• Title/Summary/Keyword: Platform characteristics

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A Study on Factors Affecting Vender's Continuous Use Intention in O2O Delivery App Platform Service (O2O 배달 앱 플랫폼 서비스에서 공급 업체의 지속이용의도에 영향을 미치는 요인에 관한 연구)

  • Lee, Jae Kwang;Choi, Youngwoo;Lim, Eunju;Kim, Yoomin;Ahan, Saerom;Kim, Minjeong
    • Journal of Information Technology Services
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    • v.20 no.2
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    • pp.13-31
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    • 2021
  • Recently, delivery app services based on the O2O platform are increasing rapidly. Accordingly, various studies on O2O service have been conducted. Most of the studies are on consumer behavior in O2O services, and few studies on platform vendors have been conducted. Therefore, this study empirically analyzed the factors affecting the vender's intention to continuous use in the O2O delivery app platform service. Based on prior researches, we set the quality characteristics and network characteristics of the O2O platform as independent variables. The quality characteristics of the O2O platform consisted of system quality, information quality, and service quality, and the O2O platform network characteristics consisted of network externality and platform reputation. Perceived value and switching cost were set as mediated variables, and vender's intention to continuous use was set as dependent variables. For empirical analysis, we conducted a survey targeting vendors of O2O delivery app platform service, and conducted frequency analysis, factor analysis, reliability analysis, and regression analysis. As a result of the analysis, the quality characteristics of the O2O platform, such as system quality, information quality, service quality, and O2O platform network characteristics, showed that network externality and platform reputation had a positive effect on perceived value. The perceived value was found to have a positive effect on the switching cost and the intention to continuous use, and the switching cost was found to mediate the perceived value and the intention to continuous use. This study can contribute to the establishment of platform operation strategy as an empirical analysis on the factors that influence the intention of O2O platform vendors to use the platform continuously.

Identifying Key Factors Affecting Mobile Market-Platform Attractiveness

  • Lee, Jeonghoon;Kim, Sookyung
    • Journal of Information Technology Applications and Management
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    • v.21 no.1
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    • pp.137-150
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    • 2014
  • The following study specially aims to market platform in the mobile circumstance. The characteristics of customers and infrastructure are handled by market platform under the new media. These characteristics will be revealed based on the unification of organizational structure and interaction of information structure in the relationship marketing. This study investigates what characteristics and impact of infrastructure of Market Platform will affect the cognitive impact on both buyers and sellers to clarify the impact on Perceived integratedness and Interactive Accessibility of the shopping process. Through this investigation, modeling for the impact that new media environment will attract Market Platform will be developed from the investigation of attractiveness of mobile market platform environment. Changes in the technical media environment gave the characteristics of the customer in the market platform, so consumers could involve not only consumed, but also manufactured. Thus, it is possible to increase the attractiveness if market must be able to not only for the convenience of shopping, but also make people to enjoy the experience of value co-creation. In other words, the new media, as a result of affecting the marketing system, mobile market platform is organized on the base of the market communication. Perceived integratedness and Interactive Accessibility, 2 properties of new media increase the co-creation experience and perceived convenience in the market platform of their customers. Therefore, the structure of market platform that enhance the co-creation experience and perceived convenience has higher attractiveness. They create beneficial experience to the customers and productive values to the producers as well.

Design and Implementation of AI Recommendation Platform for Commercial Services

  • Jong-Eon Lee
    • International journal of advanced smart convergence
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    • v.12 no.4
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    • pp.202-207
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    • 2023
  • In this paper, we discuss the design and implementation of a recommendation platform actually built in the field. We survey deep learning-based recommendation models that are effective in reflecting individual user characteristics. The recently proposed RNN-based sequential recommendation models reflect individual user characteristics well. The recommendation platform we proposed has an architecture that can collect, store, and process big data from a company's commercial services. Our recommendation platform provides service providers with intuitive tools to evaluate and apply timely optimized recommendation models. In the model evaluation we performed, RNN-based sequential recommendation models showed high scores.

