• The Journal of the Korea Contents Association
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• v.7 no.9
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• pp.44-53
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• 2007

The purpose of this study is to identify the most efficient expression method by analyzing advertising expression method by 16 types of product in internet advertising. First of all, It made inquiries about expression method and attitude of internet advertising for this study and identified a conception, characteristics, and types of internet advertising through literature reviews about internet advertising. This study offered expression the korean alphabet, hangout about banners ads, sponsorship ads, interstitial ads and pop-up ads. This study analyzed advertising expression, advertising effectiveness and advertising attitude by 16 types of product in internet advertising. In conclusion, the marketers of internet advertising have to effort to make internet advertisements that suit their advertising purpose by using the right expression method of internet advertising because they know internet advertising are quite different the expression method, advertising effectiveness, and advertising attitude. And they have to convert negative attitude or medium size attitude of internet advertising into positive attitude in the future.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.554-559
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• 2007

최근 인터넷 관련 기술의 급속한 발전으로 사람들의 다양한 사회적, 경제적 행위들이 인터넷을 기반으로 확대되고 있다. 특히 우리나라의 경우 초고속 통신망의 확산과 더불어 인터넷 쇼핑몰과 상거래시장 또한 빠르게 성장하였다. 이러한 상황에서 인터넷을 매체로 하는 광고기법 또한 다양하게 적용되고 있는데, 인터넷을 통한 광고 효과를 극대화하기 위해 인터넷 신문기사 주변에 배치된 배너광고, 팝업광고 등 여러 가지 시도들이 있어왔다. 이러한 시도들은 인터넷 사용자의 편의에 대한 고려보다는 광고내용을 얼마나 잘 전달할 수 있는가에 초점이 맞추어져 있었다. 그러나 광고내용이 잘 전달된다 하더라도 소비자가 그 광고에 대해 불쾌감을 느끼게 된다면 과연 인터넷 광고효과가 높다고 말할 수 없을 것이다. 예를 들어, 팝업광고에 대한 대응책으로 개인적으로 팝업 블록커(pop-up blocker)를 사용하겠는가에 대한 설문조사 결과를 보면 사람들이 팝업 블록커를 이용해서라도 팝업광고를 피하고자 하는 비율이 77%에 달한다는 것을 알 수 있다. 실제로 Windows XP 서비스팩 2 이후의 버전은 인터넷 사용자들의 편의를 위해 자동 팝업 차단기능을 갖추고 있는 실정이다. 팝업광고를 통해 아무리 높은 정보전달 효과가 발생한다 하더라도 사용자들은 팝업광고에 대하여 거부감이나 부정적 감정을 느낄 수 있다. 그리고 광고정보가 전달된다 하더라도 팝업광고에 대한 사용자들의 불편함이 그 광고에 대한 부정적 감정으로 전이되어 광고대상에 대한 이미지에 악영향을 미칠 수 있음에 유의해야 한다. 그러므로 광고효과는 극대화하면서, 혹은 기존의 수준을 유지하면서 광고에 대한 거부감을 줄인 광고형태를 찾기 위한 다양한 노력들이 필요하다. 이를 위해 본 연구에서는 인터넷 신문기사에 첨부된 광고에 대한 사용자의 거부감을 줄일 수 있는 새로운 광고 제시 방식을 찾고자 일반적으로 사용되는 배너와 팝업 등 두 가지 광고 제시 방식과 전면에 돌출하지 않는 형태로 인터넷 신문기사의 배경에 삽입된 광고 제시 방식을 비교하였다. 그 결과, 인터넷 신문기사 영역의 주변 특정 부분(코너나 중간 부분 등)에 광고를 삽입한 배너 형태의 광고와 인터넷 신문기사 위에 광고가 돌출 등장하여 콘텐츠를 가리는 팝업 형태의 광고 제시 방식보다 새롭게 제안된 백그라운드 형태의 광고 제시 방식이 인터넷 신문기사를 읽는 사용자에게 거부감을 줄이며 동시에 광고효과를 유지할 수 있음을 확인하였다. 이러한 결과를 인터넷 광고 제시 방식으로 활용한다면 인터넷 사용자에게 콘텐츠를 방해하여 발생하는 명시적인 거부감(explicit negative attitude)을 줄이면서도 암묵적인(implicit) 광고효과를 얻을 수 있을 것이다.

