• 제목/요약/키워드: Planned Data

검색결과 1,337건 처리시간 0.032초

COVID-19 엔데믹 상황에서 소비자들의 레스토랑 방문의도에 관한 연구 (A Study on the Consumers' Intention to Visit Restaurants in COVID-19 Endemic)

  • 윤현주;이지혜
    • 대한영양사협회학술지
    • /
    • 제30권1호
    • /
    • pp.29-40
    • /
    • 2024
  • Coronavirus disease-2019 (COVID-19) has led to a decline in restaurant visits, which in turn has changed the decision-making process of consumers. This study aimed to investigate the factors influencing visit intention during the COVID-19 endemic by employing the expanded theory of planned behavior. A total of 291 samples were collected through an online survey for the analysis. Confirmatory factor analysis, correlation analysis, and structural equation path analysis were performed on the collected data using the Analysis of Moment Structures (AMOS) statistical program. The findings of the study revealed the positive effects of attitude and perceived behavioral control and the negative effects of subjective norms on desire. Second, desire played a mediating role between antecedent variables (attitude, subjective norm, perceived behavioral control) and the visit intention. These findings are meaningful in that they expand the theory of planned behavior during the COVID-19 endemic based on factors that affect visit intention.

중국 기업의 가상 브랜드 커뮤니티 분위기가 소비자 가치공동 창출 행위에 미치는 영향: 계획행동이론 관점에서 (The Impact of the Atmosphere in Virtual Brand Communities of Chinese Companies on Consumer Value Co-Creation Behavior: From the Perspective of Planned Behavior Theory)

  • 왕문흠;김문홍
    • 아태비즈니스연구
    • /
    • 제14권4호
    • /
    • pp.129-150
    • /
    • 2023
  • Purpose - This study is based on the Theory of Planned Behavior and aims to explore the decision-making mechanisms of consumers participating in value co-creation activities within virtual brand communities. Methodology - The research involved a comprehensive survey of 405 participants from various virtual brand communities. Structural Equation Modeling (SEM) was used for data analysis, applying SPSS and AMOS to test the hypotheses. The study focused on community rules and regulations, community experience and community trust. Results - The research found that community rules and regulations significantly impact subjective norms and perceived behavioral control, but not directly influence consumer attitudes. Community experience positively affected consumer attitudes, subjective norms and perceived behavioral control. Community trust was found to positively influence these aspects of consumer decision-making. However, a gap was identified in the direct influence of perceived behavioral control on actual consumer behavior. Implications - The findings of this study contribute to a more comprehensive understanding of factors affecting consumer behavior in virtual brand communities. It underscores the necessity for community managers to develop strategies that consider these internal decision-making mechanisms, facilitating more effective community engagement. The study also identifies a potential area for future research in the direct influence of perceived behavioral control on actual consumer behavior.

An Empirical Study for University Educational Service Satisfaction Factors

  • Choi, Kyung-Ho
    • Journal of the Korean Data and Information Science Society
    • /
    • 제17권2호
    • /
    • pp.279-289
    • /
    • 2006
  • This paper concerns with the effects of the specialized projected for the local W university on education which was planned and conducted in October 2004. From the empirical study using the correlation analysis, regression analysis, and structured equation model, we found some results that educational service satisfaction was highly correlated with general instruction factor and hard ware factor less correlated. Also we investigated that university educational service satisfaction was deeply correlated with word of mouth.

  • PDF

계획된 행동이론(TPB)을 적용한 외모관리행동에 대한 연구 - 피부, 화장, 의복, 헤어, 체중관리 행동을 중심으로 - (Study on the Theory of Planned Behavior applied to appearance management behavior: focused on skin care, makeup, apparel, hair and weight management behaviors)

  • 이지영;박길순
    • 한국생활과학회지
    • /
    • 제21권2호
    • /
    • pp.331-347
    • /
    • 2012
  • The purpose of this study was to explore how the Theory of Planned Behavior applies to five appearance management behaviors and the effects of three variables - attitude, subjective norm, and perceived behavior control on appearance management behaviors. The research was conducted by surveying 410 female adult respondents between the ages of 20 to 40 with the goal of predicting the appearance management behavior of women. The data were analyzed using IBM SPSS Statistics 19.0 and Amos 19 in addition to Frequency analysis and path analysis. In the first case, the potential for applying appearance management theory on appearance management behavior of women was observed. The appearance management behavior performed by women was classified into five categories: skin care behavior, makeup management behavior, apparel management behavior, hair care behavior, and weight management behavior. It was determined all five behaviors could be predicted by applying the Theory of Planned Behavior. In the second case, effects of attitude related to subjective norm and perceived behavior control related to skin care behavior was statistically significant. In terms of makeup management behavior, all of the three variables were statistically significant. With regard to apparel management behavior, only subjective norm behavior was statistically significant. Concerning hair care behavior, attitude and perceived behavior control were statistically significant. On weight management behavior only attitude was statistically significant.