Effect of soil pile structure interaction on dynamic characteristics of jacket type offshore platforms

  • Asgarian, Behrouz;Shokrgozar, Hamed Rahman;Shahcheraghi, Davoud;Ghasemzadeh, Hasan
    • Coupled systems mechanics
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    • v.1 no.4
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    • pp.381-395
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    • 2012
  • Dynamic response of Pile Supported Structures is highly depended on Soil Pile Structure Interaction. In this paper, by comparison of experimental and numerical dynamic responses of a prototype jacket offshore platform for both hinge based and pile supported boundary conditions, effect of soil-pile-structure interaction on dynamic characteristics of this platform is studied. Jacket and deck of a prototype platform is installed on a hinge-based case first and then platform is installed on eight skirt piles embedded on continuum monolayer sand. Dynamic characteristics of platform in term of natural frequencies, mode shapes and modal damping are compared for both cases. Effects of adding and removing vertical bracing members in top bay of jacket on dynamic characteristics of platform for both boundary conditions are also studied. Numerical simulation of responses for the studied platform is also performed for both mentioned cases using capability of ABAQUS and SACS software. The 3D model using ABAQUS software is created using solid elements for soil and beam elements for jacket, deck and pile members. Mohr-Coulomb failure criterion and pile-soil interface element are used for considering nonlinear pile soil structure interaction. Simplified modeling of soil-pile-structure interaction effect is also studied using SACS software. It is observed that dynamic characteristics of the system changes significantly due to soil-pile-structure interaction. Meanwhile, both of complex and simplified (ABAQUS and SACS, respectively) models can predict this effect accurately for such platforms subjected to dynamic loading in small range of deformation.

Effect of Social Platform Influencer Characteristics on Attachment and Brand Loyalty (소셜 플랫폼 인플루언서 특성이 애착과 브랜드 충성도에 미치는 영향)

  • Eunhye Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.557-567
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    • 2023
  • The rapidly evolving social platform marketing landscape has led businesses to increasingly rely on social platform influencers for brand and service promotion. Despite growing interest in these influencers, there remains a dearth of empirical research examining the impact of their characteristics on consumer attachment and brand loyalty. This study, therefore, investigates the relationships between social platform influencer characteristics, consumer attachment, and brand loyalty. An online survey targeting Chinese consumers was conducted, and a total of 360 responses were analyzed using SPSS and AMOS software. The findings reveal that among the various social platform influencer characteristics, reliability, professionalism, and intimacy significantly influence consumer attachment. Furthermore, it was confirmed that higher attachment to a social platform influencer leads to increased brand loyalty.

Workspace and Force-Moment Transmission of a Parallel Manipulator with Variable Platform (가변형 병렬기구에 대한 작업공간과 힘/모멘트 전달 특성 해석)

  • Kim Byoung-Chang;Lee Se-Han
    • Journal of Institute of Control, Robotics and Systems
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    • v.12 no.2
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    • pp.138-144
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    • 2006
  • Kinematic and dynamic characteristics of a Stewart platform based parallel manipulators are fixed once they are constructed. Thus parallel manipulators with various configurations are required to meet a variety of applications. In this research a parallel manipulator with variable platform (PMVP) has been developed, in which the length of the arm linking the platform center to the platform-leg contact point can be varied by an actuator. The workspace of the PMVP is larger than that of a traditional Stewart platform and especially the range in which the maximum orientation angles can be maintained is significantly expanded. Furthermore, the characteristics of force and moment transmission between the legs and platform can be adjusted to meet the requirements of various tasks. Kinematic and dynamics analysis was performed to verify the usefulness of the PMVP and the actual hardware was built to demonstrate the feasibility.

Impact of Quality Factors on Platform-based Decisions (플랫폼 기반 의사결정 품질 요인의 영향력 연구)

  • Sung Bok Yoon;Ho Jun Song;Wan Seon Shin
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.46 no.3
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    • pp.109-122
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    • 2023
  • As platforms become primary decision making tools, platforms for decision have been introduced to improve quality of decision results. Because, decision platforms applied augmented decision-making process which uses experiences and feedback of users. This process creates a variety of alternatives tailored for users' abilities and characteristics. However, platform users choose alternatives before considering significant quality factors based on securing decision quality. In real world, platform managers use an algorithm that distorts appropriate alternatives for their commercial benefits. For improving quality of decision-making, preceding researches approach trying to increase rational decision -making ability based on experiences and feedback. In order to overcome bounded rationality, users interact with the machine to approach the optional situation. Differentiated from previous studies, our study focused more on characteristics of users while they use decision platforms. This study investigated the impact of quality factors on decision-making using platforms, the dimensions of systematic factors and user characteristics. Systematic factors such as platform reliability, data quality, and user characteristics such as user abilities and biases were selected, and measuring variables which trust, satisfaction, and loyalty of decision platforms were selected. Based on these quality factors, a structural equation research model was created. A survey was conducted with 391 participants using a 7-point Likert scale. The hypothesis that quality factors affect trust was proved to be valid through path analysis of the structural equation model. The key findings indicate that platform reliability, data quality, user abilities, and biases affect the trust, satisfaction and loyalty. Among the quality factors, group bias of users affects significantly trust of decision platforms. We suggest that quality factors of decision platform consist of experience-based and feedback-based decision-making with the platform's network effect. Through this study, the theories of decision-making are empirically tested and the academic scope of platform-based decision-making has been further developed.

