• Journal of Digital Convergence
• /
• v.13 no.3
• /
• pp.107-115
• /
• 2015

The social commerce is an innovative and emerging transaction. It is the result of combination with transaction and social media technology. This study analyzes Korean college students' social commerce behavior through extending technology acceptance model(TAM) with social influence(SI). We confirmed all proposed hypotheses are significant and supported by the given data through PLS path modeling method with SmartPLS. It indicates that SI is an important factor influencing intention to use, so SI should be consider for theorists to enhance explanation and prediction of TAM and for practitioners to earn higher performances as well. Finally, based on the findings, suggestions for future studies are discussed.

• Journal of Korean Society of Rural Planning
• /
• v.27 no.3
• /
• pp.47-56
• /
• 2021

The purpose of this study is to identify the determinants of local farmers' participation and acceptance level in traditional agricultural technology conservation activities, using on the traditional agricultural water utilization system in Uiseong designated as Korea's important agricultural heritage system No. 10. The Heckman sample selection model was used to solve the selection bias. The results show that as the interest in the conservation of the agricultural ecological and environment is high, as the traditional agricultural system in Uiseong is used, as the cultivation area of paddy field increased, and as the age 50s or older, the willingness to participate in conservation activities increased. The results also indicate that as the experience of participating in the conservation of the agricultural ecological and environment and the hours of education are increased, the knowledge of the traditional agricultural system in Uiseong is low, and as the cultivation area of paddy field decreased, the acceptance time for conservation activities increased. The results of this study may contribute to government's policy for traditional agricultural technology conservation.

• International Journal of Internet, Broadcasting and Communication
• /
• v.14 no.4
• /
• pp.20-35
• /
• 2022

COVID-19 vaccines have been developed worldwide in order to prevent the spread of coronavirus infection-19, but some people tend to refuse to be vaccinated against COVID-19. Therefore, we will investigate how people's understanding of COVID-19 vaccines affects their attitude to accept COVID-19 vaccination information. Therefore, the purpose of this study is to examine the determinants that affect the acceptability of COVID-19 vaccine through the informational characteristics of COVID-19 vaccine and the individual health belief theory. This study conducted an offline survey of 215 adult men and women living in Seoul and Gyeonggi-do Province during the period from September 1 to September 10, 2022, and we have conducted a final analysis using a total of 212 questionnaires. The results of our study were as follows. First, among the information characteristics of COVID-19 vaccine, it was confirmed that the amount of information had a significant positive effect on susceptibility, severity, and barriers in health belief theory, respectively. Second, among the information characteristics of COVID-19 vaccine, it was found that the quality of information had a significant positive effect on the susceptibility in health belief theory. Third, susceptibility and barriers in the health belief theory significantly had a positive effect on voluntary attitude and involuntary attitude in acceptance attitude, respectively. And finally, it was found that the severity of the health belief theory had a positive effect on the involuntary attitude in acceptance attitude. The results of this study suggest that policy efforts are needed to make accurate information about COVID-19 vaccine known to the people.

• Journal of Digital Convergence
• /
• v.19 no.8
• /
• pp.361-370
• /
• 2021

The purpose of this study was to examine the mediating effect of self-esteem in the relationship between bicultural acceptance attitude and peer relationship of multicultural adolescents, and to examine the moderated mediating effect of multicultural acceptability. To this end, the data of 1,197 adolescents who participated in the 8th year survey(2018) of the 'Multicultural Adolescent Panel Study' surveyed by the National Youth Policy Institute were analyzed. As a result of the analysis, first, it was found that the bicultural acceptance attitude of multicultural adolescents had a significant positive effect on self-esteem. Second, it was found that while bicultural acceptance attitude of multicultural adolescents had a significant effect on peer relationship, self-esteem partially mediated these relationships. Third, it was found that multicultural acceptability moderating the indirect effect that affects peer relationship through self-esteem as a mediating bicultural acceptance attitude of multicultural adolescents. Based on the results of this study, a support plan was sought to positively form and maintain the peer relationship of multicultural adolescents, and the implications, limitations, and suggestions for subsequent studies of this study were presented.

• The Journal of The Korea Institute of Intelligent Transport Systems
• /
• v.21 no.5
• /
• pp.117-132
• /
• 2022

The purpose of this study is to analyze factors that affect road users' acceptance of fully autonomous vehicles (level 4 or higher). A survey was done with drivers of general cars and pedestrians who share roads with fully autonomous vehicles. Five acceptability factors were selected: trust towards technology, compatibility, policy, perceived safety, and perceived usefulness. The effect on behavioral intention was analyzed using structural equation modeling (SEM). The perceived safety and trust towards technology were found to be very important in the acceptance of fully autonomous vehicles, regardless of the respondent, and policy was not influential. Compatibility and perceived usefulness were particularly influential factors for drivers. In order to improve the acceptance by road users, securing technical completeness of fully autonomous vehicles is important. Certification and evaluation of the safe driving ability of fully autonomous vehicles should be thoroughly performed, and based on the results, it is necessary to improve the perception by road users. It is necessary to positively recognize fully autonomous vehicles through education and publicity for road users and to support their smooth interaction.

