• Title/Summary/Keyword: Platform-based Product Design

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Price Fairness Perception on the AI Algorithm Pricing of Fashion Online Platform (패션 온라인 플랫폼의 AI 알고리즘 가격설정에 대한 가격 공정성 지각)

  • Jeong, Ha-eok;Choo, Ho Jung;Yoon, Namhee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.45 no.5
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    • pp.892-906
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    • 2021
  • This study explores the effects of providing information on the price fairness perception and intention of continuous use in an online fashion platform, given a price difference due to AI algorithm pricing. We investigated the moderating roles of price inequality (loss vs. gain) and technology insecurity. The experiments used four stimuli based on price inequality (loss vs. gain) and information provision (provided or not) on price inequality. We developed a mock website and offered a scenario on the product presentation based on an AI algorithm pricing. Participants in their 20s and 30s were randomly allocated to one of the stimuli. To test the hypotheses, a total of 257 responses were analyzed using Process Macro 3.4. According to the results, price fairness perception mediated between information provision and continuous use intention when consumers saw the price inequality as a gain. When the consumers perceived high technology insecurity, information provision affected the intention of continuous use mediated by price fairness perception.

Voice/Tone Warning System Design for Military Aircraft (군용 항공기를 위한 음성/톤 경고 시스템 설계)

  • Na, Hana;Kim, Do Gyun
    • Journal of Platform Technology
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    • v.9 no.3
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    • pp.24-35
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    • 2021
  • High-speed military aircraft shall be able to identify and resolve enemy threats or internal component defects with survival equipment and warning systems to minimize casualties. Warning system is divided into visual method with symbolic display and auditory method with communication equipment, which is superior in that they it has a short response time and does not cause pilot confusion by listening to simple messages. Thus, this paper suggested and evaluated effective design methods of voice/tone warning systems for military aircraft based on a life cycle perspective. Since military aircraft is safety-sensitive, priorities and three properties(Inhibitible, Interruptible, and Deactivatable) were applied to each warning to reflect criticality and urgency. As a result, we confirmed that it took 40ms to play the voice warnings, satisfying all requirements through V model-based development and testing, and improving product reliability.

A Study on the Mediating Effect of Customer Orientation between O2O Service Quality and Customers' Perceived Service Satisfaction

  • KANG, Min-Jung;WU, Zhuolun;HWANG, Hee-Joong
    • Journal of Distribution Science
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    • v.19 no.2
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    • pp.37-44
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    • 2021
  • Purpose: O2O (Online to Offline) is an internet-based platform. The purpose of this study is to confirm the effect of service quality of O2O food delivery service on service satisfaction, and whether customer orientation mediates the relationship between service quality and service satisfaction. Research design, data and methodology: This paper surveyed Chinese consumers using the O2O food delivery platform through a questionnaire technique. Smart PLS 3.0 was used to verify the hypothesis of this study. PLS is characterized by the advantage of minimizing measurement errors and maximizing the influence of each factor. Results: It was confirmed that O2O food delivery companies need to increase service quality (information quality, product quality, and social quality, system quality) in order to obtain customer satisfaction. Additionally, the perceived customer orientation was found to completely mediate the relationship between perceived service quality (information quality, product quality) and perceived service satisfaction. Conclusions: The service level of the O2O delivery company to the customer's request when a problem occurs in the customer's order must be raised to increase the customer's satisfaction. For example, timely response to customer inquiries and timely feedback of delivery information to customers during the delivery process should improve the quality of after-sales service.

A Design of the Platform Technology for the Smart Shopping Mall Using NFC: A Software Engineering Approach

  • Je, Seung-Mo;Seo, Kyungryong
    • Journal of Multimedia Information System
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    • v.6 no.1
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    • pp.43-48
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    • 2019
  • An IoT-based server system for store management was developed in this study. Its client-server structure having a product categorization function allows the system to read the NFC tags attached to individual products and provides information about them to customers automatically. The system also provides an effective promotional effect as it not only offers necessary information about the items the customers are seeking but also displays the advertisements related to them. This server system was designed specifically designed for the use in a smart shopping Mall or a department store so that the store owners can manage their sales operation more effectively while their customers enjoy shopping more conveniently. It is expected that the technology used for this IoT-utilized server system can be one of the efficient and effective platform technologies in the current and future store management systems.

