• Journal of Digital Contents Society
• /
• v.7 no.1
• /
• pp.25-33
• /
• 2006

As becoming the age of ubiquitous, there are many discussion and publication for standards to express platform profile. These various platform profiles have some problems. The solve these problems, we propose and develop a new posting mechanism which improve the performance of contents adaptation engine by simplifying platform profile and processing various type of platform profiles; we introduce the way to integrate different profiles to solve nut to recognize the profile which is used by different adaptation system and simplify platform profile by grouping the similar attributes of platform profiles. Proposed system can processing different profiles and also the system overhead to processing a profile and creating a dynamic profile has reduced. As a result overall performance of content adaptation system has increased.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.11 no.2
• /
• pp.153-166
• /
• 2015

This paper proposes a trans-media branding for the trans-media-based cultural content marketing strategy. Trans-media brand analytical framework is proposed with previous studies. And mobile messenger Character 'Line Friends' is analyzed for the text. Trans-media branding is accessible through a multi-platform in the technological environment. Consumer culture, as well as participate include business models to generate revenue also as brand equity. While the character elements that make up the story from the perspective of cultural content storytelling act as an independent cultural goods. Character is segmented elements. Therefore, trans- media branding of the characters are more meaningful. 'Line Friends' trans-media branding can be summarized as follows: First, it takes advantage of the characteristics of the existing Information-Technology-based mobile. Second, it puts consistently found the content of the attributes of Mobile Messenger 'communication' and 'friendship'. And third, while the content of each platform is constantly linked with other platforms, the brand is positioned inside the window effect.

• Journal of the Semiconductor & Display Technology
• /
• v.17 no.3
• /
• pp.113-116
• /
• 2018

This paper proposes a mobile image search system which uses a sensor information of smart phone, and enables running in a variety of environments, which is implemented on Android platform. The implemented system deals with a new image descriptor using combination of the visual feature (CEDD) with EXIF attributes in the target of JPEG image, and image matching scheme, which is optimized to the mobile platform. Experimental result shows that the proposed method exhibited a significant improved searching results of around 80% in precision in the large image database. Considering the performance such as processing time and precision, we think that the proposed method can be used in other application field.

• Journal of the Korea Society of Computer and Information
• /
• v.14 no.10
• /
• pp.199-206
• /
• 2009

The development of broadband multimedia content, a deaf sign language sign language is being used in education. Most of the content used in sign language training for Hangul word representation of sign language is sign language videos for the show. For the first time to learn sign language, sign language users are unfamiliar with the sign language characteristics difficult to understand, difficult to express the sign is displayed. In this paper, online, learning sign language to express the sign with reference to the attributes, Semantic Logic applying the sign language of multimedia content model for video-based platform is designed to study.

• The Journal of Industrial Distribution & Business
• /
• v.14 no.8
• /
• pp.1-8
• /
• 2023

Purpose: This research aims to identify positive connections between digital fashion product value and consumer purchase behavior. The research tries to offer valuable insights and implications for fashion industry practitioners, enabling them to harness the power of the Metaverse to enhance customer engagement, drive sales, and stay ahead in this ever-evolving digital landscape. Research design, data and methodology: The research design for this study is a systematic literature review. A systematic and rigorous approach was adopted to ensure the reliability and validity of the research findings. By conducting this kind of approach to achieve the purpose of the study, this research aims to comprehensively analyze existing academic articles, peer-reviewed journals, and relevant publications related to the topic. Results: According to various academic search engines, the results revealed several dimensions of value associated with digital fashion products on the Metaverse platform, which significantly influence consumer perceptions. These dimensions of value extend beyond traditional tangible attributes and are uniquely shaped by the immersive and interactive nature of the virtual environment. Conclusions: All in all, the findings highlighted the significance of experiential value in driving purchase behavior. Creating immersive and interactive virtual shopping experiences emerged as a crucial strategy for fashion industry practitioners to engage potential consumers effectively.

• The Journal of Society for e-Business Studies
• /
• v.17 no.1
• /
• pp.151-171
• /
• 2012

In applying RFID/USN technology to various industries, it is needed to solve the problem caused by the system differences. Accordingly, this study introduces the common standard platform concept, and suggests the standard data scheme which provides the uniform perspective of classifying supply chain data and of using vocabularies. We selected several industry areas applicable for the platform, which are pharmaceutical, cosmetics, food and liquor industry. We collect and organize terminologies used in the supply chain of each industry, and then classify them according to the defined data attributes. The standardized vocabularies are suggested based on the contextured scheme of data classification. This study could provide more convenient way of communication between business partners, system developers and users of the platform.

