• Journal of Digital Convergence
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• v.16 no.5
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• pp.455-461
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• 2018

This study empirically examines the differences in advertising-related memory and product-related memory effects and ad attitudes between art infusion(interactive/ print advertising) and reguratory focus (promotion focus / prevention focus). Two - way MANOVA analysis was used for the factor analysis. The advertising experiment for renowned artists manipulated the 'self portrait' of 'Vincent Van Gogh'. The results of this study are as follows: First, promotion - focused consumers remember interactive advertising more than advertising printed advertisements in advertisements for advertising on publicity. Second, the consumers who focus on preventive focus tend to recall the information related to the product rather than the interactive advertisement.

• Journal of Digital Convergence
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• v.13 no.12
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• pp.135-142
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• 2015

Appearance and rapid growth of the social network services (SNS) have led to changes in the distribution structure of information. Consumers can obtain various information quickly via the social network services and companies make use of a new advertising channel in them. In order to increase the effect of publicity activities through the social network services, development and application of public relations strategy by evaluating and analyzing the results of the activities is required. In this paper, a method for developing a low cost system to evaluate and analyze the results of public relations through the social networks is proposed. The proposed method was verified through building and running a demo system to collect and analyze data in the Facebook fan pages using MySQL database and PHP script on a Linux server.

• Journal of the Korean Society of Costume
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• v.59 no.3
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• pp.42-54
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• 2009

The purpose of the study was to grasp problems through a basic survey of actual conditions of the Korean traditional costume industry and to grope a plan to settle the problems. The results were as follows. Operating Status: Rates of the companies' establishment were reduced in 2000s and their sales were also reduced. Status of Goods Development: Korean traditional costume manufacturers and Korean traditional costume textile fabric companies had the highest rate in non-trademark production. Korean traditional costume textile fabric companies and Korean traditional costume rental companies had high rate in self-design. However, Korean traditional costume manufacturers used textile companies' catalogue with the highest rate. Status of Demand and Supply in Human Resources: In human resources needing most, Korean traditional costume manufacturers were tailors, Korean traditional costume textile fBbric companies were salespersons and Korean traditional costume rental companies were designers. Status of Management and Marketing: Causes of difficulties in management were the market slump and the spreading of products made in China. They had a direct publicity through people around mainly. Therefore, it was urgently necessary to introduce special marketing methods. In an investment plan within three years in the future, about 70% did not have an investment plan. Opinions for Promotion of Korean traditional costume: In the government's support policy they wanted, construction of social atmosphere for Korean traditional costume-wearing and Korean traditional costume related educational support had the highest rate. Most of the companies answered that specialized Korean traditional costume agencies were necessary.

• Journal of Korean society of Dental Hygiene
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• v.9 no.1
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• pp.181-192
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• 2009

The purpose of this study was to examine college students' perception on the water fluoridation program and to analyze the similarities and differences in the perceptions of those to provide the basic data for program development and policy planning, the survey with convenience sampling was carried out to 592 college students and then obtained that results. 1. The question about whether you know what is the water fluoridation program got the answers 'know well 5.7%', 'know a little 32.6%', but the ratio of correctly recognizing college students about the program for the purpose of preventing cavities is 19.6% so it was concluded that the accurate education about the definition and the protective of the water fluoridation program is urgent. 2. The rate of consent about claims that the water fluoridation program is a public health program similar to vaccination in the receptivity of the pros for the program is the highest with boy students(64.4%), girl students(75.2%) and therefore it is concluded that it will utilize for the water fluoridation business publicity. 3. Stronger concern for oral health led to the greatest impact on the receptivity of the pros for the water fluoridation program. 4. Most students answered that the time of the water fluoridation operation have to operate gradually and the respondents are 349 students(59%). Therefore it is concluded that the water fluoridation should be taken place in north Jeolla province.

• The Journal of Korean Medicine
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• v.18 no.2
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• pp.187-198
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• 1997

The degree of KAP study on Chinease traditional medicine and doctor was examined with some chinease living yenbian district(延邊) from July 1st to August 30th in 1996. The result of the study for predicting health and ill patterns runs as fellows. 1. It is understand to strength and variety about role of chinease traditional medicine doctors and the curable disease. 2. Although most patients go to chinease traditional medicine clinic for the purpose of medicine herbs in package, acupuncture and industry-made pharm, they think the medical fee a little high(70.6%). 3. The 66.7% of respondents recognize chinease traditional medicine doctors as a profession and others think them only abundant works ; therefore it is rather low to ink chinease traditional doctors a profession. 4. Most respondents think that chinease traditional medicine should improved in the inside ; such as scientific reinforcement of theory, lack of univerality, improvment and enlargement of insurance, unkindness, shortage of publicity, dropped equipment, system of medical specialist, lack of integration with westem medicine, exact diagnosis and confidence of remedy, and low efficacy, etc. 5. Chinease likes more experienced-traditional doctor than beginner(78.3%) 6. The policy of korean government against 100 herbal prescription right by western pharmacy has taken the negative recognition(74.6%), 7. The degree that acknowleges of chinease traditional medicine through thease basic contents is average 47.3 mark. To be brief, although the step of the recognition and attitude of oriental medicine is less or very affirmative aspect, actully considerable positive factors is in the last chosen step. In conclusion KAP study connected chinease traditional medicine and doctor has very much postive factors.

