• Journal of dental hygiene science
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• v.14 no.4
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• pp.554-562
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• 2014

This study was conducted to identify the factors influencing toothbrushing behaviors of elementary school students by adding the variable of 'self-efficacy' to the behavioral model based on the theory of planned behavior. To collect the data for an analysis, the self-administered questionnaire was distributed to 443 students in 4th to 6th grades of elementary school placed in Inchon Metropolitan City. The statistical package of PASW 18.0 was employed for the analysis. Results of the analysis revealed that the toothbrushing intention was explained by the subjective norm (${\beta}=0.343$), the self-efficacy (${\beta}=0.171$), the perceived behavioral control (${\beta}=0.163$), and the attitude toward the tooth-brushing behavior (${\beta}=0.135$). The toothbrushing behavior was explained by the toothbrushing intention (${\beta}=0.355$) and the self-efficacy (${\beta}=0.113$). The synthesis of such results suggested that both parents and teachers in school who would be influential to students should guide elementary school students to be habituated to the right toothbrushing. Also it was estimated that the students should understand the importance of toothbrushing through proper oral health education, and they should also become confident in spontaneous toothbrushing by providing them with an environment that could help them practicing the toothbrushing easily.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.4
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• pp.87-96
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• 2014

This study examines the relationships between the Theory of Planned Behavior(TPB) and entrepreneurial intention. Based on the TPB, we compare the on the effects of TPB on the Entrepreneurial intention with nationality and majors among university students in Korea and China. For empirical analysis, we collected total 359 survey data from university students majoring in Computer Science and Business area both in Korea and China. Empirical results show that personal attitude and perceived behavior control, except subjective norms, have positive relationships with Entrepreneurial Intention. These relationships have differ according to nationality and majors. China students have shown positive effect of personal attitude, without significants relationship with perceived behavior control. For students majoring in Computer Science have shown positive relationships with personal attitude and subjective norms, differing from those majoring in Business with personal attitude and perceived behavior control variables. This study suggests implications for entrepreneurial intention researches.

• Journal of Fashion Business
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• v.8 no.5
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• pp.41-59
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• 2004

The purpose of this study is to analyze consumers' purchase behavior for the counterfeits of fashion luxury brands. The research method of the study used a naturalistic approach. The first participant observation was carried out in the internet sites in order to collect the data on the purchase behavior for counterfeits; and the second participant observation was applied in the Dongdaemun shopping mall, Namdaemun shopping mall and Itaewon shopping mall; finally 6 informants were selected and then an interview was held with them. The results of the study are as follows; 1. The reasons for the first purchase of counterfeits are variously shown according to life stages, and the repetitive purchase behavior is influenced by the degree of satisfaction for the first purchase. The information collection for counterfeits is widely made through various media, and especially the information collection is active and positive in the case of planned purchase but it is passive and negative in the case of unplanned purchase. 2. The most important criteria in purchasing counterfeits is the degree of similarity with luxury brands and other criteria include price, design, utility etc. The majority of purchase items is not clothing but miscellaneous goods which are more similar in terms of design and quality. The purchase of counterfeits is made by impulse purchase but the purchase of luxury brands is made by planned purchase. 3. The rationalization mechanism for the purchase of counterfeits is observed in all informants, which is a sort of defence mechanism for avoiding a guilty conscience to buy illegal goods.

• Korean Journal of Social Welfare
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• v.69 no.3
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• pp.165-191
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• 2017

The purpose of this study is to identify the major predictive factors of intention of drug users to use treatment services. The theoretical framework was used extended Behavioral Model of Health Services Use which integrates the Andersen model and the Theory of Planned Behavior. Thus, this study examined the effects of individual characteristics(predisposing, enabling, need factor) and attitude, subjective norm, perceived behavior control on drug users' intention to use treatment services. Factors with a statistically significant effect were as follows: from the individual characteristics - gender and past treatment experiences of the predisposing factors along with psychiatric diagnosis, anxiety and depression, and severity of drug abuse of need factors. From the Theory of Planned Behavior - subjective norm and perceived behavior control turned out to have impacts on their intention to use treatment services. The study emphasizes that a concern of women, increasing positive experiences of treatment, efforts to change the subjective norms and perceived behavior control of drug users to promote their determination to get treatment.

• Journal of Distribution Science
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• v.19 no.8
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• pp.57-67
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• 2021

Purpose: The purpose of this study was to explain the application of TPB and personal happiness on donation behavior and willingness to donate. Research design, data, and methodology: The population of this research is people in Indonesia who have a tendency in its culture to donate. The sample size used was 245 people with a purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. Result: The results show that the subjective norm had appositive and significant effect on attitude to donate; subjective norm has appositive and significant effect on the donation behavior. Personal happiness has a positive and significant effect on attitude to donate, and personal happiness also has a positive and significant effect on the donation behavior, and the donation behavior has a positive and significant effect on the attitude to donate. Conclusions: Being a responsible person to other people's conditions, as you see other people needing help, you will feel that you have the power to help them. you are often helping people in need, which concludes you are a compassionate person.

