• International Journal of Fuzzy Logic and Intelligent Systems
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• v.3 no.2
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• pp.215-221
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• 2003

Generally, we want to be searched the newest as well as some appropriate personalized information from the internet resources. However, it is a complex and repeated procedure to search some appropriate information. Moreover, because the user's interests are changed as time goes, the real time modeling of a user's interests should be necessary. In this paper, I propose PREA system that can search and filter documents that users are interested from the World Wide Web. And then it constructs the user's interest model by a modified spreading neural network. Based on this network, PREA can easily produce some queries to search web documents, and it ranks them. The conventional spreading neural network does not have a visualization function, so that the users could not know how to be configured his or her interest model by the network. To solve this problem, PREA gives a visualization function being shown how to be made his interest user model to many users.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.2
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• pp.69-76
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• 2012

This paper proposes a novel way of personalized web search through re-ranking the search results with user profiles of concept-network structure. Basically, personalized search systems need to be based on user profiles that contain users' search patterns, and they actively use the user profiles in order to expand initial queries or to re-rank the search results. The proposed method is a sort of a re-ranking personalized search method integrated with query expansion facility. The method identifies some documents which occur commonly among a set of different search results from the expanded queries, and re-ranks the search results by the degree of co-occurring. We show that the proposed method outperforms the conventional ones by performing the empirical web search with a number of actual users who have diverse information needs and query intents.

• Journal of the Korea Society of Computer and Information
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• v.22 no.12
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• pp.117-123
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• 2017

The personalized search algorithm is a search system that analyzes the user's IP, cookies, log data, and search history to recommend the desired information. As a result, users are isolated in the information frame recommended by the algorithm. This is called 'Filter bubble' phenomenon. Most of the personalized data can be deleted or changed by the user, but data stored in the service provider's server is difficult to access. This study suggests a way to neutralize personalization by keeping on sending random query words. This is to confuse the data accumulated in the server while performing search activities with words that are not related to the user. We have analyzed the rank change of the URL while conducting the search activity with 500 random query words once using the personalized account as the experimental group. To prove the effect, we set up a new account and set it as a control. We then searched the same set of queries with these two accounts, stored the URL data, and scored the rank variation. The URLs ranked on the upper page are weighted more than the lower-ranked URLs. At the beginning of the experiment, the difference between the scores of the two accounts was insignificant. As experiments continue, the number of random query words accumulated in the server increases and results show meaningful difference.

• Journal of KIISE:Computing Practices and Letters
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• v.13 no.6
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• pp.402-406
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• 2007

Rich Internet Application(RIA) is one of the Web 2.0 technologies and is expected to be a next generation user interface technique which allows flexible and dynamic manipulation for Web searches. This paper addresses a personalization mechanism for advanced Web search using RIA for abundant user interactions. We devised a dynamic and graphical user interface instead of previous text-based searches and a client side application for storing personal preference information. In this research, we implemented the graphical personalized search manager using Yahoo web search API and widget, and demonstrated its effectiveness by performing some experiments with various query terms and representative predicates.

• Asia pacific journal of information systems
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• v.15 no.3
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• pp.223-241
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• 2005

In spite of the rapid growth of mobile multimedia contents market, most of the customers experience inconvenience, lengthy search processes and frustration in searching for the specific multimedia contents they want. These difficulties are attributable to the current mobile Internet service method based on inefficient sequential search. To overcome these difficulties, this paper proposes a MOBIIe COntents Recommender System for Movie(MOBICORS-Movie), which is designed to reduce customers' search efforts in finding desired movies on the mobile Internet. MOBICORS-Movie consists of three agents: CF(Collaborative Filtering), CBIR(Content-Based Information Retrieval) and RF(Relevance Feedback). These agents collaborate each other to support a customer in finding a desired movie by generating personalized recommendations of movies. To verify the performance of MOBICORS-Movie, the simulation-based experiments were conducted. The results from this experiments show that MOBICORS-Movie significantly reduces the customer's search effort and can be a realistic solution for movie recommendation in the mobile Internet environment.

