• Asia Pacific Journal of Business Review
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• v.4 no.2
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• pp.1-21
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• 2020

The purpose of this research is to investigate young consumer motivation in regards to shopping mall. Young adults are an emerging age group that has economic autonomy and power of making independent decisions. In addition, this young segment providing an interesting challenges and opportunities for marketing professionals. Therefore, it is pertinent to analyse their shopping motivations, so that the marketers can understand and influence the consumption behaviour of this specific group. A survey using self-administered questionnaire was conducted to assess the mall-directed shopping habits and shopping orientations. A total of 164 usable surveys were obtained. In addition of exploratory factor analysis, confirmatory factor analysis and structural equation modeling was applied to prove the hypotheses. We have found that young Australian shoppers were motivated to visit malls primarily by the role enactment and exploration dimensions. They were the strongest motivators which explaining why young Australian consumers patronize malls. Young consumers of Australia enjoyed the mall environment, exploring new things, socializing with friends, comparing prices and the variety of products and services offered. The results of our study have several implications that should be of benefit to the retailing industry and mall management. Developers of malls must develop their mall more than simply a place for buying products. As such, mall management should make sure that their mall atmospherics offer a mall environment that is pleasing to multiple senses, to ensure it is conducive for shoppers to stay and spend more of their time and money. Mall management must execute strategies to maintain their attraction to younger consumers, perhaps by including stores that are futuristic and offer the most advanced styles or technologies, and appeal to somewhat older adults by offering the tenant, entertainment, and experience mix they will prefer. It is recommended that future research utilize random sampling methods to ensure the generalizability of results.

• Journal of Environmental Science International
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• v.12 no.9
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• pp.921-934
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• 2003

The purpose of this study is to identify the characteristics and differences of borrowed landscape in traditional arbors and temples in Jeonbuk province. And this study is attempted to widespread the width of understanding the traditional landscape borrowing method for contributing in modem reception and creation of landscape architectural culture. For this, 30 traditional arbors and 30 traditional temples in Jeonbuk province were selected. The orientation of the place of view point, distance, vertical and horizontal angle were surveyed for identifying the structure of borrowed landscape. Furthermore main element, auxiliary element and a media of borrowed landscape were surveyed also. Two hypothesis were established for verifying the feasibility and real effectiveness of research results. First, the willingness of borrowed landscape shall be being in establishing traditional arbors and temples. Second, this willingness of borrowed landscape shall be accomplished in arbor space more positively than in temple space. The results of this study are as follows; 1. In temples, the surrounding landscape adapted in Buddhism principles are principally expressed, whereas in arbors, congregating landscape, variety landscape, background landscape for establishing good view point and enframed landscape are induced for making authoritative landscape as various borrowed landscape techniques. 2. The distance to borrowed landscape in temples is involved in far landscape region, whereas that in arbors is in middle and near. In comparative with temples, the arbors shows variety in distance to the borrowed landscape objects. 3. Down view borrowing is used generally in arbors, whereas upper view borrowing is used in temples at the view angle to the borrowed landscape objects. 4. Borrowed landscape objects are more considered factors than view scope in arbors. Main elements for borrowing landscape are very various arbors, but those are simple as mountains and peaks in temples. And natural elements are much more than artificial things in arbors as a media of borrowing landscape in comparative with temples.

• Journal of Ecology and Environment
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• v.41 no.10
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• pp.281-289
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• 2017

Background: In this study, the growth and reproductive response of seedlings, grown in plastic pots with sand, to moisture and nutrients were analyzed in order to study the environmental conditions required to create an alternative habitat for Epilobium hirsutum L., an endangered plant. Results: Vegetative and reproductive growths of Epilobium hirsutum L. are accelerated with increase in moisture and organic matter content in the soil. Among vegetative organs, the number of runners related to asexual reproduction was the highest when the moisture content was over 25% and nutrient content between 7 and 14% in the soil. But the number of flowers related to flowering responses, among reproductive organs, was the highest when the moisture content was maintained at 75% and when nutrient content was 21% in the soil. The number of seeds, related to sexual reproduction, was the highest when the moisture content was over 25% and nutrient content between 14 and 21%. Conclusions: The study results show that a place with high moisture and nutrient content in the soil is advantageous to asexual and sexual reproduction of Epilobium hirsutum L. Therefore, we must serve periodically nutrient and seeds to sustain population in in situ conservation. Furthermore, it is advisable to create in riverside where abundant nutrient content have, making alternative habitat of Epilobium hirsutum L. Also, we must find species that have high contribution degree index through vegetation survey.

