? Without rigorous and comprehensive analysis on these issues in the institution transition, haphazard port reform will have the possibility to increase port users costs and disrupt the efficient port services. Experiences around the world clearly show that the indiscriminate copy of port reform found in other countries may be neither feasible nor practical presently in Korea. They also indicate that the port reform should be made on a gradual basis with full control of the pace.

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An Evaluation of the Coupling Coordination Degree of the Yangtze River Delta Port Cluster Based on Coupling Theory

  • Lu Ke;Yong-Sik Oh
    • 한국항해항만학회지
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    • 제48권2호
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    • pp.78-87
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    • 2024
  • To quantitatively assess the correlation between subsystems within a port cluster and the overall coordinated development of the port group, the current paper evaluates the coordinated development of port clusters. First, we construct an evaluation index system for the coupling and coordination of port clusters. Next, we introduce the contribution index of port subsystems, coupling degree, and coupling coordination degree functions to formulate a coupling coordination evaluation model for the port cluster. Finally, we use the Yangtze River Delta port cluster as a case study for validation, specifically using empirical data from 2012 to 2021. The findings reveal distinct phased characteristics in the coupling and coordination of port clusters in the Yangtze River Delta, marked by a notable transition from "maladjustment" to "coordination." Further, sustained high coupling values over a decade indicate a significant level of competition and cooperation among ports within the Yangtze River Delta port cluster. Over time, this competitive and collaborative dynamic has progressively evolved toward a more positive and structured direction. Lastly, it is expected that the evaluation model proposed in this paper can be extrapolated to other port clusters to gauge the extent of coordinated development, thereby facilitating horizontal comparisons and vertical analyses.

글로벌 항만경쟁 환경의 급변에 따른 코피티션(Co-opetition) 전략 활용 방안 (The strategy of Co-opetition in accordancd with the rapid changes of the environments of global port competition)

  • 윤희숙
    • 한국항만경제학회지
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    • 제23권3호
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    • pp.79-101
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    • 2007
  • 국내외 항만 환경 변화에 의하여 개별적인 항만 당국들은 갈수록 치열해지는 경쟁 환경속에서 생존하기 위해 코피티션(co-opetition)이라는 새로운 경영 전략을 적극적으로 전개하기 시작하였다. 초거대형 선사 및 글로벌 컨테이너 터미널 운영업체의 시장 지배력 강화에 항만 당국은 개별 항만이 아닌 복수 항만들이 기존의 경쟁 관계에서 탈피하여 선의의 경쟁과 협력을 통해 항만의 경쟁력 제고와 규모의 경제를 통한 비용 절감 등의 경영전략을 모색해야 한다. 이러한 시대적 변화 속에서 우리나라 항만의 장기적인 발전을 도모하기 위해서는 외국 주요 항만 간 코피티션 전략의 동기 및 유형을 분석하고, 이러한 경영 전략에 영향을 미치는 요인을 분석하여 우리나라의 항만 개발 및 운영과 관련한 정부 정책의 수립에 반영하는 것이 필요하다. 코피티션(co-opetition)은 협력(cooperation)과 경쟁(competition)의 합성어로서 경제 경영 용어로 등장한지 10년이 지난 새로운 경향이다. 코피티션이란 기업들이 각자 경영의 독립성을 유지하면서 자신이 보유한 핵심 역량을 바탕으로 경쟁 관계에 있는 기업과 특정사업 및 업무 분야에 걸쳐 협력 관계를 맺고 이를 통하여 상호 보완적인 역량을 결합함으로써 경쟁 우위를 확보하고자 하는 제휴 전략이라고 말 할 수 있다. 이 개념은 경제학의 게임 이론에서 비롯되었으며, 비즈니스 게임에 참여하는 참가자들 사이의 근본적인 관계가 단순한 경쟁이나 협력의 형태가 아니라 경쟁이면서 동시에 협력적 복합적 관계라는 의미로 해석되고 있다. 진정한 코피티션의 전략은 시장의 파이를 키우고 많은 승리자가 공유하는 것임을 다시 한번 생각하고 이제 우리의 항만이 이를 행동으로 실천할 때이다. 항만 간 코피티션에 대한 객관적인 평가를 위해서는 장기적으로 주요 항만의 비용구조 및 수익구조 등 기본적인 자료에 대한 데이터베이스화를 구축하는 것이 우선적으로 필요하다. 항만 간 코피티션 전략의 성공을 위해서는 성공 가능성이 높은 사업 분야의 선정과 사업의 범위를 명확하게 결정해야 한다.

