• The Journal of Asian Finance, Economics and Business
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• 제3권1호
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• pp.5-14
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• 2016

This paper investigates announcement effects of the outward foreign direct investment (FDI) projects of the Korean multinational companies. Although the FDI is considered corporate activity that can provide various benefits beyond financial resources, the most previous research focused on macro analysis such as country-level and industry-level analysis instead of the firm-level study, which is required to decide the investment project from a management perspective. Thus, this study examines the relationship between the outward FDI activities of the Korean corporations and their financial performance to fill the gap in this area.

• 4차산업연구
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• 제2권1호
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• pp.33-43
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• 2022

Purpose - With the rapid development of information technology, the digital economy has become an important grip of the new development pattern, and the digital transformation of enterprises is a major trend. As SMEs are the mainstay of the economy and employment, it is important to study the digital transformation of SMEs to promote the development of the digital economy. Research design, data, and methodology - Based on a resource-based view, this report analyses the current situation and issues of digital transformation of SMEs from the perspective of digital orientation as well as the breadth and depth of technological capabilities of enterprises, using data from a survey of 200 manufacturing enterprises in China. Result - The results show that SMEs generally have a digital transformation mindset, but a weak digital foundation. In order to execute a digital strategy, companies need digital transformation capabilities. These behavioral capabilities are guided by the strategic direction of the business, and companies with strong capabilities are always trying to tap into the full digital potential. Conclusion - In order to effectively promote the digital transformation of SMEs, we suggest that SMEs pay attention to digital capability building, make good use of digital platforms and network resources, and lay a solid foundation for digital transformation; meanwhile, we suggest that government departments play a guiding and supporting role to build a cross-industry and cross-sector digital synergy system to help promote the development of SMEs' digital transformation. This paper presents some suggestions from both the internal and external environment of the enterprise, with the expectation of contributing to the digital transformation practices of SMEs.

• 유통과학연구
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• 제12권5호
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• pp.33-40
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• 2014

Purpose - This paper aims to review cold chain management, especially in the pharmaceutical industry, to explore the cold chain process of delivering temperature-sensitive pharmaceutical products, and to identify areas for further development. Research design, data, and methodology - The paper, based on literature review and corporate analysis, reviews the development and status of the cold supply chain system, including its important role in the pharmaceutical industry. Results - Logistics in this field requires more stages than are typically needed. Due to the unique characteristics of the market, few companies can provide the services; currently, only few global companies with large networks and high technologies can afford to do so. Expanding pharmaceutical markets to meet global demand will require cold chain development, especially in "pharmerging" markets. Conclusions - Cold chain is a highly sensitive market in terms of products being carried within the chain that itself is a complex system. However, at the same time, it is a niche market with new opportunities. Hence, a sound cold chain infrastructure is needed to satisfy companies, governments, and customers for both commercial and public reasons.

• Agribusiness and Information Management
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• 제4권2호
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• pp.32-41
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• 2012

Studies have shown that the future of the wine market rests on the effective and efficient changes in technology to the supply chain used by most of the major global players. In today's wine industry, companies are faced with the ever-shifting demand for their products, strict regulation and increasing price competition. Even at that, mature companies in the wine industry are succeeding by scaling up production, streamlining their supply chains, expanding into new geographic areas, implementing more efficient processes, cleverly marketing products, and focusing on ever closer relationships with suppliers, partners and customers. However, this paper looks at supply chain challenges in the wine industry from a global perspective presented in the inbound, manufacturing and outbound processes as well as offer effective solutions in order for companies to gain a competitive advantage and succeed on a global level.

• Asia Marketing Journal
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• 제22권3호
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• pp.87-105
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• 2020

With the development of Information Technology, customers require promptly higher quality products and services. Companies try to make newly digital marketing strategies, but there are no empirical researches on them. This article empirically presents a new perspective that companies can shape the customer decision journey ahead by coordinating customer experience. In this article, based on Elaborated Likelihood Model (ELM) theory, customer experience consists of the emotional or cognitive experience. We surveyed about 200 subjects (N = 217) in their 20s and 30s based on the International Music Industry Association's Music Listening 2019 report, then analyzed four different models (before personalization-cognitive experience, before personalization-emotional experience, after personalization- cognitive experience, after personalization-emotional experience) by JASP and R Studio. We conducted Structural Equation Model (SEM) and paired t-test. Personalization factors are about recommendation systems in Spotify. The results of survey represent that companies can shape the Customer Decision Journey (CDJ) ahead especially through enhance cognitive experience. It empirically proves Elaborated Likelihood Model (ELM). The conclusion can be drawn that 'pulling' customer experience can be a new marketing strategies in the digital era.