말기암 환자 가족에 대한 호스피스 팀의 정보적 지지 제공 효과

  • 이혜원
    • 호스피스학술지
    • /
    • 제1권1호
    • /
    • pp.34-45
    • /
    • 2001
  • To evaluate the effect of informational support by hospice team on family caregivers of terminally ill cancer patients, 22 family caregivers of D University Hospital in Daegu city were participated. The research was conducted from Aug. 16th to Oct. 28th 2000 by using self-reported questionnaires. The instruments used in this study were the Weinert's scale of perceived social support, Spielberger's state anxiety inventory, CES-D, and Ellison and Paloutzian's spiritual well-being scale. The intervention was designed to give educational and counselling program up to 7 times within 4 weeks. Educational and counselling booklets which made by the researcher were used step by step by hospice team. The data were analysed frequency, percentage, Wilcoxon Singed Ranks Test Test with SPSS Win 10.0/PC. The results obtained from this study were as follows: 1.The perceived social support of family caregivers was significantly increased after ready planned informational support was applied by hospice team(z=-3.045, p=0.002). 2.The anxiety of family caregivers was significantly reduced after ready planned informational support was applied by hospice team(z=-3.348, p=0.001). 3.The depression of family caregivers was significantly reduced after ready planned informational support was applied by hospice team(z=-3.641, p=0.000). 4.The spiritual well-being score of family caregivers was not significantly improved after ready planned informational support was applied by hospice team(z=-0.422, p=0.673). In conclusion, the results of this study clearly suggests that the informational support provided by hospice team not only increased the family caregivers' who are caring for terminally ill cancer patients. Therefor the informational support program designed by researcher for family caregivers who are caring for terminally ill cancer patients should be utilized and expended.

  • PDF

계획된 행동이론을 적용한 예비보육교사의 취업준비행동 연구 (Application of the Theory of Planned Pre-service Childcare Teacher's Job Preparation Behavior)

  • 고은교;신수경
    • 한국콘텐츠학회논문지
    • /
    • 제17권10호
    • /
    • pp.322-333
    • /
    • 2017
  • 본 연구는 인간의 여러 가지 행동을 예측하는데 유용성이 입증된 계획된 행동이론의 모형에 따라 예비보육교사의 취업준비행동에 대한 영향요인을 규명하여, 교육적 차원 및 사회복지적 차원에서 예비보육교사의 취업지도 방안을 제시하고자 함이 목적이다. 본 연구모형에는 취업준비행동에 대한 태도, 주관적 규범, 지각된 행동통제, 행동의도, 취업준비행동 등 계획된 행동이론에서 제안한 제 요인들을 포함하였다. 수집된 자료를 분석한 결과, 취업준비행동에 대한 주관적 규범, 지각된 행동통제, 태도의 순으로 취업준비행동의도를 매개하여 취업준비행동에 대한 정적 영향을 미치고, 지각된 행동통제는 취업준비행동에 직 간접적인 영향을 미친다는 것을 알 수 있었다. 이를 바탕으로 주관적 규범, 지각된 행동통제, 태도의 수준을 높임으로써 예비보육교사의 취업준비행동을 증진 시킬 수 있는 방안을 제시할 수 있는 이론적 근거를 확보하였다.

농촌노인의 노인공동주거에 대한 의식 및 요구 (Needs and Consciousness of Housing for the Elderly in Rural Area)

  • 최병숙;오찬옥;홍찬선;박선희;박정란
    • 한국주거학회논문집
    • /
    • 제17권3호
    • /
    • pp.143-155
    • /
    • 2006
  • The purpose of the study was to examine the housing needs of the elderly who lived in rural area and suggest the planning directions of the housing for the rural elderly. The subjects were 192 elderlies who lived in the rural area in Gyeongnam and Chonbuk. They were selected by using the stratified sampling method. Also the interview method was used for collecting the data. The results were as follows: 1) Most of the rural elderly had some problems in their health. Thus, the housing for them should be planned on the basis of their health conditions. 2) The rural elderly had active interaction with their neighborhoods. Therefore, the housing for them should be planned for maintaining this active relation. 3) The rural elderly has lived in their housing for long time and wanted to live there as long as possible. This implies that the concept of 'aging in place' should be considered as one of the Important design issues in the rural housing for the elderly. 4) Even though many rural elderlies didn't know about the planned housing facilities for the elderly, they had intentions to live in there if they were provided in rural area. 5) The rural elderly preferred the monthly payment system or the life long payment system as the payment system of the planned housing facilities for the elderly. Also, they wanted that facility to be maintained by the government. 6) The detached housing type or three story townhouse type which is located in each rural village as small size would be desirable as the housing for the rural elderly. 7) The 10-30 pyung would be desirable as the size of housing unit. Also, 2-6 persons per room in case of sharing a bedroom. 8) Ondol-bang would be desirable however the size of the bedroom should be determined by considering using the bed.

