• Title/Summary/Keyword: Platform Business

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A Study on the Distribution Platform Business based on Shinsegae Group

  • KIM, So Hyung
    • Journal of Distribution Science
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    • v.19 no.4
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    • pp.15-24
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    • 2021
  • Purpose: This study deals with the strategic direction of platform business in the 4th Industrial Revolution. In a changing industrial environment, companies that leverage platform businesses can benefit greatly. Platform business is especially important in the distribution industry, so a variety of case analysis studies are needed. In this study, the Shinsegae Group, a platform leader, was selected and case-analyzed to learn more about the growth and development of platform businesses in the distribution industry. Research design, data and Methodology: Various literature research on platform business and secondary data of the distribution industry were reviewed. In this study, additionally, the interview method was used to discuss the development of more platform businesses through the Shinsegae and E-mart related departments. Results: This study investigated the development process and success of distribution platforms. First, a successful platform business builds multi distribution channels. Second, a successful distribution platform business attracts many participants. Third, a successful distribution develops various private label products to build a sustainable platform system. Conclusions and Implications: This study could provide a good example for the growth of companies with distribution platform business. Further implications were discussed.

Conceptual Typology for Platform Service Ecosystems (플랫폼서비스 생태계의 개념적 유형화)

  • Kim, Dohoon
    • Journal of Information Technology Services
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    • v.15 no.1
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    • pp.299-319
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    • 2016
  • This study first introduces platform services and their business models. On the basis of the concepts of business ecosystem, we present a framework for distinguishing types of the platform service business models. Two key characteristics of business ecosystems-ecosystem configuration and value production process-are employed as fundamental dimensions for constructing typology. In particular, we also present the notion of value ecosystem, where not a single platform provider but a federation of platforms constitutes a virtual platform and completes a service system. The value ecosystem represents two distinct types of platform service business models : meta-platform ecosystem and platform coalition ecosystem. They show different governance structure in the platform federation and service flows across the ecosystem. We present detailed analyses of these two value ecosystems focusing on relevant cases of e-payment FinTech : Apple Pay as an example of meta-platform and Kakao Pay for platform coalition. Our conceptual typology contributes to platforms' proper strategy formulation and presents policy implications to, for example, platform neutrality.

A Study on the Business Model of a Fan Community Platform 'Weverse'

  • Song, Minzheong
    • International journal of advanced smart convergence
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    • v.10 no.4
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    • pp.172-182
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    • 2021
  • We look at the business model development of a fan community platform 'Weverse' from two-sided platform (TSP) to multi-sided platform (MSP) and investigate its platform business model. From the Rocket Model's theoretical perspective, the results reveal that Weverse firstly focuses on inviting artists as many as possible starting from BTS, then attracts new artists' fans naturally. For success of this TSP, it forms MSP, 'Weverse Shop' to meet two sides' relevant needs timely and filtered. In third stage of connection, various partnerships are attempted in terms of open platform strategies. For instance, by combining 'VLive' and Weverse, Naver's fan platform business is transferred to Weverse. For core transaction through direct and indirect monetization, several cobranding activities are tried. Lastly, regarding optimization, newly born Weverse being launched in the first half of 2022 is supposed to create further synergies with Naver's R&D capabilities in data, AI, and other technologies like metaverse platform 'ZEPETO' which already sells clothing items of Weverse artists.

Research on Evolution direction of Platform based business model (플랫폼 기반 비즈니스 모델의 진화방향에 관한 연구)

  • Jin, Dong-Su
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2012.10a
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    • pp.533-535
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    • 2012
  • This research conduct exploratory case research to suggest evolution direction of platform based business model. To do this, we define platform business and business model based on prior literature respectively, select representative platform based business model, and suggest evolution factors of platform-based business model interaction with business model and emerging technologies.

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Platform Business and Network Strategy

  • Kim, Junic
    • STI Policy Review
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    • v.5 no.1
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    • pp.57-74
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    • 2014
  • This review organises the fragmented management literature on platform business according to a conceptual map and a meta-theoretical scheme. Since the early 2000s, numerous researchers have examined platform business and two-sided networks with platform business and strategy being an important business innovation model for many industries, creating value primarily by enabling direct interactions. Platforms such as Google or Amazon contain a common set of rules and components in most user transactions. Thirty-two core papers and books on Strategic Management Journal, Industrial Economics and Operation Management-related disciplines are reviewed, with further observations on how cumulative research streams on the platform are carried out independently from each academic perspective. The first of the two arguments in this paper is that because interactive relationships bridge the platform and stakeholders such as end-users and developers, it is crucial for platform companies to be aware of their relationship with stakeholders in order to support and sustainably provide content to their platform. The second is that integrative perspectives are essential due to the low number of interdisciplinary investigations conducted thus far. The paper's final section deals with implications for theory and practice, concluding that integrative studies and interactive relationship studies should be the main research streams in future platform research.