• Journal of Korean society of Dental Hygiene
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• v.20 no.5
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• pp.581-591
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• 2020

Objectives: Oral diseases can be prevented, and early treatment through dental checkups is important. This study was investigated the relationship between dental checkups and unmet dental care needs in Korean adults. Methods: From the data of the 7th Korean national health and nutrition survey (2016-2017), the final 9,300 of the 16,277 participants selected as the method for extracting stratified colonies by complex sample design. A structured questionnaire interview was used, and chi-square test and multiple logistic regression analysis were performed. Results: The relationship between dental checkups and unmet dental care needs for the last one year was analyzed by controlling demographic characteristics, variables related to health conditions, and "use of dental clinics for the last year." The unmet dental care needs were 7.57 times higher (CI: 6.49-8.83) for non-users of dental clinics for 1 year, and 1.32 times (CI: 1.13-1.54) for dental checkups for 1 year compared to non-dental checkups patients. Conclusions: As described above, there was a close relationship between adult dental checkups and unmet dental care needs. Therefore, it is suggested that it is necessary to expand educational publicity and prepare policy strategies such as visiting dental checkups to improve the adult dental checkups.

• Journal of Korean Society of Transportation
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• v.27 no.4
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• pp.41-53
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• 2009

For 5 years and 6 months, ranging from January 2003 to June 2008, SPSS 12.0 Statistical Program was used to analyze the overall analysis, analysis of center line encroachment, analysis of signal violations, analysis of drinking while intoxicated, analysis of driving without license, analysis of two-wheel vehicle, analysis of pedestrian, analysis of safety equipment, analysis of traffic publicity or education and automobile registration accounts, and casualty of traffic accidents that are determined as having statistical implication based on the statistics available from the policy to take a look at traffic accident in the Daejeon area, and there were some meaningful results. With the proof that there is a certain level of ratio for the correlations between traffic control and traffic accident that the effect of traffic control has shown with certain time interval. The relationship of traffic control and the casualty of traffic accident has very low coefficient of correlations that it is not statistically noticeable that traffic control of the police has almost no effect in preventing traffic accident. This is a display of the fact that the conversion of direction for traffic safety measure undertaken to this point is rather urgent that there is a dire need of establishing the effective alternatives.

• Journal of Information Management
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• v.39 no.4
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• pp.21-46
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• 2008

The Result of this study (1)In the case of KDI school of public policy and management, since it makes up a very interesting and diversified racial environment that shapes the multinational global community, there must be careful considerations for foreign students together with wide publicity about Korea on the side of the school headquarters. (2)The library must become familiar with the ways to utilize outside organizations in order to provide user education to the foreign students. (3)In order to make it perfectly sure for them to provide not only the secondary materials such as bibliography, index, and abstract, but also the necessary full-text from the preparatory stage of the students' studies. (4)The library must grasp the students' needs through communication and must promote the efficiency of library operation by introducing an information service strategy measure similar to that of FISP so they can acknowledge and provide necessary information to fulfill the students' academic needs in advance.

• Journal of Digital Convergence
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• v.15 no.1
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• pp.301-309
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• 2017

The study analyzes the effects of quality factors of health check-up service applied to military officer every year on the value and the behavioral intention of consumers so that it is be able to suggest alternatives to realize a systematic and realistic health check-up system. The survey period was from September 27 to October 4, 2016 and 294 out of 300 patients were finally selected; Frequency analysis, ANOVA analysis, Pearson's correlation analysis and multiple regression analysis were performed. In conclusion, the Age(p<0.05), Number of examinations(p<0.01), Medical communication(p<0.01), Quality of service(p<0.001), Medical Services Value(p<0.001) were drawn as characterized results by sectors regarding health screening service quality and customer satisfaction and behavioral intention. In the future, the military should improve the quality of education and publicity programs to improve the awareness of health checkup system, and improve quality of health checkup service to detect diseases early.

• Journal of the Korean Society for Railway
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• v.13 no.3
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• pp.349-355
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• 2010

The purpose of this paper is to provide basic information on how to make better policies that improves efficiencies and to derive policy directions using DEA (data envelopment analysis) model. Through this paper, we can identify whether or not the railroad service has an excellent performance, if there are any structural problems, in which sector it is experiencing a degree of inefficiency, and, therefore, how to set up a realistic target to improve efficiency of railroad transportation. According to the result, we need to introduce a better resource efficient economic strategy to reduce the rail line extension and the number of passenger cars for better efficiency from a public interest perspective, while to widen headways and/or reduce the rail line extension from an economic point of view.