말기암 환자 가족에 대한 호스피스 팀의 정보적 지지 제공 효과 (Effect of Informational Support by Hospice Team on Family Caregivers of Terminally III Cancer Patient)

  • 이혜원;김정남;박명화
    • 지역사회간호학회지
    • /
    • 제12권1호
    • /
    • pp.175-186
    • /
    • 2001
  • To evaluate the effect of informational support by hospice team on family caregivers of terminally ill cancer patients. 22 family caregivers of D University Hospital in Daegu city were participated. The research was conducted from Aug. 16th to Oct. 28th 2000 by using self-reported questionnaires. The instruments used in this study were the Weinert's scale of perceived social support. Spielberger's state anxiety inventory. CES-D. and Ellison and Paloutzian's spiritual well-being scale. The intervention was designed to give educational and counselling program up to 7 times within 4 weeks. Educational and counselling booklets which made by the researcher were used step by step by hospice team, he data were analysed frequency. percentage. Wilcoxon Singed Ranks Test with SPSS Win l0.0/PC. The results obtained from this study were as follows; 1. The perceived social support of family caregivers was significantly increased after ready planned informational support was applied by hospice team(z=-3.045. p=0.002). 2. The anxiety of family caregivers was significantly reduced after ready planned informational support was applied by hospice team(z =-3:348. p=0.001). 3. The depression of family caregivers was significantly reduced after ready planned informational support was applied by hospice team(z=-3.641. p=0.000). 4. The spiritual well-being score of family caregivers was not significantly improved after ready planned informational support was applied by hospice team(z=-0.422. p=0.673). In conclusion. the results of this study clearly suggests that the informational support provided by hospice team not only increased the family caregivers' who are caring for terminally ill cancer patients. Therefor the informational support program designed by researcher for family caregivers who are caring for terminally ill cancer patients should be utilized and expended.

  • PDF

용수공급 변화에 따른 병렬저수지 용수공급 능력 해석 (Analysis of Parallel Reservoir Water Supply Capacity According to Water Supply Changes)

  • 박재민;박기범
    • 한국환경과학회지
    • /
    • 제32권10호
    • /
    • pp.675-684
    • /
    • 2023
  • In this study, the water supply reliability of the andong and Imha dam was analyzed using inflow data for 360 months from 1993 to 2022 through allocation model. First, in the analysis results of additional water supply to Deagu city, the water supply reliability of Rule (B) was the highest at 86% for andong dam, 84% for imha dam, and 80% for the control point. However, when the planned supply was supplied, the analysis results showed 94%, 93%, and 90%. Next, in the quantitative reliability analysis results, when considering additional water supply to Deagu city, Rule (A), Rule (B), and Rule (C) were analyzed as 88%, 88%, and 88%, respectively, based on the control point. When supplying the planned water supply, the quantitative reliability analysis results were 95% equally based on Rule (A), Rule (B), and Rule (C). Because of evaluating the two reliability methods, the number of shortages increases significantly when additional water is supplied to Daegu City, but the shortage is generally 5-7%, resulting in a relatively small shortage compared with the increase in the number of shortages. In the case of resilience and vulnerability, additional water supply to Daegu City takes more than two months to restore than the existing planned water supply, and the average shortage was calculated to be smaller than that of supplying the planned water. According to the results of the analysis, Andong dam has an average water storage of 130x106 m2 and Imha dam has 50x106 m2. In this deficient water supply can be compensated by water from the Nakdong river.

계획된 행위이론에 근거한 대학생의 헌혈의도 및 헌혈행위 예측요인 (Predictive Factors on Blood donation Intention and Behavior in College Students: Base on the Theory of Planned Behavior)

  • 김유정;최인희
    • 한국산학기술학회논문지
    • /
    • 제15권6호
    • /
    • pp.3789-3798
    • /
    • 2014
  • 본 연구는 Ajzen의 계획된 행위이론(TPB)에 근거하여 대학생의 헌혈의도와 헌혈행위에 영향을 미치는 요인을 파악하는 데 목적이 있다. 연구대상은 G시에 위치한 일개 대학 대학생 258명으로 하였으며, 자료 수집은 2013년 6월 3일부터 14일까지의 기간에 구조화된 자기기입식 설문조사로 하였다. 자료 분석은 SPSS/WIN 19.0을 이용하였고, 대학생의 헌혈의도에 영향을 미치는 요인은 단계별 중회귀 분석을, 헌혈행위에 영향을 미치는 요인은 로지스틱 회귀분석을 시행하였다. 대학생의 헌혈의도에 영향을 미치는 요인을 확인한 결과 헌혈에 대한 지각된 행위통제, 헌혈에 대한 태도, 헌혈에 대한 주관적 규범순이었으며, 65.6%의 영향력이 있었다. 또한, 헌혈행위에 영향을 미치는 요인을 확인한 결과 헌혈의도(OR=1.129, p=.010)만이 유의하였으며, 헌혈에 대한 지각된 행위통제는 헌혈행위에 유의한 영향을 미치지 않은 것으로 나타났다. 따라서 추후 대학생의 헌혈의도를 증가시키기 위한 프로그램에서 지각된 행위통제, 태도 및 주관적 규범을 강화하는 것은 헌혈의도를 높이고 이로써 헌혈행위를 증가시킬 수 있을 것으로 본다.