• Journal of Digital Convergence
• /
• v.12 no.5
• /
• pp.305-310
• /
• 2014

This study was attempted to identify the factors influencing on cervical cancer screening acceptance using Pap smear in women over 20 years old. The subjects of this study were 192 screening acceptance group who visited health examination center. Data were collected by interview and self-administered questionnaire from April 22 through May 24, 2013. The results of this study as follows. Firstly, the response rate(45.8%) of non-screening acceptance group who is not a religion was significantly higher than the response rate(32.3%) of screening acceptance group($X^2=4.82$, p<.05). Secondly, the response rate(61.5%) of non-screening acceptance group who performed breast-feeding was significantly higher than the response rate(46.9%) of screening acceptance group($X^2=0.61$, p<.05). Thirdly, screening acceptance group who performed other screening was significantly higher 4.62 times than non-screening acceptance group(95% Cl=1.15-9.84, P=0.006). Based on the results of this study, it necessary to provide more cervical cancer screening information which can change the negative attitude among the public toward cancer screening acceptance using Pap smear.

• Korean Journal of Construction Engineering and Management
• /
• v.22 no.6
• /
• pp.3-14
• /
• 2021

In the Chinese construction industry, the utilization of Building Information Modeling (BIM) aims to increase the total output of the construction industry by solving the problem of inefficient interoperability in the construction industry. In 2011, the Chinese Ministry of Housing and Urban-Rural Development despite the technical advantages of BIM and the government policy, the BIM adoption rate in China is lower than 45%. Meanwhile, as the South Korean construction industry is a step ahead of its Chinese counterpart in introducing and utilizing BIM, it is expected that BIM is more actively utilized and accepted in South Korea than in China. According to a comparative study based on the hype-cycle theory, South Korea is at a more advanced stage of introducing BIM, than in China. This study aimed to suggest how to increase BIM utilization rates in China. To this end, this study comparatively analyzed factors affecting BIM acceptance between China and South Korea. For the comparative analysis of the BIM acceptance factors between China and South Korea, literature reviews on the technology acceptance model (TAM) and BIM acceptance model were carried out, and based on that, the BIM acceptance factors were classified. Other BIM acceptance factors were also added and considered, as they reflected Chinese national characteristics and construction industry. As for the derived BIM acceptance factors, construction project participants, especially actual BIM users in China and South Korea, were targeted for the survey. A t-test using SPSS 22.00 was carried out to identify significant differences in data. Finally, based on the t-test results, this study suggested ways of improving the BIM utilization rate in China. Based on the findings, this study is expected to contribute to activating BIM adoption in the Chinese construction industry and also to set a theoretical foundation for future studies on BIM utilization in the industry.

• Journal of Digital Convergence
• /
• v.15 no.11
• /
• pp.329-338
• /
• 2017

The purpose of study was to investigate the impacts of social isolation, psychological acceptance, and sleep disorder on depression among nursing students. Subjects were 383 nursing students in Gyeonggi-do, and survey was conducted from June to July 2015. The data were analyzed by t-test, ANOVA, Pearson's correlation coefficients, multiple regression analysis. The results showed that depression was different in grade, academic stress, major satisfaction of nursing. Depression was correlated with social isolation (r=.47, p<.001), sleep disorder (r=.43, p<.001), and psychological acceptance (r=-.41, p<.001). Academic stress, major satisfaction of nursing, sleep disorder, social isolation, and psychological acceptance were identified as factors affecting depression. It is necessary to be considered social isolation, psychological acceptance, sleep disorder and other variables in developing convergence program to reduce depression in nursing students.

• Journal of Digital Convergence
• /
• v.16 no.3
• /
• pp.169-179
• /
• 2018

This study aimed to investigate the effects of user experience on Facebook acceptance behavior and advertising acceptance behavior. For the study, a survey was conducted among 367 male and female college students who use Facebook. In the results, first, functionality, usability, and pleasurable had positive effects on Facebook attitude, usability and pleasurable on flow, and reliability, usability, and pleasurable on the intent for continuous use. Second, functionality had a negative effect on advertising invasiveness while pleasurable had a positive effect on advertising attitude and no significant effect on advertising avoidance. The findings in this study provide basic data that can be used by various companies that use Facebook and advertising on Facebook for developing marketing strategy. In addition, future studies are expected on considering various variables related to user experience.

• Journal of Digital Convergence
• /
• v.18 no.3
• /
• pp.139-147
• /
• 2020

In the fourth revolution resulting from ICT convergence, Blockchain-based platform is being applied to various fields. This trend is expected to become stronger in the future. This study aims to explore several factors pertaining to user acceptance of Blockchain-based financial platform. It is important for finance business managers and blockchain technical managers to verify the user's willingness to accept the blockchain. In this study, the factors determining the acceptance of blockchain-based platform we explore are innovation, convenience, security and preference. Based on the results of the survey, 465 users(male 262, female 212) completed the questionnaire, a structural equation analysis was used in order to analyze the blockchain's users acceptance framework. Through the results we were able to identify and validate the differences in innovation and convenience by gender as well as the factors determining the acceptance of blockchain-based financial platform.