• Journal of Communications and Networks
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• v.17 no.2
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• pp.184-197
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• 2015

This paper builds on a recent method, chain routing with even energy consumption (CREEC), for designing a wireless sensor network with chain topology and for scheduling the communication to ensure even average energy consumption in the network. In here a new suboptimal design is proposed and compared with the CREEC design. The chain topology in CREEC is reconfigured after each group of n converge-casts with the goal of making the energy consumption along the new paths between the nodes in the chain as even as possible. The new method described in this paper designs a single near-optimal Hamiltonian circuit, used to obtain multiple chains having only the terminal nodes different at different converge-casts. The advantage of the new scheme is that for the whole life of the network most of the communication takes place between same pairs of nodes, therefore keeping topology reconfigurations at a minimum. The optimal scheduling of the communication between the network and base station in order to maximize network lifetime, given the chosen minimum length circuit, becomes a simple linear programming problem which needs to be solved only once, at the initialization stage. The maximum lifetime obtained when using any combination of chains is shown to be upper bounded by the solution of a suitable linear programming problem. The upper bounds show that the proposed method provides near-optimal solutions for several wireless sensor network parameter sets.

• Korean Institute of Interior Design Journal
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• v.21 no.3
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• pp.31-39
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• 2012

This is the time we need differentiated strategy due to consumer's standard of purchasing is becoming more complicated and corporate marketing war is intensely competitive. For a long-term strategy, making competitive corporate image is important because companies have their own competitiveness. In addition, importance of having a relationship with customer is magnified through consumers'direct and indirect experience. "The corporate complex cultural space is designed place for experiential marketing to convey its meaning to consumers." Under above concept, this study analyzed the theory of experiential marketing and conducted a survey which is based on experiential marketing strategic module (SEMs) using the analyzed theory. This study drew expression characteristics of space through case analysis and conducted a survey to have more effective corporate complex cultural space. As a result, the experience in the space enables people to understand of the space through five senses, not consist of simply chucks of sense-date, and this result emphasizes the importance of 'Event' because people tend to escape from restriction for reality to relive stress and have emotional satisfaction. In addition, it shows expression characteristics which provide sympathy as a flexible interaction through symbolical image. The result of the expression characteristics' survey is showed up to improve effect of corporate complex cultural space. This study is analyzing the corporate complex cultural space through experience marketing for the company which wants provide differentiated experience of various space expression methods and catching current position. Also, this study places its significance to give a way to increase space preference and effect of corporate complex cultural space. Based on the result of this study, I hope the future corporate complex cultural space will develop refreshingly.

• Journal of the Korean Society of Safety
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• v.26 no.1
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• pp.1-7
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• 2011

When the pumps stopped in the operation by the power failure, the hydraulic transients take place in the sudden change of a velocity of pipe line. Each and every water hammer problem shows the critical stage to be greatly affected the facts of safety and reliability in case of power failure. The field tests of the water hammer executed at Cheong-Yang booster pump station having an air chamber. The effects were studied by both the practical experiments and the CFD(Computational Fluid Dynamics : Surge 2008). The result states that the system with water hammering protection equipment was much safer when power failure happens. The following data by a computational fluid dynamic analysis are to be shown below, securing the system stability and integrity. (1) With water hammering protection equipment. (1) Change of pressure : Up to $15.5\;kg/cm^2$ in contrary to estimating $16.88\;kg/cm^2$. (2) Change rate of water level : 52~33% in contrary to estimating 55~27%. (3) Note that the operational pressure of pump runs approx. 145 m, lowering 155 m of the regularity head of pump. (4) Note that the cycle of water hammering delays from 80 second to 100 second, together with easing the function of air value at the pneumatic lines. (2) Change of pressure without water hammering protection equipment : Approximate $22.86\;kg/cm^2$. The comprehensive result says that the computational fluid dynamics analysis would match well with the practical field-test. It was able to predict Max. or Min. water hammering time in a piping system. This study aims effectively to alleviate water hammering in a pipe line to be installed with air chamber at the pumping station and results in making the stability of pump system in the end.

• Journal of the Korean Institute of Landscape Architecture
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• v.29 no.1
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• pp.113-123
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• 2001

The purpose of this study is to help out the settlement of the Green Map in Korea, and to suggest how to map, and help community people and environmental planner systematically take care of their own towns. This study is also to introduce the green mapping and its usefulness, based on the Green Map Movement, which originated from Net York City and has been expanding through the World. Environmental elements shown on the Green map vary between countries and for the Seocho-Gu Green Map, we have decided to indicate the places that we are proud of, and dishonored of. Especially, this paper is focused on finding the hidden environmental resources in our daily lives. Seocho-Gu, one of 25 self-governmental resources. Since the citizens and government officials are open-minded in their environments, it is a suitable area to start the first Green Map in Korea. As a method of locating the environmental resources, the "Foot Sensing Method" by which residents directly research, is the main difference from typical maps by the "Remote Sensing" which focused on the variety participation of the residents such as questionnaires, investigation with youth volunteers, users interviews which may be more meaningful than the Green Map itself. The purpose of application plan is to preserve the environmental resources through the smooth feedback with the residents. Thus, it must be acted as a opening window linking them with the local circumstances. In line with this, this study proposed the trial-version Web Green Map and Green tour plan. Recently, a need for an environmental map has been reflected in the environmental policies of Seoul Metropolitan City, and it is in place now. If environmental experts of different disciplines use the Green Map for landscape architecture, design, and city planning, it will help them make a better understanding of the needs of the community and to practice the user-centered design. Eventually, the Seocho-Gu Green Map will help its residents, tourists, government, and environmental planners continue establishing the healthy city environments. It is expected that the green map will be employed as a useful method for establishing healthy city and town through right way of use and contents.of use and contents.

