• Journal of the Korea Society of Computer and Information
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• v.11 no.5 s.43
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• pp.281-290
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• 2006

Despite intensive inquiry, we still know relatively little about the entrepreneurship. The lack of progress in entrepreneurship may be due to the theories and methods used to identify those characteristics. But the appropriate approach for studying entrepreneurial behavior remains contentious. This study model used three themes (achievement motivation, risk-taking propensity, and preference for innovation) in order to measure a proclivity for entrepreneurship. In this study there was a significant difference in the plan for venture creation and the confidence for venture creation between high-entrepreneurship group and low-entrepreneurship group. In addition, It is found that proclivity for entrepreneurship is significantly related to create new venture and to build up confidence regarding venture creation.

• World Technopolis Review
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• v.4 no.4
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• pp.222-237
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• 2015

Business plan competitions and related education are common activities to regions that are, or desire to be, important innovative and start-up regions. The literature is contradictory regarding the value of formal business plans (FBPs) toward venture planning, capital acquisition, and education. This study analyzes the relevant literature and sample of 35 FBPs to assess these contradictions. We propose the theoretical constructs of "myth and ceremony" to explain the loose coupling of FBPs to real business environments, an observation consistent with theory that suggests organizations perpetuate the myths of their institutional environment to maintain their legitimacy. We offer Action Business Planning as an alternative to more accurately address the realities of venture creation and survival, and for education.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.1 no.2
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• pp.67-100
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• 2006

The entrepreneurship education for promoting the entrepreneurship is(has been) rapidly proceeded in recent year. In spite of increasing importance of entrepreneurs for successful new venture creation, structured educational programs for entrepreneur development are very limited in Korea. This paper is to develop the new entrepreneurship education in universities and graduate schools. For this entrepreneurship education program development, the survey is designed to Babson College which is voted "The Entrepreneurship Education's Best College" by US News & World report thirteen years in a row. Program development model of entrepreneurship education indicates an entrepreneurship education model, a subject model and a curriculum model through the analysis of a syllabus, the interviews with students, a fieldwork. Based on these literature review was organized research papers, documentary records, small and medium business administration research data. And program designing and implementing stage was composed of analyzing each subject of plan and education training, interviewing with Babson College's students. And observing the field. In addition, the tool of analyzing was collected a course in entrepreneurship education, related matters, a learned society, a research institute at Babson College and some books on pedagogics.

• 한국벤처창업학회:학술대회논문집
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• 2007.04a
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• pp.279-311
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• 2007

The entrepreneurship education for promoting the entrepreneurship is(has been) rapidly proceeded in recent year. In spite of increasing importance of entrepreneurs for successful new venture creation, structured educational programs for entrepreneur development are very limited in Korea. This paper is to develop the new entrepreneurship education in universities and graduate schools. For this entrepreneurship education program development, the survey is designed to Babson College which is voted "The Entrepreneurship Education's Best College" by US News & World report thirteen years in a row. Program development model of entrepreneurship education indicates an entrepreneurship education model, a subject model and a curriculum model through the analysis of a syllabus, the interviews with students, a fieldwork. Based on these literature review was organized research papers, documentary records, small and medium business administration research data. And program designing and implementing stage was composed of analyzing each subject of plan and education training, interviewing with Babson College's students. And observing the field. In addition, the tool of analyzing was collected a course in entrepreneurship education, related matters, a learned society, a research institute at Babson College and some books on pedagogics.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.2
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• pp.79-93
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• 2021

