• 제목/요약/키워드: Physical service

검색결과 2,595건 처리시간 0.031초

패션제품 판매원의 비언어적 커뮤니케이션이 고객의 감정과 서비스품질에 미치는 영향 (The Effects of Salesperson's Nonverbal Communication on Consumer Emotions and Service Quality in Fashion Shopping)

  • 조윤주
    • 한국의류산업학회지
    • /
    • 제14권3호
    • /
    • pp.413-422
    • /
    • 2012
  • This study is to verify the influence of salesperson's nonverbal communication on consumer emotions, and service quality in fashion shopping. This study sample is limited to Busan and Kyungnam Province's fashion shopping consumers. The responders included 239. Data were analyzed by frequency, factor analysis, and AMOS. As the results, kinesics, proxemics, paralanguage, and physical appearance are a major influence on positive consumer emotions that influence service quality. Kinesics and proxemics are a major influence on negative consumer emotions; however, paralanguage, and physical appearance are not a major determinant to influence negative consumer emotions; in addition, there is a direct link between negative consumer emotions and service quality. Also, consumer emotions mediated the relationship between nonverbal communication and service quality. Therefore, fashion firms should train employee manners to ensure that nonverbal communication is important in service encounters.

주류 유통 도매업체에서 제공하는 서비스 품질 인식과 거래 만족 및 거래 유지 사이 관계에 관한 연구 (A study of relationships among the perception of service quality from a liquor wholesale company, deal satisfaction, and maintaining business)

  • 최형진;정현승
    • 대한안전경영과학회지
    • /
    • 제16권3호
    • /
    • pp.411-420
    • /
    • 2014
  • The purpose of this paper is to examine the effects of customer perception about service physical evidence and process quality by liquor wholesaler on customer satisfaction and maintaining business relationship. Also this paper tries to find out the moderating effect of relational duration on those service qualities and deal satisfaction. Based on the responses from 53 stores, the result of multiple regression analysis appears as follow that (1) the perception of intangible service quality is positively related to deal satisfaction, (2) deal satisfaction is positively related to maintaining business, and (3) the interaction of relational duration and each perception of service qualities is significant.

파렛트 Pool 서비스품질 측정에 있어서 SERVQUAL과 SERVPERF 모형비교 연구 (A Comparative Study of SERVQUAL and SERVPERF in Measuring the Pallet Pool Service Quality)

  • 오선일;강경식
    • 대한안전경영과학회지
    • /
    • 제13권2호
    • /
    • pp.157-167
    • /
    • 2011
  • Currently, interest on physical distribution is increasing due to burden of oil cost increases as oil price rises day by day. As interest grows, there are number of studies have been conducting on saving the cost of distribution. On the other hand, number of study on service of distribution is insufficient. Actually, subject of service of physical distribution have been studied by number of survey organizations, research organizations and mass media. Although, configuration for each organization is different from each other and it is hard to measure objective satisfactory factor of customers. This means needs for constructing standardized measuring tool as well as research on measuring service quality of distribution is not active. Therefore, this research is to compare and analyze compatibility of service quality measuring using SERVQUAL and SERVPERF and trying to clarify differences affected by importance service quality by each level to actual service quality. Also, this research is to make basic and standardized measuring model to improve quality of physical distribution especially using analysis of service quality and customer satisfaction of pallet pool service which contributes rationalization of distribution and reduce the cost by standardizing specification and size of pallet, allowing sharing of pallet. To conduct this research, case study of a company A is used where it is in a pallet pool business. Using this example, the goal is to give help on pallet pool business a strategic exercise if the business by point out major factors that affect customer satisfaction by collecting customer assessment along with examination of SERVQUAL and SERVPERF in measuring service quality if pallet pool service.

종합검진센터의 물리적 환경이 의료서비스가치와 만족도, 전환장벽에 미치는 영향 (The Effect of Physical Environments in the Comprehensive Health Examination Center on Medical Service Value, Satisfaction and Switching Barrier)

