• Journal of Korea Society of Digital Industry and Information Management
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• v.16 no.1
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• pp.21-31
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• 2020

Internet of Things is growing rapidly. As it evolves, the amount of data is increasing significantly. It requires a new personalized information retrieval method. Internet of Things is defined as uniquely identifiable interoperable connected object. The first definition of Internet of Things was from Things oriented perspective. However, previous studies about personalized information retrieval method do not consider Things. To meet user's individual needs, previous studies concentrate on only human, not Things. In this paper, we propose a personalized information retrieval method considering participating device in Internet of Things. It provides personalized information using data type preference for each device. Moreover, it provides personalized results by integrating data type preference for set of devices. This paper describes a new personalized retrieval method and algorithm. It consists of five steps. Then, it presents four scenarios using proposed method. The scenarios show our work is more effective and efficient than existing one.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.383-386
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• 2001

In this paper, we propose a new personalized information service method using multiple regression analysis for Internet shopping malls. We then apply the proposed method to Internet bookstore, and compare personalized Internet bookstore providing personalized book information with ordinary Internet bookstore providing random book information. Experiment results show that the personalization of Internet bookstore increases satisfaction and purchasing intent of customers.

• Journal of Information Processing Systems
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• v.17 no.2
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• pp.426-439
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• 2021

To alleviate the cold-start problem and data sparsity in web service recommendation and meet the personalized needs of users, this paper proposes a personalized web service recommendation method based on a hybrid social network and multi-objective immune optimization. The network adds the element of the service provider, which can provide more real information and help alleviate the cold-start problem. Then, according to the proposed service recommendation framework, multi-objective immune optimization is used to fuse multiple attributes and provide personalized web services for users without adjusting any weight coefficients. Experiments were conducted on real data sets, and the results show that the proposed method has high accuracy and a low recall rate, which is helpful to improving personalized recommendation.

• Asia pacific journal of information systems
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• v.22 no.4
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• pp.125-149
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• 2012

As the smart phone is propagating rapidly, the importance of mobile advertisement has also grown. One of the main characteristics of the Internet and smart phone advertising is that they can deliver personalized advertisements to each customer. The smart phone enables the identification of additional personalized information such as the customer's location and the accessibility to the site at any place any time. As the Internet platform becomes richer, firms that offer the ad services via the wired PC Internet and wireless smart phone are seeking various types of personalized ads. However, their service platform and Information and Communication Technology (ICT) platform should be suitable to the characteristics of personalized ads. This research explores various types of personalized ad methods and evaluates their adequacy encompassing four types of ad service platforms (such as search portal, news portal, e-mall servers, and SNS) and two types of ICT platforms (PC Internet and smart phone). To this end, we classified the personalized ads into seven types: three basic types and four composite types. The basic types of ad methods are identified by considering the current activity that the customer is engaged, the individual profile and log history, and the customer's current location or planning location. Four composite types of ad methods are constructed as the combination of these basic types. For those types of ad methods, we evaluate whether each ad method adequately maps with four types of ad service platforms and two types of ICT platforms. We proposed a metric of evaluation and demonstrated the concept with illustrative numbers. Specifically, we analyze and compare personalized ad methods in three ways. Firstly, the possibility of implementing a personalized ad method on the platform is analyzed to confirm the degree of suitability. Secondly, the value of personalized ad method is analyzed based on the customer accessibility. Lastly, expected effectiveness for each personalized ad method is computed by multiplying the possibility and the value. Through this kind of analysis, the ad service providers as well as advertising companies can evaluate what kinds of personalized ad methods and platforms are possible and suitable to maximize their ad effectiveness on the Internet and smart phone platforms.

