• Human Ecology Research
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• v.52 no.4
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• pp.383-394
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• 2014

The purpose of this study is to analyze the expression types and aesthetic meanings of fashion photographs adopting parody storytelling. The expressions of parody storytelling in advertising into the following five 5 types: parody of literature, movies, TV programs, art, and social issues. Therefore, in this study, we analyzed fashion photographs adopting parody storytelling from literature, movies, TV programs, art, and social issues, in fashion magazines. The meanings of fashion photographs adopting parody storytelling are as follows: First, the photographs adopting parody storytelling create new meanings with respect to a changeable narrative by transforming the original. Second, the humor of deviation comes from fun and interest generated the play of intent transformation and reconstruction of the original. Third, the photographs adopting parody storytelling of social issues suggest current messages. There is a growing tendency toward the value and the meanings of storytelling, and the various contents that have become the motive of the parody have important meanings. In particular, the analysis of expression methods and meanings of storytelling will contribute to raising the brand image through an effective fashion photographs project strategy. A story can be used as a source of inspiration and can contribute various ideas for a fashion photo-shoot and for fashion marketing.

• Journal of the Korean Society of Costume
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• v.51 no.4
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• pp.141-163
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• 2001

This study was to analyse the meanings of the appropriation inherited in the modern costumes from the latter of the 20th century to the present. According to the dictionary, the meanings of a word. "appropriation" is to steal something, used in order to avoid saying this directly. The sorts of the appropriation represented in the works of Art was as follow : First. the reconstruction by the imitation of the works of a great master or partly induction of the works of a great master Second, the introduction by the history, modern art, the image of popular culture Third, the imitation by the works of photograph, etc The appropriation in the modern costumes could be distinguished as two facts : First, the appropriation of the image of popular culture, 1) the way by the induction of popular factors of the extremely routine, commonplace character 2) the way by the citation of critical sentence of society, complaint message of the situation of times. Second, the reinterpretation of the past works : 1) the way by the reinterpretation of a great artist′s works, or popular works. In accordance with its change of a standard of value of the beauty, the products of modern culture, called the artificial second image, that is, popular factor, ready made factor, a signboard, a trademark etc, was appropriated in modern costumes and was reinterpreted by the works of fashion designer′s empathy. We can say that the modern costumes is not only the products of creative, original action of fashion designers but also the mirror of times, having relationship with society.

• Journal of the Korean Home Economics Association
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• v.28 no.2
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• pp.1-14
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• 1990

The purpose of this paper was to examine the relationship between Surrealism and Schiaparelli's fashion design in the 1930s. Surrealism, derived from Dadaism, was based on Freud's analysis of dream imagery and human sexual behavior. Its style was characterized by the partial figure and the dislocation of body part, and the placement of the figure and its part in unanticipated settings. The objective of Surrealism was to exploit the unconsciousness and the interpretation of the body became an abiding. Surrealists were interested in the nature of clothing and in the specific characteristic of fashion, so, they moved into the world of fashion; fashion advertising window display and fashion photograph. The fantasy of Surrealism stimulated Schiaparelli to use wit and shock tactics, bold and unusual combination of colors, striking embroideries with crazy themes like circus and astrology. The character of her clothes was boldness and chic. She created humorous trompe-l'oel sweater, leg of mutton sleeve, tweed evening suit, shocking pink, peculiar accessories such as hats and buttons. She collaborated with many artists like Dali, Cocteau and Berard, and drew on all the latest artistic trends into the fashion arena from Cubism and African Art to Surrealism. Her Surrelist dress provided a play of illusions and affected today;s avant-grade style.

• Journal of the Korean Society of Costume
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• v.61 no.9
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• pp.50-59
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• 2011

Recently the word "digital" is widely used in almost every field and is dominating this generation. Digital has become the most significant characteristic representing the 21st century, and is leading change across wide range of our life-styles in our culture and thoughts. New art is in harmony with digital in the 21st century. Digital photography is simpler, faster and newer than the analog system of the past. From ancient times, the nature has been the subject of art, and many designers have studied the ways to create beauty from nature. In this study, I chose the lotus as the subject material of textile design development. The lotus invokes a sense of stillness, and nestles many fluid elements, including the curved fluid lotus, rhythmic lotus petal, sinuous lotus leaf, radial vein, lotus pip and oval seed. Therefore, I tried to use these elements of lotus for development of textile design. For this purpose, I photographed the lotus with a digital camera as equipment of design development. Then, on computer, I have developed six textile designs through the process of modification and editing by using the adobe illustrator program.

• Korean Journal of Human Ecology
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• v.8 no.3
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• pp.511-524
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• 1999

This research examines 13 Korean Web sites and 15 foreign Web Sites to explore how companies present apparel products by both layout of graphics and information at the Web sites. The results show that most Web sites display tiny icons next to the item's text description. Clicking on these icons takes the customers to another web page, where the full size photograph of the item appears. The results also revealed that most web sites offer shopping bag function and payment options such as on-line and credit cards. The results indicate that Web sites are constantly evolving and following functions such as virtual dressing room, FAQ, the links, E-Cash payment, currency converter and multilingual sites are becoming standards in the near future.