Integration of History-based Parametric CAD Model Translators Using Automation API (오토메이션 API를 사용한 설계 이력 기반 파라메트릭 CAD 모델 번역기의 통합)

  • Kim B.;Han S.
    • Korean Journal of Computational Design and Engineering
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    • v.11 no.3
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    • pp.164-171
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    • 2006
  • As collaborative design and configuration design are of increasing importance in product development, it becomes essential to exchange the feature and parametric CAD models among participants. A history-based parametric method has been proposed and implemented. But each translator which exchanges the feature and parametric information tends to be heavy because to implement duplicated functions such as the identification of the selected geometries, mapping between features which have different attributes. Furthermore. because the history-based parametric translator uses the procedural model as the neutral format, which is the XML macro file, the history-based parametric translators need a geometric modeling kernel to generate an internal explicit geometric model. To ease the problem, we implemented a shared integration platform, the TransCAD. The TransCAD separates translators from the XML macro files. The translators for various CAD systems need to communicate with only the TransCAD. To support the communication with the TransCAD, we exposed the functions of the TransCAD by using the Automation APIs, which is developed by Microsoft. The Automation APIs of the TransCAD consist of the part modeling functions, the data extraction functions, and the utility functions. Each translator uses these functions to translate a parametric CAD model from the sending CAD system into the XML format, or from the in format into the model of the receiving CAD system This paper introduces what the TransCAD is and how it works for the exchange of the feature and parametric models.

Web-based 3D Virtual Experience using Unity and Leap Motion (Unity와 Leap Motion을 이용한 웹 기반 3D 가상품평)

  • Jung, Ho-Kyun;Park, Hyungjun
    • Korean Journal of Computational Design and Engineering
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    • v.21 no.2
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    • pp.159-169
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    • 2016
  • In order to realize the virtual prototyping (VP) of digital products, it is important to provide the people involved in product development with the appropriate visualization and interaction of the products, and the vivid simulation of user interface (UI) behaviors in an interactive 3D virtual environment. In this paper, we propose an approach to web-based 3D virtual experience using Unity and Leap Motion. We adopt Unity as an implementation platform which easily and rapidly implements the visualization of the products and the design and simulation of their UI behaviors, and allows remote users to get an easy access to the virtual environment. Additionally, we combine Leap Motion with Unity to embody natural and immersive interaction using the user's hand gesture. Based on the proposed approach, we have developed a testbed system for web-based 3D virtual experience and applied it for the design evaluation of various digital products. Button selection test was done to investigate the quality of the interaction using Leap Motion, and a preliminary user study was also performed to show the usefulness of the proposed approach.

A Design of a Metadata for Edutech Tools Distribution

  • Yong KIM;Dinh Tuan LONG;Ock Tae KIM
    • Journal of Distribution Science
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    • v.22 no.5
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    • pp.81-91
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    • 2024
  • Purpose: Edutech, which is the application of information and communication technology to education, is being introduced in various ways across all levels, from primary and secondary education to lifelong education. The purpose of this study was to present metadata about Edutech tools to provide the method for providing various Edutech tools. Research design, data, and methodology: To achieve the research purpose, the necessary elements for the metadata of Edutech tools were first derived based on a literature review. A focus group interview (FGI) with experts was conducted to gather opinions on the developed metadata, further validating its appropriateness. Results: The metadata area consisted of "Basic Information", "Product Information", and "Utilization Information". The "Basic Information" section had 9 items, "Product Information" had 8 items, and "Utilization Information" was presented with 4 items. Conclusions: This study proposed metadata for Edutech tools, which can be utilized to develop distribution system to proliferate and harness various Edutech tools in the educational setting. For the future establishment of an Edutech tool distribution system based on this metadata, it's imperative to operate a credible platform to ensure a stable distribution framework.

