• Journal of Korean Society of Forest Science
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• v.99 no.6
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• pp.816-826
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• 2010

The purpose of this study is to investigate the types and processes of corporate philanthropy programs on forestry in Korea 500 largest companies. The result shows that 75 companies of Korea 500 companies (15.0%) participated in corporate philanthropy program related to forestry and there are 113 programs that those companies are proceeding. The types of 108 programs can be divided into 5 parts; 1) volunteer work, 2) creating forests & management, 3) one-time planting work, 4) forest education, 5) training experts & job creation. Among them, volunteer work (55.6%) and creating forests & management (29.6%) showed high proportion. The process of programs depends on their types. The volunteer and one-time planting work were mainly proceeded directly by corporate volunteer organization. But creating forests & management, forest education and training experts & job creation were usually proceeded in consort with local governments, NPOs and NGOs, and so on. These results show that Korean corporate philanthropy in forestry is progressing to strategic philanthropy through participation and partnership of various social groups. This shows the possibility to progress corporate community investment (CCI) with forest education and training experts & job creation.

• Venture DIGEST
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• s.29
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• pp.20-20
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• 2003

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.3
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• pp.546-558
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• 2021

As consumers' demand for corporate social responsibility (CSR) has increased, luxury fashion brands have been providing support for arts and culture as CSR activities. The purpose of this study is to examine patronage of arts and culture as corporate philanthropy and to analyze the motives luxury fashion brands have for supporting arts and culture. The study investigates patronage of arts and culture through literature reviews and conducts case studies of luxury fashion brands' patronage. The results of the analysis are as follows: first, patronage based on public interest reduces the social costs of arts and culture and helps to create aesthetic experiences for the public; second, sustainable patronage is not only priceless PR for luxury fashion brands, it also supports the development of arts and culture; third, authentic patronage obviates the criticism that luxury fashion brands only support arts and culture for the purposes of profit, by separating business operations from patronage. In conclusion, those three elements are at the heart of patronage for the arts and culture and fashion companies need to support culture and the arts by taking a long-term perspective when it comes to creating social value.

• Journal of the Economic Geographical Society of Korea
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• v.4 no.1
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• pp.1-18
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• 2001

Some spread-effects and their dynamics accruing to regional community from the new location of large firms would be an interesting theme in economic geography On the assumption that all firms not only should. have cooperative relations with their regional communities but also try to realize such cooperations in case of locating their facilities, some rationale for their philanthropic activities will be discussed in this paper. The focus of this paper is on the community contributions or philanthropy which are executed as the non-profit motivated activities of firms. Why and how should firms respond to the growing requirements of their communities, and what type of philanthropic activities could be good for their social behavioral contexts are the questions to be solved in this study. It is possible to get some guidelines of a firm's philanthropy through the comparisons on the practices in the three largest firm.5: Kodak. Dupont, and POSCO.

• Journal of Korea Multimedia Society
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• v.16 no.3
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• pp.388-398
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• 2013

The purpose of this study is to examine that the effects of social philanthropy initiatives the firm's image of corporate social responsibility. The present study analyzed the structural relationship between three motivations of social philanthropy and evaluation of firm, using structural equation modeling as the method of analysis of the data which were collected from surveying 310 random individuals at galleries and performance halls across the nation. The current study found that the focus on customer value positively influenced the firm image, while motivation for enterprise value had a negative effects on the firm image. This study conducted the test of the structural model invariance across the groups. This study also found that the correlation of motivation for customer to the firm image was much stronger in CSV group than its counterpart. In contrast, the correlation of focus on firm enterprise value to the firm image was much stronger in CSR group than CSV.

• Asian Journal of Business Environment
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• v.9 no.1
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• pp.29-31
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• 2019

Purpose - The aim of this paper is to examine the newly formed a partnership of Amazon, Berkshire Hathaway (Berkshire) and JPMorgan through the lens of strategic alliance, corporate philanthropy, and corporate social responsibility. Research design, data, and methodology - This is an analytical case study that examines the existing scholarly articles in strategic alliances, corporate philanthropy, and corporate social responsibility to explain the recent strategic alliance. Results - There is a clear limitation in explaining this type of unconventional strategic alliance with exiting definitions and concepts because there is no existing study or case available today. Forming a strategic business alliance to create and operate healthcare for their domestic employees could be viewed as a social innovation that resulted from an effort to resolve a social problem, the ineffective healthcare system in the U.S., rather than focusing on business benefits and profits. Conclusions - The success or failure of this type of business alliance would certainly affect the current healthcare system of the United States and global businesses and healthcare industries in the future. However, just entering or tapping into uncharted territory by these three companies to deal with a social issue is significant enough to merit further exploration and analysis for scholars and practitioners.

