• Title/Summary/Keyword: Policy Public Relations

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A Study on the Implementation of Digital Signage System on Cloud computing-based (클라우드 컴퓨팅 기반의 디지털 사이니즈 시스템 구현에 관한 연구)

  • Kim, Yong-Ho
    • Journal of Digital Convergence
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    • v.10 no.6
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    • pp.283-288
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    • 2012
  • Implemented in this paper based on cloud computing needs of the digital signage software digital signage system, the existing production of the content of the inconvenience and IPTV set-up boxes designed like an unnecessary expense management, time and manpower to provide real-time information and by reducing WebEditor capable of producing interactive content authoring capabilities, such as next-generation digital signage by adding (Signage, advertising or public relations) proposed a new direction.

An Influence of Tourists' Selective Inclination of Destination on their Tour Satisfaction, Revisit and Public Relations (관광목적지 선택속성이 관광만족, 재방문 및 구전에 미치는 영향)

  • Jee, bong-gu
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.1049-1054
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    • 2009
  • Jeju Special Self-governing Province continues to try to attract tourists on the basis of an active investment in the tourist industry. But most of the researches and studies on Jeju Tourism were made on a viewpoint of hardware. Therefore, the researches and studies which are related to 'the inclination of tourists who visit Jeju Island', 'the tourist satisfaction by a selection of tourist destination' and 'tourists' activities after the visit to Jeju Island' are insufficient. Accordingly, this study will support a basic datum needed for formulating a policy of Jeju tourism by closely examining the related influences among the Jeju tourists' inclination, their satisfaction and their activities after a tour of Jeju.

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The causal loop digaram for organizational and human factors in nuclear power plant (원자력 발전소의 조직 및 인적 인자 영향관계 모델개발)

  • 유재국;안남성;곽상만
    • Korean System Dynamics Review
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    • v.2 no.2
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    • pp.63-84
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    • 2001
  • There are many activities to improve Nuclear Power Plant(NPP) performance and safety such as equipment improvement, redundancy and the like. Since public perception about NPP safety affects nuclear policy of site selection. Recent researches for NPP safety are including not only technical approaches but also social ones. In. this contexture, the purpose of this study is to develope cuassal loop digaram for assessment of organizational and human factors in NPP safety. Through real data from interview with NPP employees we develope causal loop diagram which can explain the relations of cause and effect among variables, and depict social system for organizational and human factors in NPP safety.

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The Safety Management Status and Policy Directions for Sports Facilities in Gangwon Province (강원도 체육시설 안전관리 실태와 정책방향)

  • Kim, Tae-Dong;Kim, Heung-Tae
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.4
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    • pp.265-288
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    • 2020
  • Public sports facilities, which have increased in number due to continued government attention and investment, are used by a large number of residents in the province. However, the safety management in some facilities is limited due to being carried out with reference to safety management standard manuals as a mere formality. The purpose of this study was to analyze the current safety management status of public sports facilities in Gangwon and to seek out a policy direction that can be used safely by provincial residents. To this end. the study made a comprehensive review of central government and Gangwon government policy trends in sports facility safety management in Gangwon along with actual cases, from which it made the following suggestions for policy directions. First, it proposed the designation and operation of specialized institutions using locally established development and municipal companeie,. universities and cooperatives. and the training and fostering of safety managers for sports facilities. Secod, it proposed the establishment of a foundation to promote a sport facility safety culture such as designation of and commendation for excellent facility safety management on the provincial level. holding case presentations on safety and responsiveness. sports safety experience plazas, sports safety classes, and cartoons for public relations. Third, it proposed setting the foundation for a safety management system that takes into account the greater quantity of leisure sports facilities compared to other cities and provinces. Fourth, it proposed the establishment of an institutional basis to establish support ordinance for sports facility safety management that meets the local conditions in Gangwon. Fifth, it proposed safety management measures for sports facilities at the central government level in parallel with a basic plan for sports facility safety management tailored to Gangwon that matches the conditions on the ground in the region.