Serious Game Design for the Elderly using Arcade Game Machines (아케이드 게임기기를 활용한 실버용 기능성게임 디자인)

  • Kim, Sung-Jin;Kim, Mi-Jin
    • The Journal of the Korea Contents Association
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    • v.9 no.7
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    • pp.9-18
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    • 2009
  • This paper deals with the elderly serious game design which makes full use of the existing arcade game machine. This serious game is on the issue for its positive role recently. Serious arcade game for the elderly which is made up arcade platform-based combined contents manufacture technology has an element which is having a fun for building up physical and mental health. It also has a special objective which can prevent against senile dementia. Above-mentioned serious arcade game which has a special objective in both hardware part and software part is needed to study how to design. Accordingly, this paper presents how to make up special-purpose entertainment machine and contents development by biologic, social, and psychological researches and data about the elderly - main users. We hope that this paper can be used as a base for expansion of new industrial field by integrating new product development for the elderly with high game technology.With the help of information technology

A Risk Management Framework for New Product Development: A Case Study

  • Kasemset, Chompoonoot;Wannagoat, Jaruwan;Wattanutchariya, Wassanai;Tippayawong, Korrakot Y.
    • Industrial Engineering and Management Systems
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    • v.13 no.2
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    • pp.203-209
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    • 2014
  • This research designed and implemented a supply chain risk management platform and applied it to a case study of reduced-fat Lanna pork sausage as a new product development project. The proposed framework has three stages: risk identification, risk assessment, and risk mitigation. Seventeen risk agents with 17 risk events were identified based on SWOT analysis and the Porter Five Forces concept through the process of planning, sourcing, making and delivering, partially captured from the supply chain operations reference model in the first stage. In the second stage, an house of risk (HOR) framework was applied to present the impacts of each risk agent. In the third stage, eight risk agents with high impact were selected to design 21 preventive actions. Finally, three preventive actions with the highest effectiveness to difficulty ratio scores-'sales evaluation of familiar products', 'increasing distribution channels and promotions to improve sales', and 'work flow improvement for work safety'-were then recommended for this new product development.

Priority Analysis for Consumers' Purchasing Factors of Seafood Online Using AHP Method (온라인 플랫폼을 활용한 수산식품 구매요인 우선순위 분석: AHP 기법을 활용하여)

  • Jeong, Hyun-Ki;Kee, Hae-Kyung;Park, Se-Hyun
    • Asia-Pacific Journal of Business
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    • v.13 no.3
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    • pp.449-461
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    • 2022
  • Purpose - The purpose of this study to explore factors consumers prioritize when purchasing seafood online. The originality of the study lies on adopting AHP-based approach in analyzing prioritized purchasing factors of seafood online. Design/methodology/approach - A survey was conducted targeting Korean consumers who have purchased seafood online. AHP method was applied to rank factors consumers prioritize before making decision. Findings - First, product's factor ranked first among other high level factors including delivery service, seller, online platform. Second, sanitation, taste, country of origin ranked first, second, third respectively, within product's factors. Third, safe delivery, timeliness, information accuracy ranked first, second, third respectively, within delivery factors. Fourth, consumer reviews, consumer response ability, promotion ranked first, second, third within seller factors. Fifth, Personal information management system, credibility, user-friendliness ranked first, second, third, within online platform factors. Research implications or Originality - To activate seafood online market, it is crucial to assure consumers that the seafood is well managed in a sanitary way from the production site to table. Existing government programs such as seafood traceability system, HACCP, and cold-chain infrastructure needs improvement. Due to highly perishable characteristic of seafood, delivery factors matter when purchasing online. Online platforms needs to continue to improve delivery service. Seafood products are mostly not branded and without objective information about their properties. Creating quality classification and seafood brands are likely to help consumers chose seafood online.