• Korean Security Journal
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• no.56
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• pp.145-163
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• 2018

Recently, security behavior of members of organizations has been recognized as a critical part of information security at the corporate level. Leakage of customers' information brings more attention to information security behavior of organizations and the importance of a task force. Research on information breach and information security is actively conducted of personal behavior toward security threats or members of organizations who use security technology. This study aims to identify factors of influence on information security behavior of members of organizations and to empirically find out how these factors affect information security behavior through behavior toward attitude, subjective norm and perceived behavior control. On the basis of the research, this study will present effective and efficient ways to foster information security activities of members of organizations. To this end, the study presented a research model that applied significant variables based on integration of Theory of Planned Behavior (TPB) and Theory of Protection Motivation (TPM). To empirically verify this research model, the study conducted a survey of members of organizations who had security-related work experience at companies. So, it is critical for members of organizations to encourage positive word of mouth (WOM) about information security behavior. Results show that based on the integration of TPM and TPB, perceived vulnerability, perceived severity, perceived efficiency and perceived barriers of information security behavior of members of organizations had significant influences on mediating variables such as behavior toward attitude, subjective norm, perceived behavior control and intention. They also had significant influences on organization information security behavior which is a dependent variable. This study indicates companies should introduce various security solutions so that members of the organizations can prevent and respond to potential internal and external security risks. In addition, they will have to take actions to inspect vulnerability of information system and to meet security requirements such as security patches.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.11
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• pp.2581-2587
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• 2013

A Meta-analysis is a statistical literature synthesis method that provides the opportunity to view the research context by combining and analyzing the quantitative results of many empirical studies. We conducted a Meta-analysis research on the behavioral intention of information technology based on the theory of planned behavior. This study was targeted a total of 36 research papers that are setting up the causal relationship in the theory of planned behavior among the research papers published in domestic academic journals before 2013. The result of the Meta-analysis, showed that the effect size was 0.571 in the path from attitude toward behavior to behavioral intention, it showed that the effect size was 0.381 in the path from subjective norm to behavioral intention. And, it showed that the effect size was 0.481 in the path from perceived behavioral control to behavioral Intention. Also, it showed that the effect size was 0.421 in the path from behavioral Intention to behavior.

• Journal of the Korean Applied Science and Technology
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• v.40 no.2
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• pp.199-209
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• 2023

This study is a descriptive research to identify the factors that influence blood donation intentions of the middle-aged firefighters and prison officer based on Ajzen's (1991) planned behavior theory. The subjects of the study were 223 middle-aged firefighters and prison officer at a fire station and prison located in G City and District B. The Data were analyzed by descriptive statistics and t-test, one-way ANOVA, Pearson's correlation coefficient, Turkey, and multiple regression with the SPSS 21.0 program. There were statistically significant differences in blood donation intention according to the blood donation experience, attempted blood donation within a year, participate plan in blood donation within 3 months. The blood donation intention of middle aged showed significant positive correlations with attitude, subjective norms, and perceived behavioral control towards blood donation. Multiple regression analysis for blood donation intention revealed that the significant predictors were participate plan in blood donation within 3 months, perceived behavior control, subjective norms, attitude towards blood donation, and attempted blood donation within a year. These factors explained 69% of the variance. In order to enhance the middle aged's intention to blood donation, we need a program that can improve middle aged's attitude, subjective norms, perceived behavior control.

• Korean Journal of Health Education and Promotion
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• v.19 no.1
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• pp.149-170
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• 2002

The use of health behavior theory in health counseling may improve its effectiveness. This article provides an overview of health behavior theory and guidelines on how to incorporate various theories into effective health counseling. Models that focus on behavior change at the individual level are described, including the health belief model, which focuses on individual health beliefs; social learning theory, which emphasizes interactions between individual, behavior and its environment; theory of reasoned action and theory of planned behavior, which examines factors influencing behavioral intention;. the stages of change model, which focuses on one's stage of readiness for change. Research review provides explanatory and predictive utility of four health behavior theories. Suggestions for effective health counselling are as follows: 1. Unified theoretical framework incorporating key concepts from different health behavior theories is needed. 2. Need assessment should be included in counselling process. 3. Behavior-change counselling should target changes in one or more key variables previously identified. 4. Focusing on promotional efforts into a high profile behavior(gateway behavior) can be an an adjunctive way of initiating other health promotion behaviors. 5. Counselling should be staged based, and different strategies and processes of changes should be applied at different stages.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.12
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• pp.212-223
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• 2019

The purpose of this study was to investigate how attitude, subjective norm, and perceived behavioral control affect nurses' pressure ulcer (PU) prevention behavior among general hospital nurses based on the theory of planned behavior. A total of 111 nurses in four general hospitals in Korea participated in this study and replied to a survey on attitude, subjective norm, perceived behavioral control, and behavior regarding PU prevention. Data were analyzed with multiple regressions by all participants, education level, working department, and hospital size group. In all participants, the more positive attitude and the higher subjective norm, the more PU prevention behavior. However, in the group of 'more than bachelor degree' and 'tertiary hospital', the more clinical experience, the more behavior. In the group of 'surgical ward & intensive care unit', the higher attitude, the more behavior. In the group of 'more than bachelor degree', the higher subjective norm, the more behavior. Therefore, personalized and tailored intervention for nurses may be provided depending on nurses' education level, work department, and hospital size to enhance PU prevention behavior by means of improving nurses' attitude, subjective norm toward PU prevention.