Determinants of Health Service Utilization of Urban Health Center (도시 보건소 보건의료서비스 이용의 결정요인)

  • 강복수;이경수;김천태
    • Health Policy and Management
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    • v.5 no.2
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    • pp.104-126
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    • 1995
  • This study was carried out to assess the utilization of urban health center and its related factors among the urban residents. The survey was carried out for 2,394 households in Taegu and Kyongju by the structured questionnaire from 28 March to 4 April and from 2 July to 9 July, 1994. Well trained interviewers visited 2,630 households in Taegu and Kyongju, and interviewed with housewives. Of the target households, 91.0%(2,394 households) were responded through three-time visiting. The major results were summarized as follows : The fourth and fifth decad utilized the health center more frequently than any other age groups.. The lower income group showed higher rate of health center utilization than those in higher income group in Taegu City. The mean length of residence among residents of Kyongju City is longer than those of Taegu City, and the longer length of residence, the higher rate of the health center utilization. Those who are living together with neonate and infant or elderly people showed higher rate of health center utilization than those who are living without neonate and infant or elderly people in both Taegu and Kyongju. The most common reason for visiting the health center was 'low cost'. The major reasons for not visiting the health center were 'not regular customer', 'poor health center facility', and 'low quality of care'. Vaccination, communicable disease control, outpatient care, public hygiene, maternal and child health program were well recognized as health center activities. In logistic regression for the utilization of health center, the significant independent variables were length of residence and recognize the site of health center in both Taegu and Kyongju. The improvement of quality of health service, physical environment of health center and public relations on health center's activities shoulod be considered for reactivation and reingorcement of health center functions.

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The Effect of Local Residents' Recognition Factors on Drone Capability on Industry Revitalization - On the basis of demand satisfaction - (지역주민의 드론 역량 강화요인 인식이 산업 활성화에 미치는 영향 - 수요만족도를 매개로 -)

  • Han, Gab-Su
    • Journal of the Korea Convergence Society
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    • v.10 no.11
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    • pp.125-130
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    • 2019
  • The utilization and value of drones are increasing throughout society. However, there was a lack of government support and investment such as lack of technology of domestic drone companies, regulation of loans and lack of technology evaluation items. Therefore, this paper conducts statistical analysis to derive what drone capacity should be strengthened for the drone industry activation in Daegu. As a result, the demand satisfaction(price, quality, service) of drones leads to revitalization of drone industry when the physical, social, and policy factors among drones are strengthened. In conclusion, drone capacity to be strengthened in order to revitalize the drone industry in Korea is based on physical factors(drone demand, development, number of registrations, number of businesses and workers), social factors(national level public relations, establishment of public education institutes, correct understanding of drone occupation, preception), policy factors(privacy measures, government funding, legislation and system easing). As for the three factors, the government, industry, and drone operators are expected to have a bright future when the trinity is improved and complemented.

The Study on the Structural relations among the visitor satisfaction, it's antecedents and the modification of images of Korea perceived by Chinese and Russian Tourists after their visits to Korea (중국과 러시아 방한 관광객의 관광만족도 선행요인과 한국 이미지 변화 간의 구조적 영향관계)

  • Han, Su-Young;Park, Sung-Jong;Lee, Hong-Jae
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.115-125
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    • 2014
  • The purpose of this study is to examine the impact relation among the visitor satisfaction, it's antecedents and the modification of images of Korea perceived by Chinese and Russian Tourists after their visits to Korea. According to the data analysis, the satisfaction of Russian tourists is higher than that of Chinese tourists within statistical significance. The result produced by structural equation model shows that the satisfaction of Chinese tourists is affected by destination attractiveness, public order, shopping, food and accommodations positively. Especially the public order and shopping of Korea are relative major attributes. In comparison, the satisfaction of Russian tourists is affected by only destination attractiveness, public order and food positively. Then again, the impact relation between overall satisfaction and the modification of images of Korea perceived by tourist visited Korea is affected positively within statistical significance.