• The Research Journal of the Costume Culture
• /
• v.26 no.6
• /
• pp.994-1014
• /
• 2018

The objective of this study was to evaluate the characteristics of the fashion narrative from the commercial and artistic viewpoints by identifying and evaluating the attributes of the fashion narrative and analyzing the fashion narrative focusing on various cases according to fashion media. Louis Vuitton, a brand of the Louis Vuitton $Mo{\ddot{e}}t$ Hennessy (LVMH) group that operates the entire fashion community platform, is recognized as an influential luxury company with enormous capital and capabilities. This study targeted Louis Vuitton to examine the fashion narrative. The common results of Louis Vuitton's fashion narrative according to the communication platform are as follows. First, it emphasizes well-designed craftsmanship and artistry to convey the value and meaning of the brand. Second, it expresses the lifestyle of the bourgeoisie using traveling for finding life purpose, nature, and freedom as common denominators. Louis Vuitton connects, shares, and engages with customers by crossing the communication platform and trying multi-sensory changes based on the fashion narrative of the 'artification' message encompassing craftsmanship, innovation, and travel. The fashion narrative of Louis Vuitton applies tools (e.g., design, direction, stage, and props) differently according to the nature of media. In other words, the fashion narrative in the form of transmedia storytelling is a marketing communication strategy that indicates the representation means and direction of a brand's goals by remediating the brand narrative in various ways through the communication platform.

• Journal of Fashion Business
• /
• v.28 no.2
• /
• pp.1-14
• /
• 2024

Within the metaverse platform, users engage in communication with others through 'avatars' reflecting their own identities. Users experience various virtual fashion items through avatars, and the fashion industry anticipates avatars wearing virtual fashion items as an emerging business opportunity. Many fashion brands are currently releasing virtual fashion items specifically designed for avatars. In this study, we examined the impact of user identification with their avatar on their perception of the attributes of virtual fashion items (investment attractiveness, scarcity, playfulness, and aesthetics) and its influence on behavioral intentions. The research involved a survey of 250 females with prior knowledge of the metaverse. Structural equation modeling analysis was conducted to examine research hypotheses and validate the model. The results confirmed that as users within the metaverse perceive greater identification with their avatar, they also perceive the attributes of virtual fashion items more favorably. This finding affirms the self-reference effect, where users positively evaluate objects associated with themselves. Additionally, perceiving the attributes of virtual fashion items was found to be positively linked to purchase intentions for virtual products and actual interest in the brand. Lastly, a higher intention to purchase virtual fashion items was associated with forming a more favorable attitude toward the respective brand. Consequently, this study provides academic and practical implications for marketing strategies within the metaverse, emphasizing the active utilization of avatars and elements that facilitate user-avatar identification for effective engagement.

• Economic and Environmental Geology
• /
• v.44 no.6
• /
• pp.503-511
• /
• 2011

The Upper Devonian Grosmont Formation in northern Alberta, Canada, underlies the erosion unconformity that formed between the Cretaceous and Upper Devonian. The formation is divided into four units on the basis of intercalated shales and showing a typical shelf environment of shallowing-upward. It was possible to separate four units(LG~UG3), considering the seismic interpretation attributes of polarity, continuity, frequency/spacing and amplitude and showing the reflection characteristics of the medium-high amplitude, medium-low frequency, good continuity, and subparallel reflection events. The formation can be interpreted as shelf or platform, based on in-situ core data. However, it is difficult, only with reflection attributes and features, to recognize the boundaries and sedimentary environment of parasequence. Therefore, we try to interprete by parasequence set in this study. The parasequence set was formed by erosion unconformity with systems tracts. The erosion unconformity can be recognized by facies data and karst, erosional surface. Grosmont carbonate deposits ranging from platform and shelf to shelf slope are; by wedge-shaped strata of characterized by complex sigmoid-oblique progradational configurations, reflecting a depositional history of upbuilding and outbuilding in response to sea-level changes. Most of the sedimentary units is interpreted as platforms under regression and lowstand environments that support is evidences. In particular, shale layer at the basal part of the highstand systems tracts represents the regressive to lowstand of sea level.

• Journal of Nutrition and Health
• /
• v.53 no.6
• /
• pp.688-701
• /
• 2020

Purpose: This study was performed to evaluate the importance and satisfaction of the selective attributes of delivery food and to analyze the factors affecting customer satisfaction. Methods: A total of 574 responses were collected from customers who had ordered delivery food for data analysis. Statistical analyses were conducted using the SPSS program (ver. 25.0) for frequency analysis, χ2 tests, t-test, factor analysis, Pearson correlation, multiple regression analysis, and Importance-Performance Analysis (IPA). Results: The importance of delivery food selection attributes was higher in the order of 'hygiene control level (4.72)', 'taste of food (4.64)', and 'delivery accuracy (4.40)'. Satisfaction assessment was higher in the order of 'taste of food (4.32)', 'delivery accuracy (4.26)', and 'convenience of using the delivery app (4.21)'. According to the results of IPA, items that were priorities for improvement were charges for delivery, discount offers, sufficient description of the menu, and rapid handling of customer complaints. On an average, overall customer satisfaction score of delivery food was 4.01 out of 5 points. Additionally, five satisfaction factors were extracted by exploratory factor analysis. According to the results of multiple regression analysis, quality of delivery platform (p < 0.001), quality of delivery service (p < 0.001), convenience and diversity (p < 0.001), quality of delivery food (p < 0.001), and health and safety (p < 0.001) had significant positive effects on overall customer satisfaction. Conclusion: To increase customer satisfaction among delivery food customers, restaurant or delivery platform managers should consistently improve not only the quality of the delivery platform but also the quality of the delivery food and service.