Research on Success & Failure of Platform business in perspective of multi-method research (결합형 방법론 관점에서의 플랫폼 비즈니스의 성공과 실패에 대한 연구)

  • Jin, Dong-Su
    • International Commerce and Information Review
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    • v.15 no.2
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    • pp.387-410
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    • 2013
  • The competition aspect of business has been transformed from competition among companies to competition among ecosystem, and has been grown to platform based business, which is defined as ecosystem among business. Coming to the spotlight with the advantages of platform business combined software and hardware like Apple, platform business have been emerging in many fields. In this research, we define platform and platform based business, and then review related researches. After this, we review four representative research methodologies which are Yin(2011)' s case analysis research, Eisenhardt(2007)' s case analysis research, Romano etc' s web based qualitative data analysis method(2003), and Creswll(2010)' s open coding technique. And then, we suggest this research' s natural methodology combined with the advantages of four research methodologies. Based on our research methodology, we choose three high commercialized categories, which are smartphone platform business, social platform business, and search engine platform business. And then, we choose seven companies in three categories with success cases & failure cases, and analysis each case in perspective of our research methodology. And then, we suggest critical success & failure elements. Based on our findings, we suggest three strategic elements for the longevity of platform based business. Finally, we suggest the limitations of our research and further research issues.

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A Study of Personal Characteristics That Influence Platform Business (플랫폼 서비스 충성도에 영향을 미치는 개인특성연구)

  • Kim, Young Jun;Choi, Myeonggil
    • Journal of Information Technology Applications and Management
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    • v.27 no.2
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    • pp.51-71
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    • 2020
  • Technological innovation can be both an opportunity and a crisis to take the initiative in the ecosystem, and companies are constantly competing to lead the platform within the ecosystem, including innovation in new products and services, absorption or integration of related industries. To cope with this rapid change in the environment today, it is essential to define the corporate ecosystem and platform business, and to understand the role and characteristics of users. This study seeks to conduct research on the usefulness, enjoyment, technicality, facilitation conditions, and causes of social impact on platform service loyalty to users of Kakao services. And this study will enable platform service providers through apps to use them as the basis for building business strategies in the service introduction phase.

A Study on the Strategy of Platform Operator for Free Mobile Data : from the Perspectives of Business Opportunity and Risk (모바일 데이터 비과금에 대한 플랫폼사업자의 전략에 관한 연구: 사업기회 및 위기 관점에서)

  • Cho, Dae-Keun;Song, In-Kuk
    • Journal of Internet Computing and Services
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    • v.18 no.5
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    • pp.123-131
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    • 2017
  • With the rapid growth of mobile services, the various charging methods for mobile data have emerged in the mobile service market. Among them, network operators have begun to provide the zero-rating without any extra charge for the data that use the specific mobile application & services. Zero-rating, the free mobile data services by the network operators provoked many platform operators to confront business opportunity and risk. Though the platform operators are in urgent need of the strategy planning that considers business environments, any research endeavors explaining zero-rating and platform does not exist. Moreover, the analyses of potential effects of zero-rating on the business acts of platform operators has not been performed. Therefore, the study aims to identify the potential business opportunity and risk to prepare the various strategic countermeasure in platform operators' shoes. The study might enable the researchers to properly understand zero-rating and platform, and be utilized as a reference in planning the business strategy of the platform operators.

A Study on Current Trends and Classification of Korean Platform Firms (국내 플랫폼 기업 현황 분석과 시사점: 플랫폼 기업 유형 분류를 중심으로)

  • Jin, Hyunseo;Kim, Juhee;Kim, Dohyeon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.3
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    • pp.229-243
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    • 2022
  • The importance of digital economy and platform firms in the Korean economy is growing. However, the concept and definition of platform firms are still in vague. In addition, the construct of platform firms in ecosystem has not yet investigated. In this paper, we attempt to define the platform firm and to classify the platform depends on the attributes of firms and business. We find 552 platform firms compose Korean platform ecosystem. From this study, the understood of platform concept can be accurated. Specifically, from the perspective of a 'firm' rather than a business-oriented attribute, and furthermore, the type of platform firm and detailed classification of industries and services were proposed for empirical analysis in the future. In addition, through the analysis of the current status of the platform ecosystem, policy recommendations for the future development and activation of the ecosystem were presented.