• Korean Journal of Heritage: History & Science
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• v.53 no.2
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• pp.36-63
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• 2020

Percival Lowell took photographs of 80s during his stay in Korea in the winter of 1883 and 1884. The photographs are the first in the history of Korea and contain various and precious information about Korea of the day. As such, they could be used for purposes of studying late 19th century Chosōn society. The 61 photographs that are archived in Boston Museum of Fine Art were catalogued by National Research Institute of Cultural Heritage and have been posted online with incorrect explanations by Boston Museum of Fine Art. The explanations have been composed and revised at least four times on the basis of Lowell's writings and archivists' understandings of Korea. However these explanations contain many errors regarding the content of the photographs, yet have been cited by researchers and books concerning the history of Korea. I examined the explanations, analyzed Lowell's writings and diplomatic documents, and confirmed the locations where the photographs were taken. Accordingly, I suggest improved explanations of the photographs to prevent misuse of the Boston Museum of Fine Art's online archive. Lowell's photographs of Chosōn have very high historical value and could be used in various cultural fields because of their various contents and high definition. However, they belong to America and are not cared for sufficiently. Therefore, I suggest that high definition digital scans and prints of the photographs be generated for the sake of overseas Korean cultural heritage collection.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.640-644
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• 2008

In this paper, firstly, I take the concept of korean traditional cultural archetype and cultural content, and discuss about methodology that the cultural archetype can be cultural content. As the methodology of making cultural content of cultural archetype, analyzing media art which used material of the painting and korea traditional dance in the Chosun Dynasty, the photograph in the era from the end of the Chosun Dynasty to modern age, and a folk play, etc. And then I would like to suggest that the method of making cultural content of the cultural archetype using new media.

• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.2 s.8
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• pp.65-73
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• 2006

Lots of audience turn their eyes upon musical to satisfy various cultural desire. It is popular culture that was watched in culture contents industry. The stage costume which turn audience's eyes in musical the most is the sight art of stage to express visually actor(actress)'s personality, mental state, administrative position, age and the distinction of sex. This study researches designed stage costume which was based on time backgrounds and historical facts of reinvented clothes and its ornaments in Egypt by 'Sonia Rykiel' through musical, 'ten commandments' with special times. We collected home and abroad documentary records, Internet data. Moreover we viewed performance to analyze stage costume and brochure photograph data to study. In consequence the stage costume of musical 'ten commandments' found its way out of traditional clothes and its ornaments largely. We can recognize the stage costume as the most important part in drama by explaining the content on drama as costume through reinvented shape with modern sense and by taking charge of the principal part to lead atmosphere. In addition, thanks to the creative work of designer for stage costume, we can realize important intermediation to make higher artistic value of musical.

• Archives of Plastic Surgery
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• v.33 no.2
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• pp.168-174
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• 2006

For over two thousand years, many artists and scientists have tried to understand or quantify the form of the perfect, ideal, or the most beautiful face both in art and in vivo(life). However, this mathematical relationship has been consistently and repeatedly reported to be present in beautiful things. This particular relationship is referred to as the golden ratio. It is a mathematical ratio of 1.618 : 1 that seems to appear recurrently in beautiful things in nature as well as in other things that are seen as beautiful. Dr. Marquardt made the facial golden mask that contains and includes all of the 1-dimensional and 2-dimensional geometric golden element formed from the golden ratio. The purpose of this study is to evaluate the usefulness of the golden facial mask. In our cases(n=40), the authors applied the facial golden mask to the preoperative and postoperative photographs, and scored each photograph. Compared with the average scores of the facial mask applied photographs and none applied photographs using non-parametric test, statistical significance was not checked (p > 0.05). It means that the facial golden mask can be used for facial analysis. The facial golden mask is easy to apply, cheap and relatively objective. So, the authors introduce the one of useful facial analyses.

• The Research Journal of the Costume Culture
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• v.12 no.4
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• pp.648-662
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• 2004

These days fashion market is overflown with many brands and their identities are not so clear that the advertisement emphasizing the characteristics of the products don＇t seem to be adequate in appealing the customers. Therefore it is required that the sensible image advertisement which appeals to the customers by stimulating their feeling and sensitivity to attract customer＇s interest. At that point, VMD especially of POP advertisement that can be attract direct purchasing plays an important part to build up the accurate image of brand to consumers. Even thought today＇s individualized consumers take much interested in the fresh and original expressions, the visual expressions of fashion advertisements still focus on using photographs. The most advertisement of photograph has a limit that it shows only an immediate fraction, so it can＇t present whole image It can deliver more- imaginations and message than photograph if fashion illustration is used in advertisement. Therefore the purpose of this study was to present the application of fashion illustration for the POP advertisement Twelve pieces of fashion illustrations were produced and classified three parts according to their images and expression techniques. Paper sculpture techniques were applied for fashion image expression, for paper is easily meet daily life and ecological materials. For study procedure and contents, the concept and useful functions of fashion illustration and the concept of paper sculpture were examined as a theoretical background, and various uses and techniques of paper sculpture by analysing a number of paper sculpture art works were also studied. Also the concept, roles and functions of POP advertisement were discussed, and then the examples that the fashion illustration applied in the advertisement were analyzed through case study. The theme of my works was jean fashion brand whose brand image is significant, Twelve pieces of fashion illustrations using paper sculpture techniques were produced and various kinds of paper were used in expressing the paper sculpture technique. Each works were cut out the forms and used a pertinent light for making cubic effect shadow when displayed them. In my works Ⅰand Ⅱ, Ⅰ illustrated jeans in two images of sexy and casual, these were created slightly bigger than actual body size in order to attract consumer＇s gaze at show window or store. In my works Ⅲ, Ⅰ illustrated part or model of a jean product so that it could be used as addition to main display.