The Attitude on Introduction Method of In-Program Advertising in Terrestrial Broadcasting Television: Comparison of Public and Professional Awareness (지상파 TV에서 중간광고 도입에 대한 태도: 일반인과 전문가 인식비교를 중심으로)

  • Joung, Jin-Tack;Kim, Koosung
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.263-271
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    • 2014
  • Era of multi-channel digital multimedia on the Internet, cable, satellite and IPTV and the growth of new media such as terrestrial broadcast advertising with the poor rating has also dropped sharply. In this situation, terrestrial TV suggesting the introduction of in-program advertising appearing comments. In this study, the introduction of these intermediate advertising the public and professional awareness about the issue by comparing the introduction of in-program advertising feasibility was done in the purpose. Studies on terrestrial TV suggesting the introduction of in-program advertising and public opinion about the differences in perception between experts is high. The introduction of in-program advertising validity of these data for future in-program advertising to provide a basis for enforcement is expected to give.

A Study on the Revitalization of the Blood Donation among College Students Majoring in Public Health-Related Subjects (보건관련학과 대학생들의 헌혈활성화 방안 연구)

  • Song, Min Sun
    • Journal of Digital Convergence
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    • v.13 no.4
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    • pp.253-262
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    • 2015
  • The purpose of this study was to identify the difference and relations on frequency of blood donation, self-esteem and moral behavior of college students majoring in public health-related subjects. 400 college students were surveyed using structured questionnaires for a period from March to June 2014. Data were analyzed using descriptive statistics, t-test, ANOVA and Pearson Correlation Coefficient with the SPSS program. There were significantly differences in frequency of blood donation according to gender, grade, blood donation experience of family members and self-esteem. There was a significant positive correlation between frequency of blood donation and self-esteem. However, there was no significant correlation between frequency of blood donation and moral behavior. In conclusion, it has found out that the frequency of blood donation of college students majoring in public health-related subjects was related with gender, grade, blood donation experience of family members and self-esteem. Therefore, it is recommended to consider that encouragement of participation in blood donation to family members would be an effective way to increase frequency of blood donation and then It would be ideal to utilize in establishing policies and promotions towards revitalization of the blood donations.

A Study on the Firm Performance Following the Resolution of Investors Information Asymmetry in the Globalized Financial Market (글로벌금융시대의 투자자 정보불균형 해소에 따른 기업성과에 대한 연구 -국내외 기업의 IR공시가 주가에 미치는 영향을 중심으로-)

  • Kim, Kyu-Hyong;Park, Sa-Ngan
    • International Commerce and Information Review
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    • v.7 no.4
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    • pp.325-349
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    • 2005
  • One aspect of the globalization of the financial market after the 1980s is represented by the concurrent monetarization of the national stock markets. As the IR activity is regarded as a new financial productivity measure, the IR activity in the stock market is being emphasized domestically and internationally. This study analyzes domestic IR activities and compares them with foreign IR activities. Specifically the "road show", a typical IR activity, which is known to resolve the information asymmetry between the firm and the investors is analyzed to see the extent of the their value increase impact on the firm. The study employs domestic and international firms that publicly announced "road shows" after April 2004. Event studies are done to see the existence of abnormal return after the public announcement of road shows. Domestic firms were found to have positive IR impacts on the stock prices, but international firms were found to have negative IR impacts on the stock prices. Also it was found that international public announcement of the road show have stronger positive impact on the stock price than domestic public announcement. The investigation of the statistically significant difference of CAR before and after the fair public announcement enforcement rule showed that the positive CAR impact is strengthened after the adoption of the rule. The conclusion is that increase of the firm value after the road show implies that the information asymmetry is reduced by the active IR actions on the firm side. The policy implication is that we have to reassure the understanding of the role of the IR activities. Specifically Korean firms may have to encourage IR activities to share the information of the firms with the investors, which may result in the trustworthy relationship between the firms and investors.

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