• Culinary science and hospitality research
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• v.14 no.2
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• pp.138-152
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• 2008

This study suggested a theoretical research system on the effects of the corporate social responsibility in family restaurants upon corporate image, corporate preference and revisit intention. Based on total 342 university students from the empirical research, this study confirmed the reliability and fitness of research model and verified total 4 hypotheses with structural equation modeling(SEM) by Amos program. SEM results showed that the corporate social responsibility of family restaurants had positively significant influence on corporate image(legal and economic aspect 0.203-p<0.05; philanthropy aspect 0.318-p<0.001; ethical aspect 0.203-p<0.05), and corporate image had positively significant influence on corporate preference(0.979-p<0.001) and revisit intention(0.258-p<0.05) as well. Also, corporate preference had positively significant influence on revisit intention(0.844-p<0.001). The findings of this study verified a hypothetical ground that the corporate social responsibility of family restaurants has positive effects upon revisit intention. Additionally, regarding the activity of social responsibility in the foodservice industry, it is proved that the practices in the activities of philanthropy and contribution to society rather than the practices in the legal and economic aspect had significant relations with the customer's favorable behaviors.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.7
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• pp.273-280
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• 2022

The study aimed to determine the impact of societal participation on the customer loyalty of Saudi banks and identify the statistical differences in customer loyalty according to sex, age, education level, and occupation type. The independent variable is corporate societal participation, and the dependent represents customer loyalty. Corporate societal programs have two dimensions: social participation and philanthropic participation. The research population consists of Saudi workers in three sectors: government, military, and private reached 3.58 million people in 2021. The unit of analysis is the Saudi employee in one formal industry and dealing with the Saudi banks that offered corporate societal participation programs. The research used the appropriate stratified sampling method, and the recommended sample size reached 387 respondents. A fully structured questionnaire is used. The study concluded that corporate social programs have not impacted customer loyalty, while corporate philanthropy programs strongly affected customer loyalty. On the other hand, there are no differences in customer loyalty according to demographics (sex, age, education, and occupation type). Finally, the study presents a set of recommendations in the field of corporate social responsibility and develops the local communities.

• Korean Association of Arts Management
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• no.56
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• pp.89-117
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• 2020

In order to secure sustainable financial resources and to attract more key supporters, today's art museums are trying to further develop individual sponsorship. The purpose of this study is to explore the direction of membership programs by considering membership as the first step for the development of individual supporters for art museums. Although it is not easy to generate substantial profits within a short period through membership, art museums can secure supporters who empathize with and participate in their mission and activities by developing individual supporters through membership. The new trends of support, which has emerged as a stream of "new philanthropy" since the 1990s, indicate that the needs and motivations of individual supporters are changing. This has great implications for the direction of the development and operation of membership programs at art museums. This study investigated the role, method, and direction of the development of individual supporters through membership by conducting a theoretical review and a case study on the membership programs and individual sponsors of art museums. In addition, the study analyzed the cases of the Cleveland Museum of Art, the Art Institute of Chicago, and the Museum of Modern Art in the United States, which have continuously attempted new approaches and improved membership programs based on a long history of membership operation and individual support, by centering on the new attributes of philanthropy, including participation and involvement, accountability, and transparency. Based on the results, implications and suggestions for Korean art museums were derived. Amid the lack of art museums' membership programs and academic research, this study has significance in exploring the direction and prerequisites for membership for the development of individual supporters.

• Journal of Korean Library and Information Science Society
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• v.46 no.1
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• pp.241-269
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• 2015

This study started from an understanding that a true welfare society requires voluntary 'sharing' of citizens in addition to the state's legal and institutional security and that to make the culture of sharing find a firm ground in our society, 'Philanthropic Education' is needed from the childhood. This study examined three issues; first suggested the need of philanthropic education and learning methods. secondly, to find out the present situations of sharing in Korea, the study looked into sharing cultures and philanthropic education in other countries. thirdly, the study explored ways of philanthropic education for elementary school students of Korea in literature based program methods. The structure of the program was designed as structured experimental group program. And the content of this program is composed of concepts, objects, process, institutions regarding philanthropy, and finally practical behavior of it. This study implies that discussions in taking root and revitalizing the philanthropic education to encourage prosocial behaviors of children by more efforts of family, community and school.