Analyses of Factors Affecting the Use of News Media Platforms with Blockchain Technology (블록체인을 이용한 뉴스 미디어 플랫폼 사용에 영향을 미치는 요인 분석)

  • Heo, Kwang Ho;Kim, In Jai
    • The Journal of Information Systems
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    • v.31 no.3
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    • pp.131-152
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    • 2022
  • Purpose The purpose of this study was to investigate the intention of using a news media platform using block chain through media company workers in a situation where various platform services using block chain are being newly released in the media industry. Therefore, in this paper, we intend to explore the development direction of the news media platform service using the block chain in the future by deriving implications through the characteristics of the block chain, user characteristics, and self-determination factors. Design/methodology/approach This study conducted a survey on the main characteristics of blockchain, user characteristics, self-determination, resistance to innovation, etc., and designed a research model by integrating factors on the continuity of intention to use the news media platform. Findings According to the empirical analysis result, in this study, it was confirmed that the intention to use the blockchain news media platform is significantly related to decentralization, which is a characteristic variable of the blockchain, perceived risk, which is a user characteristic variable, and competence and relationship, which is a self-determination variable. In addition, it was confirmed that it affects the perceived ease of use with respect to the intention to use. In addition, in this study, news writers write more careful articles as they cannot edit articles once written, which can contribute to improving the quality of news content.

Factors Influencing the Use Diffusion of Cosmetic Medical Information Mobile Platform: Based on Technology Acceptance Model (미용성형의료정보 모바일 플랫폼의 사용확산에 영향을 미치는 요인: 기술수용모델을 기반으로)

  • Youyoung Park;Jeman Boo
    • Korea Trade Review
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    • v.45 no.1
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    • pp.279-300
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    • 2020
  • The cosmetic medical information mobile platform is evolving into a new channel for searching and obtaining relevant information before using cosmetic medical service. In addition, the medical institutions can facilitate the medical contracts, and take advantage of systemic customer management through the cosmetic medical information mobile platform. Therefore, the paradigm of the cosmetic medical mobile service industry is facing a flow of change through the use diffusion of cosmetic medical information mobile platform. In this study, in order to explore the factors affecting the use diffusion of the cosmetic medical information mobile platform, this study used the research model of the influence of the characteristics of the cosmetic medical information mobile platform on perceived convenience and usefulness, and use diffusion by applying TAM(Technology Acceptance Model). As a result, immediateness, interactivity, and customization in the characteristics of cosmetic medical information mobile platform had positive effects on the perceived convenience. Also, interactivity, customization, and economics had positive impacts on perceived usefulness. In addition, perceived convenience and usefulness had positive effects on the use diffusion. Through this study, the factors influencing the use diffusion of cosmetic medical information mobile platform were actually explored, and the service value of the cosmetic medical information mobile platform were categorized. Future research is expected to contribute to the continuous improvement of quality and expansion of the cosmetic medical service market based on various research.

Service Characteristics Leading to "Winner-takes-all" Phenomenon in Platform Business (플랫폼 비즈니스에서의 승자독식 현상에 영향을 미치는 서비스 특성)

  • Jeon, Ikjin;Ahn, JaeHyeon;Kim, Dohoon
    • Korean Management Science Review
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    • v.33 no.4
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    • pp.33-49
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    • 2016
  • The market of platform business is typically served by a few dominant players, presenting "winner-takes-all" phenomenon. This study aims to find service characteristics leading to the phenomenon. Six different service-characteristics were considered : Same-side network effect, cross-side network effects, entry barrier, multi-homing cost, switching cost, and heterogeneity of preference. To assess the degree of concentration of market share, HHI (Herfindahl-Hirschman Index) is calculated for top three major players. Based on the HHI value, 10 most eminent platform businesses are classified into three different segments and each segment is characterized with key factors. The results from this study provide some insight into the strategic management of platform business.