• Journal of Korea Society of Digital Industry and Information Management
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• v.18 no.4
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• pp.85-96
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• 2022

Personalized recommendation technology is one of the most important technologies in electronic commerce environment. It helps users overcome information overload by suggesting information that match user's interests. In e-commerce environment, both mobile device users and smart device users have risen dramatically. It creates new challenges. Our method suggests product information that match user's device interests beyond only user's interests. We propose a device-centered personalized recommendation method. Our method uses both purchase and share behavior for user's devices interests. Moreover, it considers data type preference for each device. This paper presents a new recommendation method and algorithm. Then, an e-commerce scenario with a computer, a smartphone and an AI-speaker are described. The scenario shows our work is better than previous researches.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2002.05a
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• pp.93-97
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• 2002

In this paper, we propose personalized recommendation techniques based on multidimensional scaling (MDS) method for Business to Consumer Electronic Commerce. The multidimensional scaling method is traditionally used in marketing domain for analyzing customers' perceptional differences about brands and products. In this study, using purchase history data, customers in learning dataset are assigned to specific product categories, and after then using MDS a positioning map is generated to map product categories and alternative advertisements. The positioning map will be used to select personalized advertisement in real time situation. In this paper, we suggest the detail design of personalized recommendation method using MDS and compare with other approaches (random approach, collaborative filtering, and TOP3 approach)

• Journal of the Korea Society for Simulation
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• v.14 no.3
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• pp.137-146
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• 2005

In parametric approach to a signature verification, it generally uses so many redundant features unsuitable for each individual signature that it causes harm, instead. This paper proposes a method of determining personalized weights of a feature set in signature verification with parametric approach by identifying the characteristics of each feature. For an individual signature, we define a degree of how difficult it is for any other person to forge the one's (called 'DFD' as the Degree of Forgery Difficulty). According to the statistical characteristics and the intuitional characteristics of each feature, the standard features are classified into four types. Four types of DFD functions are defined and applied into the distance calculation as a personalized weight factor. Using this method, the error rate of signature verification is reduced and the variation of the performance is less sensitive to the changes of decision threshold.

• Journal of Advanced Navigation Technology
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• v.13 no.1
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• pp.151-155
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• 2009

We proposes a new method using the non-negative matrix factorization (NMF) and clustering method to extract the sentences for personalized document summarization. The proposed method uses clustering method for retrieving documents to extract sentences which are well reflected topics and sub-topics in document. Beside it can extract sentences with respect to query which are well reflected user interesting by using the inherent semantic features in document by NMF. The experimental results shows that the proposed method achieves better performance than other methods use the similarity and the NMF.

• Journal of Information Processing Systems
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• v.17 no.2
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• pp.369-384
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• 2021

In a personalized product recommendation system, when the amount of log data is large or sparse, the accuracy of model recommendation will be greatly affected. To solve this problem, a personalized product recommendation method using deep factorization machine (DeepFM) to analyze user behavior is proposed. Firstly, the K-means clustering algorithm is used to cluster the original log data from the perspective of similarity to reduce the data dimension. Then, through the DeepFM parameter sharing strategy, the relationship between low- and high-order feature combinations is learned from log data, and the click rate prediction model is constructed. Finally, based on the predicted click-through rate, products are recommended to users in sequence and fed back. The area under the curve (AUC) and Logloss of the proposed method are 0.8834 and 0.0253, respectively, on the Criteo dataset, and 0.7836 and 0.0348 on the KDD2012 Cup dataset, respectively. Compared with other newer recommendation methods, the proposed method can achieve better recommendation effect.

• Journal of Convergence Society for SMB
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• v.6 no.4
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• pp.79-84
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• 2016

A novel diagnosis scheme PCADP(personalized computer aided diagnosis probability) is proposed to overcome the problems mentioned above. PCADP scheme is a personalized diagnosis method based on ontology and it makes the bio-data analysis just a 'process' in the Smart healthcare service system. In addition, we offer a semantics modeling of the smart healthcare ontology framework in order to describe smart healthcare data and service specifications as meaningful representations based on this PCADP. The PCADP scheme is a kind of statistical diagnosis method which has real-time processing, characteristics of flexible structure, easy monitoring of decision process, and continuous improvement.