  • 김용태;채봉식;황복주
    • 서비스연구
    • /
    • 제9권4호
    • /
    • pp.63-80
    • /
    • 2019
  • 본 연구는 종합검진센터의 물리적 환경이 의료서비스가치와 의료서비스만족도를 매개변수로 하여 전환장벽에 미치는 영향 연구를 통해 종합건강검진센터의 경쟁력을 제고할 수 있는 전략적 시사점을 제시하는 것이다. 이러한 연구목적을 달성하기 위해 종합검진센터에서 건강검진을 받은 고객을 대상으로 총 324부의 설문조사를 실시하여 분석하였다. 가설검정 및 인과관계를 확인하기 위해 공분산구조분석을 하였다. 연구결과 물리적 환경이 의료서비스가치 및 의료서비스만족도에 유의한 영향을 미치는 것으로 나타났다. 의료서비스가치도 의료서비스만족도에 유의한 영향을 미치는 것으로 나타났다. 의료서비스가치는 전환장벽에 영향을 미치는 것으로 나타났지만 의료서비스만족도는 전환장벽에 영향을 미치지 못했다. 연구의 시사점으로는 물리적 환경이 의료서비스가치 및 의료서비스만족도에 유의한 영향을 미치는 것으로 나타났으므로 종합검진센터의 현대화를 통한 정확한 검진과 오진을 최소화할 수 있는 최신 의료장비를 갖추어야 한다. 또한 의료서비스가치가 전환장벽에 유의한 영향을 미치는 것으로 나타났으므로, 의료서비스가치를 제고할 수 있는 방안을 구축해야 한다. 경쟁 업체보다 차별화된 검진항목과 비용우위를 통해 지속가능한 고객유지 및 신규고객 창출을 도모해야 한다. 종합검진서비스와 함께 의료커뮤니케이션의 강화, 의료복합문화공간과 같은 서비스가치 향상을 위해 노력함과 동시에 우수 인력배치 및 끊임없는 교육을 통해 고객 우선의 종합검진센터 조직문화를 구축해야 한다.

호텔서비스 재구매의도에 있어서 위험의 매개적 역할에 관한 연구 (A Study on the Mediation Roll of Risk about the Repurchasing Intention of Hotel Services)

  • 유종근
    • 마케팅과학연구
    • /
    • 제8권
    • /
    • pp.183-206
    • /
    • 2001
  • 본 연구는 호텔기업의 고객 포트폴리오 전략에 있어서 시장의 절대적 규모와 경쟁상황을 고려할 때 신규고객을 확보보다는 기존고객들의 재구매 의도에 미치는 영향요인에 관한 연구의 필요성이 대두된다는 환경에서 시작된다. 특히 호텔 서비스 재구매 의도에 미치는 영향요인은 순기능 요인만 존재하는 것이 아니라 역기능 요인 역시 존재함에도 불구하고 이를 간과하는 경향이 있다. 본 연구에서는 호텔기업의 성과요인에 작용하는 부정적 매개역할 요인으로 지각된 위험을 제시하고 이에 대한 실증 분석을 하였다. 우리나라 서울 소재 특급호텔의 고객을 대상으로 실시한 연구의 결과를 통해 첫째, 지각 된 서비스 품질(인적 품질, 물적 품질)이 재구매 의도에 미치는 정의 영향을 미친다는 것과 둘째, 지각된 위험(성과적 위험, 사회심리적 위험, 신체적 위험)이 재구매 의도에 미치는 부의 영향을 미친다는 것과 셋째, 지각된 위험이 지각된 서비스 품질과 재구매 의도간 매개적 역할을 하고 있음이 밝혀졌다. 본 연구의 결과를 통해 재구매 의도에 미치는 영향요인 중 역기능 요인에 관한 통제를 마케팅 전략 수립에 있어서 적극 활용하여야 한다는 시사점을 얻을 수 있다.

  • PDF

선행 차량의 후진에 의한 저속 충돌 시 탑승자 경추 상해에 대한 연구 (Occupant Neck Injury Assessment Caused by Backward Movement of a Preceding Vehicle at a Low Impact Velocity)

  • 김성진;전우정;박우식;서영일;손권
    • 한국자동차공학회논문집
    • /
    • 제21권3호
    • /
    • pp.66-73
    • /
    • 2013
  • This study assesses neck injury of occupants in a real traffic accident case that a preceding vehicle moved backward and impacted a parked vehicle at a low velocity. This case is different from a case of whiplash injury caused by rear impact on vehicle. The impact velocity was estimated from damages of the two vehicle bumpers and the displacement of the parked vehicle was also estimated from CCTV images. MADYMO simulation was performed based on the vehicle specifications and investigation report. The comparison of neck flexion moments with the corresponding injury criteria revealed that occupants of the parked vehicle might have hardly neck injury.