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FSM법에 의한 항만경쟁력의 구조분석에 관한 연구 (A Study on the Structural Analysis of the Port Competition Power by FSM Method)

  • 여기태
    • 한국항해학회지
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    • 제25권4호
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    • pp.477-486
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    • 2001
  • Although the ports are actually competing with various strategies, the definition and structural understanding of port competitive power are not known very much. Therefore this study has launched from this fact, and has the objective of obtaining the structural model of the competitive power, and understanding the components of the port competitive power. The following are the results of the study. First, the process began by abstracting the components that composed the port competitive power through recent research, and grouping it by the most core components using the KJ method. Also, by using the FSM(Fuzzy Structural Modeling) method to understand the structure of the grouped components, and the structural model of the port competitive power was able to obtain as the result. Second, when analyzing the obtained structural model, port expenses, main trunk location, port congestion and port facility came out to be the most important component groups, and especially port expenses was the most effective component that effected all the other components overall. Third, the component groups that were relatively less important, effected by most of the other components, and located on the top level of the structure model were the hinterland accessibility, port ownership, customs duties speed, and large ship port entrance possibility etc. Fourth, the results of this study will be able to be used when establishing competing strategies for our country's ports by proposing the relatively important components with the port competitive rower considered.

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신항만개발, 수출경쟁산업과 지역경쟁력 - 경남지역을 중심으로 - (Port Development & Comparative Advantage Industries For The Reinforcement of Regional competitiveness : Focused on Gyeongnam Provincial Government)

  • 공덕암
    • 한국항만경제학회지
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    • 제20권1호
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    • pp.153-172
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    • 2004
  • With swelling of Chinese Economic scale, the competitive environment is swinging over the north-east Asia countries, Korea, Japan, China, and Taiwan. As the result of this circumstance, each countries in this area has been reformed their industries. According to the expanding in ocean logistic. The trends of competition on Hub port is looking forward much more severe year after year to preoccupy in logistics competitive within this Area. On the other hand, considering competitive environment & swelling of Chinese Economic scale, the structural reforms are imperative in korea. Korea have to convert the traditional sects into new high added value sects. In these trends, provincial government also should look for the plan for reinforcement of Regional competitiveness. The focus of this study is to look for the reinforcement methods on regional competitiveness of Gyeongnam Provincial Government. First, competitive industries in Gyeongnam, and second, Masan Free Trade Zone will be surveyed from data. Finally, the effects of New Hub port developing in Pusan-Jinhae will be discussed.

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Prospects for the Management of Shanghai Harbour

  • He Yegang
    • 대한교통학회:학술대회논문집
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    • 대한교통학회 1993년도 한-중 국제학술회의 발표논문
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    • pp.99-105
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    • 1993
  • This Article analyses the present situation of Shanghai Harbour and the Harbour's important role in the development of chinese economy. The article forecasts that the yearly tonnage turnover of the port will reach about 200 million tons in the year of 2000, possibly reach to 270--300 million tons by the end of 2020. it also forecasts that the container handling capacity of the port will be 2 million TEUS in 2000 and 6 million TEUS in 2020 respectively. In order to keep pace with the present situation of opening up and developing Pudong new area, this article suggests that the strategic target of the management and development of Shanghai Harbour should be : grasp the opportunity of opening up and developing Pudong, take the building of the deep-waterway port as the main task, which can accept the third or fourth generation international container ships, bring into full play the traditional advantages the Harbour has, unfold the businesses in other fields, participate in the marketing competition, speed up the development of the Harbour itself, make efferts to build Shanghai Harbour into a port-industry-trade-transportation integral modernized international deep-water key port.

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A study on the Relationship of Hub Ports' Transshipment and the Trade in East Asia: Focusing on Korean Ports

  • Shou, Jian Min;Lee, Su-Ho
    • 한국항해항만학회지
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    • 제30권7호
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    • pp.567-578
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    • 2006
  • This paper is a study of the relationships between trade and transshipment in Korea. Through the analysis of the data collected, a comprehensive model has been developed to analyze and predict relationships between trade and transshipment. By using analyses of port and trade evolution in Asia, the model identifies some important results. An application of the model to forecast developments in selected regions in China is also included in this paper. The paper provides a basis for shipping companies to decide on appropriate transshipment port strategies, and provides important theoretical references for Korean ports' development Supported by Shanghai leading Academic Discipline Project, project Number: T0602.