The question of why do you want to start a "start?" Is the most basic step in trying to do something. In other words, previous studies have shown that the degree of confidence in an individual's decision affects the setting of a specific purpose. Based on this, this study aims to provide basic data for deriving the direction of entrepreneurship education in college students by analyzing the effects of goal-oriented behavioral model on college students' self-determination and intention to start a business through the 5 factor model. To achieve the purpose of the study, a self-report questionnaire was conducted from October 01 to November 11, 2019 for university students attending located in Gyeonggi-do, Seoul. A total of 150 questionnaires were distributed, and 125 parts were used for the final analysis, except 25 parts with insincere responses or errors. Data were analyzed using SPSS Win 24, and reliability, validity analysis, frequency analysis, One-way ANOVA and regression analysis were performed, and three-step regression analysis and Sobel verification were performed for mediating effects. The summary of the study is as follows. First, the influence of university students' goal-oriented behavioral model on self-determination showed that attitudes, subjective norms, and perceived behavioral controls had statistically significant positive effects, and positive and negative expectations were statistically significant. Did not affect. Therefore, the higher the attitude, subjective norms, and perceived behavioral control, the higher the university students' self-determination. Second, the influence of college students' goal-oriented behavioral model on the intention to start a business was as follows.). As a result, the higher the perceived behavioral control and positive expectation, the higher the intention to start up. Third, regression model 1 showed that the behavioral control and positive expectation sentiment among the goal-oriented behavioral model had a significant positive influence on the college students' intention to start a business. Affected. Regression model II added the parameters of the 5 factor model, which increased 2.5% of explanatory power than the first regression model. Perceived behavioral control and positive expectations had a statistically significant positive effect, negative expectations had a statistically significant negative effect, and among the 5 factor model, openness had a statistically significant positive (+) Affected. From these results, it can be seen that the Big Five personality factors have a mediating effect on the relationship between goal-oriented behavior model and intention to start up. This study confirmed that the goal-oriented behavioral model of college students is an important variable in implementing self-determination and intention to start a business. In addition, by using his Big 5 personality factors as positive feedback, he has proved to play an important role by identifying the mediation role that can be set, planned and utilized to plan and achieve his life. The result of this study is that college students are interested in the intention of individual start-ups, so they are not freed from difficult employment difficulties. It is intended to provide basic data useful in the age of creation of government.

• Asia Marketing Journal
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• v.11 no.3
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• pp.185-203
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• 2009

Yuhan Kimberly, a joint-venture company of Korean Yuhan Company and American Kimberly-Clark, opened a premium diaper market in Korea by launching Pull-Ups which was pants-typed diapers in 1993. Pull-Ups was imported as finished goods from Kimberly-Clark. However, in spite of its huge market share in United States, it failed to land down in Korean market because of wrong positioning strategy which did not consider domestic customers' tastes. In 1996, Yuhan-Kimberly brought out a pants-typed diaper, Huggies-Toddler, to Korean market again. This paved the way for the combination of Kimberly-Clark's production power and Yuhan-Kimberly's marketing power and led to launch new product superior to Pull-Ups. However, this product was unsuccessful in the market because of wrong positioning which did not catch domestic customer's life styles such as cultural, environmental and habitual differences in toilet training, the cost increase coming from IMF crisis in Korea, weak trust within the company, weak trust within the company, and too much higher price than regular diapers. In 2005, Yuhan-Kimberly redeveloped new pants market business strategy. It was organically combined with winning product development plan, winning communication strategy and the market structure change through the pants market creation. Customer's habit, usage and attitude were studied with total 55 times market investigations. Also, all processes from planning to designing were executed in the customer's view by investigating product research, positioning research and advertisement research. Yuhan-Kimberly repositioned new product as a wearing diaper not as a toilet training diaper and launched Huggies Magic Panty as a premium product which had 25% higher price than previous Huggies. Huggies Magic Panty was recognized as a great hit product in domestic diaper market and the sales recorded 37.6 bill won in 2006, 57.2 bill won in 2007, and 90 bill won in 2008 since launching in 2005. The reason of Huggies Magic Panty's success was the repositioning strategy deduced from the precise check of customer's usage habit. It was the winning strategy of Huggies that were market investigation in order to survive in domestic baby goods market where a lot of companies struggled intensively, the exact positioning based on its market investigation and aggressive 360 degree communication strategy to give customers impressions efficiently.