• Journal of the Korean Institute of Landscape Architecture
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• v.31 no.6
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• pp.28-40
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• 2004

The purpose of this study is to identify the characteristics of monuments in the Seoul Foreigners′ cemetery at Yanghwajin, a place where many prominent Christian missionaries and other Christians have been buried near Choltusan. In considering the characteristics of gravestone details, the researcher has divided the details into 4 analysis categories: forms, symbols, epitaphs, and materials. For this research, 281 monuments were selected including 68 of missionaries, 26 of U. S. Army Soldiers, and 13 of teachers. The analysis revealed that there were 26 types of monuments. This includes simple and standardized types like the tablet, headstone, marker, and monolith. These were used more often than other shaped types such as the Cross, obelisk, sculpture, etc. Standardized types made in Korea have been preferred after the 1950s even though the beauty of the gravestones has been degraded. Symbolical decorations related to religious, social, professional or military emblems were also introduced to strengthen their symbolical objectives. Among them, fie Cross was the most predominant Christian symbol and emblem. The families wanted to inscribe epitaphs, the greater part of which originated from the Bible, poems, idioms related to tribute, rest, supplications to deity, love, achievement, to express human sentiment and religious faith. When using materials for making monuments, monument makers have mostly used stone because of its durability. Until the 1950s, various stones had been used to make monuments, for most marble and granite were brought from foreign countries. These were very different from the Korean white marble stone used for many monuments. After the 1950s, the source of stone has been limited to Korean stone, for Korean could make stone monuments that foreigners were agreeable. Especially, a black marble stone called "O-Suk" which means black stone, has been used as a main material. The study identified the following characteristics of monument details in the Seoul foreigners′ cemetery at Yanghwajin. First, Christianity has been applied as the main concept, while symbolizing the homogeneity of religious, family, social, professional or military groups by having the symbolic form, symbol, and epitaph in common. Second, monuments made after the 1950s have been standardized into unattractive and monotonous forms by the limited materials, and so the beauty of the monuments has been degraded.

• Journal of the Korean Institute of Landscape Architecture
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• v.29 no.6
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• pp.50-61
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• 2002

As recognition and polices for plans to preserve natural resources and to develop environment-friendly space in school education is developed, not only organization of curriculums related to these is required but also facilities for the education are indispensable. Therefore, this study tries to suggest several standards on matters including kinds and scale of facilities and the introduction of species by facilities required for outdoor teaming spaces for environmental education in the elementary school system. The methods of this study include researching various records related to environmental education in elementary school, researching the present condition of outdoor learning space installed and operating in the existing schools by making an on-the-spot survey, and analyzing appearance frequencies of plants and animals displayed in the text. In addition, the actual conditions of the facility use and management were investigate through a questionnaire, We chose and diagrammed a model of the installed facilities by putting the results together. For analyses the investigated eight schools, were categorized as ‘facilities-arranged type’or ‘connection type with ecological park’. The first type distributed and arranged facilities, including meteorological observatory, rocky park, experience-learning area, ecological pond, animal-breeding farm and field-leaning area into appropriate locations according to the site conditions of the school while the second type created a natural learning place by integrating several facilities and arranging areas such as an animal-breeding farm and experience-learning area into appropriate sites. In this study, essential facilities for outdoor learning are classified into ecological park, experience-loaming area, field loaming area, and for natural learning, meteorological observatory, animal-breeding farm, and greenhouse.

• Journal of the Korean Institute of Rural Architecture
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• v.10 no.1
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• pp.101-109
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• 2008

It is very hard to find out Tongbanga-millhouse installed nearby a streamlet to use water with Tongbanga(a kind of water-mill) to polish cereals by pounding like a visage of its old days. It plays an important part in folkloric, architectural and educational aspects. The purpose of this study is to analyse the architectural features of Tongbanga and millhouse itself so that to find the way how to build and fabricate the materials and frame members. Therefore this study has been focused on the composition principle and fabrication method of Tongbanga-millhouse on the side of architecture. The fabrication methods of its house in accordance with regular sequences are as follows. ${\cdot}$ Firstly the decision of location of Tongbanga-millhouse and Hwak(a big mortar made of stone). ${\cdot}$ Slantly three rafter installation at an angle of $50^{\circ}$ to err on the safe side and then slantly fifteen rafter installation making a circular cone shape. ${\cdot}$ Installation of twigs to be circles from bottom to top. ${\cdot}$ Manifoldly covering of trunks peeling the barks from flax plants. ${\cdot}$ Threefoldly thatching with upside barks of oak trees. ${\cdot}$ Placing woods alike rafter on the bark thatches as a weight not to fly away by wind. ${\cdot}$ Binding woods alike rafter with vines of arrowroots to maintain the proper place. The decayed Tongbanga-millhouse by means of upper ways was restored out of all recognition.