• Journal of the Korean Society of Costume
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• v.60 no.6
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• pp.89-100
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• 2010

This study is intended to analyze current status of costume in the cultural industry and explore feasibility of integrating costume as important cultural contents in the digital era. Among the websites for contents as the cultural archetypes, some have strong foundations while others don't. First, as for various archetypal characters restored based on the Korean history, most of their clothes focus on shapes and colors but lack details. They should be produced in 3D to provide back views or textile patterns to users. To ease understanding of the history of costume, user-friendly services such as launch of a pop-up window when users click on specific contents in question should be available for detailed information. At least there should be a link to other related sites where users can conveniently find more details. Second, some sites have too much data under one subject, increasing complexity and undermining orderliness. As a result, it takes long time to identify the site map. In this case, it is required to rearrange the contents with Quick View by subject and related links for in-depth study. Third, each subject is important to develop the archetypes for a variety of purposes. Creation of design derived from them or their commercialization can be an example but these activities should not restrict imagination of users or degrade the value of the archetypes. Last, it is needed to adopt validation system to detect the needs for a regular update (renewal) and to fix errors. We found many servers whose operation is not stable in general. When these technical issues are addressed for stable operation, users will rely on the sites to utilize them for their purpose of developing the cultural archetypes. In conclusion, advancement of www.culturecontent.com is essential. Based on efficient management and operation of the system, the quality of contents would be increased and multi-faceted advertising campaigns focusing on needs should be launched, to promote application of the contents. This is the recommendation for the future of the cultural archetype industry in Korea.

• Restorative Dentistry and Endodontics
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• v.28 no.3
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• pp.222-231
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• 2003

The purpose of this study was to compare shear bond strength and interfacial pattern of composite bond-ed to dentin using self-etching adhesive systems. Sixty extracted human molars with exposed occlusal dentin were divided into four groups and bonded with four adhesives and composites. Single Bond/Filtek Z 350(SB), Tyrian SPE-One-Step Plus/Aelitefil(TY), Prompt L-Pop/Filtek Z 250(LP), and One-Up Bond F/palfique Toughwell(OU). The results of this study were as follows; 1 Shear bond strength for OU was significantly lower than that of other groups(p＜0.05). No significant difference was founded among SB, TY, and LP. 2. Failure modes to dentin showed adhesive and mixed for SB TY and LP, but them for OU showed adhesive in all spceimens. 3. Dentin-resin interface showed close adaptation for SB, TY, and LP, but it showed gap for OU. 4. The hybrid layers for TY, LP OU were thinner than that of SB. Adhesive layers were observed between composite and hybrid layer, which were 5 $\mu\textrm{m}$ thick for TY and 10 $\mu\textrm{m}$ thick for OU.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.235-241
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• 2018

The printout management system should analyze the pattern of existence of personal information (resident number, card number) in the output log and users should be provided with functions such as warning message pop-up, forced printing termination, mailing to administrator, independently logs management. Authentication management can also be performed only by registered users by installing an agent on a user PC, and it should have a restriction function to permit or deny work according to user information. In addition, when printing/copying/scanning using this equipment, it is possible to use document printing and multifunction copier after ID card authentication and ID/PW should be input to device when ID card is not used. In this study, we developed these interfaces with WOWSOFT co., Ltd, a security company that has better technology than the existing printout security methods, to construct the printout management system. Also we designed the interface of basic functions necessary for printout management and contributed to the establishment of printout management system.

• Journal of the Korea Computer Graphics Society
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• v.19 no.1
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• pp.11-20
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• 2013

This paper introduces a user interface for large 3D meshes in mobile systems, which have limited memory, screen size and battery power. A large 3D mesh is divided into partitions and simplified in multi-resolutions so a large file is transformed into a number of small data files and saved in a PC server. Only selected small files specified by the user are hierarchically transmitted to the mobile system for 3D browsing and rendering. A 3D preview in a pop-up shows a simplified mesh in the lowest resolution. The next step displays simplified meshes whose resolutions are automatically controlled by the user interactions. The last step is to render a set of detailed original partitions in a selected range. As a result, while minimizing using mobile system resources, our interface enables us to browse and display 3D meshes in mobile systems through real-time interactions. A mobile 3D viewer and a 3D app are also presented to show the utility of the proposed user interface.