Exploring the Determinants of Relationship Quality in Retail Banking Services

  • Kwon, Chul Hwan;Jo, Dong Hyuk;Mariano, Hugo Guimaraes
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • 제14권8호
    • /
    • pp.3457-3472
    • /
    • 2020
  • The rapid change in the financial market has led to a shift to relationship marketing, which emphasizes relationships with existing customers rather than creating new ones. Therefore, to achieve competitive advantage in the market, assessing service quality and relationship quality has become an important tool for financial institutions. The widely applied five dimension model has shown problems of dimensions overlapping and blurring with each other, which results in the lack in providing the marketer with practical administrative implications. Therefore, a three dimensional model, composed of interaction quality, physical environment quality and outcome quality, that could be applied in general to various service industries and, at the same time, categorized into service quality dimensions that are not ambiguous for marketers to manage has been utilized. As a result, in the case of Korean consumers, interaction quality, physical environment quality, and outcome quality were shown to have positive effects on customer satisfaction and customer loyalty. For Brazilian consumers, physical environment quality and outcome quality were shown to have positive effects on customer satisfaction and customer loyalty. Also, a median effect of customer satisfaction was found. This paper reviews the concept and dimensions of service quality and relationship quality, as well as verifying the structural relationship between the two variables through empirical analysis. Through the results of the analysis, the paper compares the differences between two distinctive countries and present theoretical and academic implications.

한국 노인의 건강실태와 대책방안 (Health Status and Improvement Plans for Korean Elderly)

  • 황현숙
    • 대한물리치료과학회지
    • /
    • 제6권2호
    • /
    • pp.953-975
    • /
    • 1999
  • The purpose of this document is to provide the direction of the policy for welfare of the elderly, by identifying the problems and status of the welfare service for the elderly. The primary source of degrading the living standard of the elderly is the increase of the elderly population and life longevity. The Welfare service for the elderly to enhance the poor living level of the elderly population should be established, to compensate their former economic and social contribution in the society and also to promote the basic human right. The agenda to achieve this goal sums up like these : First, the basic living of the unhealthy elderly belonging to the low-income group, such as government-provided income and medical service should be provided. Second, for those with working ability, more opportunity for working and social activities should be given, focusing on expanding the employment rather than adding income. Third, for those with middle and high income, silver industry and pastime activities should be nurtured. Lastly, rather than institutional protection for the elderly, the welfare service for those staying home should be enforced, thus naturally leading to the family support for the elderly. There cannot be a sound policy for welfare and improvement of living standard ignoring the Well-being of the elderly population. The effort to better the welfare for the minority groups who compose the base of the social base will, eventually, result in the progress of the entire society.

  • PDF

횡문근융해증 이후 나타난 양측 좌골신경병: 증례보고 (Bilateral Sciatic Neuropathy Following Rhabdomyolysis: A Case Report)

  • 이상윤;차준민;김성우;전하라
    • 대한근전도전기진단의학회지
    • /
    • 제20권2호
    • /
    • pp.139-143
    • /
    • 2018
  • Rhabdomyolysis is a syndrome caused by injury to skeletal muscles and involves leakage of large quantities of potentially toxic intracellular contents into the plasma. It is known that rhabdomyolysis results in peripheral nerve injury, however, reports of bilateral sciatic neuropathy following rhabdomyolysis are rare. We report a case involving a 42-year-old female patient with no past medical history, who presented with sudden bilateral calf pain, redness, and burning sensation with weakness of both lower extremities after sleeping on an electric heating pad following alcohol drinking. Lower extremity magnetic resonance angiography (MRA) revealed multifocal edema with enhancement of bilateral lower extremity muscles. Clinical and electrodiagnostic tests were consistent with the diagnosis of bilateral sciatic neuropathy following rhabdomyolysis. This is a rare case of bilateral sciatic neuropathy following rhabdomyolysis.

철도서비스 특성에 따른 모바일 및 소셜네트워크 활용에 관한 연구 (Study for application of mobile and social network in the railroad service)

  • 안종희
    • 한국철도학회:학술대회논문집
    • /
    • 한국철도학회 2011년도 춘계학술대회 논문집
    • /
    • pp.1826-1834
    • /
    • 2011
  • The traffic realizes that people come and go. The mobility is on the basis of location and time. The physical means for the traffic is composed of roads, vehicles and fuel. The current traffic services place emphasis on the physical elements. In the near future, with the current elements, the railroad service is considerably improved of through intangible factors including the customized customer services that the mobile-social network service is newly applied. The intangible things are connected to the increase of the time value for customers.

  • PDF