• 대한안전경영과학회지
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• 제17권2호
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• pp.183-190
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• 2015

For the sustainable development, companies are making a lot of efforts such as activities of sales increase and cost reduction. Among these, efforts to use limited resources efficiently and effectively is still being made steadily. And many methods for management innovation are being introduced and used. However there were partial or temporary effects only. So there are not enough to achieve operations performance to cover the entire system. Therefore, in order to maximize performance or to improve sustainability across the companies, it is necessary to rebuild the existing system with process perspective not with existing functional perspective. This study was performed to achieve the objective that is operation performance improvement of certification body. So literature review was researched and analyed about the process innovation and the process approach. And basic model which is compatible with ISO/IEC 17021 requirement for the certification body was established in this study. Based on this model, one of the certification body was selected and operation system for this organization was established, documented and implemented through the process approach method. In the result, operations performance of certification body on the side of efficiency and effectiveness is analyzed and the effect of reconstruction of system on operations performance was figured out

• 산경연구논집
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• 제11권11호
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• pp.7-18
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• 2020

Purpose: The Emission Trading Scheme (ETS), which enables structuring emission credits as a financial product, is taking a crucial position of global collaboration against climate change. Previous studies that have covered ETS subjects from the macro perspective contribute to facilitating legal enactment of this scheme. However, they have rarely addressed challenges aligned with issues arising from labor burdens for ETS works from the business perspective. Research Design, data and methodology: This study presents conceptual models that are expected to help design an electronic system. The study model contains four modules: emission allocation, data interface, reduction technology sharing, and emission trading. Two validation approaches, the Analytic Hierarchy Process (AHP) and regression analysis, are applied in confirming the feasibility of the proposed model. Results: This study suggests an IT system methodology to help improvement of the current K-ETS mechanism. In particular, this study addresses effectiveness for real businesses and the adaptability of this mechanism to other nations. Conclusions: The proposed IT platform diagram can contribute to successful operation of ETS by providing multiple benefits to participating companies through in-house allocation mechanisms, the soft-landing of ETS adoption to participating companies through reduction of technology-sharing, group purchases, and transaction costs through the trading system.

• 한국건설관리학회논문집
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• 제12권1호
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• pp.125-132
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• 2011

2000년대 초반 이후 대형사업의 발주가 늘어나고 전문적인 건설사업관리에 대한 중요성이 인식되면서 CM시장은 지속적으로 성장하고 있다. CM시장이 성장하면서 CM기업의 수도 증가하고 기업 간의 경쟁이 심화됨에 따라 경쟁력 향상을 위한 노력이 계속되고 있다. 특히 능력 있는 CM단장을 보유하는 것은 사업 수주나 CM기업의 경쟁력 향상에 중요한 현안이 되고 있다. 본 연구의 목적은 설계단계의 CM업무를 중심으로 전략계획설정자, 팀 형성자, 정보소식통, 전문가, 챔피언 등 5가지 리더 역할의 관점에서 CM단장의 역할 특성을 분석하는데 있다. 연구 결과, 설계단계 CM업무들의 특징에 따라 리더로서의 CM단장 역할 특성이 다른 것으로 나타났으며, CM업무 특성과 CM단장 역할 특성이 상호 연관성이 높은 것으로 나타났다.

• 인터넷정보학회논문지
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• 제16권4호
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• pp.71-81
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• 2015

With the increasing influence of online media, company websites have become important communication channels between companies and customers. Companies use their websites as a marketing tool for a variety of purposes, including enhancing their image and selling products or services. Many researchers have examined the criteria, methods, and tools for website evaluation, but most have focused on usability. Prior content analyses have focused not on text content but on website components, an approach likely to produce subjective evaluations. This study attempts to objectively evaluate company websites by utilizing text mining. We analyze the usefulness of company websites by presenting visualized outputs from a business perspective, allowing practitioners to easily understand the results of the website evaluation and use them in decision making. To demonstrate our method empirically, we selected a company with a number of affiliates in Korea and analyzed the text content of their websites to assess their usefulness using natural language processing and graphics packages in R. Practitioners can easily employ our objective evaluation method, and researchers can use it to gain a new perspective on website evaluation.

• Industrial Engineering and Management Systems
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• 제3권1호
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• pp.38-51
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• 2004

Over the years, most or many companies have focused their attention to the effectiveness and efficiency of their business units. As a new way of doing business, these companies have begun to realize the strategic importance of planning, controlling, and designing their own supply chain system. This paper analyzes the coordination issues in supply chains that consist of one manufacturer and multiple retailers operating under uncertain end customer demand and delivery lead-time. We use the Genetic Algorithm (GA) to determine the appropriate ordering and inventory level at which the manufacturer and multiple retailers can maximize the profit of the chain. This is performed under three controlling policies: the traditionally centralized controlling policy under the manufacturer's perspective, the entire chain’s perspective, and lastly the coordinating controlling policy with an incentive scheme. The outcome from the study reveals that the coordinating controlling policy with an incentive scheme can outperform the traditional centralized controlling policies by creating a win-win situation in which all members of the chain benefit from higher profit, thus resulting in more willingness from all members to join the chain.