• Archives of design research
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• v.14 no.1
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• pp.47-52
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• 2001

A goal of this study is to explore the relationship between original shape and human emotion. To this end, a 3-way layout experiment is conducted, whose goal is to find the effect of polishness on the image of cubics. The analysis of the experiment result reveals some differences among the involved factors. This study may contribute to the development of a design system at design-related workplace.