• Journal of Digital Convergence
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• v.14 no.10
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• pp.449-454
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• 2016

Characters have been frequently used as a symbol or an icon in above the line advertising for generations. It has become an essential factor for companies to research about the experience that consumers have by engaging with the products that are partnered with famous or brand characters before introducing a product to the market. The character trademark has become more popular and interesting than the product itself. Therefore, products have become dependent on its character trademark. The ultimate purpose of this research is to find effective ways of increasing the value of the brand by observing various characters and how people interact with these characters, depending on the consumer's age, gender, and so forth. One would be able to collect data or information from documents as a method of this research and grasp different contents, components, concepts, and contexts of character collaboration and affiliate characters from well-known messengers, such as Kakaotalk and Line. In addition, by re-analyzing Peter Morville's Honeycomb tool, its method would set the scale of the user experience and one would be able to conduct interviews with those who are using collaboration products. This study reveals extensive guidelines for character partnership or collaboration that have been successful and creating effective marketing skills.

• Science of Emotion and Sensibility
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• v.23 no.1
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• pp.69-78
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• 2020

This study compares and analyzes user experiences of intelligent personal assistant services based on the evaluation criteria of human-computer interaction to explore positive elements of user experiences and factors that could be improved. The research was conducted on Apple's Siri, Google's Google Associate, and Samsung's Bixby, which is presently the smartest personal assistant service on the market. The research method was to compare and analyze the concepts and characteristics of the current services through a literature review and by interviewing seven UI/UX design experts for the second 2 weeks using contextual inquiry. The interview reorganized Peter Morville's user experience honeycomb, reducing his seven usability principles down to five, asking questions about usability, convenience, visual attractiveness, reliability, and satisfaction. On the basis of the reconfigured usability principle, the assessment was conducted on the basis of the assessment timing and the system usability scale. This study is meaningful in that it analyzed the user experience of artificial intelligence personal assistant services both quantitatively and qualitatively.

• Journal of Digital Convergence
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• v.15 no.3
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• pp.295-300
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• 2017

The purpose of this study is to analyze the EBS special lecture, which is an educational application, from a user 's point of view and to propose a direction for improvement of the user experience according to the GUI design. Firstly, we surveyed the theoretical background and service situation through literature review, and secondly, we surveyed the user experience questionnaire based on 7 principles of honeycomb model of Peter Morville. As a result, the EBS special lecture showed improvement of GUI due to lack of visual part in addition to its use. Based on this research, I hope that the service for improvement of the user experience of the education application will be improved in the future and it will be helpful to study the educational application user experience to be conducted in the future.

• Journal of Digital Convergence
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• v.14 no.8
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• pp.393-398
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• 2016

The purpose of this study is to conduct research from qualitative aspects regarding the development of substantive design research for furniture brand and detailed development direction as single household has increased rapidly. In case of research method, the usability evaluation questionnaire was produced based on Honey Comb Model of Peter Morville. As a result, the single-person household including other household show preference for furniture for the one-man households and tend to purchase and use them. Nonetheless, it was found that places for sharing opinion and reselling the furniture are greatly lacking. Therefore, it is required to vitalize community market for the one-man household. And it is expected that this result of research provides useful implication concerning the single household as well as academic significance to offer primary information of furniture brand development-related research.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.305-310
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• 2020

Lately the increase of unemployment and freeters, the use of mobile applications for part-time jobs has been increasing. This study identifies the problems of mobile job applications and focuses on domestic applications: 'Albamon' and 'Albachunkuk'. By conducting surveys and in-depth interviews based on Peter Morville's Honeycomb model. The usability assessment, the proposed improvement results are as follows: First, unhealthy establishments and overlapping job blocking filters should be further strengthened. Second, a design to tailor to the 20s age group, who are the main user of the application, is needed. Third, a fully customized part-time job listing is needed for users on the application landing page. Fourth, the application requires verification procedures for the document preparation regarding work contracts and reporting of employers. This study hopes to add to the improvement of job-seeking application services in Korea.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.331-336
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• 2020

The purpose of this study is to measure the satisfaction factors of user experience of 'Unlimited subscription service' among subscription services and analyze them based on economic and cultural perspectives. By recruiting the '20-'30s who had experienced using service, they attended a survey which was based on the reconstructed honeycomb model of Peter Morville. As a result of the survey, in terms of economic perspective, cost of service, and the ease of subscription inflow were the main satisfaction factors. From a cultural perspective, the familiarity with service and belief and experience of sharing content with people around them were the main satisfaction factors. Therefore, it can be inferred that the satisfaction of the user experience of the subscription service should be firstly satisfied with economic satisfaction, which leads to cultural satisfaction. This study is expected to be used as research data on user experience and satisfaction factors of unlimited subscription service.

• Journal of Korea Game Society
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• v.18 no.3
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• pp.27-38
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• 2018

This paper is designed to propose the contents necessary for updating and developing future mobile RPG game developers through a usability evaluation of Users using In-App Payment Services at Lineage M. This paper conducted a usability assessment for quantitative assessment of users who use in-app payment services for mobile game 'Lineage M'. The tool for usability assessment was surveyed in a questionnaire designed based on 'The User Experience Honeycomb' defined by Peter Morville. These statistical results were then divided into lateral analyses. Through this, it is expected that game developers and planners will be able to find data to help develop new mobile RPG games.

• Journal of Digital Convergence
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• v.15 no.3
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• pp.335-341
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• 2017

The study evaluates user experiences of I-um and Noondate, typical Social Dating Mobile Application Service in Korea, to suggest guidelines that are more user-centered and useful. I did some literature research followed with evaluation of theoretical backgrounds, present conditions. Also, I recasted to the six principles of "Honey comb model" by Peter Morville to conduct an in-depth interview. The result indicate that I-um needs to improve accuracy of matching system by checking user's interest and detailed profile. Noondate needs to develop the cards sorting systems so that user can supervise themselves. I expect this study will become a good resource for upgrading user experiences of Social Dating Service. I also believe that this study can guide other studies about user experience in other fields.

• Journal of Digital Convergence
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• v.15 no.7
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• pp.401-406
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• 2017

This study compares and analyzes the users' perspectives based on Sign Design, focusing on Lotte World and Ever-Land, which are representative theme parks, There is a purpose. Consider various design elements of sign design. And how they affect the user experience. First, theoretical backgrounds of theme park and sign design were examined through literature review, and the elements of sign design were compared and analyzed. Secondly, the questionnaire was reconstructed based on Peter Morville's Honeycomb Model. As a result, it was necessary to improve the accessibility and location of sign design. Based on this study, I hope that it will be used as a reference material to improve the user experience according to sign design in the future.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.453-459
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• 2020

This research aims to evaluate how each generation experiences easy payment services. Recently, the easy payment service business has been on an upward trajectory and pin-tech companies have introduced various types of products. In this regard, it becomes crucial to understand differences among generations in terms of using those services due to their accessibility and serviceability. Based on the statistical analysis of surveys and in-depth interviews based on Peter Morville's Honeycomb model, this study suggests four ways to improve this payment service. The analysis indicates that those who are older tend to use easy payment services provided by their credit card companies or services which they frequently have already used. Findings of this analysis are expected to find the relationship between ages and payment applications.