• Journal of Digital Convergence
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• v.11 no.10
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• pp.669-677
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• 2013

Traditional Chinese Boardgame as the Chinese national traditional culture has experienced thousands of years. But the rules of the game did not change. Since today, the game mainly concentrated in the old age. In recent years also born some Chinese chess improvement scheme, they changed chessboard shape, the user number, chess rules and so on, but did not pop up. This paper is the development of the Chinese chess, improvement plan to do a survey, and with the game interesting elements as the center is analyzed.

• Journal of Digital Convergence
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• v.15 no.2
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• pp.301-307
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• 2017

Once, the faster the digital technology developed, the more provocative obscure commercial film has spread like a trend. Researching the aspect of the successful films, about 10 million audience in 2016, we can find the similarities that only social phenomenon, stands itself without real-existence, which makes public sentiment. I will list up all the problems that I mention above with audience's review and analyze the famous film "the wailing" with big social attention, having 6.8 million audience. I will seek the better way to developthis movie, in terms of artistic dignity and depth as an public-art. With great depth, the realistic application of cultural inheritance, holding mankind common, such as culture, philosophy, religion, history, would be an essential proposition for obtaining cultural emotional empathy from the people in the society. Based on this, the theme and massage from a director, should be expressed in order to be a master piece work beyond time and space in the film history.

• The Research Journal of the Costume Culture
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• v.6 no.3
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• pp.126-156
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• 1998

The purpose of this study was intended to analyze mechanical beauty of the art style represented on the second half of the 20th century fashion. From the early 20th century, when the mechanical civilization began to develop in full scale, various distinctive styles of art began to emerge by the denial of the traditional artistic style, which is said to be an inevitable consequence fo the 20th century's spirit. That is, the diversified styles of modern art, which has developed in line with the rapid growth of civilizations, experienced environmental pollution, non-humanization and un-individualization. Those phenomena became mental anguish for artists and designers, they have come to meet with changes, by their efforts to find new way. SO, the mechanical beauty is becoming a very important factor arts. Especially, the collage of the Cubism have used as art techniques of positive mechanical beauty. And in the transition from Dada to Surrealism, the objects provided an important harmony, suggesting that all things, even those achieved by chance or presented in new associations or radical dissociations, could be said to have meaning. Pop Art that expressed daily living of spending culture in the post industrial society, scaled up the induction of mass media which was much more realistic than Dada or Surrealism. According to the results of this study, the second half of the 20th century fashion has generated mechanical beauty was examined and plundered by modern art styles. The mechanical beauty of modern art was represented in the modern fashion as the positive and negative formativeness. Above all, the best way that the fashion design should take in the future, is in the search of ways how to restore humanity that was lost due to use of machine, how t develop its merits and how to harmonized with mechanical civilization.

• Restorative Dentistry and Endodontics
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• v.29 no.3
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• pp.273-280
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• 2004

The purpose of this study was to evaluate the etching effects and bond strength of total etching and self-etching adhesive system on unground enamel using scanning electron microscopy and microtensile bond strength test. The buccal coronal unground enamel from human extracted molars were prepared using low-speed diamond saw. Scotchbond Multi-Purpose (group SM). Clearfil SE Bond (group SE), or Adper Prompt L-Pop (group LP) were applied to the prepared teeth. and the blocks of resin composite (Filtek Z250) were built up incrementally. Resin tag formation was evaluated by scanning electron microscopy. after removal of enamel surface by acid dissolution and dehydration. For microtensile bond strength test. resin-bonded teeth were sectioned to give a bonded surface area of $1\textrm{mm}^2$. Microtensile bond strength test was perfomed. The results of this study were as follows. 1. A definite etching pattern was observed in Scotchbond Multi-Purpose group. 2. Self-etching groups were characterized as shallow and irregular etching patterns. 3. The results (mean) of microtensile bond strength were SM: 26.55 MPa, SE: 18.15 MPa, LP: 15.57 MPa. SM had significantly higher microtensile bond strength than 8E and PL (p < 0.05). but there was no significant differance between SE and PL.