• Fashion & Textile Research Journal
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• v.23 no.5
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• pp.586-597
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• 2021

Personalized product recommendation service is receiving attention as a new marketing strategy while supporting consumer information search and purchasing decisions. This study attempted to verify the effect of self-reference on service use behavior through the dual path of cognitive attitude and emotional attachment. Using convenience sampling, an online survey was conducted with 324 women who were in their 20s and 30s. After collecting and compiling the survey data, the reliability and validity of variables constituting the conceptual research model were verified through confirmatory factor analysis using AMOS 22.0. Next, the significance of sequentially mediated pathways was verified using Process 3.5 Model 80. The results showed that self-referencing not only significantly affects service use intention by simply mediating cognitive attitudes but also sequentially mediates cognitive attitudes and additional information search. Furthermore, self-referencing was significant as an indirect path to service use intention by mediating additional information search. However, in the path mediated by emotional attachment, self-referencing was considered as a simple mediated path leading to service usage intention. These results indicate a dual path in the psychological mechanism, through cognitive and emotional evaluation, that prompts consumer behavioral responses to the personalized product information provided in the shopping process.

• 한국HCI학회:학술대회논문집
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• 2008.02a
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• pp.683-687
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• 2008

Many search algorithms have been implemented by many researchers on the world wide web. One of the best algorithms is Google using PageRank technology, PageRank approach, computes the number of inlink of each documents then represents documents in order of many inlink. But It is difficult to find the results that user needs. Because this method finds documents not valueable for a person but valueable for public, this paper propose a personalized search engine mixed public with personal worth to solve this problem.

• Journal of Information Technology Services
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• v.7 no.4
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• pp.231-246
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• 2008

This paper suggests an e-learning system model, a goal-driven personalized e-learning system, which increase the effectiveness of learning. An e-learning system following this model makes the learner choose the learning goal. The learner's choice would lead learning. Therefore, the system enables a personalized adaptive learning, which will raise the effectiveness of learning. Moreover, this paper proposes a SCORM standard, which modifies SCORM 2004 that has been insufficient to implement the "goal driven personalized e-learning system." We add a data model representing the goal that motivates learning, and propose a standard for statistics on learning objects usage. We propose each standard for contents model and sequencing information model which are parts of "goal driven personalized e-learning system." We also propose that manifest file should be added for the standard for contents model, and the file which represents the information of hierarchical structure and general learning paths should be added for the standard for sequencing information model. As a result, the system could sequence and search learning objects. We proposed an e-learning system and modified SCORM standards by considering the many factors of adaptive learning. We expect that the system enables us to optimally design personalized e-learning system.

• Journal of KIISE
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• v.41 no.12
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• pp.1117-1125
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• 2014

Folksonomy data, which is derived from social tagging systems, is a useful source for understanding a user's intention and interest. Using the folksonomy data, it is possible to create an accurate user profile which can be utilized to build a personalized search system. However there are limitations in some of the traditional methods such as Vector Space Model(VSM) for user profiling and similarity computation. This paper suggests a novel method with graph-based user and document profile which uses the proximity information of query terms to improve personalized search. We demonstrate the performance of the suggested method by comparing its performance with several state-of-the-art VSM based personalization models in two different folksonomy datasets. The results show that the proposed model constantly outperforms the other state-of-the-art personalization models. Furthermore, the parameter sensitivity results show that the proposed model is parameter-free in that it is not affected by the idiosyncratic nature of datasets.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.1-10
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• 2015

We propose and implement a personalized tour recommendation system based on ontology. We utilize user's profile, dynamic information on search in the application, web search, and facebook for personalized recommendation. We construct tour database for England based on ontology for a demo service, and recommend tour spot considering an individual preference with tour database. This dynamic and personalized tour service makes it possible for individual to plan one's own tour by considering recommended tour spots for each individual.